What problems is Make solving and how is that benefiting you?
In my experience, Make has enabled the automation of repetitive, cross-platform business processes without requiring custom code or developer resources. This includes:
• Integrating data flows between CRM, marketing, and support platforms to eliminate manual exports and imports.
• Automating multi-step tasks, such as lead routing, notification triggers, and document processing, which previously required manual intervention.
• Rapidly prototyping and iterating on workflow logic before committing to custom development, reducing time-to-value for new process automations.
• Centralizing workflow management, making it easier to audit, update, and troubleshoot integrations from a single dashboard.
However, while Make effectively covers standard automation scenarios, its mass-market focus and operation-based pricing make it less suitable for organizations with highly specialized needs or those running large-scale, complex workflows. The risk of escalating costs and the lack of industry-specific features are real considerations for advanced users. For straightforward, cross-app automations, it performs reliably, but for anything requiring deep customization or predictable scaling, I find the platform’s generic approach and cost structure limiting. Review collected by and hosted on G2.com.