# Top 10 Customer.io Alternatives & Competitors (895)4.4 out of 5 Customer.io is one of the most-searched tools in the Marketing Automation Software category on G2. Marketing Automation Software is used by teams seeking easy to use, innovative platforms with features like event / webinar marketing, budgeting, and social media advertising, according to G2 reviews. When comparing Customer.io with other tools, reviewers most often evaluate user experience and marketing automation as key differentiators. The best overall alternative to Customer.io is [Iterable](https://www.g2.com/products/iterable/reviews), rated ~4.4 stars on G2 from 814+ reviewers. It is frequently praised for intuitive and customer support. Other well-known alternatives to Customer.io are: - [Braze](https://www.g2.com/products/braze/reviews) – known for intuitive and automation (G2 star rating ~4.5) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – highly rated for email marketing and automation (G2 star rating ~4.6) - [OneSignal](https://www.g2.com/products/onesignal/reviews) – offers notifications and notification features (G2 star rating ~4.7) - [Insider One](https://www.g2.com/products/insider-one/reviews) – best suited for teams that need customer engagement and personalization (G2 star rating ~4.8) Browse top options below. Based on G2 review data, Customer.io is most commonly used in industries like [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to Customer.io - Iterable - Braze - Klaviyo - OneSignal - Insider One - CleverTap - Bloomreach - ActiveCampaign ## Top 10 Alternatives to Customer.io Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Customer.io stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Marketing and Advertising, and Consumer Services, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/75188b4bc94b352db2f21d0ba2534e92/iterable.png "Product Avatar Image") ](https://www.g2.com/products/iterable/reviews) [ Iterable ](https://www.g2.com/products/iterable/reviews) By [Iterable](https://www.g2.com/sellers/iterable) [ 4.4/5(825) ](https://www.g2.com/products/iterable/reviews#reviews) Product Description Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. Reviewers say compared to Customer.io, Iterable is: Slower to reach roi More expensive Better at support Categories in common with Customer.io: [ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") ](https://www.g2.com/products/braze/reviews) [ Braze ](https://www.g2.com/products/braze/reviews) By [Braze](https://www.g2.com/sellers/braze) [ 4.5/5(1,689) ](https://www.g2.com/products/braze/reviews#reviews) Product Description Create powerful customer engagement with ease, at any scale Reviewers say compared to Customer.io, Braze is: Slower to reach roi More expensive More usable Categories in common with Customer.io: [ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") ](https://www.g2.com/products/klaviyo/reviews) [ Klaviyo ](https://www.g2.com/products/klaviyo/reviews) By [Klaviyo](https://www.g2.com/sellers/klaviyo) [ 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews#reviews) Product Description Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to Customer.io, Klaviyo is: More expensive Easier to set up Better at meeting requirements Categories in common with Customer.io: [ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Marketing Automation ](/categories/marketing-automation)[ Customer Data Platform (CDP) ](/categories/customer-data-platform-cdp) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/5659ada74ab633b253eda4cfde8c2c73/onesignal.png "Product Avatar Image") ](https://www.g2.com/products/onesignal/reviews) [ OneSignal ](https://www.g2.com/products/onesignal/reviews) By [OneSignal](https://www.g2.com/sellers/onesignal) [ 4.7/5(1,228) ](https://www.g2.com/products/onesignal/reviews#reviews) Product Description OneSignal is the market-leading omnichannel customer engagement platform for building customer relationships through personalized messaging across mobile and web push notifications, in-app messaging, SMS, and email. Reviewers say compared to Customer.io, OneSignal is: Slower to reach roi More usable Easier to set up Categories in common with Customer.io: [ SMS Marketing ](/categories/sms-marketing)[ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") ](https://www.g2.com/products/insider-one/reviews) [ Insider One ](https://www.g2.com/products/insider-one/reviews) By [Insider One](https://www.g2.com/sellers/insider-one) [ 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews#reviews) Product Description Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Reviewers say compared to Customer.io, Insider One is: More usable Easier to set up Better at support Categories in common with Customer.io: [ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation)[ Customer Data Platform (CDP) ](/categories/customer-data-platform-cdp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image") ](https://www.g2.com/products/clevertap/reviews) [ CleverTap ](https://www.g2.com/products/clevertap/reviews) By [CleverTap](https://www.g2.com/sellers/clevertap) [ 4.6/5(670) ](https://www.g2.com/products/clevertap/reviews#reviews) Product Description CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI. Reviewers say compared to Customer.io, CleverTap is: Slower to reach roi More usable Easier to set up Categories in common with Customer.io: [ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image") ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ Bloomreach ](https://www.g2.com/products/bloomreach-bloomreach/reviews) By [Bloomreach](https://www.g2.com/sellers/bloomreach) [ 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews#reviews) Product Description Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase. Reviewers say compared to Customer.io, Bloomreach is: Slower to reach roi Better at support More expensive Categories in common with Customer.io: [ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Push Notification ](/categories/push-notification)[ Mobile Marketing ](/categories/mobile-marketing)[ Marketing Automation ](/categories/marketing-automation) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ](https://www.g2.com/products/activecampaign/reviews) [ ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews) By [ActiveCampaign](https://www.g2.com/sellers/activecampaign) [ 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews#reviews) Product Description ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster. Reviewers say compared to Customer.io, ActiveCampaign is: Slower to reach roi Better at meeting requirements Easier to set up Categories in common with Customer.io: [ SMS Marketing ](/categories/sms-marketing)[ Marketing Automation ](/categories/marketing-automation) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/d8e7be6a5c46339aed06777e766c5d4d/moengage.png "Product Avatar Image") ](https://www.g2.com/products/moengage/reviews) [ MoEngage ](https://www.g2.com/products/moengage/reviews) By [MoEngage](https://www.g2.com/sellers/moengage) [ 4.5/5(525) ](https://www.g2.com/products/moengage/reviews#reviews) Product Description With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning. Reviewers say compared to Customer.io, MoEngage is: Slower to reach roi Easier to set up More usable Categories in common with Customer.io: [ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Push Notification ](/categories/push-notification)[ Transactional Email ](/categories/transactional-email)[ Mobile Marketing ](/categories/mobile-marketing) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/152556b476c2bc3b957aaa3b1f6b445a/webengage.png "Product Avatar Image") ](https://www.g2.com/products/webengage/reviews) [ WebEngage ](https://www.g2.com/products/webengage/reviews) By [WebEngage](https://www.g2.com/sellers/webengage) [ 4.5/5(768) ](https://www.g2.com/products/webengage/reviews#reviews) Product Description WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance. Reviewers say compared to Customer.io, WebEngage is: Slower to reach roi More expensive More usable Categories in common with Customer.io: [ SMS Marketing ](/categories/sms-marketing)[ Personalization ](/categories/personalization)[ Push Notification ](/categories/push-notification)[ Transactional Email ](/categories/transactional-email)[ Mobile Marketing ](/categories/mobile-marketing) ## Customer.io Alternatives FAQs Generated using AI ### How does Customer.io compare to Iterable? According to G2 data, both [Customer.io](https://www.g2.com/products/customer-io/reviews) and [Iterable](https://www.g2.com/products/iterable/reviews) share an equal average rating of 4.4 out of 5, with Customer.io having 831 reviews and Iterable 824. Customer.io scores higher in meeting requirements (8.7 vs 8.5) by 0.2 points and ease of setup (8.0 vs 7.8) by 0.2 points. It also leads in ease of administration (8.6 vs 8.4) by 0.2 points. Iterable holds a slight advantage in usability (8.4 vs 8.3) by 0.1 points and better support (8.8 vs 8.6) by 0.2 points. Both products are equally rated for ease of doing business with (9.0). ### What are the best alternatives to Customer.io? The best alternatives to Customer.io, according to G2 user ratings and review counts, include [Iterable](https://www.g2.com/products/iterable/reviews) (4.4/5 stars, 824 reviews), [Braze](https://www.g2.com/products/braze/reviews) (4.5/5 stars, 1683 reviews), and [Klaviyo](https://www.g2.com/products/klaviyo/reviews) (4.6/5 stars, 1354 reviews). Other notable alternatives are [OneSignal](https://www.g2.com/products/onesignal/reviews), [Insider One](https://www.g2.com/products/insider-one/reviews), and [CleverTap](https://www.g2.com/products/clevertap/reviews), all with ratings above 4.5 stars and substantial review counts. These platforms excel in ease of use, automation, personalization, and multi-channel campaign orchestration. ### What features do alternatives offer that Customer.io does not? Alternatives to Customer.io offer several features not available natively in Customer.io, including application attribution, budgeting, calendaring, custom dashboards, SEO/keyword analytics, search tracking and optimization, social campaigns, social media advertising and engagement, text messaging, and two-way text messaging. These features enhance campaign management, data analysis, and multi-channel marketing capabilities beyond Customer.io's current offerings. ### Which Marketing Automation tools do reviewers recommend instead of Customer.io? Reviewers recommend [Iterable](https://www.g2.com/products/iterable/reviews) for its powerful cross-channel journey orchestration, intuitive visual workflow builder, and strong customer support, with 128 mentions of ease of use and 90 mentions of intuitive interface. [Braze](https://www.g2.com/products/braze/reviews) is favored for its intuitive Canvas journey builder, AI-assisted personalization, and seamless integrations, supported by 385 mentions of ease of use and 189 mentions of intuitive features. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) is praised for its advanced segmentation, ecommerce integrations, and user-friendly automation flows, with 167 mentions of ease of use and 131 mentions of email marketing. These tools are recommended for teams seeking scalable, data-driven marketing automation with robust personalization and multi-channel capabilities. ### Why do users choose Iterable over Customer.io? Users choose [Iterable](https://www.g2.com/products/iterable/reviews) over Customer.io primarily for its user-friendly interface and ease of use, as reflected by 128 mentions of ease of use and 90 mentions of its intuitive nature. Iterable's customer support is also a significant factor, with 81 mentions highlighting its helpfulness and responsiveness. The platform's journey builder and multi-channel campaign management capabilities are praised for enabling marketers to create sophisticated lifecycle programs with less engineering dependency. Additionally, Iterable's AI features and continuous innovation appeal to users seeking advanced personalization and automation. 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