--- title: Insticator Reviews meta\_title: 'Insticator Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14 reviews by the users' company size, role or industry to find out how Insticator works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Insticator Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Insticator but has limited features. Are you part of the Insticator team? [Upgrade your plan](https://my.g2.com/insticator/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! At Insticator, we’re on a mission to create a smart, unified platform built to collect, aggregate and monetize all of a publisher’s first-party data. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments. From our Commenting Platform backed by hybrid AI and human moderation to our Trivia & Polls Unit which enables audiences to interact with content that speaks directly to them, Insticator reaches and pulls insights from over 350 million users monthly. Our vast roster of partners includes Gannett, USA Today, Major League Baseball, Ancestry, WebMD, and countless others. Headquartered in New York City, Insticator’s global footprint spans offices in Miami, Canada, India, the Philippines, Ukraine and the United Kingdom. Visit insticator.com to learn more. * * * Seller [Insticator](https://www.g2.com/sellers/insticator) Discussions [Insticator Community](https://www.g2.com/products/insticator/discuss) Languages Supported Arabic, Danish, German, English, French, Hebrew, Hindi, Armenian, Indonesian, Italian, Russian, Spanish, Albanian, Swedish, Tamil, Chinese (Simplified) Overview by Zack Dugow (Founder and CEO at Insticator | We're Hiring | 4 Time Inc 5000 | 2 Time Deloitte Fast 500 | Crains New York 40 under 40 | Crains New York Fast 50) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/insticator/pricing) ## Top-Rated Alternatives [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![Facebook for Business](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Facebook for Business") Facebook for Business 4.2/5(1,457) ](https://www.g2.com/products/facebook-for-business/reviews) [ ![LocaliQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LocaliQ") LocaliQ 4.5/5(1,087) ](https://www.g2.com/products/localiq/reviews) [ View All Alternatives ](https://www.g2.com/products/insticator/competitors/alternatives) ## User Insights Average based on 14 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") AP Verified User in Publishing Small-Business (50 or fewer emp.) 11/8/2022 "It's been a favorable experience working with insticator" 5/5 What do you like best about Insticator? Communication with the Insticator team is great, they always assist us with any issues we may encounter, and their platform is very easy to use. Review collected by and hosted on G2.com. What do you dislike about Insticator? The commenting widget may have it's issues from time to time, but these are quickly addressed by their team. Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? Providing a platform for our users to interact with our site in a easy to use experience. As well as providing ad services. Review collected by and hosted on G2.com. Show More 11/8/2023 Current UserValidated ReviewerSource: Organic ![Sanket A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanket A.") SA Sanket A. Back-end Developer Small-Business (50 or fewer emp.) 4/23/2020 "It was a great experience to work on such an interective tool." 5/5 What do you like best about Insticator? Its simple and attractive design which helps for beginners to navigate easily on it. Review collected by and hosted on G2.com. What do you dislike about Insticator? Though it's very interactive but it requires some more features to be added in it. Review collected by and hosted on G2.com. Recommendations to others considering Insticator: It was build with a simple and attractive design that helps to give a good start for beginners. Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? It helps me to with my daily works which require analysis and so on. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite PK Phillis K. Mid-Market (51-1000 emp.) 3/29/2020 "Better insghts and amazingly fast" 5/5 What do you like best about Insticator? Insticator pool tool enabled us to create a survey that we customized to meet our needs and be able to gauge the impact of our marketing campaigns. Review collected by and hosted on G2.com. What do you dislike about Insticator? Honestly I have not seen any negative thing while using the platform. Review collected by and hosted on G2.com. Recommendations to others considering Insticator: Get insights the right way by using Insticator. Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? We have been able to improve our brand performance. It has increased our brand engagement by 60% . Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Tim T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tim T.") TT Tim T. Program Manager, Content Mid-Market (51-1000 emp.) 5/31/2019 "Great source of programmatic revenue" 4.5/5 What do you like best about Insticator? Their account management team is attentive. They were also very patient with us as we worked through a longer-than-typical internal implementation process. They also have an amazing ad ops team that generate significant revenue in addition to the engagement from the widget. Review collected by and hosted on G2.com. What do you dislike about Insticator? We have had issues getting our monthly billing reporting in a timely fashion. However we are deploying at a network level, and they continue to work with us on this issue. Their new reporting dashboard is top notch and resolves the issues we previously had. Review collected by and hosted on G2.com. Recommendations to others considering Insticator: They are very helpful, and I would take the support they offer. If you take the help they offer your onboarding process will be very smooth and you will get up to speed quickly. Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? We have primarily used Insticator as a programmatic revenue partner, but we are now focusing on trying to make their engagement widget a part of our content strategy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lucero G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucero G.") LG Lucero G. Head of Publishing Mid-Market (51-1000 emp.) 5/31/2019 "Great partners" 5/5 What do you like best about Insticator? The way to engage the user is the best thing about the Insticator widget. Also, we can use it to get insights for other customers. Review collected by and hosted on G2.com. What do you dislike about Insticator? Maybe the Insticator networks could be sometimes not offered good ads to our audience Review collected by and hosted on G2.com. Recommendations to others considering Insticator: Be sure to have time to set up right because people really like to spend time on the quiz Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? They increase our incomes without sacrificing other inventory partners Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![John G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John G.") JG John G. Business Development Director Small-Business (50 or fewer emp.) 5/31/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "Finally, an ad network that ensures extra value for every one of its publishers" 4.5/5 What do you like best about Insticator? Incredibly responsive on any sort of customer service issue and consistently making sure they have the most comprehensive reporting possible. Review collected by and hosted on G2.com. What do you dislike about Insticator? Not much. Would like to see more consistent fill rate Review collected by and hosted on G2.com. Recommendations to others considering Insticator: An exceptional publisher focused network Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? Insticator has ensured consistent monetization across our ad stack. The greatest benefit, aside from revenue lift, has been partnering with them on making their publisher offering one of the best available. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![oguguo o.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "oguguo o.") OO oguguo o. Mechanical/production engineer Mechanical or Industrial Engineering Small-Business (50 or fewer emp.) 7/11/2019 "i more than doubled my revenue Using Insticator" 4.5/5 What do you like best about Insticator? the platform is easy to use and as a new blogger, i have been able to use Insticator to increase traffic in ways i never imagined. i ve gained incredible visibility on all my ads. the support team reacts very fast and helps with any challenge. Review collected by and hosted on G2.com. What do you dislike about Insticator? i ve not seen any to complain so far when I do I should update my review. Review collected by and hosted on G2.com. Recommendations to others considering Insticator: you can go ahead and try this. you won't regret it. Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? Traffic generation Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") AS Verified User in Sports Small-Business (50 or fewer emp.) 5/31/2019 "I have a great experience with the Insticator" 4.5/5 What do you like best about Insticator? Quiz and points, for sure. It is really easy to use. Review collected by and hosted on G2.com. What do you dislike about Insticator? Nothing so far. This question is not good because I need now to fill 40 characters, even though I already wrote that everything is totally fine, Review collected by and hosted on G2.com. Recommendations to others considering Insticator: Every site should use Insticator. Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? Benefits - fans engagement, revenue. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Charles S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charles S.") CS Charles S. Online Advertising Manager Small-Business (50 or fewer emp.) 5/31/2019 "Insticator and ArcaMax" 5/5 What do you like best about Insticator? Very interested in earning our business. Review collected by and hosted on G2.com. What do you dislike about Insticator? Only shortcoming is lack of device-specific online reporting (they do send email reports). Review collected by and hosted on G2.com. Recommendations to others considering Insticator: A good revenue source for a website audience rapidly developing "banner blindness." Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? monetizing new display units in a reader-friendly fashion Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Insticator? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Insticator ](https://www.g2.com/products/insticator/discussions/new) GU Guest User What is Insticator used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-insticator-used-for) [ View all Discussions ](https://www.g2.com/products/insticator/discuss) ## Pricing Options Pricing provided by Insticator. ### To Learn More Contact Us info@insticator.com [ View More Pricing Information ](https://www.g2.com/products/insticator/pricing) Insticator Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0096340dafdb0e977e2327027fab3003/disqus.png "Product Avatar Image") Disqus 4/5(23) [ Compare Now ](https://www.g2.com/compare/disqus-vs-insticator) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fa467212bcf5d2cd92a0a12e15019d5e/viafoura.png "Product Avatar Image") Viafoura 4.6/5(142) [ Compare Now ](https://www.g2.com/compare/insticator-vs-viafoura) ##### Categories on G2 [Video Advertising](https://www.g2.com/categories/video-advertising)[Online Community Management](https://www.g2.com/categories/online-community-management)[Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) [Video Advertising](https://www.g2.com/categories/video-advertising)[Online Community Management](https://www.g2.com/categories/online-community-management)[Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)[Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server)[Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)[Commenting Systems](https://www.g2.com/categories/commenting-systems) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best sales training software for tech startups](https://www.g2.com/discussions/what-is-the-best-sales-training-software-for-tech-startups)[What analytics dashboards best track value messaging adoption and usage patterns across distributed sales teams?](https://www.g2.com/discussions/what-analytics-dashboards-best-track-value-messaging-adoption-and-usage-patterns-across-distributed-sales-teams)[Which website builder offers the most customizable design templates?](https://www.g2.com/discussions/which-website-builder-offers-the-most-customizable-design-templates) [What is the best tool for managing ads across multiple networks?](https://www.g2.com/discussions/what-is-the-best-tool-for-managing-ads-across-multiple-networks)[What platform provides advanced PDF form creation tools?](https://www.g2.com/discussions/what-platform-provides-advanced-pdf-form-creation-tools)[Easier Alternative to VMware HCI](https://www.g2.com/discussions/looking-for-easier-alternative-to-vmware-hci-suggestions) [Show MoreShow Less](javascript:void(0);)