The process of using Insites has been streamlined to be intuitive and efficient. You don't need extensive marketing or tech background to work through submitting a report or viewing and making sense of the report when it finishes. All of the scores they give on a website are based from evidence they pull straight from the site, and it is often linked directly to the issue to make solving it easy. Review collected by and hosted on G2.com.

While it's not something that can necessarily be helped, reports do take quite a long time to process, and we heard frustration from clients thinking that it hasn't worked. Review collected by and hosted on G2.com.

The analysis quality is truly impressive and provides deep, actionable insights. The platform is extremely user-friendly, well-structured, and intuitive. What really stands out is the smooth onboarding process and the outstanding customer support they are always fast and helpful. I also highly appreciate the white-label functionality, which is perfect for agencies and resellers. Overall, Insites is a well-designed, reliable, and professional solution that meets all expectations. Review collected by and hosted on G2.com.

Honestly, there is nothing major to complain about. Everything worked as expected. If I had to mention something, perhaps the customization options for certain reports could be expanded in the future but that’s more of a suggestion than a downside. Review collected by and hosted on G2.com.

simplicity and efficiency in running audits Review collected by and hosted on G2.com.

Nothing in particular. We didn't make use of the full feature sets simply because of our existing setup internally. Review collected by and hosted on G2.com.

What I like most is how quickly I can get meaningful insights without needing to spend hours digging around. The dashboard is clear, and the flow feels intuitive, so even team members who aren’t technical can use it with confidence. The reports are detailed but easy to explain to clients, which saves me a lot of back and forth. I also have to mention the support team — they’re genuinely responsive and friendly, which makes a huge difference when you’re on tight deadlines. Review collected by and hosted on G2.com.

There isn’t anything major that stands out as a downside. If I had to nitpick, I’d say I’d love to see more flexibility in customizing reports to match different client needs. The current setup works well enough, but having that extra bit of tailoring would make the platform even stronger. Review collected by and hosted on G2.com.

I have used countless tools over the years, but Insites.com stands out by a mile. It’s become one of the most effective sales tools in our arsenal, helping us not just find leads, but close them.

The platform delivers comprehensive, easy-to-understand website audits that deliver huge value to prospects. Instead of abstract promises, we’re able to show real, insights about a prospect’s online presence, highlighting issues they didn’t even know existed. This has opened doors, built trust quickly, and sparked far more productive conversations.

The competitive analysis of the Insites reports always gets prospects attention and gets them asking for more information, thereby streamlining the sales process.

The reports are detailed but digestible, which makes them perfect for business owners who aren’t technically minded. We’ve used them to frame proposals, win over sceptical prospects, and justify our SEO and web design recommendations with confidence.

We also use it to monitor our success in optimising customer websites and identifying areas of improvement that we need to focus on. Review collected by and hosted on G2.com.

The audit designer takes some time to configure to be optimal and it would be good if there were some additional detail on each of the possible reporting lines. Review collected by and hosted on G2.com.

We were able to get started with Insites very quickly to power our marketing audit as part of our sales process. The team has been great to work with and provides us with ongoing support to help us unlock the full value of the tools. The product itself is very robust and meets our needs, allowing us to have a scalable process for adding value to both prospects and clients. We will continue to work with Insites for a long time. Review collected by and hosted on G2.com.

I don’t love the additional credits that are consumed for some of the more valuable features. I understand why they do it, I just wish it were a little more predictable Review collected by and hosted on G2.com.

- Insites.com is an easily-configurable tool for producing SEO audits.

- The user interface is straightforward enough that a non-technical person can work through the setup, only requiring IT to get involved for custom setup requests.

- The system can be completely white-labeled.

- The audit reports can be generated via API for integration with a custom site.

- The tool can be easily integrated with Salesforce using Zapier.

- Insites' support team & account managers are very responsive & helpful. Review collected by and hosted on G2.com.

- Only one audit report template can be set up per instance, so in order to utilize multiple report templates, you must have separate instances of the tool.

- It can be difficult for users to enter addresses correctly when utilizing the Salesforce integration, as there's currently no way to utilize Google Maps' auto-complete function within Salesforce. (In order for locations to be correctly identified, addresses must be entered very closely to how they're entered in Google.)

- While not a dislike per se, the company is based in the UK, so the difference in time zones can make timely communication back and forth a little tricky. Review collected by and hosted on G2.com.

The interface is extremely user-friendly. Great sales tool and even better in fulfillment/account management. Review collected by and hosted on G2.com.

We love Insites and probably wouldn't change anything about it! It would be great if there were a social media auditing tool as well. Review collected by and hosted on G2.com.

Insites is an agile and effective SEO auditing tool. In an incredible time, it analyzes a business's online presence (including local SEO, PPC, and metrics like Core Web Vitals), and also delivers a visual report that is clear and easily customizable with your brand. The support they have given us as an agency has been excellent, as well as the possibilities for adapting its look and feel to our brand. Review collected by and hosted on G2.com.

It is not something negative, but we lacked depth in integrations for the mass generation of reports. Review collected by and hosted on G2.com.

How comprehensive the software is in researching a company's digital needs, how easy it is to use, and how clearly it displays information. Support and help are also important to note. Review collected by and hosted on G2.com.

The tool is perfect, but time needs to be invested in getting the sales team to learn how to use it. Review collected by and hosted on G2.com.