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Best Native Advertising Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Native advertising software helps advertisers buy ads that are formatted similarly to a website’s content. Native advertising software gives advertisers the ability to make ads that more accurately adhere to consumers’ media consumption habits by formatting ads to match the content on any given website. Native advertising typically fits into businesses’ content marketing strategy, allowing them to create and promote their sponsored content at scale. Products in this category is used by in-house marketing teams or advertising agencies. Many native advertising platforms are compound products that also offer publisher ad management native advertising features.

To qualify for inclusion in the Native Advertising category, a product must:

Allow advertisers to create native ads that are formatted to match a website’s existing content
Access sources of native advertising inventory such as publisher ad management products and native advertising networks
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Best Native Advertising Software At A Glance

Leader:
StackAdapt
StackAdapt
Highest Performer:
PRnews.io
PRnews.io
Easiest to Use:
StackAdapt
StackAdapt
Top Trending:
StackAdapt
StackAdapt
Best Free Software:
brax.io
brax.io
Show LessShow More
Easiest to Use:
StackAdapt
StackAdapt
Top Trending:
StackAdapt
StackAdapt
Best Free Software:
brax.io
brax.io

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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101 Listings in Native Advertising Available
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    G2 Score
StackAdapt
(852)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Native Advertising software
View top Consulting Services for StackAdapt
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

    Users
    • Digital Marketing Manager
    • Digital Strategist
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 62% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    136
    Customer Support
    129
    Team Helpfulness
    111
    Helpful
    95
    Features
    88
    Cons
    Reporting Limitations
    32
    Poor Reporting
    26
    Reporting Issues
    26
    Limited Reporting
    23
    Budget Management
    21
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.9
    9.9
    Quality of Support
    Average: 8.5
    9.1
    Ease of Use
    Average: 8.4
    9.2
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    StackAdapt
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,568 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,692 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users
  • Digital Marketing Manager
  • Digital Strategist
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 62% Small-Business
  • 31% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
136
Customer Support
129
Team Helpfulness
111
Helpful
95
Features
88
Cons
Reporting Limitations
32
Poor Reporting
26
Reporting Issues
26
Limited Reporting
23
Budget Management
21
View All Pros and Cons
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.9
9.9
Quality of Support
Average: 8.5
9.1
Ease of Use
Average: 8.4
9.2
Ease of Admin
Average: 8.3
Seller Details
Seller
StackAdapt
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,568 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
The Trade Desk
(148)4.4 out of 5
Optimized for quick response
13th Easiest To Use in Native Advertising software
View top Consulting Services for The Trade Desk
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 44% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    35
    Ease of Use
    30
    Audience Targeting
    26
    Customer Support
    24
    Targeting
    24
    Cons
    Learning Curve
    21
    Expensive
    15
    Complexity
    12
    Learning Difficulty
    11
    Training Difficulty
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • The Trade Desk features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.9
    8.8
    Quality of Support
    Average: 8.5
    8.0
    Ease of Use
    Average: 8.4
    8.2
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    The Trade Desk
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    20,550 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,615 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 44% Mid-Market
  • 27% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
35
Ease of Use
30
Audience Targeting
26
Customer Support
24
Targeting
24
Cons
Learning Curve
21
Expensive
15
Complexity
12
Learning Difficulty
11
Training Difficulty
11
View All Pros and Cons
The Trade Desk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.9
8.8
Quality of Support
Average: 8.5
8.0
Ease of Use
Average: 8.4
8.2
Ease of Admin
Average: 8.3
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,550 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®
G2 Advertising
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Facebook for Business
(1,433)4.2 out of 5
View top Consulting Services for Facebook for Business
Entry Level Price:Cost per 1,000 Impress...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth th

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 67% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Facebook for Business Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    30
    Audience Targeting
    28
    Advertising Management
    24
    Campaign Management
    22
    Features
    22
    Cons
    Ad Issues
    19
    Poor Customer Support
    16
    Ad Management Issues
    15
    Poor Interface Design
    14
    Ad Restrictions
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Facebook for Business features and usability ratings that predict user satisfaction
    7.8
    Has the product been a good partner in doing business?
    Average: 8.9
    6.6
    Quality of Support
    Average: 8.5
    8.1
    Ease of Use
    Average: 8.4
    8.3
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Meta Platforms, Inc
    Year Founded
    2008
    HQ Location
    Menlo Park, CA
    Twitter
    @Meta
    9,924,701 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    150,070 employees on LinkedIn®
    Ownership
    NASDAQ: META
Product Description
How are these determined?Information
This description is provided by the seller.

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth th

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 67% Small-Business
  • 26% Mid-Market
Facebook for Business Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
30
Audience Targeting
28
Advertising Management
24
Campaign Management
22
Features
22
Cons
Ad Issues
19
Poor Customer Support
16
Ad Management Issues
15
Poor Interface Design
14
Ad Restrictions
11
View All Pros and Cons
Facebook for Business features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 8.9
6.6
Quality of Support
Average: 8.5
8.1
Ease of Use
Average: 8.4
8.3
Ease of Admin
Average: 8.3
Seller Details
Seller
Meta Platforms, Inc
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
9,924,701 Twitter followers
LinkedIn® Page
www.linkedin.com
150,070 employees on LinkedIn®
Ownership
NASDAQ: META
AdRoll
(729)4.0 out of 5
Optimized for quick response
5th Easiest To Use in Native Advertising software
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 57% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdRoll Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    108
    Ad Management
    67
    Campaign Management
    67
    Easy Setup
    56
    Customer Support
    55
    Cons
    Limited Features
    25
    Campaign Management
    22
    Reporting Limitations
    22
    Expensive
    19
    Difficult Reporting
    18
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdRoll features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Quality of Support
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.4
    8.1
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    168 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 57% Small-Business
  • 35% Mid-Market
AdRoll Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
108
Ad Management
67
Campaign Management
67
Easy Setup
56
Customer Support
55
Cons
Limited Features
25
Campaign Management
22
Reporting Limitations
22
Expensive
19
Difficult Reporting
18
View All Pros and Cons
AdRoll features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.9
8.0
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.4
8.1
Ease of Admin
Average: 8.3
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
276 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
Quantcast Platform
(183)4.2 out of 5
Optimized for quick response
9th Easiest To Use in Native Advertising software
View top Consulting Services for Quantcast Platform
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Gambling & Casinos
    Market Segment
    • 41% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Insights
    36
    Campaign Management
    32
    Helpful
    29
    Customer Support
    28
    Cons
    Missing Features
    20
    Limited Features
    18
    Poor Reporting
    15
    Reporting Issues
    15
    Reporting Limitations
    15
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Quantcast Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Quality of Support
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.4
    8.2
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,233 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    508 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Gambling & Casinos
Market Segment
  • 41% Mid-Market
  • 32% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Insights
36
Campaign Management
32
Helpful
29
Customer Support
28
Cons
Missing Features
20
Limited Features
18
Poor Reporting
15
Reporting Issues
15
Reporting Limitations
15
View All Pros and Cons
Quantcast Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
8.9
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.4
8.2
Ease of Admin
Average: 8.3
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,233 Twitter followers
LinkedIn® Page
www.linkedin.com
508 employees on LinkedIn®
EVADAV
(30)4.5 out of 5
Entry Level Price:$100
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    EVADAV is the Evolving Advertising Network with 2B+ impressions daily worldwide, focused on delivering outstanding value for Publishers and Advertisers. Evadav ensures Advertisers and Publishers get

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 53% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • EVADAV Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Campaign Management
    6
    Ease of Use
    6
    Setup Ease
    6
    Optimization
    5
    Audience Targeting
    4
    Cons
    Poor Customer Support
    3
    Slow Processing
    3
    Expensive
    2
    Ad Management Issues
    1
    Campaign Management
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • EVADAV features and usability ratings that predict user satisfaction
    6.7
    Has the product been a good partner in doing business?
    Average: 8.9
    9.0
    Quality of Support
    Average: 8.5
    9.3
    Ease of Use
    Average: 8.4
    6.7
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    EVADAV
    Year Founded
    2018
    HQ Location
    Limassol, Limassol
    Twitter
    @evadav
    48 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    161 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

EVADAV is the Evolving Advertising Network with 2B+ impressions daily worldwide, focused on delivering outstanding value for Publishers and Advertisers. Evadav ensures Advertisers and Publishers get

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 53% Small-Business
  • 27% Mid-Market
EVADAV Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Campaign Management
6
Ease of Use
6
Setup Ease
6
Optimization
5
Audience Targeting
4
Cons
Poor Customer Support
3
Slow Processing
3
Expensive
2
Ad Management Issues
1
Campaign Management
1
View All Pros and Cons
EVADAV features and usability ratings that predict user satisfaction
6.7
Has the product been a good partner in doing business?
Average: 8.9
9.0
Quality of Support
Average: 8.5
9.3
Ease of Use
Average: 8.4
6.7
Ease of Admin
Average: 8.3
Seller Details
Seller
EVADAV
Year Founded
2018
HQ Location
Limassol, Limassol
Twitter
@evadav
48 Twitter followers
LinkedIn® Page
www.linkedin.com
161 employees on LinkedIn®
Simpli.fi
(148)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Native Advertising software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 57% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    14
    Ease of Use
    11
    Helpful
    9
    Campaigns
    7
    Team Helpfulness
    7
    Cons
    Dashboard Issues
    4
    Expensive
    4
    Campaign Management
    3
    Complex Setup
    3
    Extra Fees
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Simpli.fi features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    9.3
    Quality of Support
    Average: 8.5
    8.8
    Ease of Use
    Average: 8.4
    8.8
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,808 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    650 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 57% Small-Business
  • 34% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
14
Ease of Use
11
Helpful
9
Campaigns
7
Team Helpfulness
7
Cons
Dashboard Issues
4
Expensive
4
Campaign Management
3
Complex Setup
3
Extra Fees
3
View All Pros and Cons
Simpli.fi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
9.3
Quality of Support
Average: 8.5
8.8
Ease of Use
Average: 8.4
8.8
Ease of Admin
Average: 8.3
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,808 Twitter followers
LinkedIn® Page
www.linkedin.com
650 employees on LinkedIn®
illumin
(118)4.3 out of 5
8th Easiest To Use in Native Advertising software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 53% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • illumin Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    23
    Features
    21
    Campaign Management
    17
    Customer Support
    17
    Team Helpfulness
    17
    Cons
    Poor Reporting
    9
    Learning Curve
    8
    Limited Reporting
    8
    Reporting Limitations
    8
    Reporting Issues
    7
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • illumin features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    9.2
    Quality of Support
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.4
    8.4
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    illumin
    Company Website
    Year Founded
    2009
    HQ Location
    Toronto, Canada
    Twitter
    @AcuityAds
    274 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    256 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 53% Small-Business
  • 28% Mid-Market
illumin Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
23
Features
21
Campaign Management
17
Customer Support
17
Team Helpfulness
17
Cons
Poor Reporting
9
Learning Curve
8
Limited Reporting
8
Reporting Limitations
8
Reporting Issues
7
View All Pros and Cons
illumin features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.2
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.4
8.4
Ease of Admin
Average: 8.3
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
274 Twitter followers
LinkedIn® Page
www.linkedin.com
256 employees on LinkedIn®
Basis
(287)4.5 out of 5
3rd Easiest To Use in Native Advertising software
View top Consulting Services for Basis
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Account Management
    3
    Ease of Use
    3
    Features
    3
    Helpful
    2
    Insights
    2
    Cons
    Poor Usability
    3
    Complex User Interface
    2
    Not User-Friendly
    2
    Poor Reporting
    2
    Reporting Issues
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.9
    9.5
    Quality of Support
    Average: 8.5
    8.3
    Ease of Use
    Average: 8.4
    8.2
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Basis Technologies
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,749 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,447 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Account Management
3
Ease of Use
3
Features
3
Helpful
2
Insights
2
Cons
Poor Usability
3
Complex User Interface
2
Not User-Friendly
2
Poor Reporting
2
Reporting Issues
2
View All Pros and Cons
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.9
9.5
Quality of Support
Average: 8.5
8.3
Ease of Use
Average: 8.4
8.2
Ease of Admin
Average: 8.3
Seller Details
Seller
Basis Technologies
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,447 employees on LinkedIn®
Viant Technology
(297)4.1 out of 5
11th Easiest To Use in Native Advertising software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    16
    Ease of Use
    16
    Easy Setup
    10
    Setup Ease
    10
    Team Helpfulness
    10
    Cons
    Limited Reporting
    5
    Reporting Limitations
    5
    Complex Reporting
    3
    Editing Difficulties
    3
    Learning Curve
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Viant Technology features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    9.0
    Quality of Support
    Average: 8.5
    7.9
    Ease of Use
    Average: 8.4
    8.1
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Viant Technology LLC
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    3,017 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    412 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 39% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
16
Ease of Use
16
Easy Setup
10
Setup Ease
10
Team Helpfulness
10
Cons
Limited Reporting
5
Reporting Limitations
5
Complex Reporting
3
Editing Difficulties
3
Learning Curve
3
View All Pros and Cons
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
9.0
Quality of Support
Average: 8.5
7.9
Ease of Use
Average: 8.4
8.1
Ease of Admin
Average: 8.3
Seller Details
Seller
Viant Technology LLC
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,017 Twitter followers
LinkedIn® Page
www.linkedin.com
412 employees on LinkedIn®
AdRoll ABM (Formerly RollWorks)
(601)4.3 out of 5
10th Easiest To Use in Native Advertising software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AdRoll ABM is a platform used for display advertising, account-based advertising, and integrating with CRM systems like Salesforce and HubSpot.
    • Reviewers like the precise account targeting, strong retargeting, account-level insights, seamless integration with multi-channel campaigns, and the support from the AdRoll team.
    • Users reported a steep learning curve, complex setup, high pricing, limited customization, and issues with the user interface and reporting.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdRoll ABM (Formerly RollWorks) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    168
    Audience Targeting
    105
    Targeting
    102
    Intent Data
    99
    Customer Support
    91
    Cons
    Learning Curve
    66
    Missing Features
    60
    Limited Features
    45
    Campaign Issues
    42
    Targeting Limitations
    41
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    8.9
    Quality of Support
    Average: 8.5
    8.4
    Ease of Use
    Average: 8.4
    8.6
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    168 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AdRoll ABM is a platform used for display advertising, account-based advertising, and integrating with CRM systems like Salesforce and HubSpot.
  • Reviewers like the precise account targeting, strong retargeting, account-level insights, seamless integration with multi-channel campaigns, and the support from the AdRoll team.
  • Users reported a steep learning curve, complex setup, high pricing, limited customization, and issues with the user interface and reporting.
AdRoll ABM (Formerly RollWorks) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
168
Audience Targeting
105
Targeting
102
Intent Data
99
Customer Support
91
Cons
Learning Curve
66
Missing Features
60
Limited Features
45
Campaign Issues
42
Targeting Limitations
41
View All Pros and Cons
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
8.9
Quality of Support
Average: 8.5
8.4
Ease of Use
Average: 8.4
8.6
Ease of Admin
Average: 8.3
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
276 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
PRnews.io
(54)4.7 out of 5
4th Easiest To Use in Native Advertising software
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 74% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • PRnews.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    9
    Customer Support
    7
    Publishing Efficiency
    4
    Speed
    4
    Response Time
    3
    Cons
    Learning Curve
    1
    Learning Difficulty
    1
    Slow Processing
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PRnews.io features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    9.8
    Quality of Support
    Average: 8.5
    9.1
    Ease of Use
    Average: 8.4
    8.6
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PRNews
    Year Founded
    2015
    HQ Location
    Tallinn, Harju
    Twitter
    @prnewsio
    645 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    67 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 74% Small-Business
  • 17% Mid-Market
PRnews.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
9
Customer Support
7
Publishing Efficiency
4
Speed
4
Response Time
3
Cons
Learning Curve
1
Learning Difficulty
1
Slow Processing
1
View All Pros and Cons
PRnews.io features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
9.8
Quality of Support
Average: 8.5
9.1
Ease of Use
Average: 8.4
8.6
Ease of Admin
Average: 8.3
Seller Details
Seller
PRNews
Year Founded
2015
HQ Location
Tallinn, Harju
Twitter
@prnewsio
645 Twitter followers
LinkedIn® Page
www.linkedin.com
67 employees on LinkedIn®
Taboola
(30)2.9 out of 5
View top Consulting Services for Taboola
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Taboola (NASDAQ: TBLA) is a publicly traded advertising and technology company that empowers businesses to grow through performance advertising that goes beyond search and social, with thousands of ad

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Taboola Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Advertising
    1
    Affordable
    1
    AI Writing Assistance
    1
    Audience Reach
    1
    Business Promotion
    1
    Cons
    Bug Issues
    1
    Data Inaccuracy
    1
    Inaccuracy
    1
    Integration Problems
    1
    Lack of Innovation
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Taboola features and usability ratings that predict user satisfaction
    7.4
    Has the product been a good partner in doing business?
    Average: 8.9
    5.8
    Quality of Support
    Average: 8.5
    6.7
    Ease of Use
    Average: 8.4
    6.4
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Taboola
    Company Website
    Year Founded
    2007
    HQ Location
    New York, NY
    Twitter
    @taboola
    11,155 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,022 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Taboola (NASDAQ: TBLA) is a publicly traded advertising and technology company that empowers businesses to grow through performance advertising that goes beyond search and social, with thousands of ad

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 30% Mid-Market
Taboola Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Advertising
1
Affordable
1
AI Writing Assistance
1
Audience Reach
1
Business Promotion
1
Cons
Bug Issues
1
Data Inaccuracy
1
Inaccuracy
1
Integration Problems
1
Lack of Innovation
1
View All Pros and Cons
Taboola features and usability ratings that predict user satisfaction
7.4
Has the product been a good partner in doing business?
Average: 8.9
5.8
Quality of Support
Average: 8.5
6.7
Ease of Use
Average: 8.4
6.4
Ease of Admin
Average: 8.3
Seller Details
Seller
Taboola
Company Website
Year Founded
2007
HQ Location
New York, NY
Twitter
@taboola
11,155 Twitter followers
LinkedIn® Page
www.linkedin.com
2,022 employees on LinkedIn®
Sharethrough
(88)4.5 out of 5
14th Easiest To Use in Native Advertising software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technol

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Entertainment
    Market Segment
    • 44% Mid-Market
    • 28% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sharethrough features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    9.5
    Quality of Support
    Average: 8.5
    8.9
    Ease of Use
    Average: 8.4
    8.6
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sharethrough
    Year Founded
    2008
    HQ Location
    Montreal, Quebec
    Twitter
    @sharethrough
    5,095 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    47 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technol

Users
No information available
Industries
  • Marketing and Advertising
  • Entertainment
Market Segment
  • 44% Mid-Market
  • 28% Small-Business
Sharethrough features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
9.5
Quality of Support
Average: 8.5
8.9
Ease of Use
Average: 8.4
8.6
Ease of Admin
Average: 8.3
Seller Details
Seller
Sharethrough
Year Founded
2008
HQ Location
Montreal, Quebec
Twitter
@sharethrough
5,095 Twitter followers
LinkedIn® Page
www.linkedin.com
47 employees on LinkedIn®
Nativo
(22)4.4 out of 5
12th Easiest To Use in Native Advertising software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive c

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 32% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Nativo features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    9.2
    Quality of Support
    Average: 8.5
    8.5
    Ease of Use
    Average: 8.4
    8.1
    Ease of Admin
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Nativo
    Year Founded
    2010
    HQ Location
    El Segundo, California
    Twitter
    @nativo
    LinkedIn® Page
    www.linkedin.com
    83 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive c

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 32% Small-Business
Nativo features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
9.2
Quality of Support
Average: 8.5
8.5
Ease of Use
Average: 8.4
8.1
Ease of Admin
Average: 8.3
Seller Details
Seller
Nativo
Year Founded
2010
HQ Location
El Segundo, California
Twitter
@nativo
LinkedIn® Page
www.linkedin.com
83 employees on LinkedIn®
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