--- title: Insticator Reviews meta\_title: 'Insticator Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14 reviews by the users' company size, role or industry to find out how Insticator works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 14 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Insticator Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Insticator but has limited features. Are you part of the Insticator team? [Upgrade your plan](https://my.g2.com/insticator/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! At Insticator, we’re on a mission to create a smart, unified platform built to collect, aggregate and monetize all of a publisher’s first-party data. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments. From our Commenting Platform backed by hybrid AI and human moderation to our Trivia & Polls Unit which enables audiences to interact with content that speaks directly to them, Insticator reaches and pulls insights from over 350 million users monthly. Our vast roster of partners includes Gannett, USA Today, Major League Baseball, Ancestry, WebMD, and countless others. Headquartered in New York City, Insticator’s global footprint spans offices in Miami, Canada, India, the Philippines, Ukraine and the United Kingdom. Visit insticator.com to learn more. * * * Seller [Insticator](https://www.g2.com/sellers/insticator) Discussions [Insticator Community](https://www.g2.com/products/insticator/discuss) Languages Supported Arabic, Danish, German, English, French, Hebrew, Hindi, Armenian, Indonesian, Italian, Russian, Spanish, Albanian, Swedish, Tamil, Chinese (Simplified) Overview by Zack Dugow (Founder and CEO at Insticator | We're Hiring | 4 Time Inc 5000 | 2 Time Deloitte Fast 500 | Crains New York 40 under 40 | Crains New York Fast 50) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/insticator/pricing) ## Top-Rated Alternatives [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![Facebook for Business](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Facebook for Business") Facebook for Business 4.2/5(1,457) ](https://www.g2.com/products/facebook-for-business/reviews) [ ![LocaliQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LocaliQ") LocaliQ 4.5/5(1,087) ](https://www.g2.com/products/localiq/reviews) [ View All Alternatives ](https://www.g2.com/products/insticator/competitors/alternatives) ## User Insights Average based on 14 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) MM Megg M. Mid-Market (51-1000 emp.) 8/20/2020 "Its design is quite simple and attractive to the eye" 3.5/5 What do you like best about Insticator? Its design is quite simple and attractive to the eye, which makes it very easy for me to use it, thanks to this I was able to understand how the system worked quite quickly. In addition, it allows me to create customizable surveys that I can use to obtain information and thus know that I need to improve in my marketing campaigns or in which aspects I should focus to make an impact strategy, before using Insticator, the agreement was something complicated, but thanks to the information that everyone provides us, we are already on the same page. Its administration team is very attentive, and helped me to clarify some doubts that arose while using the program. Review collected by and hosted on G2.com. What do you dislike about Insticator? The functionalities are somewhat limited, I think they should add more functions to further improve the user experience. Speaking of billing a little, the payment reports arrive a bit late, causing problems in the control of my finances since I like to have everything in order, it is not a big problem, but I do think that they should have that option up to date. Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? Communication problems within my marketing team were frequent and were basically leading my company to ruin, until one day it occurred to me to use Insticator and I could see from my first how I improved this whole situation, the problem of lack of Communication was completely solved, since this tool provided us with quite useful information that allowed us to focus our strategies on that information presented, which considerably helped the work flow. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Lon H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lon H.") LH Lon H. Digital Programmatic Yield Manager Marketing and Advertising Mid-Market (51-1000 emp.) 5/31/2019 "Insticator provides a great revenue opportunity. " 4/5 What do you like best about Insticator? Insticator is a solid solution for additional revenue and bidding pressure in our stack. They are consistently among our top performing partners. Review collected by and hosted on G2.com. What do you dislike about Insticator? They are constantly working on partners on their end, sometimes I can't keep up with them in keeping my ads.txt up to date for example. Review collected by and hosted on G2.com. Recommendations to others considering Insticator: Be sure to customize the widget to meet your needs. Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? Although we are not using the widget anymore, their widget provided an opportunity to monetize while promoting our own quizzes on site. When we moved away from our quizzes, the continued to provide solid revenue in display only advertising. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") AS Verified User in Sports Mid-Market (51-1000 emp.) 5/31/2019 "Great company" 4/5 What do you like best about Insticator? Additional monetization opportunities that we previously didn’t have Review collected by and hosted on G2.com. What do you dislike about Insticator? Admin panel could use more work (though the new panel is a significant improvement) Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? Additional revenue stream Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") UH Verified User in Human Resources Small-Business (50 or fewer emp.) 6/18/2019 "Insticator increases engagement " 3.5/5 What do you like best about Insticator? I like that it increases engagement and ad revenue for publishers! Review collected by and hosted on G2.com. What do you dislike about Insticator? I don’t like that it can sometimes get in the way of what the consumer is trying to view Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? We are solving low engagement with insticator, with this widget- consumers will be more interactive and it can increase revenue Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Small-Business (50 or fewer emp.) 6/8/2019 "They have good customer service and a unique product" 4/5 What do you like best about Insticator? They act as a good backfill for our properties Review collected by and hosted on G2.com. What do you dislike about Insticator? Performance isnt amazing. I would be nice if they could perform a little better. Review collected by and hosted on G2.com. What problems is Insticator solving and how is that benefiting you? We are using them as a monetization solution on our various publishers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Insticator? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Insticator ](https://www.g2.com/products/insticator/discussions/new) GU Guest User What is Insticator used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-insticator-used-for) [ View all Discussions ](https://www.g2.com/products/insticator/discuss) ## Pricing Options Pricing provided by Insticator. ### To Learn More Contact Us info@insticator.com [ View More Pricing Information ](https://www.g2.com/products/insticator/pricing) Insticator Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0096340dafdb0e977e2327027fab3003/disqus.png "Product Avatar Image") Disqus 4/5(23) [ Compare Now ](https://www.g2.com/compare/disqus-vs-insticator) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fa467212bcf5d2cd92a0a12e15019d5e/viafoura.png "Product Avatar Image") Viafoura 4.6/5(142) [ Compare Now ](https://www.g2.com/compare/insticator-vs-viafoura) ##### Categories on G2 [Video Advertising](https://www.g2.com/categories/video-advertising)[Online Community Management](https://www.g2.com/categories/online-community-management)[Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) [Video Advertising](https://www.g2.com/categories/video-advertising)[Online Community Management](https://www.g2.com/categories/online-community-management)[Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp)[Publisher Ad Server](https://www.g2.com/categories/publisher-ad-server)[Supply Side Platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)[Commenting Systems](https://www.g2.com/categories/commenting-systems) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Leading app performance monitoring software for cloud services](https://www.g2.com/discussions/leading-app-performance-monitoring-software-for-cloud-services)[Which low-code machine learning tools connect well with existing data warehouses like Snowflake or BigQuery without needing a separate ETL pipeline?](https://www.g2.com/discussions/which-low-code-machine-learning-tools-connect-well-with-existing-data-warehouses-like-snowflake-or-bigquery-without-needing-a-separate-etl-pipeline)[Which log analysis system provides the best compliance reporting?](https://www.g2.com/discussions/which-log-analysis-system-provides-the-best-compliance-reporting) [Best conversation intelligence software](https://www.g2.com/discussions/what-s-the-best-conversation-intelligence-software)[What HR service delivery platforms genuinely improve the employee experience for a company where HR requests are still handled mostly by email and Slack messages?](https://www.g2.com/discussions/what-hr-service-delivery-platforms-genuinely-improve-the-employee-experience-for-a-company-where-hr-requests-are-still-handled-mostly-by-email-and-slack-messages)[Which UKG consulting providers have expertise in data migration and compliance for organizations before committing to a multi-year engagement?](https://www.g2.com/discussions/which-ukg-consulting-providers-have-expertise-in-data-migration-and-compliance-for-organizations-before-committing-to-a-multi-year-engagement) [Show MoreShow Less](javascript:void(0);)