InsiderOne helps us manage our customer engagement in a much more organized way. With Architect journeys and onsite personalization, we can easily create targeted campaigns based on user behavior.

It’s also very easy to run A/B tests and experiment with different campaign ideas. This helps us continuously optimize our campaigns and improve performance over time.

Overall, it’s a very useful platform for teams that want to increase engagement and drive incremental revenue. Review collected by and hosted on G2.com.

Some gamification templates could be expanded, and having more ready-to-use templates would make campaign creation even faster for marketing teams. Review collected by and hosted on G2.com.

Insider’s ready to use templates worked really well for us for improving the UX and enhancing interactions on the website. We were also able to easily track the performance of our website in real-time. They have the best customer success team that’s always ready to give their partners the best support, solutions, and experience. We have only used their Web Suite so far to improve onsite experiences for website visitors but would surely love to try out their other products in the near future. Review collected by and hosted on G2.com.

We have no dislikes. Love using Insider for personalizing experiences for our customers and we're glad our customers appreciate too as we're seeing better engagement. Review collected by and hosted on G2.com.

Besides the ease of finding the elements, I believe that the possibility of campaign tests, pre-made templates, and previews Review collected by and hosted on G2.com.

I don't like how some metrics are calculated, for example: App Templates or Web Templates have some metrics like revenue, uplift, etc. that do not correspond to exact data but rather an estimate of how much was generated or impacted. In this sense, for many campaigns, it is necessary to cross internal data to know the real result of this.

In the company, we have many internal segmentations and sometimes we find it difficult to understand which page rule or segmentation is appropriate. In this case, it would be of great help if we had an AI agent within Insider that could help understand the segmentation base based on our prompt. Review collected by and hosted on G2.com.

Aligning customer journeys directly with our business goals - Breaking down the problem, select segments, and build offers to serve business objectives effectively - Ensuring strategies are easy to implement and measure for effectiveness - End-to-End Reporting: Link interaction metrics (Insider) with business performance (Backend) - Building comprehensive reports that integrate both engagement and business outcomes - Project Organization - CDxP that integrated data from all sources and unifies into user profiles - Customer Journey Project Team: 1. Technical team: Support us integration and operations 2. Business/Marketing team: Define business challenges and set up strategies 3. Data team: Analyze data, generate reports, and build dashboards for us to extract insights Review collected by and hosted on G2.com.

We've been extensively using the platform to run campaigns, but along the way, we've encountered some issues or usability challenges. Review collected by and hosted on G2.com.

Gamified lead collection (Gifft Catching, menory game, Spin-to-win) that makes date capture and ob brand.

- The dynamic, behavior- triggered lead forms that collect phone numbers and intent data instead of generic, low - quality sign-ups.

- Web personalization suite that covers the full journey: Inssotry one homepage, search shortcuts, PDP social proof, carrt progress bars, vouchers, and exit intent overlays.

- Strong CDP foundation, unifying online behavior and offfline transactions to power targeted Architect and SMS journeys .

- A/B Testing and rich template libraries that help us move fast without depending heavily on developers.

Proactive, consultative local team that brings new ideas and supports us end to end from strategy to execution Review collected by and hosted on G2.com.

The platform is very powerful, so the breadth of capabilities can feel overwhelming at the beginning. It takes focused onboarding and time with the Insider One team to fully understand everything, the CDP, journeys, and web templates can do - but once learned, workflow is smooth. Review collected by and hosted on G2.com.

I like how Insider One brings all our customer data and engagement channels together in a single platform, allowing us to run truly personalized omni-channel campaigns without relying heavily on IT. Having a complete view of each customer by combining information from our digital touchpoints and backend systems is a huge plus. The journey builder is very intuitive, letting our marketers design complex multi-step journeys with different paths, tests, and rules visually. The built-in intelligence helps us focus on the most valuable customers and moments rather than broad, one-size-fits-all campaigns. Overall, Insider One turns fragmented data into real-time, revenue-driving customer experiences across our main digital channels. Review collected by and hosted on G2.com.

Because Insider One covers data, journeys, and multiple channels in one place, the platform can feel a bit overwhelming at first for teams that are new to marketing automation. We initially needed extra guidance to prioritize use cases and configure our data correctly, but the onboarding and ongoing support helped turn this learning curve into a structured enablement process. Review collected by and hosted on G2.com.

With Insider, we’ve successfully automated our audience workflows and expanded our reach by building event-based segments. This has helped us stay much more aligned with actual user behavior. It is easy to use and their customer support team is exceptional, providing prompt and proactive assistance that has been instrumental in our success with the platform. Review collected by and hosted on G2.com.

The primary areas for improvement involve the In-App Carousel functionality and segmentation flexibility. Specifically, we found the carousels difficult to deploy with full tracking and functionality. Additionally, the time-frame limitations on segments are restrictive; having the ability to create segments based on an unlimited time range, rather than fixed windows, would be a significant upgrade. Review collected by and hosted on G2.com.

What we value most is how easy it is to use, the high quality of the customer support, the breadth of features, and the ability to build highly granular segments.

Architect is amazing for setting up cross-channel campaigns. It offers a wide range of triggers and segmentation capabilities, whether that’s based on user attributes, live onsite behaviour, previous purchase behaviour, predictive AI, and more.

Our Customer Success Manager regularly demonstrates her many years of experience and, in our meetings, proactively shares ideas for new campaigns as well as advice on how to refine existing ones.

The support team typically reaches out within a few hours after a ticket is created, and they have solved 100% of the few obstacles we’ve had so far. They also help with error handling, campaign creation, 3rd party integration, and more. Review collected by and hosted on G2.com.

The Email Editor can be quite slow, especially when an email includes a recommendation block. Also, because the email address is treated as an identifier, it can’t be changed manually (only via API), which becomes an obstacle if Insider is being used as a “standard newsletter” tool with contact lists. On top of that, the product catalog feels fairly limited, making it harder to work with the full range of items I need. Review collected by and hosted on G2.com.

I really appreciate how Insider One transformed from a basic utility app into a true digital experience platform that's serving millions of drivers across Vietnam. Within just forty days, we went live with SDK and email integrations, which included 100 custom events without any impact on our nationwide, 24/7 toll collection operations. This speed and flexibility really stand out to me. Moreover, the project followed a clear, aggressive timeline, and the team consistently delivered on that. It was surprisingly smooth to set up, with most of the heavy lifting handled on their side, and we successfully tracked SDK data and had the first journey live within 40 days. Review collected by and hosted on G2.com.

Our team initially needed some time to get fully comfortable with the comprehensive and feature-rich platform. However, Insider One's documentation, training, and hands-on support helped significantly shorten the learning curve. Review collected by and hosted on G2.com.

I think it's a powerfull tool to communicate with my customer, and provides us with eficient segmentation and triggers, that, if well used, can improve significantly our convertion rates. Review collected by and hosted on G2.com.

Implementation is not so easy. Even though it's a standard integration, I think that if they provided better support it would be easier for customers that are not previously experienced in similar tools. Also, I think their platform is too focused in e-commerces, and due to that, they miss some customization features or triggers that could improve the experience for businesses that are not traditional e-commerces, wich is my case. Review collected by and hosted on G2.com.