# Top 10 OneSignal Alternatives & Competitors (1,228)4.7 out of 5 Reviewers exploring OneSignal often also consider these top-rated options in the same software category. Push Notification Software is used by teams seeking popular, simple platforms with features like a/b testing, proximity marketing, and alerts/notifications, according to G2 reviews. When comparing OneSignal with other tools, reviewers most often evaluate features and integration as key differentiators. The best overall alternative to OneSignal is [Braze](https://www.g2.com/products/braze/reviews), rated ~4.5 stars on G2 from 1665+ reviewers. It is frequently praised for intuitive and automation. Other well-known alternatives to OneSignal are: - [MoEngage](https://www.g2.com/products/moengage/reviews) – known for analytics and helpful (G2 star rating ~4.5) - [Iterable](https://www.g2.com/products/iterable/reviews) – highly rated for intuitive and customer support (G2 star rating ~4.4) - [Customer.io](https://www.g2.com/products/customer-io/reviews) – offers automation and helpful (G2 star rating ~4.4) - [Insider One](https://www.g2.com/products/insider-one/reviews) – best suited for teams that need customer engagement and personalization (G2 star rating ~4.8) Browse top options below. Based on G2 review data, OneSignal is most commonly used in industries like [Push Notification Software](https://www.g2.com/categories/push-notification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to OneSignal - Braze - MoEngage - Iterable - Customer.io - Insider One - CleverTap - WebEngage - Pushwoosh ## Top 10 Alternatives to OneSignal Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how OneSignal stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Health, Wellness and Fitness, and Entertainment, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") ](https://www.g2.com/products/braze/reviews) [ Braze ](https://www.g2.com/products/braze/reviews) By [Braze](https://www.g2.com/sellers/braze) [ 4.5/5(1,689) ](https://www.g2.com/products/braze/reviews#reviews) Product Description Create powerful customer engagement with ease, at any scale Reviewers say compared to OneSignal, Braze is: More expensive Slower to reach roi Categories in common with OneSignal: [ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation)[ SMS Marketing ](/categories/sms-marketing)[ RCS Business Messaging ](/categories/rcs-business-messaging) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/d8e7be6a5c46339aed06777e766c5d4d/moengage.png "Product Avatar Image") ](https://www.g2.com/products/moengage/reviews) [ MoEngage ](https://www.g2.com/products/moengage/reviews) By [MoEngage](https://www.g2.com/sellers/moengage) [ 4.5/5(525) ](https://www.g2.com/products/moengage/reviews#reviews) Product Description With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning. Reviewers say compared to OneSignal, MoEngage is: Slower to reach roi More expensive Easier to do business with Categories in common with OneSignal: [ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Proactive Notification ](/categories/proactive-notification)[ Marketing Automation ](/categories/marketing-automation)[ SMS Marketing ](/categories/sms-marketing) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/75188b4bc94b352db2f21d0ba2534e92/iterable.png "Product Avatar Image") ](https://www.g2.com/products/iterable/reviews) [ Iterable ](https://www.g2.com/products/iterable/reviews) By [Iterable](https://www.g2.com/sellers/iterable) [ 4.4/5(825) ](https://www.g2.com/products/iterable/reviews#reviews) Product Description Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. Reviewers say compared to OneSignal, Iterable is: More expensive Categories in common with OneSignal: [ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation)[ SMS Marketing ](/categories/sms-marketing) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/b1f08b5eb3285149fd8a0c0b64ebed1c/customer-io.png "Product Avatar Image") ](https://www.g2.com/products/customer-io/reviews) [ Customer.io ](https://www.g2.com/products/customer-io/reviews) By [Customer.io](https://www.g2.com/sellers/customer-io) [ 4.4/5(895) ](https://www.g2.com/products/customer-io/reviews#reviews) Product Description A platform for sending targeted messages. Reviewers say compared to OneSignal, Customer.io is: More expensive Categories in common with OneSignal: [ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation)[ SMS Marketing ](/categories/sms-marketing) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") ](https://www.g2.com/products/insider-one/reviews) [ Insider One ](https://www.g2.com/products/insider-one/reviews) By [Insider One](https://www.g2.com/sellers/insider-one) [ 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews#reviews) Product Description Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Reviewers say compared to OneSignal, Insider One is: More expensive Better at support Easier to do business with Categories in common with OneSignal: [ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation)[ SMS Marketing ](/categories/sms-marketing) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image") ](https://www.g2.com/products/clevertap/reviews) [ CleverTap ](https://www.g2.com/products/clevertap/reviews) By [CleverTap](https://www.g2.com/sellers/clevertap) [ 4.6/5(670) ](https://www.g2.com/products/clevertap/reviews#reviews) Product Description CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI. Reviewers say compared to OneSignal, CleverTap is: More expensive Easier to do business with Categories in common with OneSignal: [ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/152556b476c2bc3b957aaa3b1f6b445a/webengage.png "Product Avatar Image") ](https://www.g2.com/products/webengage/reviews) [ WebEngage ](https://www.g2.com/products/webengage/reviews) By [WebEngage](https://www.g2.com/sellers/webengage) [ 4.5/5(768) ](https://www.g2.com/products/webengage/reviews#reviews) Product Description WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance. Reviewers say compared to OneSignal, WebEngage is: Slower to reach roi More expensive Categories in common with OneSignal: [ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation)[ SMS Marketing ](/categories/sms-marketing) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/f43e9cab091a2996a6823fc8d3b5c85f/pushwoosh.png "Product Avatar Image") ](https://www.g2.com/products/pushwoosh/reviews) [ Pushwoosh ](https://www.g2.com/products/pushwoosh/reviews) By [Pushwoosh](https://www.g2.com/sellers/pushwoosh-4b60d935-61bc-4b1d-91d2-978b04bf83f6) [ 4.4/5(50) ](https://www.g2.com/products/pushwoosh/reviews#reviews) Product Description Free real time cross-platform push notification service. Categories in common with OneSignal: [ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Proactive Notification ](/categories/proactive-notification)[ Marketing Automation ](/categories/marketing-automation)[ SMS Marketing ](/categories/sms-marketing) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") ](https://www.g2.com/products/klaviyo/reviews) [ Klaviyo ](https://www.g2.com/products/klaviyo/reviews) By [Klaviyo](https://www.g2.com/sellers/klaviyo) [ 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews#reviews) Product Description Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to OneSignal, Klaviyo is: More expensive Categories in common with OneSignal: [ Marketing Automation ](/categories/marketing-automation)[ SMS Marketing ](/categories/sms-marketing)[ RCS Business Messaging ](/categories/rcs-business-messaging) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/f7b6d9515897733d9e43ad6fc374dc87/sendpulse.png "Product Avatar Image") ](https://www.g2.com/products/sendpulse/reviews) [ SendPulse ](https://www.g2.com/products/sendpulse/reviews) By [SendPulse](https://www.g2.com/sellers/sendpulse) [ 4.6/5(717) ](https://www.g2.com/products/sendpulse/reviews#reviews) Product Description Integrated messaging platform providing user communication on all devices with Emails, SMS, Web Push, SMTP and more Reviewers say compared to OneSignal, SendPulse is: More expensive Easier to set up Categories in common with OneSignal: [ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ SMS Marketing ](/categories/sms-marketing) ## OneSignal Alternatives FAQs Generated using AI ### How does OneSignal compare to Braze? According to G2 data, [OneSignal](https://www.g2.com/products/onesignal/reviews) holds a higher average rating of 4.7/5 across 1,196 reviews compared to [Braze](https://www.g2.com/products/braze/reviews)'s 4.5/5 from 1,683 reviews. OneSignal scores notably higher in usability (9.3 vs 8.3) and ease of setup (8.9 vs 7.6), reflecting its reputation for quick integration and an intuitive dashboard praised by 143 reviews for ease of use and 74 for easy setup. Braze, however, excels in features such as landing pages, lead scoring, and social media advertising, which OneSignal does not offer. Braze's strengths lie in its powerful multi-channel orchestration, AI-driven personalization, and complex customer journey management, supported by 385 mentions of ease of use and 151 mentions of customer support. Braze's Canvas journey builder and AI tools receive high praise for enabling sophisticated automation and personalization. OneSignal users highlight reliable notification delivery, simple multi-channel messaging, and a generous free tier supporting up to 10,000 subscribers, making it ideal for startups and smaller teams. Braze users emphasize its robust data infrastructure, real-time event-based reporting, and seamless integrations with platforms like Salesforce and Snowflake, although its pricing model is more complex and can scale unpredictably. Braze's onboarding and support experience is mixed, with some users noting slower response times and a steeper learning curve compared to OneSignal's faster setup and more accessible interface. In summary, [OneSignal](https://www.g2.com/products/onesignal/reviews) is favored for ease of use, faster setup, and cost-effectiveness for smaller to mid-sized deployments, while [Braze](https://www.g2.com/products/braze/reviews) is preferred for enterprise-grade multi-channel campaign orchestration, advanced personalization, and AI capabilities, despite a steeper learning curve and higher cost. ### What are the best alternatives to OneSignal? The best alternatives to OneSignal based on G2 ratings and review counts include [Braze](https://www.g2.com/products/braze/reviews) (4.5/5 stars, 1683 reviews), [MoEngage](https://www.g2.com/products/moengage/reviews) (4.5/5 stars, 524 reviews), [Iterable](https://www.g2.com/products/iterable/reviews) (4.4/5 stars, 824 reviews), [Customer.io](https://www.g2.com/products/customer-io/reviews) (4.4/5 stars, 831 reviews), and [Insider One](https://www.g2.com/products/insider-one/reviews) (4.8/5 stars, 1365 reviews). These alternatives offer robust push notification capabilities along with advanced customer engagement, personalization, and multi-channel marketing features. They are highly rated for ease of use, automation, segmentation, and customer support. ### What features do alternatives offer that OneSignal does not? Alternatives to OneSignal offer several features not available natively in OneSignal, including Landing Pages and Forms (Braze, MoEngage, Iterable, Customer.io, CleverTap, WebEngage), Lead Scoring and Grading (Braze, Iterable, Customer.io, CleverTap, WebEngage, Klaviyo), Marketing Lead Database (Braze, MoEngage, Iterable, Customer.io, Insider One, CleverTap, WebEngage, Pushwoosh, Klaviyo), Social Media Advertising and Engagement (Braze, MoEngage, Iterable, CleverTap, WebEngage, Klaviyo), Two-Way Text Messaging (Braze, MoEngage, Iterable, Insider One, CleverTap, WebEngage, SendPulse), Calendaring and Program Management (MoEngage, Iterable, Customer.io, CleverTap, WebEngage, Klaviyo), SEO / Keyword Analytics (Iterable, Insider One, CleverTap, WebEngage, Klaviyo), Budgeting (Iterable, CleverTap, Klaviyo), White Label (Insider One, Pushwoosh, WebEngage), and Text Messaging (Braze, Insider One, WebEngage, Klaviyo, SendPulse). ### Which Push Notification tools do reviewers recommend instead of OneSignal? Reviewers recommend [Braze](https://www.g2.com/products/braze/reviews) for its intuitive campaign building, powerful AI-driven personalization, and seamless multi-channel orchestration, which enable highly targeted and timely customer engagement. [MoEngage](https://www.g2.com/products/moengage/reviews) is favored for its strong analytics, segmentation, and journey builder that simplify creating automated, personalized campaigns across multiple channels including push, email, and WhatsApp. [Iterable](https://www.g2.com/products/iterable/reviews) is praised for its ease of use, visual workflow builder, and AI features that accelerate campaign creation and optimization without heavy technical support. [Customer.io](https://www.g2.com/products/customer-io/reviews) is recommended for its flexible event-driven workflows, powerful segmentation, and AI assistant that reduce manual workload and enable precise, behavior-based messaging. [Insider One](https://www.g2.com/products/insider-one/reviews) is highlighted for unifying customer data and enabling AI-powered, cross-channel journey orchestration with strong support and ease of administration. These tools are suggested as superior alternatives for organizations seeking advanced automation, personalization, and multi-channel engagement beyond OneSignal's core push notification features. ### Why do users choose Braze over OneSignal? Users choose [Braze](https://www.g2.com/products/braze/reviews) over [OneSignal](https://www.g2.com/products/onesignal/reviews) primarily for its comprehensive multi-channel marketing capabilities and advanced personalization features. Braze offers unique functionalities such as landing pages, lead scoring, social media advertising, and two-way text messaging that OneSignal does not provide, making it a more complete solution for complex customer engagement strategies. Braze's AI-driven tools, including intelligent channel optimization and predictive segmentation, are highly valued for automating and refining campaigns, which enhances marketing efficiency and customer targeting precision. The platform's Canvas journey builder allows marketers to create intricate, multi-step customer journeys with drag-and-drop ease, supported by 85 mentions of journey creation and 130 mentions of personalization. Braze also integrates deeply with enterprise data systems like Salesforce and Snowflake, enabling real-time data-driven campaigns and event-based reporting that improve decision-making and ROI. Despite a steeper learning curve and higher pricing, Braze users appreciate the platform's scalability, robust data infrastructure, and ongoing innovation, particularly in AI capabilities. The quality of support and onboarding is often cited as helpful for navigating complex setups. These factors make Braze the preferred choice for organizations seeking a powerful, flexible, and AI-enhanced customer engagement platform that can handle sophisticated marketing needs at scale, as reflected in 151 mentions of customer support and 385 mentions of ease of use in reviews. ### Explore Articles [ What brand protection platforms are worth using for trademark enforcement across Amazon, eBay and social media without hiring a full legal team to manage it? ](https://www.g2.com/discussions/what-brand-protection-platforms-are-worth-using-for-trademark-enforcement-across-amazon-ebay-and-social-media-without-hiring-a-full-legal-team-to-manage-it) [ DataRobot vs Alteryx for a mid-size analytics team that needs automated machine learning without needing a PhD on staff to run it? ](https://www.g2.com/discussions/datarobot-vs-alteryx-for-a-mid-size-analytics-team-that-needs-automated-machine-learning-without-needing-a-phd-on-staff-to-run-it) [ What agency management software has the best policy tracking and commission calculation capabilities for independent brokers? ](https://www.g2.com/discussions/what-agency-management-software-has-the-best-policy-tracking-and-commission-calculation-capabilities-for-independent-brokers) [ Which UKG consulting services specialize in both UKG implementation and ongoing optimization? ](https://www.g2.com/discussions/which-ukg-consulting-services-specialize-in-both-ukg-implementation-and-ongoing-optimization) [ Which image optimization platforms work best for a media-heavy news or publishing site that needs bulk processing of hundreds of images per day at consistent quality? ](https://www.g2.com/discussions/which-image-optimization-platforms-work-best-for-a-media-heavy-news-or-publishing-site-that-needs-bulk-processing-of-hundreds-of-images-per-day-at-consistent-quality) [ What is the most accurate machine translation software for business use that is actually better than just running everything through Google Translate and hoping for the best? ](https://www.g2.com/discussions/machine-translation-what-is-the-most-accurate-machine-translation-software-for-business-use-that-is-actually-better-than-8c352b12-bcd7-4f64-98b9-9360a0153673) ### Spotlight Categories [ Social Media Management Tools ](https://www.g2.com/categories/social-media-mgmt) [ Remote Monitoring & Management (RMM) Software ](https://www.g2.com/categories/remote-monitoring-management-rmm) [ Social Media Listening Tools ](https://www.g2.com/categories/social-media-listening-tools)