The tool is efficient and intuitive from an operational standpoint.

It offers solid structuring for templates, journeys and segmentation, which speeds up execution and supports our CRM operation across multiple brands.

The CDP architecture helps centralize profiles and activate audiences quickly, especially in real-time use cases.

The customer support is outstanding. The team is fast, efficient and very solution-oriented. They understand our context, help us navigate the tool and respond quickly when we need guidance or troubleshooting. This level of support makes our operation smoother and gives us confidence to scale our CRM initiatives. Review collected by and hosted on G2.com.

The measurement layer is limited.

There is significant room for improvement in analyzing and monitoring campaign results in channels such as WhatsApp, especially for education use cases.

The tool lacks deeper insights and financial impact evaluation, which makes strategic decision-making harder.

Some features are very e-commerce-driven, which requires adaptations for the education industry. Review collected by and hosted on G2.com.

- I appreciate Insider One's CDP for unifying our customer data from multiple fragmented systems into a single real-time profile, giving us a true 360-degree view of each customer across digital and physical touchpoints. - The segmentation engine is exceptionally powerful, allowing us to combine behavioral app data with core banking transaction data to build hyper-relevant audiences with minimal effort. - Architect's journey canvas is intuitive and flexible, with A/B winner auto selection and real-time event triggers that remove a lot of manual decision-making from our team. - The next best channel logic ensures each customer receives communication through the channel they are most likely to engage with, significantly improving campaign efficiency. Insider One's customer success team brings genuine local expertise and proactively suggests campaign use cases relevant to the banking sector in Vietnam. The platform structure becomes straightforward to operate once the team is up to speed, thanks to their structured and responsive onboarding team. Review collected by and hosted on G2.com.

There is a learning curve when onboarding multiple teams across different departments, as the platform has a wide range of capabilities to absorb. Training sessions need to be repeated as new team members join. That said, Insider One's onboarding team is structured and responsive and once the team is up to speed the platform becomes very straightforward to operate. Review collected by and hosted on G2.com.

What I like best about Insider One is how it brings multiple customer engagement channels into a single, unified platform. It makes it easy to design, launch, and optimize campaigns across web, app, push, email, and SMS without needing separate tools.

The Architect feature is especially valuable. It allows us to build end-to-end customer journeys with a clear logic and automation structure, which saves a significant amount of time and reduces manual work.

Another strong point is the platform’s flexibility and speed. We can quickly test ideas, iterate on campaigns, and act on insights without heavy technical dependency, which is critical for a fast-moving marketing team. Review collected by and hosted on G2.com.

One area that could be improved is visibility around newly released features and updates within the platform. Sometimes it’s not very easy to stay up to date with what’s new or recently improved.

That said, our Account Manager has been very helpful in keeping us informed and guiding us through new capabilities, which really helps us make the most out of the platform. Review collected by and hosted on G2.com.

The interface is very intuitive, especially the Journey Builder. It's easy to visualize and build complex automation flows without needing a huge IT team. Additionally, the unification of customer data into a single profile (CDP) helps to have a 360º view of the customers. Furthermore, the way to make segmentations is extremely simplified and intuitive. Review collected by and hosted on G2.com.

I feel that there is a delay in resolving specific technical issues. The account support (CSM) is excellent and very attentive, but the technical support flow for bugs or custom integrations is sometimes slow. Review collected by and hosted on G2.com.

What we like most about Insider One is how easily it lets us create and scale personalized customer experiences across multiple Shopify brands from a single platform. We can launch targeted campaigns quickly, rely less on development teams, and build smarter use cases based on customer behavior. We also appreciate the reporting and testing features, which help us make more confident decisions when optimizing. Review collected by and hosted on G2.com.

At first, it can take some time to prioritize the right segments, journeys, and use cases, especially when you’re working across multiple brands with different needs. However, once the initial structure is set up, it becomes much easier to scale and start building more advanced scenarios. Review collected by and hosted on G2.com.

I like how email is fully integrated into Insider One and works seamlessly with our app and other channels. Email has become our reliable 'backbone' channel for important journeys like onboarding, Deposito reminders, and reactivation. The platform makes it easy to build and automate these flows without heavy engineering support. Being able to design journeys visually and use the Architect to connect email with other touchpoints helps us deliver more personalized and timely communication to our users. Review collected by and hosted on G2.com.

When we want to run more advanced experiments, we often need more time on our side to prepare the content, design, and assets for each variation. The platform itself is flexible, but to get the best results from A/B tests and complex journeys, our internal content and creative teams have to plan ahead and move in sync, which sometimes slows down how fast we can launch new ideas. Review collected by and hosted on G2.com.

What I like best about Insider One is that it combines customer data, personalization, and cross-channel journey orchestration in one place. Instead of switching between multiple tools, teams can manage campaigns across WhatsApp, SMS, email, web, app, and site search from a single platform. It also seems to be well regarded for ease of use and support, which makes it even more appealing for fast-moving marketing teams. Review collected by and hosted on G2.com.

What I dislike about Insider One is that the platform can feel overwhelming at first, especially for new users who are not familiar with advanced marketing automation tools. Some features may take time to learn, and managing everything effectively can require a bit of training and adjustment. Review collected by and hosted on G2.com.

Our primary aim has been to cultivate customer loyalty, achieved through establishing product trust and leveraging upsell opportunities. The Insider Mobile App platform served our needs perfectly, enabling easy campaign creation for cross-selling to app visitors. SMS and WhatsApp supplement our mobile marketing strategies well as it helped increase app traffic and conversions. Insider's support team also promptly address any technical challenges we face - ensuring uninterrupted user experiences. Their effective issue resolution underscores their product quality and customer support. We value their swift assistance and eagerly anticipate our ongoing collaboration. Review collected by and hosted on G2.com.

We had a worry that the app integration could take some time as we have seen it with other vendors but Insider was different and the integrations happened super quickly without hassle thanks to Insider's team. It didn't even need involvement from our team to fix things which was great! Review collected by and hosted on G2.com.

The CSM is very attentive, and the platform is in constant development. Review collected by and hosted on G2.com.

some irregularities (reports out of standard, features only available in architect, non-existent push API) in-app does not scale impressions, rec with low customization. needs product improvements involving more AI, such as AI deciding which type of product is better to show to the user. creation of creatives for each type of segmentation, automatic AI copy for PDP abandonment (e.g., Meli) and so on. Review collected by and hosted on G2.com.

Insider offers a diverse range of flexible, easy-to-use templates to make our website more interactive for our users. We use web push, the spinning wheel, and their banner overlay templates to build a completely engaging website experience for our users. With the banner overlay, for instance, we were able to achieve a significant increase in session duration of 134%. We have observed that using Insider, web push has become an important channel for us which enables us to re-engage our website visitors and bring them back. By being able to automate our push notifications, Insider has helped us become more efficient than ever, while also delivering results that are promising. Using their web push, too, we got some desirable campaign results, contributing to almost 2% of our total traffic. Review collected by and hosted on G2.com.

Insider's panel show's real time results and data from each campaign. However, the data is a bit hard to understand without further information or explanation on the panel. Most of the time we rely on the consultant to help us understand where the numbers coming from. Would appreciate if the panel is a little easier to decipher for ourselves so we can be more self served. Review collected by and hosted on G2.com.