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Insightech Reviews & Product Details

Insightech Overview

What is Insightech?

Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page content analysis, conversion funnel optimisation and website re-platforming in one easy-to-install and run solution. Benefit from dedicated APAC region support, in-person training, workshops and webinars to ensure continued success as you advance your organisation's experience analytics capability.

Insightech Details
Languages Supported
English
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Product Description

Insightech is a web analytics time machine designed to allow users to find growth opportunities through customer experience insights.


Seller Details
Year Founded
2019
HQ Location
Sydney, NSW
Twitter
@insightech_com
1,254 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®

Chaoming L.
CL
Overview Provided by:

Recent Insightech Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Great product, great team"
The software is straightforward and easy to use. The team are fantastic and very knowledgeable, using direct feedback to create a personalised expe...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Provides a level of granularity I haven't seen in other platforms"
The ability to create segments based on what I customer saw throughout their journey. This allows you to get insights on past events without having...
HB
Hoa B.Mid-Market (51-1000 emp.)
4.5 out of 5
"Integrated perspective to Web usage mining"
Insightech can monitor activity sessions instead of sampling thus giving a much better picture on website usage. He stated that this has been very ...
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Insightech Media

Insightech Demo - Issue Recreation
Insightech can help you to quickly find and recreate customer issues, whether they are shared from webchat or customer support channels, or if you simply want to search for when customer experiences fail. Using the Segments & Filters section above most Insightech reports, you can search for t...
Insightech Demo - Behaviour Segmentation
In this example, we are searching for when a user has taken an action (like a click on a link) when the expected result hasn't happened. We have put in both an inclusion rule and an exclusion rule to do this. The same logic can be applied to a variety of scenarios: - Clicks on elements, whe...
Insightech Demo - Find Relevant Digital Experiences
Filter and Segment your Session Replays and Insightech will show you all the relevant replays. This saves hundreds of hours watching unfiltered replays trying to find the right issue to share with others in your business trying to fix the issue. With Insightech you can show them in seconds.
Insightech Demo - Measure Conversion and Revenue Impact of Issues
When you watch session replays, you might spot a particular issue or behaviour that you want to quickly quantify. Insightech makes this simple by allowing you to point and click on any report to run a quick search.
Insightech Demo - Understand Why Users Drop Off with Native Funnel Analysis
Funnels are an effective way to measure how many users are reaching each step through your websites journeys. Funnels can be used to understand why and where certain users drop off from your website before they convert. Insightech will generate a funnel graph that shows how many users have made i...
Insightech Demo - Unlock the Potential of Your Raw Data For Insights
A data layer is a consistent layer of structured information behind the scenes of your website. It acts as a common dictionary of information that can be used to drive user experience and support digital marketing and analytics applications. By default, Insightech tracks your data layer object ou...
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18 Insightech Reviews

4.8 out of 5
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18 Insightech Reviews
4.8 out of 5
18 Insightech Reviews
4.8 out of 5

Insightech Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Sporting Goods
US
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Insightech?

The ability to create segments based on what I customer saw throughout their journey. This allows you to get insights on past events without having to set up GTM to fire an event. We have localized stock availability this tool allowed us to see when I customer saw a product was out of stock based on their location. Another example was getting better visibility over how often 3rd party personalization events were triggering to better gauge the value of their services. Review collected by and hosted on G2.com.

What do you dislike about Insightech?

You can filter the session records to a specific step in a funnel which is incredibly useful. I did find because the recordings are rebuilt from the session data they often had shutter and didn't always track the customer's mouse movements. Review collected by and hosted on G2.com.

What problems is Insightech solving and how is that benefiting you?

The ability to track events retrospectively and without a huge investment in GA4. Review collected by and hosted on G2.com.

HB
Senior Sales Associate
Hospital & Health Care
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Insightech?

Insightech can monitor activity sessions instead of sampling thus giving a much better picture on website usage. He stated that this has been very helpful in identifying areas of converstion friction and improving the campaign. Review collected by and hosted on G2.com.

What do you dislike about Insightech?

Customizations of the dashboards seem to lack a certain kind of depth. For instance, the ability to define a new custom audience or, for instance, to zoom into a particular user navigation funnel. Review collected by and hosted on G2.com.

What problems is Insightech solving and how is that benefiting you?

Insightech has eliminated the use of sampled data as we when get the total picture on user movements on our web site. This has resulted into better decisions that have enhanced the conversion rates and the performance of marketing campaigns. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Insightech?

The software is straightforward and easy to use. The team are fantastic and very knowledgeable, using direct feedback to create a personalised experience. They happily spent time with our team ensuring everyone had a good understanding of how to use the software, and the best ways to pull great insights from it. Review collected by and hosted on G2.com.

What do you dislike about Insightech?

Some of the features weren't very intuitive to set up, but guidance was available on request which made it managable. Review collected by and hosted on G2.com.

What problems is Insightech solving and how is that benefiting you?

Being able to jump right into the customer experience is beneficial. My most used feature is being able to search for a specific error term. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insightech?

The platform allows us to easily filter millions of sessions down to relevant sessions, experiences, journeys or points of friction across all channels and devices.

The Insightech team is a pleasure to work with, with immense technical knowledge and clear, solution-oriented thinking offered consistently. They have also listened to the needs of our agency team, adding useful options and features. Implenting the platform itself has been one of the easiest experiences so far. Review collected by and hosted on G2.com.

What do you dislike about Insightech?

Insightech is continuously being updated, so the team has to be ready for parts of the platform to change. Review collected by and hosted on G2.com.

What problems is Insightech solving and how is that benefiting you?

We run an in-depth UX and CRO program for a large ecommerce client in AU. Insightech has been instrumental to our agency building a wealth of knowledge on the user base and their behaviour. Our team uses Insightech on a weekly basis to perform qualitative user research, finding areas of friction, bugs or opportunities for improvement. Review collected by and hosted on G2.com.

Michael C.
MC
Head of Product
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insightech?

Insightech enables my team and I to trully understand how our customers are using our websites. We use it to identify any issues, make sure our new features are used the way they are meant to, and measure our A/B tests setup in Optimizely.

There is nothing the Insightech team can't do, they are always listening to feedbacks and improve their already great tool on a regular basis.

What makes Insightech so useful is the ability to create new segments based on CSS or Text element that were loaded in the page and retrieve old sesssions matching that segment. So you do not need to know in advance what you are looking for, you can always retrieve it later on. That in itself is priceless! Review collected by and hosted on G2.com.

What do you dislike about Insightech?

Interface can be a little bit tricky sometimes and the account creation is not always seemless. Review collected by and hosted on G2.com.

What problems is Insightech solving and how is that benefiting you?

Insightech is our fail safe. We can rely on it to identify issues in no time (so we can fix them quicker).

It is also allowing us to ensure new features provide the best customer experience. Review collected by and hosted on G2.com.

Rafaelle C.
RC
eCommerce Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insightech?

Insightech makes it possible for us to be proactive rather than reactive when it comes to identifying website issues, essentially streamlining the process by removing the need to try and replicate the bug and allowing us to identify what the exact issue is, how many users it is impacting and at what stage in their journey in a matter of minutes, thus making it easier and faster for us to flag to our developers and implement a fix. Insightech has allowed us to identify opportunities as well as friction points in the customer journey which have led us to make changes to our website that have had a significant and direct impact on conversion rate - revenue opportunities that we would have missed out on had we not had access to this tool and data. It has also allowed us to monitor the performance of new features as we roll them out. The Insightech team has been brilliant to work with and always goes the extra mile to ensure that we're making the most out of their product. Review collected by and hosted on G2.com.

What do you dislike about Insightech?

The learning curve used to be a bit steep for non-technical users wanting to make the most out of this tool but Insightech is always rolling out updates to make using the tool easier and easier to use - we now have most teams in the business (e-commerce, marketing, customer experience) using it! Not to mention that the Insightech team is always more than willing and available to help. Review collected by and hosted on G2.com.

What problems is Insightech solving and how is that benefiting you?

Gives us visibility when it comes to website issues, streamlines the communication between our customer experience, e-commerce and dev teams, gives us the ability to identify UX and CRO opportunities, roll out improvements or new features and track the impact of any changes that we make on site. Review collected by and hosted on G2.com.

Christelle B.
CB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insightech?

Insightech is a super user-friendly tools and in just a few clicks you can unlock powerful insights than unlock UX opportunities, tech opportunities and attribution opportunities which ultimately drive increase in revenue.

Besides the support team and account management is amazing, you get an elaborate answer super quickly. Besides you have access to raw data which if you have the tech skills can leverage to answer even more questions or build reporting.

Finally this team is the most passionate on the market . Review collected by and hosted on G2.com.

What do you dislike about Insightech?

Nothing, it's the most powerful tool on the market for a great price.

Much better than Hotjar or fullstory. The only small downside would be that to fully levearge it you need to have stakeholders who understand css/html/datalayer features but it's easy to pick up and the Insightech team is here to support you all the way to ramp up in skills. Review collected by and hosted on G2.com.

What problems is Insightech solving and how is that benefiting you?

We've found leaks in our funnel, we found technical issues on the website, our customer service used it to replay sessions done by customers who were complanining and as a support to understand what went wrong. Review collected by and hosted on G2.com.

Kenneth P.
KP
Data Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insightech?

Gave a much clearer picture of our upstream data without the need for complex implementations or setup. Pair that up with direct access to raw data, you have a very powerful tool at your fingertips. Review collected by and hosted on G2.com.

What do you dislike about Insightech?

Lack of a side by side comparison between mobile vs desktop to identify performance or differences. Was slightly tedious to reapply the exact same filters and segments. Review collected by and hosted on G2.com.

What problems is Insightech solving and how is that benefiting you?

On top of analysing traffic to the website, Insightech went outside of their scope of work to assist with building related customised projects to cater to unique problems faced. Review collected by and hosted on G2.com.

Sneh S.
SS
Logistics
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Insightech?

Insight helps on pinpoint website issues and give new apportunity to experience something new. Review collected by and hosted on G2.com.

What do you dislike about Insightech?

Interface can be a little bit tricky sometimes and the account creation is not always seemless to .to expensive Review collected by and hosted on G2.com.

What problems is Insightech solving and how is that benefiting you?

Solves my issues on priority basis and gives quick response Review collected by and hosted on G2.com.

Hamish C.
HC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Insightech?

Incredible amounts of depth coupled with amazing staff. The insights (no pun intended) provided by Insightech are unique in the Martech space! Awesome product. Review collected by and hosted on G2.com.

What do you dislike about Insightech?

I have no issues to raise. We are yet to find anything that has given us pause or made us want to look for alternatives. Review collected by and hosted on G2.com.

What problems is Insightech solving and how is that benefiting you?

Insightech gives us an excellent alternative way to view our customer interactions when compared to traditional event based analytics platforms like Mixpanel. It's giving us powerful investgation tools when we need answers on specfic customer behavior questions. Review collected by and hosted on G2.com.