--- title: Instapage Reviews meta_title: 'Instapage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 521 reviews by the users' company size, role or industry to find out how Instapage works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 521 scale: '5' date_modified: '2026-07-17' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Instapage Reviews **Vendor:** airSlate **Category:** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders) **Average Rating:** 4.3/5.0 **Total Reviews:** 521 ## About Instapage Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel. ## Instapage Pros & Cons **What users like:** - Users find Instapage's **ease of use** remarkable, enabling quick creation of professional landing pages effortlessly. (18 reviews) - Users value the **superior optimization and extensive block library** of Instapage, enhancing landing page creation efficiency. (12 reviews) - Users love the **easy creation** of landing pages on Instapage, benefiting from its intuitive drag-and-drop editor. (11 reviews) - Users find Instapage's **intuitive interface** exceptional for quickly creating beautiful landing pages with ease. (11 reviews) - Users love the **easy setup** of Instapage, enabling quick navigation and a smooth start to their projects. (8 reviews) - Users appreciate the **easy customization** of Instapage, allowing for professional-looking pages without coding skills. (6 reviews) - Easy Integrations (6 reviews) - User Experience (6 reviews) - User Interface (6 reviews) - Customer Support (5 reviews) **What users dislike:** - Users find the **unintuitive interface** of Instapage frustrating, making even simple tasks difficult and time-consuming. (6 reviews) - Users desire more **customization options** in Instapage, finding mobile adaptations cumbersome and detrimental to user experience. (5 reviews) - Users find the **limited features** of Instapage restrict their editing capabilities and affect the overall user experience. (4 reviews) - Users express a desire for **missing features** like improved integration options and better customization for landing pages. (4 reviews) - Users find **UX improvement necessary** as controls are unintuitive and mobile customization complicates the experience. (4 reviews) - Users find Instapage's **expensive pricing** concerning, especially given the lack of a mobile-first approach. (3 reviews) - Users experience **limited templates** which can hinder customization and frustrate usability when trying to meet specific needs. (3 reviews) - Poor Customer Support (3 reviews) - Poor Mobile Experience (3 reviews) - UX Issues (3 reviews) ## Instapage Reviews ### 1. Makes good looking high-quality landing pages **Rating:** 4.5/5.0 stars **Reviewed by:** Vasvi B. | Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Instapage?** The look and feel of Instapage is much better than other alternatives. There are a lot of features like personalisation and A/B testing Their support is amazing to work with and responds really quickly **What do you dislike about Instapage?** It is on the pricier side when compared to other tools but also offers a lot more. Sometimes it can copy over the wrong analytics or marketing tags between landing pages **Recommendations to others considering Instapage:** If you don't want to spend hours making a landing page manually or setting up experiments, I highly recommend Instapage **What problems is Instapage solving and how is that benefiting you?** We don't have to code our landing pages or spend time on making A/B tests and personalisations manually. The time to develop a landing page is significantly reduced ### 2. A simple yet highly effective way to build landing pages **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Instapage?** The platform is very easy to use, has little to no learning curve and allows for the quick deployment of landing pages for campaigns. From design to implementation, this platform is best in class. **What do you dislike about Instapage?** The platform is great for the basics, but coding is required for more complex elements in our wishbook (pricing slider, dynamic content, more fine-tuned element adjustments etc.). The ability to customize mobile separately from the desktop is good, but not great. **What problems is Instapage solving and how is that benefiting you?** The ability to plan and launch landing pages for campaigns with quick turnaround times and zero requirements of a development team. This allows our team to stay nimble and adhere to agile timelines. ### 3. Instapage Tools Make Managing/Designing Landing Pages Very Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** The ability to save blocks and use the Global Blocks feature to make sweeping changes to multiple landing pages under the same workspace at the same time has been very helpful. **What do you dislike about Instapage?** At the moment, it's challenging to do anything dynamically. For instance, we've been looking for ways to dynamically change the years on the footers of our landing pages. Currently, to do that, we'd have to go into each workspace and at a minimum change those footers into Global Blocks and add the Global Blocks to each landing page in the workspace individually. We run into the same issue with phone numbers. We would like to eventually have the ability to have one landing page with a dynamically changed call tracking phone number based on the Google Ads that a customer comes from. **Recommendations to others considering Instapage:** Utilize the support as much as possible. Every resource Instapage offers is beneficial. Our CSM is very knowledgeable and has gone through individual training with myself and other team members, which was informative. **What problems is Instapage solving and how is that benefiting you?** The ability to manage multiple landing pages at once and ensure that we are remaining consistent with our designs and content across every iteration has been a big time-saver for us. We are often managing landing pages representing multiple locations, and utilizing Global Blocks has made that process more efficient and faster. ### 4. Best landing page builder but expensive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Instapage?** I like it for google advertising for my marketing clients. Easy and fast to switch between editing pages, Fast and smooth builder, Easy to connect domains/publish pages etc. **What do you dislike about Instapage?** The basic plan limites you to 30 published pages and restricts a lot of features while sitting at a price point of 300 US while having no intermediate plans or ad ons that just let you have more pages. **Recommendations to others considering Instapage:** If you have the budget for it and manage many campaigns, it's fast, easy to use, has good templates, and the page speeds are good. I've used Unbounce as well and Instapage is definitely the better option for a pixel-perfect drag and drop editor. **What problems is Instapage solving and how is that benefiting you?** It saves time and makes for an enjoyable building experience. It loads very fast and is easy to switch between pages I'm working on. Good page speed to not get punished by googles algorithms ### 5. Quick and easy UI with great flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Instapage?** There's a low learning curve to fully utilize the platform. But once you're familiar, the extent of its capabilities is beyond other landing page builders. great personalization capabilities at scale. **What do you dislike about Instapage?** There are very few built-in integrations that require very few configurations. There are also very few features such as a drop-down menu, sliders, etc which will help with page readability. **Recommendations to others considering Instapage:** Increase in-built features that do not require coding. **What problems is Instapage solving and how is that benefiting you?** Solving personalization and efficiency in producing landing pages that the marketing team requires. Previously, it would take more than days to build a landing page, but with Instapage, we have made the efficiency of the landing page much better. ### 6. An easy to learn platform w/ simple & effective tools, but has limits for more complex needs. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Instapage?** The blocks, premade templates, and support team. **What do you dislike about Instapage?** The limitations by device are super problematic. We need more flexibility with mobile vs. desktop, and sometimes the updates are buggy requiring me to go back again. **Recommendations to others considering Instapage:** For starting your A/B testing, this is a great tool. **What problems is Instapage solving and how is that benefiting you?** A platform that someone with no background in LP design can learn and use effectively. We've been able to test towards great results. ### 7. Instapage makes building landing pages easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mining & Metals | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Instapage?** I can quickly and easily get a landing page up and down. It's infinitely easier than building one from scratch using a CMS and saves many hours and headaches. I also like how fast and optimized the pages are no matter the device (desktop/mobile). **What do you dislike about Instapage?** I don't have a lot of dislikes, but I wish that there was a way to post AMP pages to drupal directly using a main domain. I also wish there were more middle-tier plan options. **Recommendations to others considering Instapage:** Trial the product - i don't think you will be disappointed. I talk about how much i love instapage all the time. I am a huge fan. It's a core piece of my toolkit for all campaigns. **What problems is Instapage solving and how is that benefiting you?** I have saved countless hours through the drag and drop functionality and ease of use of the platform. The platform is well thought out and optimized for desktop. ### 8. Instapage solves our complex LP requirements **Rating:** 5.0/5.0 stars **Reviewed by:** Wm. Brandon P. | Managing Parnter, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** We have to remain HIPAA compliant and Instapage has been able to help us solve both our complex marketing needs but also do so while protecting our data using their data-bypass features. **What do you dislike about Instapage?** Our volume isn't high but because we need the advanced features for HIPAA compliance. I realize the solution is specific for landing pages, but I wish we could easily incorporate better navigation options between other pages. **Recommendations to others considering Instapage:** I buy it because it's great and I suggest it to others frequently. **What problems is Instapage solving and how is that benefiting you?** We need to replicate landing pages with slight variations and unique tracking for each partner/client and Instapage solves that buildout of pages with global blocks. ### 9. Great product and service, lucking features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about Instapage?** The interface is clean and easy to use and understand, no learning curve. clean UI and freedom of use, also like the fact you can copy-paste from other templates **What do you dislike about Instapage?** No animations :[ no option to upload our brand font :[ **What problems is Instapage solving and how is that benefiting you?** We are looking for a tool that helps us create beautiful, quick landing pages while providing the data for the product managers. ### 10. Perfect for creating quick, low-effort landing pages **Rating:** 4.0/5.0 stars **Reviewed by:** Kelsey P. | Lifecycle Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Instapage?** - Landing pages are extremely quick to get up and running with minimal effort - It's easy to create appealing landing pages even without extensive design experience, especially with their extensive template selection - We've found it fairly painless to connect Instapage forms with our email marketing platform through Zapier - Receiving feedback from other members within our organization (who are not Instapage users) is simple with their commenting system - On the rare occasion we've had to contact their support team, they've been incredibly helpful and responsive **What do you dislike about Instapage?** The inability to begin with a mobile-first design. We've been frustrated on many occasions with needing to begin with desktop first and with the limited customization options in the mobile view. **Recommendations to others considering Instapage:** If you have a small marketing team that needs to get landing pages off the ground quickly, this is a great tool for getting started, and it also gives you room to grow in the future. **What problems is Instapage solving and how is that benefiting you?** We have a small marketing team that needs tools that simplify campaign creation, and Instapage definitely fits into that bucket with how quickly we can stand up landing pages. Because it plays so nicely with Zapier, we're also able to integrate it with the rest of our marketing tools without too much additional effort. We've also been able to integrate it with our CMS through an easy-to-use plug-in, which allows our marketing team to publish pages to our domain with very little effort. ### 11. I have been working with the platform for over 4 years and it is the best app for creating landing pages. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2021 **What do you like best about Instapage?** The ease of the tools for editing. On the other hand, I love the attention from the technical area, whether by chat or email, they always assist with complete willingness to help. **What do you dislike about Instapage?** I don't really like the responsive possibilities for different screen types, as it sometimes limits the design of landing pages a bit. On the other hand, it's not convenient that it can't be edited from the mobile version as well. Not being able to modify the size of the form in its mobile version (typography fields). **Recommendations to others considering Instapage:** Optimize images for both desktop and mobile versions. Work with SVG for logos, iconography, and other fonts not available on the platform (the latter always outlined). Work with widgets when adding content created with HTML, PHP, etc... be careful with the limits for responsive use on different screens. Make sure to organize the mobile version. If you have any questions, contact the platform's technical team. **What problems is Instapage solving and how is that benefiting you?** They have always helped whenever I have a problem or doubt. It's difficult to point out a specific situation since every time I have doubts, I speak directly. However, the best benefit besides the convenience of the platform is the attention from the technical area executives, chat, etc. ### 12. Great marketing tool, especially for resource strapped teams - levels up your marketing stack **Rating:** 4.0/5.0 stars **Reviewed by:** Grace J. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2021 **What do you like best about Instapage?** Design features are extremely easy to use, very intuitive. The integrations are helpful to tie into the rest of our tech. The personalization and experiments features are also key to maximize the impact of the tool, but also your marketing campaigns and strategies. **What do you dislike about Instapage?** Some of the more complicated back-end features (dynamic text replacement, adding custom google analytics tracking) are somewhat hard to follow with the documentation provided. I felt I needed a lot of explanation to understand how to best leverage them as if I needed to "hack" the tool rather than the features being built-in options. **Recommendations to others considering Instapage:** Spend the time in the beginning to understand all of the features. Build out some complicated pages with all of your design/UX/UI features, and then make copies of those pages with your styles already built-in, rather than building new pages from scratch. Upload all of your brand assets to the media library and keep them organized - it'll make it much easier to fire off pages more quickly if you have all your logo variations, product thumbnails, C-suite headshots, etc. already there and accessible. Read the blog, explore the help articles, and get friendly with your account manager - they'll help you troubleshoot and KNOW the product! Start simple to see what you can do, and then add in the different elements and features as you go; if you dive in head-first with all of the features, you might bite off more than you realize and not maximize and optimize what you're learning from the tool. **What problems is Instapage solving and how is that benefiting you?** We no longer have to rely on our product team to build marketing campaigns. This has enabled us to scale our marketing strategies, build out campaigns much more quickly, and have a lot more flexibility with what we can do and when we can do it. ### 13. Positive experience with Instapage **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Instapage?** Instablocks is the best feature, in my opinion. The 'My blocks' section allows me to store repeatable elements, saving time when creating pages. **What do you dislike about Instapage?** The mobile version of the pages takes the most time to re-organise. **Recommendations to others considering Instapage:** Easy to use. Generally, it doesn't need the involvement of a developer. A/B testing feature is a plus. Prices have increased a lot over recent years. **What problems is Instapage solving and how is that benefiting you?** Instapage allows me to create high-converting landing pages for clients that may not have access to their global sites. It happens more than you would think. ### 14. friendly support, easy to use tool, especially for power users **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Instapage?** Very friendly support, but benefits of the tool can really be used, when the site generates a lot of traffic. We use instapage as a landing page creator for different channels, such as search, social media and cooperations. Site speed has increased significantly. **What do you dislike about Instapage?** Changing parts of links behind elements like buttons could be improved, since you have to click on every element, where you use that link. Would be nice to have a centralized possibility to apply changes to links that are used across different elements. Pages with many picture open quite slow in edit mode. **What problems is Instapage solving and how is that benefiting you?** Fast creation of landingpages, therefore avoiding effort in our IT-team, especially for pages that have to be created during a short time frame. Usage of global blocks also facilitate the creation of landingpages hugely. ### 15. Easy to create and launch effective landing pages in minutes **Rating:** 3.5/5.0 stars **Reviewed by:** Laurence G. | Lifecycle Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Instapage?** It's SO easy to create lots of simple landing pages in a relatively short amount of time. This tool is great for building our PPC and gated content landing pages. **What do you dislike about Instapage?** It's insanely frustrating that you can spend hours perfecting the layout of a page for desktop, and when you switch to the mobile view all of your elements get scrambled and you have to spend even more time recreating a cohesive flow for mobile. **What problems is Instapage solving and how is that benefiting you?** We're able to achieve a uniform style and stay true to our brand across all of our landing pages. ### 16. Instapage Makes It Easy to Do Hard Things **Rating:** 5.0/5.0 stars **Reviewed by:** Chris G. | Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Instapage?** The drag and drop design features make it easy and integrations with the major services. **What do you dislike about Instapage?** Sometimes new features aren't explained well enought. The pricing is much higher than the competition. **Recommendations to others considering Instapage:** Compare with other products. It has a lot of features but it is expensive. **What problems is Instapage solving and how is that benefiting you?** The ability to build quick marketing pages for our Google ads. ### 17. Great tool for PPC page optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Saskia S. | Head of Global SEO | Digital Marketing, EMEA, Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Instapage?** The whole Instapae interface is very intuitive and the A/B testing opportunities in the Experiment section help us a lot to keep optimizing our pages for conversions. We're also experimenting with indexing some of the pages and actually, we've seen some good SEO results from those, too. So Instapage is not only a great page for PPC page testing but can also help boost your SEO. For us, it is also very important that any software or tool we use is compatible with Marketo because all of our lead data has to automatically be stored in there to complement our marketing efforts. I also want to point out the great customer support - every time I have a question, the support team, and our personal account representative get back within a day. **What do you dislike about Instapage?** I think it can be a little bit annoying that you cannot make any changes on landing pages with experiments running on them. But technically, it makes sense. So that is nothing that I'd really truly complain about. It's just that if you'd ask me what I wished for: It'd be to be able to still make small changes without having to end running experiments. Another thing is that I have sometimes issues embedding HTML snippets. Then we need to put in some developer hours. But that is also fixable and not a big thing. **Recommendations to others considering Instapage:** If you're looking for an easy-to-use landing page A/B testing tool, Instapage would be a great choice for you. I don't have much that I don't like about it and even more that I really enjoy. So I warmly recommend Instapage for optimizing your performance marketing efforts. **What problems is Instapage solving and how is that benefiting you?** We are mainly using Instapage for creating conversion-optimized landing pages for social ads and Google Ads. We want to know what improves the conversion rate of our pages, which messaging works best, which imagery we should use, etc. When creating and updating our landing pages on our actual website, we often reuse blocks we have already created and tested in Instapage first. This helps us to not only increase the conversion rate of our PPC pages but also to increase the conversion rate of demo pages on our website - since we have already tested what works. For our website developers, it is easy to recreate the Instapage blocks we need. So the need for a very specific design briefing and mockup is not there anymore. Right now, we're also testing some SEO projects there because we were wondering which languages should get their own blog. So first, we're testing this on Instapage using indexed pages. **Official Response from Justin Duke:** > Thank you for taking the time to write a detailed review, Saskia! We're delighted to hear that products like A/B testing and our native integrations have helped with your efforts around both paid advertising and SEO! I'm also glad that you feel like you've been supported throughout your time here. It's a top priority for us to make sure we deliver timely and helpful resources, and I'm glad to hear we're on the right track! When it comes to A/B testing and making changes to your running experiments, yes, we do want to preserve the integrity of your experiments which is why we haven't allowed changes until recently! Today, you should have the ability to make changes before an experiment has ended, should you wish. With that said, we would love to understand further if you still see blockers here. When it comes to HTML and anything custom involving developers, we know that things can get complicated quickly. Especially for marketers who may not have extensive coding experience. For both of the topics you mentioned, we always welcome any additional feedback you'd like to give your success manager or our live chat support team so that they can assist you with best practices or pass this on to our product team. Thank you again, Saskia! We're grateful to be able to assist customers like you so that you're successful. ### 18. Easy-to-use Landing Page Builder, Powerful Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Roxanne S. | Landing Page Specialist & Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Instapage?** There are tons of things I love about using Instapage. Firstly, I love how user friendly the platform is. The agency I work for has been using Instapage for just over four years and I can say that it is, hands down, the best landing page builder I have used. You don't need to be a developer to build pages, just have a keen sense of design. And if you don't have an eye for design, they have several templates you can choose from and edit very easily. I love how scalable it is too. We can literally clone and edit a landing page in a matter of minutes so that we can have very focused landing pages for our ads. Instapage also offer a multitude of integrations which are useful. I also like how the builder and platform are constantly evolving and improving. Some more of the features I really like are: - A/B testing, so quick and easy to setup - I love the collaboration tool. I find this helps us get quick and easy feedback from the team and clients, and helps our team pinpoint exactly where changes are needed. This is much easier than getting long winded emails from multiple people for the changes they want done to a page. I find it really helps cut down the time needed for finalizing our pages. - The heatmaps function is great! We always review these after running campaigns for a while and it really gives us great insight into how users are interacting with our pages. - The Instablocks feature is great, this really helps cut down on design time needed to create pages from scratch - Page speeds are great - The fact that pages are https - Instapage also have a lot of learning material available that help you understand how to create high-converting landing pages - Their support service is great, the Instapage team are always so friendly and helpful and generally always help us find solutions to any problems we may face **What do you dislike about Instapage?** I would like to see more templates. I find the templates are more tech-oriented and would love it if there were more options for different services or industries. I also wish there were a few more pricing plan options. I used to recommend Instapage to other designers, however I find it's become a bit too expensive for independent designers or smaller companies that are just starting out. And lastly, it would be nice to have more options for displaying reviews, eg. rotating reviews. **Recommendations to others considering Instapage:** My recommendation would be to try out the free trial and see if Instapage is the right fit for you/your organization. **What problems is Instapage solving and how is that benefiting you?** Sometimes clients who come to us don't have a good enough website, or there are a multitute of technical or design issues. So instead of taking a long time (sometimes weeks) to sort through all the technical issues or optimize the design of their site for better conversions, we can setup a landing page and start running ads to it very quickly. ### 19. Wonderful experience with Instapage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Instapage?** The Instapage platform is easy to use and very intuitive from a design perspective. As a relatively new experience in creating, editing, and maintaining landing pages, the work was easy to change, and tools were straightforward to understand. The Instapage team is excellent to work with and is readily accessible and responsive to our needs. **What do you dislike about Instapage?** It would be nice to have better functionality in-house for creating similar landing pages like Instapage. However, as an alternative, this product meets our needs and exceeds expectations. **What problems is Instapage solving and how is that benefiting you?** Instapage allows us to have landing pages that are easy to maintain and include functionality to track our digital marketing campaigns quickly. Instapage will collect data on our marketing activities while providing the flexibility and tools to create engaging pages for prospective students. ### 20. Great for Quick Landing Pages **Rating:** 4.0/5.0 stars **Reviewed by:** Erica T. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Instapage?** Ultimately, I like how easy it is to set up and start using (as a landing page). Our team has gotten multiple pages launched for clients in a single working day. There's enough templated, so you don't need any fancy coding or graphics if you need a webpage up fast. **What do you dislike about Instapage?** The functions in Instapage are rarely enough to host an entire website. If you're looking for a website rebuild, don't expect to have more than the basics you see. Sure, there are plenty of integrations, but it won't surpass something like Shopify or WordPress. **Recommendations to others considering Instapage:** If you're looking for a quick program for landing pages and marketing use, Instapage is great! Easier than companies like Wix and Weebly, but not overly complicated like a WordPress build. **What problems is Instapage solving and how is that benefiting you?** We can build quick destination (or landing) pages for clients without putting strain on too many departments in our agency. Clients are utilizing these pages as form fills (ie. for future outreach) and as informational pages. It works great as a back up to your social advertising. **Official Response from Justin Duke:** > Thank you for taking the time to write a review, Erica! We're happy to hear that you've found set up and ultimately launching pages to be a straightforward and fast process for your team. The ability to give marketers a solution that doesn't require coding or designer resources if needed is something that's driven our product roadmap since the beginning. We're excited to share even more developments in the future that we hope will make a big difference for your team. Regarding website building and hosting, you are correct; we recommend alternatives to Instapage for these purposes since we're focused primarily on personalized experiences intended for specific audiences (e.g., paid advertising) versus websites that are great for SEO and organic traffic in many cases. Thanks again, Erica – if you have any questions or needs, please reach out to our support or customer success teams, and we'll be glad to help! ### 21. Different web-based builder than WordPress **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2022 **What do you like best about Instapage?** Instapage has a great interface for creating landing pages. It's very easy to create an attractive and unique landing page in minutes. **What do you dislike about Instapage?** What I didn't like about Instapage was that it wasn't as customizable with certain widgets. I even had to write some HTML code myself. However, that isn't a huge problem as long as you know what you are doing. **What problems is Instapage solving and how is that benefiting you?** When building larger websites with many different types of pages, Instapage has come through with making the duplicating and building process very smooth and seamless. ### 22. Instapage is the most effective platform **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan T. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Instapage?** Instapage is design-led, has analytics and full Google integrations, is incredibly intuitive to use and more. **What do you dislike about Instapage?** Not much! I would say that it is robust and easy to get along with, and includes powerful options. **What problems is Instapage solving and how is that benefiting you?** Improving advertising effectiveness through the use of specific pre-sell and conversion pages. ### 23. The best landing page builder tool **Rating:** 5.0/5.0 stars **Reviewed by:** Antony C. | CRO Global Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Instapage?** Online chat support is amazing and fast; Also, some features - like A/B testing - help me a lot in making decisions to increase the conversion rate. **What do you dislike about Instapage?** Sometimes you have to wait a long time for the landing page builder to open. **What problems is Instapage solving and how is that benefiting you?** Basically generating leads, which has been amazing. ### 24. Easy and simple to use interface . **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2022 **What do you like best about Instapage?** Amazing help section, and custom codes flexibility **What do you dislike about Instapage?** There are some portions which have limited usecase.For eg PWA. **Recommendations to others considering Instapage:** If you want to make quick changes in your landing pages, with widget support, do use instappage **What problems is Instapage solving and how is that benefiting you?** Landing page Experimentation to improve my traffic to lead % ### 25. Great tool to make awesome landing pages. **Rating:** 4.0/5.0 stars **Reviewed by:** Antoinette M. | Admin and Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Instapage?** Ease of use, as opposed to say Wordpress. **What do you dislike about Instapage?** Would require some bit of coding to get to redirect. **Recommendations to others considering Instapage:** The transition from Wordpress to Instapage was seamless. We are now able to create landing pages so much easier and faster. **What problems is Instapage solving and how is that benefiting you?** We are able to create landing pages faster. ### 26. I wish I found them sooner! **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa S. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Instapage?** Instapage has the best drag and drop builder on the market. I tried out 5 different platforms, including some more expensive options, and I was blown away by the capabilities that their platform has. **What do you dislike about Instapage?** I would love for Instapage to add the capabilities of creating a website with multiple pages, vs. just landing pages. I realize that adds a lot of complexity, but I would move all of our web pages over to their platform if they had that feature. **Recommendations to others considering Instapage:** Don't hesitate to sign up! I think it will be easy to see how much time this platform will save you and your team once you give them a try. **What problems is Instapage solving and how is that benefiting you?** Instapage's easy to use interface has allowed my team to make edits to pages without having to get our already overloaded dev team pulled in. ### 27. Friendly and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Instapage?** It's easy to use, very friendly platform for people like me who do not know much about web development; you can run a landing page in minutes! **What do you dislike about Instapage?** It's an expensive platform; the price could be its major disadvantage **Recommendations to others considering Instapage:** It's a trustworthy platform, easy to use. It's not an all-in-one campaign platform, but you can integrate it with almost all kinds of platforms you use for ads campaign **What problems is Instapage solving and how is that benefiting you?** Landing pages easily and quickly make to run an ad campaign ### 28. very easy to use and the support team is quick and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Instapage?** I like the easy to use interface and the support team is super helpful **What do you dislike about Instapage?** very limiting in some aspects. I wish there were more widget options **What problems is Instapage solving and how is that benefiting you?** we needed individual landing pages. I'm really impressed with the A/B testing capabilties ### 29. Intuitive and to the Point Landing Page Building Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Cicero M. | Marketing Technology Lead, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2021 **What do you like best about Instapage?** The tool: We needed a tool that would fit the agility that we needed to deploy marketing campaigns with simple yet aligned content to what we were saying on our online ads. Ease of use, simplicity of page building and deployment. No complications in onboarding any third-party agency partner and no risks associated with it. By using the subdomain, we are able to very easily deploy the tool without interfering with the main domain and CMS structure. The team: Instapage has an excellent team when it comes to supporting us and agility of response. They provided custom training, prepared videos and were extremely accomodating to our needs. We currently have not used further analytics customization, A/B testing or anything further in terms of capabilities. **What do you dislike about Instapage?** While the Lead Generation tools are simple to use and integrate, some customization in GDPR zones and tech infrastructure can make it slightly tricky to execute this type of activity in Europe. The freedom of using the tool does mean you have to be very prescriptive with designers as they will have the ability to do anything with the CMS elements which might not yield the best CRO execution. **What problems is Instapage solving and how is that benefiting you?** We needed a solution that was independent of the corporate CMS. The main benefit was mobile-first design, codeless work in simple content-led pages and ease of collaboration with various agencies. **Official Response from Justin Duke:** > Thank you very much for your thorough review, Cicero! It means a lot to hear that Instapage has been able to serve and support your team in a meaningful way. We're grateful for your feedback as it relates to lead generation and customization for GDPR. We understand that our customers have various needs in this area – many of them custom, and not all of them are always straightforward. Please know that we want to take every opportunity to learn where we can be better. I encourage you to either contact your customer success manager or our support team with any feedback you care to provide, and we'll be sure we note this and pass it on to the appropriate groups. Thank you again for allowing us to serve you, Cicero! ### 30. Great for Ad driven, high ticket sale businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Alistair W. | Digital Growth and Transformation Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** Instapage has always had a very intuitive drag and drop builder - probably my favourite of all visual page builders. To compliment this, it has always had a good stack of core native integrations - so you don't always need to go via Zapier to, say, your CRM or email automation platform. **What do you dislike about Instapage?** The pricing prohibits many small companies. Ideal instapage clients will have large ad spend, which may not be applicable to all businesses that would like amazing landing pages. **What problems is Instapage solving and how is that benefiting you?** Speed to market is second-to-none. You can have an idea for a lead gen campaign and have something live in under 10minutes and can normally expect (if you follow their template/best-practice) conversion rates of >25% ### 31. Just Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Farhad M. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** Very well post-click optimized for mobile and desktop browsers as well as being very easy to set up and to manage. They have good reporting too. **What do you dislike about Instapage?** I can't find any and this comes from using InstaPage for the pas 3 years **Recommendations to others considering Instapage:** Please save your money by using InstaPage. You save a lot on advertisement cost by converting more using InstaPage. Its an investment. **What problems is Instapage solving and how is that benefiting you?** I use InstaPage only to generate real estate leads to complement my paid ads ### 32. Streamlined landing page builder **Rating:** 4.5/5.0 stars **Reviewed by:** Amy G. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Instapage?** I like that you can save templates and reusable blocks easily. Shortens the process and is useful for AB testing. **What do you dislike about Instapage?** Seems like the mobile builder design of what you see is about 2-3 pixels off center. Also to be honest there are times I'd prefer it to be a little more like squarespace and you drop an image in and it auto formats it to the grid. **Recommendations to others considering Instapage:** I've used many landing page builders and this one is solid. There are better design tools out there but none with the analytics and testing capabilities sales and marketing needs built in. Instapage is the best design tool in this class of builders. **What problems is Instapage solving and how is that benefiting you?** Sales enablement landing pages. Benefits have been quick builds with modern elements lol ### 33. Ease of use and fast customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** The platform is super easy to use. Collaboration within the team is also easy to do. I've been using InstaPage for my marketing campaign over 2 years and it's really effective! **What do you dislike about Instapage?** InstaPage lacks some features that website builder has such as picture/video slideshows, or adding animations in the texts/pics. Or maybe the tool has these features but requires some coding skills. And the cost is higher than other website builder tool **What problems is Instapage solving and how is that benefiting you?** I used to have a problem regard the integration with Google Analytics or Facebook Pixels, cause I followed all the steps but it did not work. But as I mention,the customer service is super helpful, so things were sorted out quickly. ### 34. Great for the basics, but not exactly sophisticated. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Instapage?** Instapage is easy to use and has minimal learning curve. **What do you dislike about Instapage?** Tracking on the page is extremely lacking as is the ability to customize or integrate the page into anything more useful. **Recommendations to others considering Instapage:** If all you want is the most basic items needed for a landing page, Instapage is where its at. If you need anything more, probably look elsewhere. **What problems is Instapage solving and how is that benefiting you?** Having a quick to build landing page that doesn't require developer involvement. ### 35. Easy platform and solid support! **Rating:** 5.0/5.0 stars **Reviewed by:** Adam D. | Marketing and Design Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Instapage?** The platform is very easy to use. Creating landing pages for ads and other marketing efforts was important to us. Instapage made this transition very easy. **What do you dislike about Instapage?** The platform could be more intelligent. For instance, if you delete a test lead or a duplicate lead from a page, the platform continues to count the deleted leads as conversions. While I love the site builder, it seems as though they have stopped innovating as it does not have the native ability for popups, sticky bars, and updated templates. **What problems is Instapage solving and how is that benefiting you?** We needed the ability to create landing pages on the fly. Not only has it allowed us to track conversions for various marketing campaigns it also has been a great solution to integrate with our Google Ads. ### 36. Effective but not the cheapest **Rating:** 4.5/5.0 stars **Reviewed by:** Charles A. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Instapage?** The speed of a page load especially on mobile. It's really fast and that's why they charge the most, because speed matters in conversions. **What do you dislike about Instapage?** Some of the features are a bit basic and it feels like it's lacking compared to some of the rivals, but it makes up for it in speed. As every second counts. **What problems is Instapage solving and how is that benefiting you?** A landing page to drive sales of my e-commerce product ### 37. Instapage helped us optimize our LP testing process and tracking. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Instapage?** As an agency catering to 80+ home improvement companies, we're seeing great success since switching to Instapage from another popular LP builder/manager. The way Instapage allows us to manage multiple services for each customer through page grouping, saved page blocks and global blocks, as well as the ability to download complete pages is a great feature that other LP managers don't offer. The analytics feature is another strong point offered by Instapage. Gathering the right metrics and being able to filter by specific page variant, custom date range, unique visitors, desktop or mobile traffic, allows us to have more accurate reporting, and make smarter decisions with our A/B testing. **What do you dislike about Instapage?** The first and most important feature lacking in Instpage compared to our previous LP builder/manager is the lack of a native popup builder. We had to resort to another popup software in order to add popups to our customer's landing pages. Using a 3rd party isn't the best as it can sometimes be unreliable. The second thing we would like to see improved is in the page builder itself. Compared to our previous LP builder, we're seeing some issues with element positioning on-page. Since everything is "absolute position", it would be nice to have input boxes for element width, height, and position from the left or top. This would allow for more accuracy in terms of design layout. **What problems is Instapage solving and how is that benefiting you?** With Instapage we're able to manage many more accounts and landing page tests than with our previous LP builder/manager. Page grouping is key to that advantage because it allows us to organize different services under the same client account, apply global blocks like headers and footers account-wide and track our stats more precisely than ever before. ### 38. Instapage is a powerful and easy Landing page creation tool, with fantastic load speed. **Rating:** 4.0/5.0 stars **Reviewed by:** Imran K. | Ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** Load speed, flexibility of use especially the UX, integrations available, support. **What do you dislike about Instapage?** Nothing really, perhaps a little high on the price but it's justified. **Recommendations to others considering Instapage:** Great tool. Be aware of traffic, number of landing pages and price when planning to scale up with Instapage. **What problems is Instapage solving and how is that benefiting you?** We run almost 250 landing pages on Instapage. In addition, the post submission questionnaires add a lot of value to our business for lead qualification. ### 39. It's a very easy to use platform, but stills allows lots of felxibility for advanced users. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** The sleek UI is straightforward to use and intuitive. The feature I most appreciate is to snap to the grid to align elements; it makes it very easy to put everything in place. **What do you dislike about Instapage?** Sometimes when I enter to more options on an element and click "done" even when I don't make changes, I see the orange "Update" appear as if I have made changes, but nothing changed in reality. **What problems is Instapage solving and how is that benefiting you?** We are tackling the problem of not retaining a sale as efficiently when you present them with an entire website, so Instapage allows us to show them one topic without distraction to maximize sales. ### 40. Great for big companies. Too much for smaller ones. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** Instapage makes it easy to add pages to a website and build landing pages. The design tools are fairly intuitive and the WordPress plug-in makes it easy to place them into existing sites. **What do you dislike about Instapage?** The cost of the service is high, especially for a company that isn't driving thousands of visitors a month. For those, it's just as easy, and cheaper, to build a site on a site builder like SquareSpace or Wix. In addition, the inability to call and speak to a CSR or make modifications to your account (like canceling) by logging in was frustrating. You had to have a person help you, but you couldn't speak directly to a person. **Recommendations to others considering Instapage:** none. **What problems is Instapage solving and how is that benefiting you?** Instapage allowed us to launch landing pages quickly and to achieve a professional design without having to break our site's template or involve a professional programmer. ### 41. Integral Group found it expensive. **Rating:** 2.5/5.0 stars **Reviewed by:** Ana Paula L. | Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2022 **What do you like best about Instapage?** Ease of including pages and publishing **What do you dislike about Instapage?** Price. Value much higher than competitors. **What problems is Instapage solving and how is that benefiting you?** Speed Ease Everything in one place Very intuitive ### 42. Design-Team Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** I appreciate the ease of using it from a design-facing side. The elements are extremely easy to edit, move, delete, etc. and there is little development team work needed. **What do you dislike about Instapage?** There are several random and small bugs that everytime I've gone to support for with help, they are unable to recreate the issue on their side and even after sending documentation of this there is no solution to fix it. **What problems is Instapage solving and how is that benefiting you?** Our company has several buying guides that we use on Instapage. We also can generate content quickly from this platform, if we have a landing page we'd like to crank out quickly. ### 43. I am very pleased with Instapage. **Rating:** 4.0/5.0 stars **Reviewed by:** McKenna M. | Marketing Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** The platform is very user-friendly and was not difficult for me to figure out. The customer service is amazing! **What do you dislike about Instapage?** Sometimes it is confusing making sure mobile looks alright and that everything from the web version has carried over. **What problems is Instapage solving and how is that benefiting you?** Low conversion rates. With the easy-to-use A/B experiment feature creating multiple versions is possible so that I can figure out what converts. ### 44. Great life-saving tool, but serious concerns about pricing transparency and customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Instapage?** - Instapage is a great, flexible landing page building tool. It really gives us the flexibility to create most content needs for our business, and we are also able to fully personalize desktop vs mobile, which is very much needed. There are very few functionalities that Instapage doesn't have (ie. carousels, sliders, accordions) that while frowned upon by the UX community sometimes ARE necessary. - Overall, we've been able to build great stuff and run some basic A/B testing, plus got some heatmap insights that allowed us to continue improving. **What do you dislike about Instapage?** - Pricing: Instapage is not very transparent with pricing on their website, and we only found out real pricing after we had already invested several days building the landing pages we needed and the cost of switching to another solution were then too high. The Instapage team did not show any sympathy for the situation, nor any willingness to negotiate based on our need. We ended up having to pay a much more expensive plan than our needs required for a full year (yeah, no cancelations either), and didn't even use 10% of our plan limits. Pricing plans are "all or nothing" (they have cheap "entry" plans that are impractical), or expensive plans for larger companies. Nothing in-between for growing or medium-sized businesses. - Glitches: Some tool glitches made us waste many hours of work that got lost, and Instapage never really seemed to take responsibility. They seemed more concerned about trying to prove that it was a user error (it wasn't) than in actually fixing the problem. When we had issues adding a new team member, Instapage tech support was also useless and we ended up having to find alternative solutions ourselves. - Customer Service: Derived from the experiences above, we are not too happy with the Instapage team. Despite having one of the most solid tools in the market that has helped us a lot, Instapage is always a sour topic for us since we've always felt taken advantage of. We've never found a sympathetic person on the company that would care or be flexible to our needs. Not even ONE technical issue was ever solved or fixed by their team (we always had to find our own solutions and best practices). If I were starting from zero to select a landing page tool for a medium-sized business, based on the above I would not choose Instapage even when their tool is great. **Recommendations to others considering Instapage:** Do sign up for a few trials with other tools before jumping onto Instapage, and make sure you truly understand pricing before any long-term commitments. **What problems is Instapage solving and how is that benefiting you?** Building landing page for our new customer acquisition efforts. The main benefit is having a flexible tool where we can quickly build pages for most of our needs and funnels. It allows us to quickly launch new campaigns ### 45. Your landing page ready to go in a few minutes **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Instapage?** The practicality and flexibility to use your own HTML and scripts. A/B testing easy and integration with Google Ads. **What do you dislike about Instapage?** The final HTML result is a bit messy. The mobile version can be more flexible. **What problems is Instapage solving and how is that benefiting you?** Creating visually powerful landing pages (with A/B tests) and forms to capture leads. ### 46. Simple but adding outside participants has been a learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Brian V. | Director, Web and Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Instapage?** Instapage is pretty intuitive to navigate and create projects around. Organizing in folders and utilizing some of the plug-ins makes creating landing pages a lot simpler than working with IT or another team that manages website updates. **What do you dislike about Instapage?** My only issue has been with bringing on new users or outside users. The two-week introduction to a personal pro version confuses a lot of users to realize they need to change accounts to get into an invited work account. **What problems is Instapage solving and how is that benefiting you?** Easy development of landing pages that support campaigns without involving other depts or developers for support on pushing any website changes. ### 47. Decent tool with some nice perks, but not also with clear downsides and a premium cost. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2021 **What do you like best about Instapage?** Decent page speed. Good page stability. Good templates. Good support. Collaborative commenting features and built-in heat maps are a nice benefit. **What do you dislike about Instapage?** 1. The entire A/B testing UX is very strange and limiting. From my experience with 5 other systems allowing A/B testing - this is the least convenient to use. 2. The ability to change the mobile design to be different than the desktop design is very limited. 3. Does not allow to "copy-paste" between pages - instead forcing you to save anything you want to copy as a "block" to an internal library. This isn't just much more attention and time consuming, it is also not possible to move between different workspaces without paying for the "enterprise version". **What problems is Instapage solving and how is that benefiting you?** I am using this for creating landing pages for all sorts of marketing campaigns. ### 48. Best landing page tool **Rating:** 5.0/5.0 stars **Reviewed by:** Romain B. | G, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Instapage?** Simplicity of use, lots of integrations, the responsiveness of the pages. The performance of the speed page and the structure, it's perfect to run some test on it **What do you dislike about Instapage?** I don't have all the accesses to use all the features like personalize the headlines according to the keywords that has been written by my visitor of the page from google ads **What problems is Instapage solving and how is that benefiting you?** test fast, run experimentations and no technical blockers on this, everyone can use it even if they're not webdesigners. We managed to increase our conversion rates ### 49. Powerful tool for creating landing pages **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Instapage?** It's really easy to create a landing page. Software is pretty intuitive. I don't need a lot of tech knowledge. I can link to my own domain pretty easily. **What do you dislike about Instapage?** There are some weird quirks. You have to adjust resolution of your screen sometimes to see all the elements. I've had mixed experience with their support, although they are quick to respond. **What problems is Instapage solving and how is that benefiting you?** Creating landing pages to target different audiences, testing out different offerings and packages, not dependent on my tech team for new initiatives and partnershps. ### 50. Expensive, but Great Landing Page Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Executive Office | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Instapage?** The landing page building GUI is great. The pages load fast. The starting templates look professional. **What do you dislike about Instapage?** The price is very high for individual contractors and small businesses. **Recommendations to others considering Instapage:** The price is high, but if the value you will receive from your leads is good, it may be worth it. **What problems is Instapage solving and how is that benefiting you?** Lead generation. I have received many, good quality leads using modified templates. ## Instapage Discussions - [Can I use Instapage landing pages on my own website/domain?](https://www.g2.com/discussions/can-i-use-instapage-landing-pages-on-my-own-website-domain) - 1 comment, 1 upvote - [What is Instapage used for?](https://www.g2.com/discussions/what-is-instapage-used-for) - 1 comment - [View Instapage pricing details and edition comparison](https://www.g2.com/products/instapage/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-26+20%3A27%3A53+-0500&secure%5Bsession_id%5D=f0d87700-3cc5-43b7-bc05-643463a2b8ca&secure%5Btoken%5D=8e556daa392dabb63d01905e45fe73c02e1fada757a829c3450c102b3f9f241e&format=llm_user) ## Instapage Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Calendly](https://www.g2.com/products/calendly/reviews) - [ClickCease](https://www.g2.com/products/clickcease/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) ## Instapage Features **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Customizations** - Templates - Drag and Drop - HTML Input - Domain Name **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Growth** - SEO - Site Analytics - Marketing Tools - E-Commerce - Hosting **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Analytics** - Reporting and Analytics - Heatmaps **Content** - Email Integrations - Content Management - Permissions - WordPress Tool **Support** - Customer Support **Generative AI** - AI Text Generation **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Landing Page Builders** - Cross-system Integration ## Top Instapage Alternatives - [ClickFunnels](https://www.g2.com/products/clickfunnels/reviews) - 4.6/5.0 (384 reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - 4.4/5.0 (981 reviews) - [Leadpages](https://www.g2.com/products/leadpages/reviews) - 4.3/5.0 (227 reviews)