--- title: Integrate Reviews meta\_title: 'Integrate Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 85 reviews by the users' company size, role or industry to find out how Integrate works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 85 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- ### Integrate Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Integrate's platform to be **user-friendly** , enhancing campaign setup and streamlining lead management effortlessly. [(15 mentions)](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1217095&qs=pros-and-cons#reviews) Users value the **excellent customer support** of Integrate, facilitating quick deployment and effective lead management. [(6 mentions)](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1217130&qs=pros-and-cons#reviews) Users praise the **seamless integrations** of Integrate, enabling easy management and validation of lead data across platforms. [(6 mentions)](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1216743&qs=pros-and-cons#reviews) Users value the **automation of campaigns** in Integrate, allowing them to optimize efforts without manual data entry. [(5 mentions)](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1217263&qs=pros-and-cons#reviews) Users find the **Integrate team's helpful support** invaluable for optimizations, training, and enhancing their experience. [(5 mentions)](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1216336&qs=pros-and-cons#reviews) Users note a **steep learning curve** for advanced features, requiring time to fully grasp the platform's capabilities. [(4 mentions)](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1217151&qs=pros-and-cons#reviews) Users find the **required knowledge for advanced features** challenging, often needing assistance rather than self-service options. [(4 mentions)](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1216290&qs=pros-and-cons#reviews) Users note a **steep learning curve** with Integrate, requiring time to master advanced features and hidden capabilities. [(4 mentions)](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1217183&qs=pros-and-cons#reviews) Users find the **time-consumption** in updating multiple sources frustrating, leading to delays in campaign set-up. [(4 mentions)](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=2402318&qs=pros-and-cons#reviews) Users feel the need for improved **data management** , especially in updating multiple sources and organizing reporting efficiently. [(3 mentions)](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=2402405&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Integrate ##### 1. Ease of Use Users find Integrate's platform to be **user-friendly** , enhancing campaign setup and streamlining lead management effortlessly. [ See 15 mentions ](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1217095&qs=pros-and-cons#reviews) See Related User Reviews DC denae c. Small-Business (50 or fewer emp.) 3.5/5 "Integrate: Excellent Lead Validation, Support, and Features for Enterprise Marketing" What do you like about Integrate? Lead Quality and Data Validation Many users report that Integrate excels at validating leads, effectively identifying bad data, duplicates, or missin ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Integrate Review" What do you like about Integrate? An easy-to-use platform, to effectively manage large volumes of lead data. I use the platform every day, seamlessly pushing leads into the client's CR ##### 2. Customer Support Users value the **excellent customer support** of Integrate, facilitating quick deployment and effective lead management. [ See 6 mentions ](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1217130&qs=pros-and-cons#reviews) See Related User Reviews DC denae c. Small-Business (50 or fewer emp.) 3.5/5 "Integrate: Excellent Lead Validation, Support, and Features for Enterprise Marketing" What do you like about Integrate? Lead Quality and Data Validation Many users report that Integrate excels at validating leads, effectively identifying bad data, duplicates, or missin ![Adam W. B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam W. B.") AB Adam W. B. Enterprise (\> 1000 emp.) 4.5/5 "Powerful tool to help with your lead and marketing efforts in powerful, clean interface." What do you like about Integrate? Integrate is a great platform to help us manage our data quality, lead intelligence and marketing automation. Not only do they have that, they have a ##### 3. Integrations Users praise the **seamless integrations** of Integrate, enabling easy management and validation of lead data across platforms. [ See 6 mentions ](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1216743&qs=pros-and-cons#reviews) See Related User Reviews ![Arnab G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arnab G.") AG Arnab G. Small-Business (50 or fewer emp.) 5.0/5 "Easy lead automation and CRM integration. Excellent support." What do you like about Integrate? With Integrate we can manage lead data in large volume with automated validation and CRM integration. The UI is good and connects weill with Salesforc ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Integrate Review" What do you like about Integrate? An easy-to-use platform, to effectively manage large volumes of lead data. I use the platform every day, seamlessly pushing leads into the client's CR ##### 4. Campaigns Users value the **automation of campaigns** in Integrate, allowing them to optimize efforts without manual data entry. [ See 5 mentions ](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1217263&qs=pros-and-cons#reviews) See Related User Reviews DC denae c. Small-Business (50 or fewer emp.) 3.5/5 "Integrate: Excellent Lead Validation, Support, and Features for Enterprise Marketing" What do you like about Integrate? Lead Quality and Data Validation Many users report that Integrate excels at validating leads, effectively identifying bad data, duplicates, or missin ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Integrate Demand Acceleration Platform" What do you like about Integrate? Once campaigns and sources have been set up within the platform, the automated process eliminates the need for manual list uploads, which can be time- ##### 5. Helpful Users find the **Integrate team's helpful support** invaluable for optimizations, training, and enhancing their experience. [ See 5 mentions ](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1216336&qs=pros-and-cons#reviews) See Related User Reviews DC denae c. Small-Business (50 or fewer emp.) 3.5/5 "Integrate: Excellent Lead Validation, Support, and Features for Enterprise Marketing" What do you like about Integrate? Lead Quality and Data Validation Many users report that Integrate excels at validating leads, effectively identifying bad data, duplicates, or missin ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "A solid platform for lead management and planning" What do you like about Integrate? The Integrate platform and build specialists are incredibly helpful when it comes to making optimizations, changes, and updates. ### 5 Cons or Disadvantages of Integrate ##### 1. Learning Curve Users note a **steep learning curve** for advanced features, requiring time to fully grasp the platform's capabilities. [ See 4 mentions ](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1217151&qs=pros-and-cons#reviews) See Related User Reviews DC denae c. Small-Business (50 or fewer emp.) 3.5/5 "Integrate: Excellent Lead Validation, Support, and Features for Enterprise Marketing" What do you dislike about Integrate? it takes time to fully understand how to use the more advanced features well. There are hidden or less obvious capabilities, and not all are intuitive ![Arnab G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arnab G.") AG Arnab G. Small-Business (50 or fewer emp.) 5.0/5 "Easy lead automation and CRM integration. Excellent support." What do you dislike about Integrate? The initial campaign setup takes time to get used to. Other than that didn't have any bad exp. ##### 2. Required Knowledge Users find the **required knowledge for advanced features** challenging, often needing assistance rather than self-service options. [ See 4 mentions ](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1216290&qs=pros-and-cons#reviews) See Related User Reviews DC denae c. Small-Business (50 or fewer emp.) 3.5/5 "Integrate: Excellent Lead Validation, Support, and Features for Enterprise Marketing" What do you dislike about Integrate? it takes time to fully understand how to use the more advanced features well. There are hidden or less obvious capabilities, and not all are intuitive ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Integrate Review" What do you dislike about Integrate? Limited training on all features of the platform. ##### 3. Steep Learning Curve Users note a **steep learning curve** with Integrate, requiring time to master advanced features and hidden capabilities. [ See 4 mentions ](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=1217183&qs=pros-and-cons#reviews) See Related User Reviews DC denae c. Small-Business (50 or fewer emp.) 3.5/5 "Integrate: Excellent Lead Validation, Support, and Features for Enterprise Marketing" What do you dislike about Integrate? it takes time to fully understand how to use the more advanced features well. There are hidden or less obvious capabilities, and not all are intuitive ![Arnab G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arnab G.") AG Arnab G. Small-Business (50 or fewer emp.) 5.0/5 "Easy lead automation and CRM integration. Excellent support." What do you dislike about Integrate? The initial campaign setup takes time to get used to. Other than that didn't have any bad exp. ##### 4. Time-Consumption Users find the **time-consumption** in updating multiple sources frustrating, leading to delays in campaign set-up. [ See 4 mentions ](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=2402318&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Integrate Demand Acceleration Platform" What do you dislike about Integrate? The platform's campaign set-up process is designed to ensure a seamless and hassle-free experience for marketers. However, in cases where issues arise KH Kimberly H. Enterprise (\> 1000 emp.) 5.0/5 "Superb integration is possible through this platform" What do you dislike about Integrate? Over the previous few years the Integrate platform has undergone numerous modifications. The capability to update several sources simultaneously is on ##### 5. Data Management Users feel the need for improved **data management** , especially in updating multiple sources and organizing reporting efficiently. [ See 3 mentions ](https://www.g2.com/products/integrate/reviews?filters%5Bsentiment_snippet%5D=2402405&qs=pros-and-cons#reviews) See Related User Reviews MM Mariana M. Enterprise (\> 1000 emp.) 4.5/5 "Integrate makes marketers lives easier" What do you dislike about Integrate? Fortunately, there have been many improvements to the Integrate platform over the past few years. One thing that could still be improved is the abili ![Brandon T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon T.") BT Brandon T. Enterprise (\> 1000 emp.) 4.0/5 "Manage Data Vendors with Integrate DAP and Marketo" What do you dislike about Integrate? Integrate field mapping could be improved in order to properly standardize leads in platform itself. ## Top-Rated Alternatives [ ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") 6sense Revenue Marketing 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)") AdRoll ABM (Formerly RollWorks) 4.3/5(655) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) [ View All Alternatives ](https://www.g2.com/products/integrate/competitors/alternatives) ST Sharon T. Enterprise (\> 1000 emp.) 3/22/2023 "Integrate review" 4/5 What do you like best about Integrate? Great interface, easy to use and provides me what i need Review collected by and hosted on G2.com. What do you dislike about Integrate? There is quite a long time for it to load and delivery Review collected by and hosted on G2.com. What problems is Integrate solving and how is that benefiting you? Consolidation of leads and lead routing for my organization Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 6/13/2022 "Very good" 4.5/5 What do you like best about Integrate? Ease of use, i enjoy the insights that i obtain regarding ABM. Review collected by and hosted on G2.com. What do you dislike about Integrate? I wish there were more features to obtain better analytics. Review collected by and hosted on G2.com. What problems is Integrate solving and how is that benefiting you? Better insights Review collected by and hosted on G2.com. Show More 8/15/2023 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ambre G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ambre G.") AG Ambre G. Experte Marketing Digital Enterprise (\> 1000 emp.) 3/1/2023 "Useful Platform and great account management" 4/5 What do you like best about Integrate? The setup and logic of the system is easy to understand and the team is really proactive to ensure that we are getting the best out of the product. Review collected by and hosted on G2.com. What do you dislike about Integrate? The UX is not the most intuitive or user friendly to use and product enhancements can take some time to be released. Review collected by and hosted on G2.com. What problems is Integrate solving and how is that benefiting you? Integrate ensures we do not pay our Content Syndication providers for non-marketable contact records. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") EC Verified User in Computer Software Enterprise (\> 1000 emp.) 7/27/2023 "Positive but could use improvements" 3.5/5 What do you like best about Integrate? Flows to our salesforce/CRM relatively easily Review collected by and hosted on G2.com. What do you dislike about Integrate? Issues are difficult to solve, turnaround time can be lengthy Review collected by and hosted on G2.com. What problems is Integrate solving and how is that benefiting you? Leads are uploaded without having to do so manually Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Roland H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roland H.") RH Roland H. Senior Marketing Technology Manager Enterprise (\> 1000 emp.) 2/28/2023 "Lead quality with Integrate" 4/5 What do you like best about Integrate? I like Integrate's ability to streamline our list load processes. Review collected by and hosted on G2.com. What do you dislike about Integrate? The user interface is sometimes confusing, as there are many overlapping menus/routes to actions. Review collected by and hosted on G2.com. What problems is Integrate solving and how is that benefiting you? Integrate DAP helps us streamline speed to lead from content syndication vendors by using one centralized, integrated channel for all of those leads to come through. This saves our marketers and marketing ops team significant time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") AH Verified User in Hospital & Health Care Mid-Market (51-1000 emp.) 8/19/2022 "Highly customer-focused team support a very flexible product" 4.5/5 What do you like best about Integrate? The flexibility of the Integrate Sales Lead Capture product allows me to approach all of our customer interactions with a tailored approach that suits the situation. The setup and logic of the system is easy to grasp, and the customer support team are always on hand to ensure that I am getting the best out of the product. Review collected by and hosted on G2.com. What do you dislike about Integrate? Some of the features are a little complex to access (fo example the pop-up window options in lead capture forms requiring knowledge of {} statements, which are in stark contrast to the drag/drop and menu-led options for most other features. Review collected by and hosted on G2.com. What problems is Integrate solving and how is that benefiting you? We predominantly use the lead capture and event sign-in features of the former Akkroo product. The flexibility of this system also allows us to utilise the platform in a slightly unorthodox way to allow our field sales team to capture information about demonstration stock usage as it is live on their handheld devices and ready to go at all times, whether they have internet connection or not. On the traditional sales lead side, it supports our exhibition and educational event attendance to drive customer interaction into meaningful leads and opportunity qualification. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AP Alex P. Mid-Market (51-1000 emp.) 2/27/2023 "Confusion among end users and long set up times makes us unlikely to use it in the future" 1/5 What do you like best about Integrate? The direct connection to client's databases reducing privacy risks and gets customers leads faster Review collected by and hosted on G2.com. What do you dislike about Integrate? Long setup times and confused clients and marketers made this tougher to use than it was a benefit. Review collected by and hosted on G2.com. What problems is Integrate solving and how is that benefiting you? Passing leads directly to customers without exposing PII on the web. This is a better privacy practice. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 6/6/2022 "If you want to be buyer-centric, this platform will help you get tehre" 4/5 What do you like best about Integrate? - Easy to use and understand - Strategic targeting of your accounts - Integrations are next level, can connect to your marketing automation platform of choice - Review collected by and hosted on G2.com. What do you dislike about Integrate? - Slow to load - Expensive - If your tech stack isn't built out, then this isn't as powerful Review collected by and hosted on G2.com. What problems is Integrate solving and how is that benefiting you? - Lead conversion - Connecting data and channels together for a more orchestrated experience when doing account based marketing - Target account list management Review collected by and hosted on G2.com. Show More 3/2/2023 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") EE Verified User in E-Learning Mid-Market (51-1000 emp.) 5/26/2022 "Streamlines our ABM Content Syndication" 3.5/5 What do you like best about Integrate? Integrate allows us to run our content syndication programs at scale and in real-time - while also saving us money on bad leads. Integrates ability to connect our Marketo and our CS partners, means we can have leads delivered directly into our MAP and processes through our lead life-cycle & privacy and compliance frameworks automatically - removing the time and effort required to manage manual lead uploads from multiple CS partners. Integrates ability to identify & reject "bad" leads, allows us to maximise our investment in paid media and avoid dirtying our database. Review collected by and hosted on G2.com. What do you dislike about Integrate? The UI and UX is probably the biggest pain point I have with the platform. It is not the most intuitive or user friendly to use and depending on what you are trying to achieve or track it can be cumbersome to set up. But the juice is worth the squeeze if you are managing multiple media partners. Review collected by and hosted on G2.com. Recommendations to others considering Integrate: Knowing the right time to invest is important. Too soon and it may not make sense from an ROI and scale perspective. Too late and you're likely already dying under the weight of all those manual lead uploads. Review collected by and hosted on G2.com. What problems is Integrate solving and how is that benefiting you? The reason we invested in Integrate was to help improve the efficiency of getting leads into our MAP & CRM as well as increasing velocity by being able to have leads pushed across from partners in real-time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Malcolm M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Malcolm M.") MM Malcolm M. Marketing Systems Specialist Mid-Market (51-1000 emp.) 5/26/2022 "Superb Integration & Customer Support" 4.5/5 What do you like best about Integrate? We were completely smitten with how easy it was to link firstly our Salesforce system, and then subsequently our Marketo database when we changed our process. Review collected by and hosted on G2.com. What do you dislike about Integrate? Some of the error messages could be made easier to understand. Especially during the integration mappings. Once resolved however, this is but a minor inconvenience. Review collected by and hosted on G2.com. Recommendations to others considering Integrate: If you are looking for a great solution with superb support then look no further. Review collected by and hosted on G2.com. What problems is Integrate solving and how is that benefiting you? We initially had a competitor product which had it limitations. The one thing which Integrate did was to focus on our requirements for easy gathering of Lead data at trade shows, and integration into our marketing and CRM system. Review collected by and hosted on G2.com. 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