---
title: InStream Group Reviews
meta_title: 'InStream Group Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 126 reviews by the users' company size, role or industry
  to find out how InStream Group works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 126
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---

# InStream Group Reviews
**Vendor:** InStream  
**Category:** [CRM Software](https://www.g2.com/categories/crm)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 126
## About InStream Group
InStream is the relation management platform. CRM alternative for customer-focused companies. InStream supports small and medium size business in collecting information about customers, managing communication and in building strong business relations. Simple but flexible tool which can be integrated with any mailbox, social media and business management tool.



## InStream Group Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of InStream Group, finding it simple to set up and enjoy. (2 reviews)
- Users find the **easy setup** of InStream incredibly convenient, enhancing their overall streaming experience. (1 reviews)
- Users value the **lead management** capabilities of InStream Group, streamlining sales processes and facilitating deal closures. (1 reviews)
- Users value the **simplicity** of InStream Group, finding it easy to navigate and use effectively. (1 reviews)
- Users value how InStream Group&#39;s **task management features** streamline sales processes, simplifying lead management and deal closure. (1 reviews)

**What users dislike:**

- Users experience **integration issues** with InStream Group, affecting compatibility with existing workflows and causing technical problems. (2 reviews)
- Users experience **performance issues** with lagging and time wasted on ads when trying to change topics. (1 reviews)
- Users often face **slow loading times** that hinder their experience and disrupt their workflow with InStream Group. (1 reviews)

## InStream Group Reviews
  ### 1. CRM system unifying and improving relationships with customers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Melina A. | Sales And Marketing Specialist, Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2018

**What do you like best about InStream Group?**

It is an effective tool, with a representative utility. With many positive attributes:

- It has powerful features. It has very good tools, which systematically allows you to customize and adapt everything according to my tastes and preferences.
- Easy to use and configure.
- Integration and synchronization with other applications to improve the work process.
- It is really very useful, allows step by step monitoring of all customers and development in all commercial businesses.

**What do you dislike about InStream Group?**

In itself, and in general terms the software has very complete tools, but perhaps there are some other details that would add. I would like to be able to manage all the clients that I manage in different groups, in order to better differentiate and organize all the client's development and the business development that I manage with them. The CRM has been a bit complicated to understand, but it has really been a really good and useful tool.

**Recommendations to others considering InStream Group:**

Fully recommended if you are looking to exponentially improve sales management, starting from the relationship with each client. In every way it is an excellent tool, which contributes to improve little by little all the advances in marketing and sales. Test it

**What problems is InStream Group solving and how is that benefiting you?**

The CRM system has been a truly useful tool that unites and improves the commercial and professional relationships with our clients, colleagues and work partners. I like that I can integrate marketing and business administration, InStream is all in one. With this system we have improved the process and sales management. Thanks to all this work is now easier, we have everything at hand for such a powerful and effective tool.

  ### 2. Instream is an awesome app

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 15, 2019

**What do you like best about InStream Group?**

Instream enable me collect important information about our customers by helping my team automatically gather important sales data and leads from major social networking platforms like Linkedin , Twitter and Facebook. I like its aesthetic view of seeing all activities of our leads via a grid view .In comparison with other CRM tools ,information on Instream is entered automatically and this its best selling point.
The GUI follows normal conventions so it is easy to use, getting started is pretty much instant unlike the Sugars etc. I also like how it integrates and tracks conversations via email and displays social media posts related to leads/opportunities etc.


**What do you dislike about InStream Group?**

I’m very happy with their program. However, I must say that their features are quite basic. It would be great if they can offer more services aside from client and risk management.
Support non-responsive, bugs that have been there for ages are not getting fixed, social links show you things, but nothing else. Recently Google stopped trusting InStream so email linkage no longer works. There is also no way to export.


**Recommendations to others considering InStream Group:**

Start now

**What problems is InStream Group solving and how is that benefiting you?**

Instream enable me collect important information about our customers by helping my team automatically gather important sales data and leads from major social networking platforms like Linkedin , Twitter and Facebook. 

  ### 3. Instream

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2018

**What do you like best about InStream Group?**

I currently use this software,very good,easy, accessible 

**What do you dislike about InStream Group?**

I currently use this and don't seem to dislike anything about it

**Recommendations to others considering InStream Group:**

Very reliable and trusting ,great quality 

**What problems is InStream Group solving and how is that benefiting you?**

Business filing ,archiving, payroll,etc

  ### 4. Innovative CRM system

**Rating:** 4.0/5.0 stars

**Reviewed by:** gladis t. | Sales Project Coordinator, Enterprise (> 1000 emp.)

**Reviewed Date:** October 02, 2018

**What do you like best about InStream Group?**

Mainly I like it to be an easy-to-use software, it allows me to organize all the clients, employees, fixed clients and colleagues in this way I can have a better communication with them; It also gives me the possibility to handle all interpersonal relationships with clients. It has an innovative design and the interface is quite complete, it has absolutely all the tools I need.

**What do you dislike about InStream Group?**

Personally I feel that it is a very complete software, its functions are incredible and the tools work very efficiently. However, lately we need to increase the customer relations and the idea of ​​having a video call would be very good, so I would have a direct conversation with the clients and that would be really incredible.

**Recommendations to others considering InStream Group:**

The CRM system is really innovative and very efficient. Improved relations with potential customers and with fixed customers in all respects. A truthful contributor to save time and burden at work. I recommend you try it.

**What problems is InStream Group solving and how is that benefiting you?**

Thanks to the CRM system that InStream offers, we have improved a lot in the relationship with the clients, because the communication is effective and the organization in the business and sales is really incredible. This system has saved us time invested, money because it is very economical, the projects and sales are made quickly, improving the quality of our services.

  ### 5. Comunication focused CRM

**Rating:** 3.5/5.0 stars

**Reviewed by:** Piotr D. | CAM Account Manager, Mechanical or Industrial Engineering, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 14, 2019

**What do you like best about InStream Group?**

Great CRM for managin relationships. Easy and fast. 

**What do you dislike about InStream Group?**

Too little options to manage and analyse the sales. Also very poor options to make sales opportunity specific like expected margin broken down to particular elements of the sales etc. 

**Recommendations to others considering InStream Group:**

If you look for simple, relationship and communication orientated CRM without wide range of sales options you might try it out. 

**What problems is InStream Group solving and how is that benefiting you?**

It helps me to communicate on time and be exact about topics of communication with my prospects and clients and beeing on time is sometimes the difference between selling and not selling. 

  ### 6. InStream is a good app!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 22, 2019

**What do you like best about InStream Group?**

Instream is an awesome app that helps you to strengthen business relations not only with your frequent/ potential customers but also with people it is important for you to remain in a good contact. The biggest advantage for me is that you can create your own lists without much effort, so that the platform become personalized for your specific needs.

**What do you dislike about InStream Group?**

 I don't like itI really can feel that they really care about their customers

**Recommendations to others considering InStream Group:**

Do the good research and make clear what your needs are. There are many CRM platforms available on the internet, they are all good, but u have to know which one would be the best for you. Before finally deciding on InStream I was signing in for 4 other platforms and after a month testing different products on trial versions I knew with which one I have to stay.

**What problems is InStream Group solving and how is that benefiting you?**

. Everyone knows what to do and they are only seeing what applies to their duties so that we are avoiding now not clear situations and unnecessary mistakes

  ### 7. User friendly CRM

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** June 10, 2019

**What do you like best about InStream Group?**

It improves and provides strong customer base by providing the excellent communication with improved quality and time.

**What do you dislike about InStream Group?**

During the low network connectivity it took sometime to refresh the stored data.

**Recommendations to others considering InStream Group:**

this is a very useful software to maintain a good and strong relationship with the customer and useful to maintain the current status, generated history of the client.

**What problems is InStream Group solving and how is that benefiting you?**

Still now didn't face any issue. Helps to improves strong customer relationship and provide all the necessary data with the current status of the client.

  ### 8. Improvement in the market and communications

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.)

**Reviewed Date:** May 23, 2019

**What do you like best about InStream Group?**

It helps us improve communication with clients and relationships with them. It allows us to gather information from all clients to have sales data and thus obtain more information about potential clients. We can also customize the needs of each client.

**What do you dislike about InStream Group?**

So far, no notable problems; it works wonderfully and we are delighted with Instream.

**What problems is InStream Group solving and how is that benefiting you?**

The way it saves time in communication with clients because that way we have more contact with each of them, which allows me to have clear communication.

  ### 9. Easy to use, contains many useful tools and is a tool that goes hand in hand with any company

**Rating:** 4.0/5.0 stars

**Reviewed by:** Samanta L. | Area Manager, Environmental Services, Enterprise (> 1000 emp.)

**Reviewed Date:** August 22, 2018

**What do you like best about InStream Group?**

It is an excellent area of ​​work that has a good internal communication system among potential customers, some other contact, close colleague and / or company employees. I like how the lead score is also integrated, thus having a better control of the performance of customer relationships, among others. Likewise it is a platform not very complicated to use, it is very organized and has a good calendar and follow-up conversations.

**What do you dislike about InStream Group?**

Very inefficient support, they should also include video conferences as well as screen sharing with a client.

**Recommendations to others considering InStream Group:**

It is super useful and nothing is used to use, has enough tools to do a good job of CRM, I recommend it.

**What problems is InStream Group solving and how is that benefiting you?**

Apart from being a CRM platform in which I have saved a good amount of money for the company with an affordable price unlike other CRM is good software to maintain a good B2B relationship and employees, and so have good feedback Inside the company.

  ### 10. exalt softward

**Rating:** 4.5/5.0 stars

**Reviewed by:** yuki w. | Manager, Insurance, Enterprise (> 1000 emp.)

**Reviewed Date:** January 31, 2019

**What do you like best about InStream Group?**

The ease of use and various integrations are some of it's strongest features. We had no issues getting it plugged into our CRM and Accounting software packages. 

**What do you dislike about InStream Group?**

 Any issues we havepurely minor issues like adding other shipping companies to the list in the procurement tracking model. There are workarounds to still provide tracking for LTL and regional freight couriers, but it would be nice to be able to have the ability to track all of the couriers.

**Recommendations to others considering InStream Group:**

Integration with salesforce.com, a basic configurator and a low price point.

**What problems is InStream Group solving and how is that benefiting you?**

The efficiency of getting quotes assembled and distributed allows us to run a lean staff and maximizes our resources.

  ### 11. Effective CRM system for intercommerce relationships

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kassandra V. | Director Marketing Sales, Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** August 19, 2018

**What do you like best about InStream Group?**

It is a great software, working with the CRM system allows me to improve little by little the inter-commercial relations with the clients and potential clients, in this way to devise strategies for the increase of the sales. It is simple to use, flexible and compressible to what you need, I like the fact of integrating marketing with sales. Syncing other applications with InStream facilitates the entire process. It has a function that I like very much, the lists help me to manage and organize everything much better, in this way I see everything with more clarity.

**What do you dislike about InStream Group?**

It would be good to have a demonstration at the beginning to understand much better the use of CRM, at the beginning it was a little complicated to understand its precise use, however, with a lot of patience I could understand everything in detail and thus, use it without any inconvenience.

**Recommendations to others considering InStream Group:**

If you need to better reach your customers, increase sales and identify all your potential customers, without any doubt you need InStream. With the CRM system you can do all that and more.

**What problems is InStream Group solving and how is that benefiting you?**

We had problems with the relationship with our customers, we have improved considerably thanks to InStream. Now that we understand what customers are asking us to do, we organize and manage all the information completely from the different lists it provides, so we bring updates and advances, which makes the work much easier. With the CRM system, we can have a fundamental base in the development of relations with customers and partners and in the improvement of all our sales.

  ### 12. Very easy and helpful 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** April 25, 2019

**What do you like best about InStream Group?**

You can manage all your contacts and customer information all in one place. It works so easy it creates profile for each person so looking at everything and everyone is not overwhelming. Organization is great and so is the efficiency 

**What do you dislike about InStream Group?**

The only thing I dislike is the set up I feel it looks a little dull but that’s just my personal opinion 

**Recommendations to others considering InStream Group:**

I would recommend using the tutorial and taking it easy 

**What problems is InStream Group solving and how is that benefiting you?**

This helped me really keep myself organized and really evaluate each customer


  ### 13. It works as xescribed

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 08, 2019

**What do you like best about InStream Group?**

Not the cutting edge but serves its purpose , I find it helpful most days

**What do you dislike about InStream Group?**

The elasticity and cohesiveness. Also it unpacks awkwardly. The price is a bit trifling as well

**What problems is InStream Group solving and how is that benefiting you?**

Actuously no effect what so ever to date

  ### 14. Software for effective communication based on CRM.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abby W. | Sales Marketing Manager, Food & Beverages, Enterprise (> 1000 emp.)

**Reviewed Date:** June 02, 2018

**What do you like best about InStream Group?**

I have recently used the basic version of instream which I find excellent since it is a customer relationship management software that effectively integrates commercial management, marketing and customer service. I find it visually appealing to use a grid view to see what happens to my potential clients immediately. InStream allows you to unify external applications so that they work together facilitating the users' commercial relationships.

**What do you dislike about InStream Group?**

I would like them to offer some version that allows creating different lists such as current clients, potential clients, previous clients and potential clients. And concise and clear demonstrations of how the CRM can be applied. I certainly can not find anything else that disgusts me in InStream since part of the above described I find a very complete software

**Recommendations to others considering InStream Group:**

I recommend that you need a more direct and unified relationship with your clients using InStream, which represents one of the best CRM softwares.

**What problems is InStream Group solving and how is that benefiting you?**

InStream provided me with a better attention and relationship with the clients and potential clients, supervising all the communication at all times with them. It should also be noted that the platform does everything automatically thus facilitating the entry of data in the CRM where it is worth noting that all the data related to a specific client is stored in one place which makes all my work easier and much faster.

  ### 15. My scope of InStream

**Rating:** 4.5/5.0 stars

**Reviewed by:** Simeon O. | Civil Engineer, Civil Engineering, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 24, 2018

**What do you like best about InStream Group?**

InStream allows you to put all the important information and records of your(or your colleagues) communication with him in one place without permanent switches between pages.

**What do you dislike about InStream Group?**

However it takes time to really understand the nook and cranny of Instream. Requires a lot of patience as Instream isn't the most intuitive CRM out there.

**Recommendations to others considering InStream Group:**

Great experience so far using Instream, if you are not using InStream you are missing out

**What problems is InStream Group solving and how is that benefiting you?**

This software helps me gather relevant data from my clients so I can match them with the right investments. It also keeps a history of all your communication with your clients which is very helpful, because you can always go back and check if you forgot something.

  ### 16. A unique CRM platform worth trying out!

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Civil Engineering | Enterprise (> 1000 emp.)

**Reviewed Date:** March 21, 2019

**What do you like best about InStream Group?**

I like that this is unique, unlike more widely known and used CRM data systems.  It offers nice features and allows for all-in-one sales/marketing/communication for you and your team. 

**What do you dislike about InStream Group?**

It does not have all the bells and whistles if could. 

**Recommendations to others considering InStream Group:**

It's great for smaller size teams! 

**What problems is InStream Group solving and how is that benefiting you?**

InStream helps solve alot of miscommunication in the workplace and keeps data and customers up to date. 

  ### 17. Sign up today!!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Trisha B. | Realtor, Real Estate, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2019

**What do you like best about InStream Group?**

Instead is a great CRM. Helps you stay on top of your game. 

**What do you dislike about InStream Group?**

I really don’t have anything bad to say.

**What problems is InStream Group solving and how is that benefiting you?**

Helping keep e accountable to my clients.

  ### 18. Simple to learn and use.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2019

**What do you like best about InStream Group?**

Simple, takes not to long to learn to use 

**What do you dislike about InStream Group?**

I wish operations where easier to get to

**What problems is InStream Group solving and how is that benefiting you?**

It makes it easier to view other store sales progress 

  ### 19. Great service 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andy R. | Employee , Enterprise (> 1000 emp.)

**Reviewed Date:** February 07, 2019

**What do you like best about InStream Group?**

I like how the software Gets the job done . 

**What do you dislike about InStream Group?**

Honestly something I dislike is the pricing. It’s reasonable  but not cheap 

**Recommendations to others considering InStream Group:**

Na

**What problems is InStream Group solving and how is that benefiting you?**

Trying to reach out and actually pull it in all together 

  ### 20. Smooth ecperienve

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 25, 2019

**What do you like best about InStream Group?**

Its. A fast smooth engine experience does not stall and makes searching the web easy

**What do you dislike about InStream Group?**

It's kind of bulky rakes up a lot of memory room

**What problems is InStream Group solving and how is that benefiting you?**

Faster connections to customers worldwide

  ### 21. CPA

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 11, 2019

**What do you like best about InStream Group?**

That it helps with accounting and numbers it will store several millions worth of data through out your life time 

**What do you dislike about InStream Group?**

Downsides is people that are older don't know how to use it

**What problems is InStream Group solving and how is that benefiting you?**

Accounting

  ### 22. great software, totally recommend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** February 16, 2019

**What do you like best about InStream Group?**

I like how the software that I am reviewing is completely and totally dependable. Highly recommend

**What do you dislike about InStream Group?**

There is nothing I can say that would make me dislike this product. 

**Recommendations to others considering InStream Group:**

I would highly recommend this product, in stream is fast and easy to use. 

**What problems is InStream Group solving and how is that benefiting you?**

Instream has caused a faster production time. I have realized the benefits of finishing work earlier. 

  ### 23. Great overall experience.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2019

**What do you like best about InStream Group?**

It was great the program is great, very easy to use and also very enjoyable because of how quick and easy it was.

**What do you dislike about InStream Group?**

I truly did not disklike anything about this program i thought it was great

**Recommendations to others considering InStream Group:**

I don’t know.

**What problems is InStream Group solving and how is that benefiting you?**

I didn’t have any problems but reaped a lot of benefits

  ### 24. Great CRM Software 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 04, 2019

**What do you like best about InStream Group?**

This software helps me gather relevant data from my clients so I can match them with the right investments.

**What do you dislike about InStream Group?**

It takes time to really understand the nook and cranny of Instream. Requires a lot of patience as Instream isn't the most intuitive CRM out there.

**What problems is InStream Group solving and how is that benefiting you?**

It enables me to collect important information about our customers by helping my team automatically gather important sales data and leads from major social networking platforms like Linkedin , Twitter and Facebook. 

  ### 25. Love!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2019

**What do you like best about InStream Group?**

Does a great job helping make more customer relations

**What do you dislike about InStream Group?**

there is nothing that i dislike about this product.

**Recommendations to others considering InStream Group:**

Its a great product really worth checking out if your looking to build customer relations.

**What problems is InStream Group solving and how is that benefiting you?**

It provides my company with expertise in customer relations

  ### 26. Sales manager 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 28, 2018

**What do you like best about InStream Group?**

The over experience with instream
Was the interface very interactive and great to look at , overall ease and availability to teach others the platform was a plus . The website isn’t buggy like other websites.

**What do you dislike about InStream Group?**

The over experience was great using the website. I always would like to see an intergreated app . That would allow a better easy of access and availability to teach others the platform. Overall very pleasant to use .

**Recommendations to others considering InStream Group:**

Can we get an app 

**What problems is InStream Group solving and how is that benefiting you?**

Having other companies useing the same software  has improved our productivity. Our biggest issue is that we didn’t haven’t any plan before Instream

  ### 27. Awesome for my needs 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 07, 2019

**What do you like best about InStream Group?**

This software helps me gather relevant data from my clients so I can match them with the right investments. Also keeps notes on communication history. 

**What do you dislike about InStream Group?**

It’s a great software but definitely has very basic features. 

**What problems is InStream Group solving and how is that benefiting you?**

Was looking for a way to match clients with investments in a ever changing market. Awesome product. 

  ### 28. Review on InStream software

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kate C. | Aloha salad, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2018

**What do you like best about InStream Group?**

Its an easy to use software, has many special features and good tools to help you!

**What do you dislike about InStream Group?**

It is good and recommend, may ve difficult at first but many tools to help

**What problems is InStream Group solving and how is that benefiting you?**

Helping customers and reaching sales.Has improved a lot wich I love 

  ### 29. Helpful business site

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Libraries | Enterprise (> 1000 emp.)

**Reviewed Date:** July 31, 2018

**What do you like best about InStream Group?**

You can connect various email accounts into this website and make it easy for you to check.

**What do you dislike about InStream Group?**

The pricing of this place. If you try it for free, the functions you can use it's very limited. And I don't want to pay for this out of my own pocket.

**Recommendations to others considering InStream Group:**

First check to see whether your company will pay for the service. I only try the free version to see whether I like their service or not. Personally I will not recommend for this kind of service, if your company ask you to pay for it. There are other product in the market you can get it for free.

**What problems is InStream Group solving and how is that benefiting you?**

Because of the limited functions I can use, I only use this for consolidate my email & use the notification to remind me of the events coming up.

  ### 30. Perfect to make your working routine organized.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Laurel M. | Editor In Chief, Marketing and Advertising, Enterprise (> 1000 emp.)

**Reviewed Date:** December 31, 2017

**What do you like best about InStream Group?**

This is a very easy to configure and use tool for communication with clients. Simple and functional interface. Compared to other software products CRM, where the data is entered manually, is automated, which saves time.

**What do you dislike about InStream Group?**

Limiting the number of contacts can make it impossible to use companies with a large base of contacts.

**Recommendations to others considering InStream Group:**

With this software, you will feel much better and you will be sure that everything that you are doing is working right. All of the work more organized.  Instream will help you collect and systematize all information about your partners and clients. Very easy and simple to find and to access contacts. You will be able to monitor the entire history of relationships and important moments. The service is easy to set up and it is easy to use. However, I believe that this service will suit you only if you have few contacts.

**What problems is InStream Group solving and how is that benefiting you?**

I would like to say that this software really does a lot of help to our working team and our company. I have the opportunity to monitor the work of my team and my sales processes. The fact that all tasks are collected in one place, greatly facilitate my work. I like the possibility of organizing contacts in different lists.
We have been using InStream for some time to manage our contacts and are very pleased that we have the ability to track the development of our customers and our relationships with them.

  ### 31. Better way to improve relations with your clients.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Scottie G. | Educational Program Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 15, 2018

**What do you like best about InStream Group?**

A wonderful way to get the right undrerstanding by collecting the customer information I need. Develop the quality of connection and save time through automation. Also, I like to have an approach to all our relations with clients in one place.

**What do you dislike about InStream Group?**

I'm really glad that I don't have any bad problem with this product. No problem with managing all information and sales trade. The program has the good step to develop our sales process.

**Recommendations to others considering InStream Group:**

I recommend this software as I know that is the best one for sale deals. Will give you a chance to be one step from ahead of your contestant by staying closer to your customers. Will give you the ability to control all your communication. You will be sure that your sales will grow faster.

**What problems is InStream Group solving and how is that benefiting you?**

We can see what, when and with whom we are been talking to recently. Also, we have the ability to control leads and convert them into happy customers. We can do our sales more effective and work on increase them. 

  ### 32. Communication with Those Around You

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 11, 2019

**What do you like best about InStream Group?**

The ease of how simple it is to work with this program. 

**What do you dislike about InStream Group?**

It would be great if they can offer more services aside from client and risk management

**What problems is InStream Group solving and how is that benefiting you?**

Collecting important information. 

  ### 33. My experience with Instream

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 05, 2019

**What do you like best about InStream Group?**

The different ways of reaching and interacting with customers 

**What do you dislike about InStream Group?**

The Amount of time verifying and setting up accounts

**What problems is InStream Group solving and how is that benefiting you?**

It is solving the problems of reaching out and contacting a specific demographic consumer 

  ### 34. My opinion on this site

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 25, 2019

**What do you like best about InStream Group?**

It shows everything clear and easy . understandable.

**What do you dislike about InStream Group?**

Needs more of a pop. Eye catcher. And more information

**Recommendations to others considering InStream Group:**

Yes use this itam

**What problems is InStream Group solving and how is that benefiting you?**

Capability and we have been helped so much and staf is understanding and kind.

  ### 35.  Good Service for StartUp companies

**Rating:** 4.0/5.0 stars

**Reviewed by:** Daniyal K. | Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 01, 2018

**What do you like best about InStream Group?**

I researched several CRMs and needed something that I found visually appealing and that was simple/easy to use. I have been using the basic version of Instream and it was super easy to import contacts and start working on my lists and relations. I like the grid view to see what's going on with my leads at a glance. InStream enables users to manage their business relations from a single place by unifying external applications and getting them to work together. InStream is a customer relationship management software that effectively integrates online communication channels into a single, unified platform platform. 

**What do you dislike about InStream Group?**

Not enough clear demonstrations of how CRM can be applied. The basic version was very limited and I'm self employed and really needed something between the basic and next version up.

**Recommendations to others considering InStream Group:**

Offer a basic version that allows a couple of different lists to be created at a minimum (for current clients, potential clients, past clients) - I think most are looking for this at a minimum. So yes I would recommend this

**What problems is InStream Group solving and how is that benefiting you?**

InStream has helped me Contact and Manage relations in organizations. Traditional CRM systems are more focused on sales and less on communication. InStream provides easy and intuitive contact management tools and monitors all communication with my clients. Initially, Sales representatives spent to much time on entering data manually into CRM. Now there is no such need. The platform does everything automatically. With it I can store emails, phone calls and all other client-related data in one place.

  ### 36. Overall good product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Practice | Enterprise (> 1000 emp.)

**Reviewed Date:** December 26, 2018

**What do you like best about InStream Group?**

Product is very simple to set up and a very useful tool for communicating with customers. 

**What do you dislike about InStream Group?**

Customer service is poor. Unable to find someone to reach a solution

**Recommendations to others considering InStream Group:**

Add more users to free version of product

**What problems is InStream Group solving and how is that benefiting you?**

It is an excellent source to track and follow clients 

  ### 37. direct connection with clients

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gabriela T. | Ejecutivo de marketing, Apparel & Fashion, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 01, 2018

**What do you like best about InStream Group?**

this is a different but innovative program with the clients can organize their information for the time they are going to make a purchase, what more guta is that allows me to have more direct relationships with customers which is a differentiating factor with respect to the competition

**What do you dislike about InStream Group?**

for those of us who are making our brand known is a limiting factor that regulates the number of users


**Recommendations to others considering InStream Group:**

improve communication with customers is certainly a positive factor for the productivity of it

**What problems is InStream Group solving and how is that benefiting you?**

the direct connection with the client is priceless, it will allow those who buy your good or product to feel the importance they have on your company, which makes the process more warm and the client has a better chance of returning

  ### 38. Good work tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Aurora M. | Administrative Assistant, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 03, 2018

**What do you like best about InStream Group?**

It makes the job easier because it collects valuable information about your customers and also manages your business relationships easily, obtaining immediate access to everything you need. He always has his contacts in different lists to keep them in order and also that he has good publicity.

**What do you dislike about InStream Group?**

It has very high prices in each country, this does not help the business and that does not ease the productivity of the tools that obtain information based on data about their relationships with customers

**Recommendations to others considering InStream Group:**

I would recommend it because the page is safe and the most important thing is that it seeks to create a relationship with business.

**What problems is InStream Group solving and how is that benefiting you?**

The website has many things that make it easier for me to find what I need.

  ### 39. {"translation":"InStream Review"}

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 03, 2018

**What do you like best about InStream Group?**

I love how programming is very diverse and it really helps our company manage and view sales. We are able to plan our daily, weekly, and monthly goals based on what this program provides.

**What do you dislike about InStream Group?**

No Dislikes I believe that this program is awesome and more companies should get this product for their business

**What problems is InStream Group solving and how is that benefiting you?**

We can plan and manage our sales goals much better than most programs would allow us to.

  ### 40. Unsure of my opinion

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** November 28, 2018

**What do you like best about InStream Group?**

Only used once not difficult or time consuming to use

**What do you dislike about InStream Group?**

I havent used enough to dislike anything about it

**Recommendations to others considering InStream Group:**

Still trying to figure out the product fairly new to it but give it a chance

**What problems is InStream Group solving and how is that benefiting you?**

Flexibility and adapting to a new workforce system

  ### 41. Allow collecting information from all clients

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ana María E. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2018

**What do you like best about InStream Group?**

InStream analyzes the client's history and provides information about their behavior. It is a very good communication channel.

**What do you dislike about InStream Group?**

It is not intuitive at all, you have to dedicate many hours for it to work effectively.

**Recommendations to others considering InStream Group:**

Alerts and notifications can be set up for activities to ensure good service.

**What problems is InStream Group solving and how is that benefiting you?**

You can easily find conversations and information without wasting much time.

  ### 42. Great helper inside a company

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ying R. | CRM Consultant, Retail, Enterprise (> 1000 emp.)

**Reviewed Date:** December 12, 2017

**What do you like best about InStream Group?**

I really like that I can keep my information organized. I like to use this great tools. I like that I can work myself, including all new custom unit. I like it so much.

**What do you dislike about InStream Group?**

On my opinion, it is very nice tools. Everything that you are doing will works well. I like that I can receive very fast help from support service. They know what they do. Thank you for that. Actually, it is a good product.

**Recommendations to others considering InStream Group:**

Very big helper. Will make your sales leads and possibility more organized. Very easy to access clients files, support service is very helpful. Very good for a company.

**What problems is InStream Group solving and how is that benefiting you?**

For us its really good step and helper. Great an easy step to control our clients. I like that we can have fast reporting. Great to customizable almost everything what we need. 

  ### 43. InStream

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2018

**What do you like best about InStream Group?**

It’s effective, efficient, and it’s reliable 

**What do you dislike about InStream Group?**

I don’t have any complaints, any issues I’ve noticed, if any, are outweighed by the benefits 

**What problems is InStream Group solving and how is that benefiting you?**

It makes communication easier

  ### 44. Instream is your best  sales executive!!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 04, 2018

**What do you like best about InStream Group?**

InStream videos give us the possibility to offer advertising in an integrated format, and they are visualized within video players. This means that it can be played within other videos, before, after or in the middle of the content

**What do you dislike about InStream Group?**

The companies that develop Instream videos survive thanks to the advertising they charge to advertisers, so your signal will be flooded with commercials or banners that will detract credibility and seriousness from your transmission, or worse, they can show advertising from your competition!

**Recommendations to others considering InStream Group:**

I recommend 100% !! In-Stream video provides a type of advertisement designed to grab your prospects attention quickly. Unlike traditional advertisement videos that are made to run exclusively way, In-stream videos run like a television ad; they appear while your target market is watching another thing anda thus In-stream catch  attention effectively.

**What problems is InStream Group solving and how is that benefiting you?**

Instream allows direct feedback and allows you to discover potential customers, obtain relevant information about their behavior, their interests and their opinions. It also allows followers of a brand to contact and communicate with each other, thereby generating a virtual community

  ### 45. I love InStream!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 07, 2018

**What do you like best about InStream Group?**

This is an amazing software and is super easy to use!

**What do you dislike about InStream Group?**

There is nothing that I do not like about this product!

**What problems is InStream Group solving and how is that benefiting you?**

The collaboration it allows is awesome!

  ### 46. Great product!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Philanthropy | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 07, 2017

**What do you like best about InStream Group?**

This is a really easy to use and set up way to track clients. The interface is well laid out. Their cap on contacts made it not worth the money as other products do not cap number of contacts and my company has over 100k contacts. it was a bit unclear where if you buy premium (which is only a few dollars higher than what we use currently) whether that would be for "unlimited" users as the price noted per user. My associate tried to find an answer to the question, but never heard back) so we simply moved forward with another company. But I would definitely recommend this for someone with less clients.

**What do you dislike about InStream Group?**

Limited users on free version.Not enough clear demonstrations of how it can be applied.

**Recommendations to others considering InStream Group:**

Offer a basic version that allows a couple of different lists to be created at a minimum (for current clients, potential clients, past clients) - I think most are looking for this at a minimum.

**What problems is InStream Group solving and how is that benefiting you?**

We are using InStream to manage our connections and gather all information about potential customers, partners and venture capitalists. It is easy to use, easy to find and easy to share

  ### 47. Decent but too many glitches

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2018

**What do you like best about InStream Group?**

I like the work flow and the fact that the program allows you to shift between multiple work stations seemlessly.

**What do you dislike about InStream Group?**

There are a few updates that probably need to be done and work does not auto save.

**What problems is InStream Group solving and how is that benefiting you?**

I am sharing different work problems with people in the office as well as around the world with little to no effort.

  ### 48. boosting the brand by capturing potential customers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cesar M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 14, 2018

**What do you like best about InStream Group?**

I love that the videos can be played before, through or after the content to advertise in our brand.Its interface is well designed, it is easy to use and it allows capturing potential clients who are interested in improving communication with each one of them.

**What do you dislike about InStream Group?**

the free version limits the number of users, which is a limitation when starting with the company since the idea is to advertise your brand

**Recommendations to others considering InStream Group:**

increase sales possibilities

**What problems is InStream Group solving and how is that benefiting you?**

This tool allows you to measure the scope of the product you offer so you can constantly improve to increase the number of potential customers

  ### 49. A true Salesforce alternative

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 13, 2018

**What do you like best about InStream Group?**

InStream made managing my customer's marketing spending easy to track

**What do you dislike about InStream Group?**

Unlike Salesforce, there are not a lot of add-ons and tools

**What problems is InStream Group solving and how is that benefiting you?**

While most companies will choose Salesforce - a clear leader - InStream has allowed us to be competitive and competent, while providing superior customer service.

  ### 50. Review for instream 

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** June 20, 2018

**What do you like best about InStream Group?**

The thing I like best is that it's easy to use and it's one of the best programs my place of employment  has used 

**What do you dislike about InStream Group?**

Some times I get locked out of my account when it's not working 

**What problems is InStream Group solving and how is that benefiting you?**

It is easy to use and helps us stay organized.


## InStream Group Discussions
  - [What is InStream used for?](https://www.g2.com/discussions/what-is-instream-used-for) - 1 comment

- [View InStream Group pricing details and edition comparison](https://www.g2.com/products/instream-group/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-20+11%3A31%3A21+-0500&secure%5Bsession_id%5D=d1449b26-a3e9-49d9-bc74-8639e0cc4631&secure%5Btoken%5D=85ef1906bac6eedff909683dea45dfcc146feff80e6504d9200a092b584cfa79&format=llm_user)

## InStream Group Features
**Sales Force Automation**
- Contact & Account Management
- Opportunity & Pipeline Mgmt.
- Task / Activity Management
- Territory & Quota Management
- Desktop Integration
- Product & Price List Management
- Quote & Order Management
- Customer Contract Management

**Marketing Automation**
- Email Marketing
- Lead Management

**Customer Support**
- Case Management
- Customer Support Portal
- Knowledge Base
- Call Center Features
- Support Analytics

**Reporting & Analytics**
- Reporting
- Dashboards
- Forecasting

**Mobile & Social**
- Social Collaboration Features
- Social Network Integration
- Mobile User Support

**Platform**
- Customization
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Document & Content Mgmt.
- Performance and Reliability
- Output Document Generation

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

**Generative AI**
- AI Text Generation

**Agentic AI - CRM**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

## Top InStream Group Alternatives
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,670 reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - 4.1/5.0 (2,834 reviews)
  - [Copper](https://www.g2.com/products/copper/reviews) - 4.5/5.0 (1,126 reviews)

