--- title: Integrate Reviews meta_title: 'Integrate Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 85 reviews by the users' company size, role or industry to find out how Integrate works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 85 scale: '5' date_modified: '2026-08-09' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Integrate Reviews **Vendor:** Integrate **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 85 ## About Integrate Integrate is the Universal Lead Management Platform that serves B2B marketers as the pipeline integrity layer between your demand sources and MAP/CRM, acting as a single control layer for every marketing lead. It standardizes and governs data across channels so you run on clean, compliant, marketable leads and turn more demand into pipeline, faster. The result is cleaner data, less wasted media spend, and faster, more predictable revenue impact from every campaign. •Connect all demand sources into one governed lead flow •Normalize, de-duplicate, and enrich every lead before it reaches your MAP/CRM •Enforce global and regional compliance, consent, and suppression at ingestion •Route only marketable, qualified leads to the right systems and teams in near real time •Cut manual cleanup with automated, policy-driven lead processing and full visibility into volume, quality, speed-to-lead, and conversion across channels ## Integrate Pros & Cons **What users like:** - Users find Integrate's platform to be **user-friendly** , enhancing campaign setup and streamlining lead management effortlessly. (15 reviews) - Users value the **excellent customer support** of Integrate, facilitating quick deployment and effective lead management. (6 reviews) - Users praise the **seamless integrations** of Integrate, enabling easy management and validation of lead data across platforms. (6 reviews) - Users value the **automation of campaigns** in Integrate, allowing them to optimize efforts without manual data entry. (5 reviews) - Users find the **Integrate team's helpful support** invaluable for optimizations, training, and enhancing their experience. (5 reviews) - Users value the **accurate data validation** feature of Integrate, significantly enhancing lead quality for sales teams. (4 reviews) - Automation (4 reviews) - Users value the **easy integrations** of Integrate, enabling seamless management of lead data and CRM connectivity. (4 reviews) - Lead Generation (4 reviews) - Reporting (4 reviews) **What users dislike:** - Users note a **steep learning curve** for advanced features, requiring time to fully grasp the platform's capabilities. (4 reviews) - Users find the **required knowledge for advanced features** challenging, often needing assistance rather than self-service options. (4 reviews) - Users note a **steep learning curve** with Integrate, requiring time to master advanced features and hidden capabilities. (4 reviews) - Users find the **time-consumption** in updating multiple sources frustrating, leading to delays in campaign set-up. (4 reviews) - Users feel the need for improved **data management** , especially in updating multiple sources and organizing reporting efficiently. (3 reviews) - Users find the **difficult learning** curve challenging, as many features are not intuitive and require extensive training. (3 reviews) - Users face **functionality limitations** with no profiles available and cumbersome updates across multiple sources, affecting overall efficiency. (3 reviews) - Slow Performance (3 reviews) - Campaign Management (2 reviews) - Difficult Setup (2 reviews) ## Integrate Reviews ### 1. Integrate offers a lead quality validation that makes them one of the leaders of B2B data **Rating:** 4.0/5.0 stars **Reviewed by:** Rodrigo A. | Media Activation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Integrate?** We use Integrate as a data filter validation. Their parameters are solid and secure. We utilize their services every single day without any issues. Even when we need to adjust marketing or data filters, they are easy to reach and quick to resolve. **What do you dislike about Integrate?** Integration and implementation takes several times that you need to account for in the launch process. **What problems is Integrate solving and how is that benefiting you?** Integrate helps scale B2B (third-party) campaigns efficiently by reducing operational friction and ensuring lead quality at every step. Lead Quality Assurance-Pacing & Delivery Visibility-Standardized Lead Flow- Source Attribution & Traceability. ### 2. Integrate Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2024 **What do you like best about Integrate?** An easy-to-use platform, to effectively manage large volumes of lead data. I use the platform every day, seamlessly pushing leads into the client's CRM. **What do you dislike about Integrate?** Limited training on all features of the platform. **What problems is Integrate solving and how is that benefiting you?** Organising lead data, in a simple and GDPR compliant way. ### 3. Integrate Demand Acceleration Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Integrate?** Once campaigns and sources have been set up within the platform, the automated process eliminates the need for manual list uploads, which can be time-consuming and prone to errors. By streamlining the lead flow, marketers can focus their efforts on optimizing their campaigns and improving their messaging, rather than spending time on manual data entry. **What do you dislike about Integrate?** The platform's campaign set-up process is designed to ensure a seamless and hassle-free experience for marketers. However, in cases where issues arise, the set-up process takes longer than expected. Therefore, it may be preferable to use the platform for longer-term campaigns, where the extra time invested in set-up will yield greater returns. **What problems is Integrate solving and how is that benefiting you?** This automated process eliminates the need for manual list uploads, which can be time-consuming and prone to errors when done manually. By streamlining the lead flow, marketers can focus their efforts on optimizing their campaigns and improving their messaging, rather than spending time on manual data entry. This ultimately leads to better campaign performance, more efficient lead generation, and a higher return on investment. This has saved hours of manual time for both the ops team and the field marketing team! ### 4. Great Platform and Continues to Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Whitney G. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Integrate?** I have used Integrate and other competitor platforms for lead flow management and integrations and have always found Integrate to be the best. First, they make the platform very user-friendly. Second, they have all the items needed to set up a complete campaign to share with a vendor in a GDPR-compliant manner. I like love that you can upload assets, domain lists, suppressions, etc., right into the source. I also am now diving into the insights and reporting features they have launched and love it. It's another data source to keep a pulse on my campaigns. In comparison to Convertr or a manual upload, it is by far the best. **What do you dislike about Integrate?** I don't have many dislikes to share but more 'wishes' for the platform. For example, you can set up a campaign with an individual source, or you can have a campaign with various sources. I wish there were one extra layer to the setup/hierarchy of it. Lastly, the platform does have a LOT of data and integrates with so many other platforms, so sometimes, the webpage takes a minute to load. And, sometimes freezes, but nothing too difficult or long. **What problems is Integrate solving and how is that benefiting you?** Integrate is our primary Lead Flow Management platform. I am also able to report on ABM Lists to roll up to other stakeholders. ### 5. Don't overlook what Integrate can do to scale lead gen + improve data hygiene **Rating:** 5.0/5.0 stars **Reviewed by:** Jon M. | Vice President, Revenue Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Integrate?** With the Integrate platform we are able to take in leads at scale with automation. No longer do we need to manually handle lead lists. In addition, Integrate can dynamically keep up to date our exclusion or inclusion lists and save us time in rejecting bad leads from certain vendors. Finally, the ability to ensure the data quality is consistent in its format ensures that we have good data going in. **What do you dislike about Integrate?** I can see the closed-loop feedback mechanism being slightly improved to identify better how specific vendor lead programs impact ROI down the funnel with signals from multiple CRMs. **What problems is Integrate solving and how is that benefiting you?** Manual management of lead insertion lists saving us time and security compliance possible issues Manual updating of exclusion/inclusion lists saving us time Manual sharing business outcomes by lead/programs with vendors to enable more dynamic optimization and budget shifting ### 6. Integrate is an Amazing Demand Gen Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsea W. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Integrate?** It saves me so much time as a demand gen marketer by importing and vetting leads for me. Not only can it do all of that, but it also allows me to generate leads using highly targeted content syndication. **What do you dislike about Integrate?** Sometimes the dashboard is a little off. Mainly the location of prospects. It is never a critical issue though. It can be a bit confusing to learn at first, but in the end, it is worth it! **What problems is Integrate solving and how is that benefiting you?** It is solving importing leads and ensuring they are exactly who we want from each campaign. This cuts down on hours of work for me each week. It also allows me to target very specific people with content syndication on various publications. ### 7. Lead Generation - Integrate **Rating:** 4.5/5.0 stars **Reviewed by:** reisa f. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Integrate?** I loved the simplicity of the platform when it came to applying lead gen filters to a program. **What do you dislike about Integrate?** I disliked the complication of setting up integrations through client CRMs. **What problems is Integrate solving and how is that benefiting you?** Integrate has allowed for a smooth lead generation process to us and our clients. It is benefiting my team by allowing us to spend more time on other campaign related processes once integrate is set up. ### 8. Focus your marketing efforts to target your audience **Rating:** 4.0/5.0 stars **Reviewed by:** Steven T. | Demand Generation Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Integrate?** I like how we were able to work with Integrate to come up with a plan to reach our target audience through channels and means we wouldn't otherwise have. Also coming up with the best account surround engagement strategy to our key accounts. **What do you dislike about Integrate?** All of our programs' data were lumped into one reporting bucket, hence making our ability to measure how each program performed difficult. This may have been a setup issue where we should have distinguished different programs into their own reporting buckets. **What problems is Integrate solving and how is that benefiting you?** Reaching our target account audience with the right message, to the right people, at the right time, wherever they browse online. This allowed us to have a broader reach of the audience and serve more of our messaging to them. ### 9. Saves time & reduces manual tasks **Rating:** 4.0/5.0 stars **Reviewed by:** Uma W. | Senior Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Integrate?** The platform checks to make sure leads are not already in our system, and if they are alerts the content syndication vendor, so we never pay for leads we already have. In addition, it will verify emails are valid, so we never pay for fake leads. Finally, since the vendors are the ones adding lists, it takes all the work and effort off of our small MarOps team. **What do you dislike about Integrate?** Onboarding vendors can take longer than we'd like sometimes. However, as more companies use Integrate Demand Acceleration Platform this should hopefully occur less frequently. **What problems is Integrate solving and how is that benefiting you?** Simplifies the addition of net new leads to our database from content syndication and event sources. Reduces the boring, yet time-consuming effort of formatting and uplaoding lists. ### 10. Integrate DAP is a great resource that saves time **Rating:** 3.5/5.0 stars **Reviewed by:** Jake R. | Marketing Automation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Integrate?** Easy to navigate and set up integrations to run events and other campaigns with clean data coming in. **What do you dislike about Integrate?** Testing, but that could be because of my lack of experience with the tool. **What problems is Integrate solving and how is that benefiting you?** We upload a lot of lead lists from events. The DAP speeds that up. ### 11. Highly customer-focused team support a very flexible product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2022 **What do you like best about Integrate?** The flexibility of the Integrate Sales Lead Capture product allows me to approach all of our customer interactions with a tailored approach that suits the situation. The setup and logic of the system is easy to grasp, and the customer support team are always on hand to ensure that I am getting the best out of the product. **What do you dislike about Integrate?** Some of the features are a little complex to access (fo example the pop-up window options in lead capture forms requiring knowledge of {} statements, which are in stark contrast to the drag/drop and menu-led options for most other features. **What problems is Integrate solving and how is that benefiting you?** We predominantly use the lead capture and event sign-in features of the former Akkroo product. The flexibility of this system also allows us to utilise the platform in a slightly unorthodox way to allow our field sales team to capture information about demonstration stock usage as it is live on their handheld devices and ready to go at all times, whether they have internet connection or not. On the traditional sales lead side, it supports our exhibition and educational event attendance to drive customer interaction into meaningful leads and opportunity qualification. ### 12. Confusion among end users and long set up times makes us unlikely to use it in the future **Rating:** 1.0/5.0 stars **Reviewed by:** Alex P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Integrate?** The direct connection to client's databases reducing privacy risks and gets customers leads faster **What do you dislike about Integrate?** Long setup times and confused clients and marketers made this tougher to use than it was a benefit. **What problems is Integrate solving and how is that benefiting you?** Passing leads directly to customers without exposing PII on the web. This is a better privacy practice. ### 13. If you want to be buyer-centric, this platform will help you get tehre **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Integrate?** - Easy to use and understand - Strategic targeting of your accounts - Integrations are next level, can connect to your marketing automation platform of choice - **What do you dislike about Integrate?** - Slow to load - Expensive - If your tech stack isn't built out, then this isn't as powerful **What problems is Integrate solving and how is that benefiting you?** - Lead conversion - Connecting data and channels together for a more orchestrated experience when doing account based marketing - Target account list management ### 14. Streamlines our ABM Content Syndication **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Integrate?** Integrate allows us to run our content syndication programs at scale and in real-time - while also saving us money on bad leads. Integrates ability to connect our Marketo and our CS partners, means we can have leads delivered directly into our MAP and processes through our lead life-cycle & privacy and compliance frameworks automatically - removing the time and effort required to manage manual lead uploads from multiple CS partners. Integrates ability to identify & reject "bad" leads, allows us to maximise our investment in paid media and avoid dirtying our database. **What do you dislike about Integrate?** The UI and UX is probably the biggest pain point I have with the platform. It is not the most intuitive or user friendly to use and depending on what you are trying to achieve or track it can be cumbersome to set up. But the juice is worth the squeeze if you are managing multiple media partners. **Recommendations to others considering Integrate:** Knowing the right time to invest is important. Too soon and it may not make sense from an ROI and scale perspective. Too late and you're likely already dying under the weight of all those manual lead uploads. **What problems is Integrate solving and how is that benefiting you?** The reason we invested in Integrate was to help improve the efficiency of getting leads into our MAP & CRM as well as increasing velocity by being able to have leads pushed across from partners in real-time. ### 15. Superb Integration & Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Malcolm M. | Marketing Systems Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Integrate?** We were completely smitten with how easy it was to link firstly our Salesforce system, and then subsequently our Marketo database when we changed our process. **What do you dislike about Integrate?** Some of the error messages could be made easier to understand. Especially during the integration mappings. Once resolved however, this is but a minor inconvenience. **Recommendations to others considering Integrate:** If you are looking for a great solution with superb support then look no further. **What problems is Integrate solving and how is that benefiting you?** We initially had a competitor product which had it limitations. The one thing which Integrate did was to focus on our requirements for easy gathering of Lead data at trade shows, and integration into our marketing and CRM system. ### 16. Integrate has made it much easier for us to manage our vendors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Integrate?** Love that we can set "rules" with our vendors around data quality and that Integrate helps enforce those rules and ensures all leads meet our requirements. Also, like the email checks that ensure we're getting legitimate emails and not paying for "fake" addresses. **What do you dislike about Integrate?** We have a Marketo campaign for each of our asset downloads, & would like an easy way to push leads from the same vendor into different Marketo asset campaigns. **What problems is Integrate solving and how is that benefiting you?** Since Integrate checks our database before pushing over new leads, this ensures that we're not getting the same leads from different vendors running simultaneous campaigns. ### 17. Integrate is *Must Have* for SaaS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Integrate?** Integrate enables me as a B2B SaaS marketer to 'protect the integrity' of my marketing database, ensuring all contact records have clean and complete data. No other solution does this to my knowledge. **What do you dislike about Integrate?** The Integrate Events product is amazing when it works, but for many different reasons event organizers may choose to not make a badge scanning API available, and in those cases, Integrate Events is useless. **What problems is Integrate solving and how is that benefiting you?** Integrate benefits me by ensuring I do not pay my MAP platform for non-marketable contact records, and with many content syndication providers, that leads with invalid records are replaced for me autmatically. ### 18. A good lead management platform **Rating:** 3.0/5.0 stars **Reviewed by:** Radhika V. | Vice President-Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Integrate?** Seamless management and controlled acces **What do you dislike about Integrate?** The platform is quite slow. It takes time to load at times. **Recommendations to others considering Integrate:** One-stop purchase **What problems is Integrate solving and how is that benefiting you?** We don't have to navigate between the excel sheets. We can manage the deliveries. ### 19. Integrate Ensures Effective Prospecting and Increases Team Operational Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Marina L. | Integrated Demand Marketing, Sr. Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Integrate?** I like the ability to set up different campaigns with different target account lists for a more effective funnel. The Integrate platform aligns with my media buy. It helps me hold media partners accountable for lead count guarantees from my approved list of target accounts. If a partner tries to deliver a lead that is not on my approved list, it is declined. This makes my funnel prospects more concentrated and more effective for conversions. Additionally, when leads are delivered that do not match my target account list, we have a conversation about it. Most of the time, the partner teaches ME something about how the market has changed, usually company acquisitions, causing my target domain list to be out of date. This strategic dialogue between me, media partners and the Integrate team helps me provide qualitative feedback to my Marketing Ops team for necessary updates for our internal account targeting and reporting. Without Integrate, these back and forth discussions about email domain market updates would not happen. These are ongoing discussions that increase overall operational efficiency in our account targeting. Quarter over quarter, we keep learning and refining our target account strategy by partnering with Integrate. **What do you dislike about Integrate?** It is easy to make mistakes in the campaign set up through Integrate. It has been critical to pay for the Managed Service support through Integrate. It is also critical to partner with a media agency who is experienced with the Integrate platform and can provide consultative advice that aligns with your media plan and targeted business outcomes. The good news is that the Integrate platform campaign setup is very customizable. The bad news is that it is easy to make selections in the campaign setup process that drive actions you may not have intended. For example, if you have a target account list for your campaign, I do not recommend also selecting a vertical industry filter for the leads you want to accept. This will likely narrow your acceptable lead pool and could cause confusion with the media partner delivering the leads, stalling campaign delivery. I've also made the mistake of over-inflating the lead goal for a campaign to allow for over-delivery from the media partner. This makes it challenging to report out on the pacing of the campaign throughout the quarter. When you are setting up a campaign for the first time, it is vital to have a kick-off call with the following participants: you (the client), your media agency team (who is making the media buy), and the Integrate team (who is setting up the campaign for you in the platform, assuming you invested in the Managed Service offering). You might also include your Marketing Ops team to discuss the process for testing leads before campaign launch and weekly post-out report reconciliation with your marketing automation solution. This might sound like a lot of work. Trust me, the upfront attention to detail is time well spent. It brings the teams together to align on expectations. Front-end quality setup ensures back-end quality results and funnel conversions. **Recommendations to others considering Integrate:** Integrate Acceleration Platform will provide you with surprising learnings. You will adopt Integrate expecting one set of outcomes, but be ready and open-minded to learn additional things you may not have expected (in a good way!). Your insights could guide you to refine your internal operational processes or your media buying processes. **What problems is Integrate solving and how is that benefiting you?** I"m solving for our desire to accept leads only from our target account list. We are very clear about our ideal customer profile. Integrate, in partnership with our media agency and media partners, is helping us stay laser-focused on only the accounts we want to prospect. Over the last two years we've realized increased quarter over quarter gains in marketing pipeline attribution from leads processed through the Integrate platform. ### 20. The Integrate platform has saved our company many hours of manual work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Integrate?** The platform is user friendly, has automated processes for us, saving time which we can use elsewhere **What do you dislike about Integrate?** The platform is often buggy - freezes, times out. Have to log out, clear cache, and try again. **What problems is Integrate solving and how is that benefiting you?** Manual verification of lead delivery files, the platform does all the filtering for us ### 21. Good platform to manage our campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Vikash S. | Head of Technology and Data, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Integrate?** The campaign's criteria are available all in one place. It's easy to review and accept the relevant campaigns and lead delivery just got easier. **What do you dislike about Integrate?** It takes time sometimes to process and gets slows down for some time. **What problems is Integrate solving and how is that benefiting you?** Client delivery just got easier for us ### 22. How did I not know Integrate exists sooner? **Rating:** 5.0/5.0 stars **Reviewed by:** Rick S. | Director Of Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2021 **What do you like best about Integrate?** I don't have to think about content syndication. Just hook the vendor up with the Integrate Team, and you're all good. Sure, you have to spend some time on the initial setup, but that's true with every mar tech tool of value. Seriously though, no more back and forth on field mapping and list uploads. So much time has been saved. **What do you dislike about Integrate?** It'd be cool to be able to hook up a publisher without having to reach out to the team at Integrate. Fortunately, they're super responsive and knowledgeable; it's not really a big deal. I'd also like to be able to fully manage content via Integrate. By that I mean the ability to upload content assets to Integrate and have publishers be able to download right from the platform for them to host. That way I wouldn't have to interact with the publishers at all, outside of initial contract. That's really the ideal end game, no more publisher interaction. **Recommendations to others considering Integrate:** Takes a little bit of time to set up, so be able to dedicate some resources to the initial set up. The Integrate admin should definitely have some knowledge of basic Marketo admin requirements (i.e., field management). **What problems is Integrate solving and how is that benefiting you?** Time saved! So much time saved. Oh and money saved. You can actually set up auto-rejection of leads that don't fit the criteria. What's realy great is that I'm able to see exactly how much money I saved on those leads that were rejected. It's literally the only platform I've used that allows me to click a button and see the amount of money saved on an action. Love it. ### 23. acceleration through improved marketing data integration including lead validation. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Integrate?** integration including lead validation and qualification **What do you dislike about Integrate?** The price, its quite expensive but you can recover thay investment with results. **Recommendations to others considering Integrate:** friendly **What problems is Integrate solving and how is that benefiting you?** More usable ### 24. Save Time, Optimize Spend **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Integrate?** One of the biggest headaches in managing CPL programs like content syndication is managing lists and/or managing multiple integrations with your MAP. With Integrate, there's one integration to manage and zero list management involved. It takes the time we spend troubleshooting missing leads down to almost no time at all. Additionally, I like that we're able to get leads from a variety of vendors through one relationship – rather than managing individual relationships with multiple vendors at a time every quarter. **What do you dislike about Integrate?** It's not cheap – but it's pretty easy to pencil out the ROI. Consider the time you spend managing these programs – vendor negotiation, setup, troubleshooting missing leads, pushing back on leads that aren't good – it pays for itself in time savings alone. We also used the tool they acquired for event leads and it wasn't as simple as we would have liked, so likely would pass on that in the future. **Recommendations to others considering Integrate:** If you're doing a lot of content syndication and not seeing a lot in the way of pipeline generation, it's likely time to consider optimizing your spend by leveraging Integrate. **What problems is Integrate solving and how is that benefiting you?** I had a really small team – we didn't have extra man hours to spare. The biggest problem we were solving was time management. And secondly -- Our conversion rates were well below average out of content syndication programs, and leveraging Integrate helped us waste less money on "bad leads," which ultimately increased our opportunity conversion rates to the point where content syndication was finally generating the 3x ROI we expect out of our programs. ### 25. Excellent Platform. Extremely time and cost efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Carrie C. | Associate Director, Media, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2019 **What do you like best about Integrate?** The best part of the platform is the Governance & Compliance functionality. The platform rejects unqualified leads in real-time which completely removes the manual/human element of distributing leads where there is a high margin of error and very time consuming. Since bad leads are rejected upon upload, the time it would normally take for a user to scrub the leads, and then reach out to a vendor to get bad leads replaced is very time consuming. Therefore the Integrate platform provides major cost efficiencies that one would not otherwise get using old and manual lead processing methods. It removes human error which is the manual scrubbing process and allow for bad data to go into a CRM system. **What do you dislike about Integrate?** Reporting could be more user friendly. Setting up reporting and modifying reports is very time consuming and it's not very easy to do. It would be great to have a library of example reports to help show different types of data to report on, examples showing various custom built reports, and then people can access these templates to re-purpose with their own data. It would also be nice that once a report/template has been built that a user can schedule reports to auto deliver on a daily, weekly or monthly basis? Setting up reports isn't always very intuitive so it can be a bit of a guessing game which terms to select that will convey the particular data points looking to report on **Recommendations to others considering Integrate:** Highly recommend! Typically after the first quarter the cost efficiencies that were saved by rejecting bad lead data will pay for the platform itself. **What problems is Integrate solving and how is that benefiting you?** Since there are no "bogus" leads that make it through to clients, we are seeing a much higher conversion rates that are going into our CRM systems. Therefore the % of the leads generated from our campaigns converting at a higher rate resulting in much higher attribution to our campaign strategies. The platform forces the vendor marketplace to standardize process across hundreds of different vendors which creates a ton of efficiencies when ingesting data. It also offers a variety of solutions from "always- on", to top of funnel to 2-touch programs. They also has the "Integrate Marketplace" which is a blind marketplace which means the seller is blind to the the user purchasing the lead, but this offers massive scale to users purchasing leads. ### 26. The platform does a great job visualizing data. **Rating:** 5.0/5.0 stars **Reviewed by:** aaron d. | Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2019 **What do you like best about Integrate?** What I love most is that we can run a certain company with which we want to carry out activities based on marketing accounts. I like targeting accounts and it is very easy to load ads and create campaigns. The method to start a campaign is intuitive and faster than AdRoll and its user interface is intuitive and simple to understand between teams. **What do you dislike about Integrate?** The campaign reports are very poor, I would like to receive a way to see the campaign's performance of all that running in the place of a single campaign, most of the time that they cannot discover the company they want a function point in the domain and zip code. **Recommendations to others considering Integrate:** It is very easy to configure up to one campaign and the fact that you can import Salesforce target accounts, now you also have a pixel tracking to be able to see if companies are visiting your website. It is also the most affordable ABM device that you will probably have on hand and without any complications. **What problems is Integrate solving and how is that benefiting you?** I once had difficulty locating an invoice from the previous month of the platform but from ListenLoop customer support helped staff quickly throughout the billing. So far it is working very well to allow us to create advertising ads and we address them to certain audiences. The work is done well as a team and we use this great software for our advertising-based campaigns campaigns and I have had a positive experience. ### 27. The people are great. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2020 **What do you like best about Integrate?** The address and phone validation are great for clients. **What do you dislike about Integrate?** Sometimes you are able to reach the cloud. **Recommendations to others considering Integrate:** The team is great and will help you along the way, great partnership. **What problems is Integrate solving and how is that benefiting you?** The data is coming in cleaner for clients. ### 28. Lead Management through One Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Integrate?** It is fantastic to have a platform that does all the heavy lifting when it comes to lead programs and delivers leads that have gone through a thorough QA. No longer do I have to run through lead files to look for odd email addresses or missing fields. Integrate is automated that entire process and works with the publishers to deliver an amazing product. **What do you dislike about Integrate?** The V2 platform that was launched this year has its bugs, but I know that the product team is working hard to get it perfect. I have seen the platform progress a lot since it was launched to us earlier this year. They have worked to increase the speed of the platform and the improve search functionality. **Recommendations to others considering Integrate:** If you want to truly automate your lead buying process and ensure high quality of leads are being delivered, I highly recommend trying Integrate. **What problems is Integrate solving and how is that benefiting you?** Saving hours and hours of time spent cleaning and QA'ing leads. Automating the process of delivering leads from our publishers directly into a CRM environment. ### 29. Best Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Integrate?** I loved working with Integrate, not only because the software is great, but because working with my rep was a very pleasant experience. I was new to the software and she was more than gracious with helping me with ANY question I had! **What do you dislike about Integrate?** There was nothing that I have fount to dislike **What problems is Integrate solving and how is that benefiting you?** Making sure that we are getting quality leads from our content syndication partners ### 30. I would absolutely recommend Integrate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Integrate?** The Integrate team is an informed and extremely helpful resource. They are responsive, solution-oriented, and true partners. **What do you dislike about Integrate?** To be honest, the new iteration has taken some getting used to but is now just as convenient. **What problems is Integrate solving and how is that benefiting you?** The Integrate platform saves countless hours of manual lead scrubbing, not to mention the dollars spent on wasted and unreliable leads. ABM has never been easier or more reliable. ### 31. Great way to kick start your demand gen initiatives **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2016 **What do you like best about Integrate?** The integration into our marketing automation platform was seamless, and we were able to get ramped up quickly. There's a large selection of vendors that meet our requirements, and there's a lot of flexibility in creating custom fields to help qualify your leads. **What do you dislike about Integrate?** If you're not careful, it's easy to get carried away and lose track of your campaigns. It really helps having a platform that gives you multi-touch attribution to help you understand how much you're getting back from each dollar you've spent, especially if you're dealing with longer sales cycles where engagement through platforms like Integrate may only be one touch point in a buyer's journey. **What problems is Integrate solving and how is that benefiting you?** Filling the top of the funnel was one of the biggest problems we wanted to solve, and Integrate helped us ramp up our initiatives quickly. ### 32. Listen Loop works for ABM Ads! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2018 **What do you like best about Integrate?** We like ListenLoop's precision and the ability to target massive prospect lists and customers across multiple domains within one company. **What do you dislike about Integrate?** The reporting can be improved as we're still trying to enhance our attribution model for ABM marketing. **Recommendations to others considering Integrate:** I recommend having your ABM structure in place before starting with ListenLoop. **What problems is Integrate solving and how is that benefiting you?** We're using ListenLoop to target our top ABM accounts through display ads. It helps us target the right folks at the right time with the right message. ### 33. Integrate saves time and money for CS campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick W. | Digital Marketing Associate, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2017 **What do you like best about Integrate?** I like how it verifies emails work and can check domains against a list we upload. It allows us to keep track of lead delivery all in one place. **What do you dislike about Integrate?** Some of the features are hard to find in the platform. The new platform seems to address the clunkiness of the old platform. **Recommendations to others considering Integrate:** Integrate is a no-brainer if you are running multiple lead programs with multiple vendors. It's your centralized hub for all programs and makes tracking very easy. **What problems is Integrate solving and how is that benefiting you?** Integrate save us time and money by rejecting leads that are duplicates, do not having working emails or fall outside our criteria. Integrate also passes the leads directly to our marketing automation saving me time. ### 34. Great for organizations with several 3rd party lead gen campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2017 **What do you like best about Integrate?** The ability to manage lead delivery for multiple campaigns in one place. After setup, not having to bother marketing operations every week with new lead lists saved us time, and shortened lead delivery time significantly. **What do you dislike about Integrate?** Many of the lead gen vendors we work with had a hard time using Integrate with their own automated processes. **What problems is Integrate solving and how is that benefiting you?** Freed up resource time Cut down lead creation -> assignment time, resulting in more timely, relevant leads for our sales teams ## Integrate Discussions - [What is your experience with Integrate Demand Acceleration Platform, and what features do you find most useful?](https://www.g2.com/discussions/what-is-your-experience-with-integrate-demand-acceleration-platform-and-what-features-do-you-find-most-useful) - [What is Integrate Demand Acceleration Platform used for?](https://www.g2.com/discussions/what-is-integrate-demand-acceleration-platform-used-for) - [View Integrate pricing details and edition comparison](https://www.g2.com/products/integrate/reviews?filters%5Bcompany_segment%5D%5B%5D=180§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+12%3A30%3A25+-0500&secure%5Bsession_id%5D=fba6868b-6f7c-472e-8907-8c0787e51a65&secure%5Btoken%5D=91a2aa31f5aa71608c648798644e17a21efa85dd2cca46fda70bd73a82be2059&format=llm_user) ## Integrate Features **Tasks** - Creation & Assignment - Due Dates - Task Prioritization - To-Do Lists - Dependencies - Mass Updates - Drag & Drop - Recurring Tasks - Real-Time Updates **Lead Intelligence** - Market Insights - Account-level Insights **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations - Configurable Workflow - Rules-Based Workflow **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage - Data Visualization **Projects** - Planning - Project Map - GANTT - Calendar View - Views - Project Budgeting - Issue Tracking - Templates - Critical Path - Time & Expense - Methodologies - Project Time Tracking - Bug Tracking - Milestone Tracking - Task Progress Tracking - Activity Tracking - Project Tracking - Status Tracking - Progress Tracking - Agile Methodologies - Sprint Planning - Project Planning - Release Planning - Multiple Projects - Multi-Department/Project - Customizable Templates - Project Templates - Gantt/Timeline View - Percent-Complete Tracking - Reporting/Project Tracking - Goal Setting/Tracking - Time Tracking - Traditional Methodologies - Task Planning - Traditional Methodologies **Lead Management** - Segmentation **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring - Real-Time Monitoring **Security** - Access Control - Roles Management - Compliance Management - Deletion Management - Access Controls/Permissions - User Management - Process Management - Audit Management - Metadata Management **Agentic AI - Lead Intelligence** - Cross-system Integration **Resource Management** - Resource Definiton - Capacity - Scheduling - Task Scheduling - Project Planning/Scheduling **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Customization **Data Quality** - Data Preparation - Data Distribution - Data Unification **Maintainence** - Data Quality Management - Policy Management - Data Storage Management **Project Monitoring** - Baselining / KPIs - Resource Allocation - Activity Dashboard - Activity Dashboard **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations - Active Directory Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - AI Copilot - Reporting & Statistics - Data Migration - Archiving & Retention - Data Capture and Transfer - Audit Trail - Data Synchronization - Single Sign On - Customizable Reports - Data Profiling - Authentication - Role-Based Permissions - Tagging - Secure Data Storage - Data Security - HIPAA Compliant - SSL Security - Risk Assessment - Data Mapping - Search/Filter - Self Service Portal - Multiple Data Sources - Document Storage - API - Activity Tracking - Automatic Backup - Visual Analytics **Agentic AI - Project Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - File Transfer **Additional Functionality** - Backlog Management - API - Retrospectives Management - Task Management - Access Controls/Permissions - Supports Scrum - Team Management - Kanban Board - Request Management - Commenting/Notes - Charting - @mentions - Planning Tools - Projections - Collaboration Tools - Calendar Management - Email Management - Project Workflow - Deadline Management - Role-Based Permissions - Alerts/Notifications - Reporting & Statistics - Customizable Fields - AI Copilot - Resource Management - Workflow Management - Template Management - Negative Feedback Management - Data Import/Export - File Management - Assignment Management - Progress Reports - Budget Management - Real-Time Reporting - Real-Time Notifications - Requirements Management - Search/Filter - Issue Management - Document Management - Release Management - For IT Project Management - Product Roadmapping - Change Management - Mobile App - Portfolio Management - Testing/QA Management - Billing & Invoicing - Risk Management - Web-based Deployment - Idea Management - Client Portal - File Sharing - Version Control - Availability Management - Productivity Analysis - Multi-Channel Communication - Forecasting - Key Performance Indicators - Remote Support - Predictive Analytics - Tagging - Feedback Management - User Management - Network Diagram - Project Management - Document Storage - Visualization - Customizable Reports - Time Clock - Reminders - Daily Reports - Configurable Workflow - Roadmapping - Iteration Management - Timeline Management - KPI Monitoring - For Small Businesses - Chat/Messaging - Messaging ## Top Integrate Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,462 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (652 reviews)