--- title: Magnitude Reviews meta_title: 'Magnitude Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Magnitude works for a business like yours. aggregate_rating: rating_value: 3.0 review_count: 2 scale: '5' date_modified: '2025-10-30' parent_category: name: IT Management url: https://www.g2.com/categories/it-management --- # Magnitude Reviews **Vendor:** insightsoftware **Category:** [Data Governance Tools](https://www.g2.com/categories/data-governance-tools) **Average Rating:** 3.0/5.0 **Total Reviews:** 2 ## About Magnitude Operationalize data governance programs through data policy management. ## Magnitude Reviews ### 1. LOVE KALIDO!!!! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2017 **What do you like best about Magnitude?** So easy to use and the best to make smarter and better decisions. **What do you dislike about Magnitude?** There really isn't much that I did not like. I think its an amazing product and would recommend. The only reason I gave it a 6 is because most of my friends are competitors in the same field and I don't want them stealing my thunder. **Recommendations to others considering Magnitude:** USE IT NOW! **What problems is Magnitude solving and how is that benefiting you?** Better and faster decisions have been made ### 2. Kalido Business Modeler is a flexible product with good support services **Rating:** 3.0/5.0 stars **Reviewed by:** Harshita S. | Global Strategy and Analytics Lead, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2016 **What do you like best about Magnitude?** The data security manual is very easy to understand and to pick up in addition to the product being incredibly flexible in terms of data modeling. The support services are the backbone of the company at this time. **What do you dislike about Magnitude?** The data is at times a little difficult to organize and interpret because of the specific row organization. Different structures could be better suited to this. **What problems is Magnitude solving and how is that benefiting you?** Kalido was used as a Data Warehouse in a previous role. ## Magnitude Discussions - [What is Magnitude MDM (Kalido) used for?](https://www.g2.com/discussions/what-is-magnitude-mdm-kalido-used-for) - [View Magnitude pricing details and edition comparison](https://www.g2.com/products/insightsoftware-magnitude/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+19%3A24%3A40+-0500&secure%5Bsession_id%5D=80d51598-ab9d-4bf3-8bcb-3f7a4c349b7f&secure%5Btoken%5D=83edcf4f924021c8a2415fe34196a23148b5dea2547efe27ed10b0ea99080784&format=llm_user) ## Magnitude Features **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations - Configurable Workflow - Rules-Based Workflow **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage - Data Visualization **Management** - Hierarchy Management - Reference Data Management - Data Lineage - Metadata Management - Real-Time Data - Workflow Management - Process Management - Catalog Management - Compliance Management - Multi-Channel Management **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring - Real-Time Monitoring **Security** - Access Control - Roles Management - Compliance Management - Deletion Management - Access Controls/Permissions - User Management - Process Management - Audit Management - Metadata Management **Functionality ** - Multi-Domain - Match & Merge - Relationship Mapping - User Interface - Data Mapping **Security** - Data Governance - Data Masking **Data Quality** - Data Preparation - Data Distribution - Data Unification **Maintainence** - Data Quality Management - Policy Management - Data Storage Management **Additional Functionality** - Reporting/Analytics - Alerts/Notifications - Multiple Data Sources - Data Migration - Third-Party Integrations - Access Controls/Permissions - Monitoring - Data Quality Control - Data Profiling - Collaboration Tools - AI Copilot - Performance Metrics - Role-Based Permissions - Drag & Drop - Data Connectors - Audit Trail - Data Verification - Data Extraction - Deduplication - Visualization - Data Capture and Transfer - Data Import/Export - API - Generative AI - Activity Tracking - Data Visualization - Activity Dashboard - Version Control **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations - Active Directory Integration **Additional Functionality** - AI Copilot - Reporting & Statistics - Data Migration - Archiving & Retention - Data Capture and Transfer - Audit Trail - Data Synchronization - Single Sign On - Customizable Reports - Data Profiling - Authentication - Role-Based Permissions - Tagging - Secure Data Storage - Data Security - HIPAA Compliant - SSL Security - Risk Assessment - Data Mapping - Search/Filter - Self Service Portal - Multiple Data Sources - Document Storage - API - Activity Tracking - Automatic Backup - Visual Analytics ## Top Magnitude Alternatives - [Egnyte](https://www.g2.com/products/egnyte/reviews) - 4.4/5.0 (1,137 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (556 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - 4.3/5.0 (445 reviews)