Instantly makes cold outreach operationally simple at scale. The interface is straightforward, setting up campaigns with multiple inboxes is fast, and the warm-up system helps maintain deliverability when sending higher volumes. It is especially useful for testing messaging, running A/B experiments, and managing several email accounts from one dashboard. For lead generation workflows it significantly reduces the time needed to launch and monitor campaigns. Review collected by and hosted on G2.com.

The platform could provide deeper analytics and clearer insights into deliverability issues. When running larger campaigns, it is sometimes difficult to understand exactly why certain emails land in spam or how inbox reputation is evolving over time. In addition, integrations with external tools (CRM, enrichment platforms, scraping tools) could be more seamless, since many users run Instantly as part of a larger lead-generation stack. Review collected by and hosted on G2.com.

I find Instantly perfect for outreach due to its effective warmup capabilities. It's fast and does a great job at sending emails, which I really appreciate. It's impressive that all the smart people I know recognize the value Instantly brings, as it checks all the right boxes. I also value the lead verification feature. The initial setup of Instantly was so easy, making it hassle-free to get started. Review collected by and hosted on G2.com.

nothing Review collected by and hosted on G2.com.

I like that Instantly is the industry standard and the best tool on the market. It has a lot of free content and every feature possible for cold emailing. Features like email rotation, warm-up, and time zones for each target segment are very valuable for email marketing. The global unsubscribe list is useful to avoid outreaching to uninterested people multiple times. The initial setup was very easy. Review collected by and hosted on G2.com.

Well, it's just that it is more expensive than the other tools. Review collected by and hosted on G2.com.

I honestly don't like anything. The emails are not delivering, and their customer service is horrible. Review collected by and hosted on G2.com.

I have canceled my plan multiple times, and I keep getting an error when I cancel it. I reached out to Instantly support, and they've been absolutely worthless. I've been charged several hundred hours despite canceling my plan. Review collected by and hosted on G2.com.

I like that Instantly makes it easy to create email campaigns and insert leads with API support. I also appreciate how sending emails directly to inboxes with their done-for-you service helps host my emails efficiently. The ability to track each lead's response is useful, and managing warmup emails is simple with just a click, ensuring my domain health is maintained through a pure network. Review collected by and hosted on G2.com.

I still don't understand the website visitors feature even after almost a year of use, and the pricing is kinda high. Review collected by and hosted on G2.com.

I have been using the platform and yes, its definietely worth a try, there is a lot to do on the dashboard, many options to choose from. I particularly like the supersearch function, where you can choose filters like "Job titles", "location", to get the exact details of all the prospects. Review collected by and hosted on G2.com.

I don't feel there's any downside to this platform; the dashboard looks minimal, and the tool is extremely helpful overall. Review collected by and hosted on G2.com.

Setting up drip campaigns is very easy and their email warm up is reliable. Review collected by and hosted on G2.com.

Sometimes, when there’s an issue with a campaign, it’s hard to understand what’s causing it or why it happened. Review collected by and hosted on G2.com.

It allows for bulk sending from multiple email domains so we don’t get flagged as spam. It also has insane open rates Review collected by and hosted on G2.com.

The setup was horrific if you buy your domains outside the platform—it was so hard to connect everything. Also, anyone whose email gets uploaded ends up being sent a lot of spam. Review collected by and hosted on G2.com.

I really like how Instantly makes getting everything set up super easy and affordable. It's amazing that you can be ready to go with email accounts in just fifteen minutes. I love that it allows me to manage as many email accounts as I want and the accounts are pre-warmed for me, which is super nice. This means I don't have to worry about getting marked as spam. It's really convenient that I can spin up email accounts ready to go exponentially faster than I could manually. Overall, I think it's a huge value for anyone doing email outreach. Review collected by and hosted on G2.com.

Nothing really. It's exactly what I need. Review collected by and hosted on G2.com.

I really like the ease of use with Instantly, as the navigation and user interface make it very simple and logical to see the performance and metrics of my campaigns, or to make updates. The Unibox feature is a time-saver, allowing me to quickly view responses by status or campaign and identify what's working and what isn't. The biggest standout for me is the support chat; I use it a lot, and they are super quick and helpful, which is especially important since I'm not technical or an expert in cold email campaigns. Review collected by and hosted on G2.com.

Automated campaign optimization - it learns automatically to update ICP (Leads) and Campaign and messaging, currently this is manual and it would be great if this can be an automated campaign that learns on auto-pilot to optimize leads (ICPs), the sequences, variants, and responses based on the KPIs and goals of the campaign. The initial setup took some time, especially the domains and first campaign setup and lead generation, as I didn't fully understand how best to do this and the lead quality and relevance were not on target, for example, I tried to get Dental Practice owners and got random results like Vet clinics and beer breweries. Review collected by and hosted on G2.com.