--- title: Insider One Reviews meta_title: Insider Reviews, Pros + Cons, and Top Rated Features meta_description: Insider reviews, pros and cons, and highest rated features. All from real, verified users. aggregate_rating: rating_value: 4.8 review_count: 1415 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Insider One Reviews **Vendor:** Insider One **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.8/5.0 **Total Reviews:** 1,415 ## About Insider One Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." ## Insider One Pros & Cons **What users like:** - Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement. (221 reviews) - Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels. (204 reviews) - Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively. (180 reviews) - Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations. (168 reviews) - Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights. (161 reviews) - Users rave about the **automation** features of Insider One, significantly boosting engagement and campaign efficiency with minimal effort. (160 reviews) - Helpful (159 reviews) - Analytics (134 reviews) - Features (122 reviews) - Engagement Increase (112 reviews) **What users dislike:** - Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging. (81 reviews) - Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One. (38 reviews) - Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback. (37 reviews) - Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features. (31 reviews) - Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve. (29 reviews) - Limited Features (29 reviews) - Missing Features (29 reviews) - Users experience **poor customer support** due to long wait times, despite their helpfulness once contacted. (29 reviews) - Limited Templates (25 reviews) - Slow Performance (24 reviews) ## Insider One Reviews ### 1. Very helpful team, with efficient and thorough implementation processes **Rating:** 4.0/5.0 stars **Reviewed by:** Clare V. | Digital Optimisation and Trade Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Insider One?** The ability to test and trial new functionality on website before we add it to backend as a permanent feature. Gives us flexibility to test what our customer truly engages with. **What do you dislike about Insider One?** Time it can take to get some campaigns live and back and forth with developers can get a bit overwhelming at times. **What problems is Insider One solving and how is that benefiting you?** Understanding how our consumer behaves and what they engage with most. With limited consumer insights from a total brand level, Insider tests can help bridge this gap in knowledge. ### 2. Great tool for gathering user insights and A/B testing. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Insider One?** Easy to use platform, with a responsive development team. **What do you dislike about Insider One?** Often small changes need development team. **What problems is Insider One solving and how is that benefiting you?** A/B Testing UX improvements ### 3. Great Customer Success Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Insider One?** The CSM help us a lot in how we can elevate Insider usage to improve our customer journey. Fast response, understand the product and no judgement. **What do you dislike about Insider One?** A bit of hiccup for onboarding process make it slow and dissatisfying. **What problems is Insider One solving and how is that benefiting you?** help me to solve our retention problem, help to increase MAU ### 4. Positive experience using Insider **Rating:** 4.0/5.0 stars **Reviewed by:** Basma E. | Growth Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Insider One?** Insider platform is user friendly and easy to use **What do you dislike about Insider One?** - analytical limitations - architect journey experience can be enhanced to be more user friendly **What problems is Insider One solving and how is that benefiting you?** Insider enables us to communicate to different segments using various channels, and triggered by different events ### 5. 5.6% uplift in the overall leads collected from the website **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2024 **What do you like best about Insider One?** Support from the Insider team in ideation for campaigns Onsite Personalization products - Web templates, Web Push Architect for cross-channel personalization **What do you dislike about Insider One?** Requires a slight learning curve and handholding by support team for getting required developments in place. Development team takes considerable time to resolve issue, however, they keep us informed. Yet to fully optimise CDP capabilities and take advantages of Unified Customer Profile views. **What problems is Insider One solving and how is that benefiting you?** We weren’t able to get a single unified view of our customers before. With Insider’s CDP integrating user data from different data sources, we were able to centralize all the data together, creating good user profiles and their UCPs providing customer views. However there is still room for it to become more comprehensive. We implemented exit intend lead generation campaigns -> and this led to an uplift in the overall leads collected from the website. We used WhatsApp to send out acknowledgment notifications before the call center would reach out. ### 6. Innovative tool full of features, though with a hefty price tag **Rating:** 4.0/5.0 stars **Reviewed by:** Guillian F. | Digital Performance Marketeer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Insider One?** We like in particular how the tool has been designed, all the features it offers and its ease of use. Insider really is the tool for marketeers in medium/big-sized companies who want to run web campaigns without any further need to reach out to their IT department. Also great is the guidance you get from the support team to get your campaigns up & running. **What do you dislike about Insider One?** During initial onboarding we did not feel the exacts needs of our website were being met, with incomplete site mapping and technical errors for conversion tracking. Also, some CSM's could think more from the perspective of the company they are advising, and prepare personalized suggestions to increase the performance of their Insider campaigns (next to suggesting new campaign ideas). **What problems is Insider One solving and how is that benefiting you?** We no longer need to reach out to our web builder to implement some website A/B-tests and personalisations. ### 7. Increased consumer loyalty through the use of Insider's capabilities in targeted marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Senay . | E-Commerce Senior Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Insider One?** The ability to build unique journeys from scratch and store templates for later usage in a short span of time. Predictive intelligence powered by AI assisted in contextually engaging people at the appropriate times to impact their purchasing decisions. Managing recommendations required less manual labour thanks to the auto-optimized approach. **What do you dislike about Insider One?** Although learning how to use every tool can be daunting, the Insider support staff makes it easy. **What problems is Insider One solving and how is that benefiting you?** We were able to enhance our website visitors' experience with the help of Insider's Web Suite. We were able to successfully lower our customer churn rate and increase conversions. We can now send recommendations and alerts on time by utilizing Insider’s Web Push. ### 8. Great solution for efficient and effective CRM communication. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Insider One?** It's user-friendly, reliable, and offers great segmentation and automation features. **What do you dislike about Insider One?** We’d love more advanced reporting features. **What problems is Insider One solving and how is that benefiting you?** It solves the challenge of sending targeted, personalized messages at scale. ### 9. Good! **Rating:** 4.0/5.0 stars **Reviewed by:** Pamella Pereira Tenconi K. | Supervisor de CRM, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2024 **What do you like best about Insider One?** The tool is very intuitive and easy to use. **What do you dislike about Insider One?** Support in daily life is not always immediate, and sometimes we have difficulties solving a problem or clearing up doubts. It would be ideal to have a responsible customer service, with easy and direct access, to ensure faster service. **What problems is Insider One solving and how is that benefiting you?** We have not yet completely finished the project, as the integration of physical store customers is still pending. However, we are already able to work on the journeys of e-commerce customers, as well as monitor the conversion of the actions taken. ### 10. User friendly app! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Insider One?** Features, ease of use, customer service and the team. **What do you dislike about Insider One?** Analytics and process of resolving issues. **What problems is Insider One solving and how is that benefiting you?** Insider has been great help in integrating all our app communications to our B2B and B2C audiences. It's an omnichannel marketing platform. ### 11. Delivering stellar user experience made possible with Insider **Rating:** 3.5/5.0 stars **Reviewed by:** Buğra D. | Product Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Insider One?** The intuitive design of the Mobile App took our user experience to the next level. We succeeded in getting sign-ups by sending timely alerts using App Push. **What do you dislike about Insider One?** We had some struggles for implementation. **What problems is Insider One solving and how is that benefiting you?** Our mobile app store was nowhere close to being user-friendly. But that changed with Insider’s Mobile app. We were quickly able to revamp our app storefront, get more engagement, conversions, and delight customers like never before. ### 12. Uplift in conversion rates with Insider’s Web Push suite and personalization solution **Rating:** 4.0/5.0 stars **Reviewed by:** Thiago D. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Insider One?** With Insider's Web Push notifications, we had the autonomy and agility to run campaigns without the support of the internal product team. Once we understand more about triggers, we effortlessly diversify campaigns. We can also best use your targeting capabilities to target different audiences and increase engagement and conversions. **What do you dislike about Insider One?** So far, we’ve seen great results using Insider’s Web Push channel. There’s nothing that we dislike. **What problems is Insider One solving and how is that benefiting you?** the Web Push solution allowed us to generate more leads and acquire new customers. Using technology, we sent over 40 million personalized notifications to our website visitors, which greatly increased our conversion rate, plus we also saw an improvement in our campaign click-through rates. ### 13. Crafted seamless, personalized user experiences effortlessly using Insider’s messaging apps **Rating:** 4.0/5.0 stars **Reviewed by:** Yasin K. | E-Commerce Operations Supervisor (RO), Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Insider One?** We were able to design a nearly frictionless user experience on our website for each visitor and then extended it to other channels using Insider's messaging apps. We were able to optimize customer experiences based on user behavior using Insider’s automated messages in order to enhance consumer experiences, emphasize on our online channels, and design automation scenarios that maximizes personalisation. On the website, we were able to show users personalized discount coupons, banner overlays, Their cross-channel marketing automation tool, Architect, has helped us create engaging customer journeys that reached out to users across channels like Email, SMS, and WhatsApp. The tool’s Next Best Channel capability was able to analyze the right channel of engagement for each user and messages would be sent on only those channels to maximize conversions. **What do you dislike about Insider One?** We initially found the panel a little challenging to use and navigate. However, with active support from the support staff, the challenges were immediately corrected. **What problems is Insider One solving and how is that benefiting you?** The main goal was to push more prospects through each stage of the funnel in order to increase engagement, boost conversion rates, and drive revenue growth. We were able to develop stronger personalization tactics and provide a top-notch customer experience by targeting users on the correct channels using their marketing automation solution, which increased ROI and sales. ### 14. Easy to use, Amazing results. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Supermarkets | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Insider One?** The ability to create customized journeys tailored to user segments leveraging behavioral data and AI was the best part. Architect provided an intuitive platform to map cross-channel engagement campaigns targeted to different user groups. The in-app personalization also enabled gamified experiences boosting engagement. **What do you dislike about Insider One?** The complexity of navigating the extensive capabilities Insider offered. However, their stellar customer success team ensured we overcame the initial teething issues through stellar onboarding guidance and support. **What problems is Insider One solving and how is that benefiting you?** As an ecommerce brand in Kuwait, we struggled to effectively segment and target users for personalized engagement. We wanted to take a more strategic approach to influence customers across channels throughout their journey. Insider helped us solve ineffective user segmentation and lack of personalized engagement. Architect enabled us to orchestrate tailored journeys hyper-targeted to different user segments driving relevance. The App Push notifications and In-app experiences also allowed us to engage users contextually. Insider enabled us to achieve an exceptional 30X ROI within a year through data-driven segmentation and personalized cross-channel engagement. ### 15. Great tool to segment our users and reach them from the channel they choose over one panel. **Rating:** 3.5/5.0 stars **Reviewed by:** Merve U. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Insider One?** It is easy to use. Customer support is mostly fast and helpful. **What do you dislike about Insider One?** I don't like the data confusion we have over insider. Also, there are a lot more can be done, especially in architect tool. Most of the time it is hard to analyze the data. For ex. when i go over a users events, i see journey production. When i want to see the details i only see inapp id or email id etc. In numerous of inapps there is no other way to find that inapp but look one by one to each inapp in that journey. **What problems is Insider One solving and how is that benefiting you?** It collects all in one panel and helps me to find ways to reach customers without putting effort to our tech team. I can easily change, monitor the information i want my users to see. ### 16. Saw a significant reduction in our cart abandonment rate **Rating:** 4.0/5.0 stars **Reviewed by:** Lilay A. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Insider One?** Simple to design a customized path for every client. Amazing, imaginative layouts with distinct brand messaging. Email and SMS from Insider's toolkit guarantee prompt and customized communications. **What do you dislike about Insider One?** Insider's Product Demo Hub is an excellent resource for learning, onboarding, and brainstorming campaign ideas. We would like to see additional scenarios created by the team for the goods we use. **What problems is Insider One solving and how is that benefiting you?** Insider helped us engage with customers better via App Push This diversity broadens our audience and fosters greater involvement, which ultimately fortifies our overall marketing strategy. ### 17. 70% uplift in sales using Architect **Rating:** 4.0/5.0 stars **Reviewed by:** Faruk N. | Head of Development, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Insider One?** "The Web Suite for helping us to create an eye-catching and user-friendly online retail store front quickly. Web Push for sending alerts to prospects at the right time. Architect for providing deep insights for creating campaigns that truly made a difference and uplift sales by a whopping 70%" **What do you dislike about Insider One?** Getting used to the extensive feature set takes some time. But the support staff holds your hand and ensures a seamless onboarding. **What problems is Insider One solving and how is that benefiting you?** "The journey builder Architect helped improve our users' satisfaction and engagement levels by fixing the problem of generic encounters.The Web Suite and Web Push helped increase online visibility, boost customer engagement, and our sales boosted by a whopping 70%. " ### 18. Complete personalization option **Rating:** 4.0/5.0 stars **Reviewed by:** Guillem M. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Insider One?** Good personalization tool. Complete segmentation options and overall performance. We don't use the whole plan, but web push channel and onsite personalization allow us to achieve our business objectives. **What do you dislike about Insider One?** We've experienced some technical issues that took longer than expected to be solved. **What problems is Insider One solving and how is that benefiting you?** Insider mainly helps us to personalize the onsite experience when landing in our ecommerce. Is also helping on gathering new leads and engage target groups. ### 19. Highly engaging mobile and web store front with Insider **Rating:** 4.0/5.0 stars **Reviewed by:** Cem D. | Head of Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Insider One?** "A more streamlined UI with Insider’s Mobile App made travel bookings effortless for our customers. The DIY templates offered by Web Suite enabled us to coordinate our campaign designs across all three platforms (desktop, tablet, and mobile). More engagement and bookings thanks to Architect's tracking and analysis of every customer interaction. " **What do you dislike about Insider One?** The template collection is great but does not offer industry-specific customization. **What problems is Insider One solving and how is that benefiting you?** Insider's Web Suite simplified the web development and helped us create a very good looking and highly engaging web store front. Our mobile store front finally got an easy to use, user-friendly interface making product discovery a breeze for our customers. ### 20. Enhanced our web customer experience after using Insider **Rating:** 4.0/5.0 stars **Reviewed by:** Mustafa E. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Insider One?** Insider's array of tools, which includes WhatsApp, Email, Web Push provides a variety of channels for efficient communication. Insider gives a consistent user journey through the seamless integration of desktop and mobile web. Notifications that are pertinent and timely, help increase our user engagement. **What do you dislike about Insider One?** Implementing and using Web Push was challenging at first, but we got a hang of it thanks to Insider's support team **What problems is Insider One solving and how is that benefiting you?** By combining desktop and mobile technologies, Insider resolves fragmented experiences. Web Push fills in communication gaps in a strategic way, increasing our engagement and conversions. Insider's multichannel strategy addresses the issue of widely-varying audience tastes, enhancing our brand recognition. ### 21. 37% uplift in add-to-cart rate and 58% uplift in customer retention rate **Rating:** 4.0/5.0 stars **Reviewed by:** Nur Hilal E. | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Insider One?** What impressed us the most was the combination of CDP and AI-driven tools. Their actionable CDP unified data of our customers from multiple channels such as websites, mobile applications, and social media and gave us a 360-degree view of every single customer. This combined with their templates for campaigns using WhatsApp, SMS, Email, and Eureka has helped us connect with our customers in a meaningful way. These campaigns are AI-driven which helps our business eliminate weeks of manual effort and guesswork at every point of our customer personalization journey. **What do you dislike about Insider One?** We have run multiple campaigns to date with the Insider team and we are happy with the results of each and every one of them. We would recommend them to any retail or other businesses. **What problems is Insider One solving and how is that benefiting you?** Improper UX was a major concern for us and one of the primary reason behind our low customer engagement. By leveraging the Desktop Web by Insider we were able to beautify our website and make it user-friendly by updating its information architecture. With the help of WhatsApp, SMS, Email, and Eureka we were able to deliver seamless, consistent, and personalized experiences to our customers. The growth team at Insider also suggested a great strategy of sending personalized push notifications regarding price drops which increased our add-to-cart rates by 37.8% and improved our customer retention rates by 58%. All this was made possible in a short period of time and I’m thankful our brand got in touch with Insider. ### 22. Insider - helping us convert customer **Rating:** 4.0/5.0 stars **Reviewed by:** Nicola C. | GM Marketing & Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Insider One?** Easy to integrate and use. Great support team. **What do you dislike about Insider One?** Measurement and analysis in the platform **What problems is Insider One solving and how is that benefiting you?** Increasing online store capability that is missing from our ecommerce platform, improving the shopping experience for our customers ### 23. A platform with a lot of potential and intuitive **Rating:** 3.5/5.0 stars **Reviewed by:** Julián Javier D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Insider One?** It's an intuitive platform and it's easy to build web pushes (its the feature that I've tested) **What do you dislike about Insider One?** I think there are a lot of things that it has to be improved such as duplicate web pushes, modifications in already live web pushes, etc. **What problems is Insider One solving and how is that benefiting you?** The integration between Salesforce Marketing Cloud and Insider ### 24. Uplift in revenue by 15% due to more sign-ups with Insider’s products **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Insider One?** So far, we have used Insider’s WhatsApp Tools. It is recommendation feature enabled us to suggest personalized products and services to our customers fine-tuned to their financial behavior. This has led to enhanced customer satisfaction and a stronger brand reputation. **What do you dislike about Insider One?** The Support team at Insider is highly responsive and knowledgeable. They have helped us every step of the way. **What problems is Insider One solving and how is that benefiting you?** Insider has been instrumental in solving several critical challenges for us, resulting in significant benefits. By utilizing Insider's WhatsApp in conjunction with their marketing automation solution. ### 25. Smart recommendations and personalisation tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Insider One?** Ability to ab test sceanarios, create personalised journeys and utilise data to give relevant recomendations **What do you dislike about Insider One?** Reporting can be complex to understand and techincal development can take time to rollout and get barnd aligned **What problems is Insider One solving and how is that benefiting you?** We had challenges around personalisation, creating fast campiagns and having data based product recommendations ### 26. Intuitive platform that delivers what is expected in technical matters. **Rating:** 4.0/5.0 stars **Reviewed by:** Ed C. | Especialista de CRM Sr. , Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Insider One?** The ease of using the platform and managing the processes. **What do you dislike about Insider One?** The contractual form of the platform binds us to features that are not always properly used, and then the process becomes bureaucratic to resolve. **What problems is Insider One solving and how is that benefiting you?** There is nothing I can remember at the moment that is being resolved that will benefit the use. ### 27. An essential tool for driving engagement and onsite conversions, with limitless potential **Rating:** 4.0/5.0 stars **Reviewed by:** Krzysztof P. | E-commerce Content Performance Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Insider One?** The best thing about working with Insider is the huge variety of campaigns we can activate, there are so many possibilities. As well as launching multiple campaigns, we can run A/B tests, optimize user experiences, and much more The regular calls we have with our dedicated customer success manager play a huge role in making this a great partnership. These interactions give us an opportunity to discuss our goals and fine-tune our strategies to get the best outcomes. The team is always super happy to help and give ideas and advice on getting the most out of the platform. My advice for any potential Insider user is don't be afraid to ask for training from Insider’s team. Always reach out to the technical support team, they are very willing to help. Be precise about what you're looking to achieve and rest assured that Insider’s team have the expertise and experience to make it happen! **What do you dislike about Insider One?** The templates are brilliant and so easy to implement, but there’s sometimes a long wait time for custom developments. It would have been useful to have more training workshops earlier in the onboarding process. The team have been so helpful in showing me things so I can work on the platform independently, I just wish I’d had that sooner. **What problems is Insider One solving and how is that benefiting you?** The Insider platform is an essential tool for driving engagement and onsite conversions. Its 1:1 personalized product recommendations aid product discovery and vastly increase average order value. Its A/B testing capabilities allow us to build better user experiences and maximize the performance of every element on the site. The easy-to-use templates, such as countdown timers and social proofing, help us create urgency amongst customers and speed up the path to purchase. Simple personalization campaigns can make a big impact. ### 28. Upward revenue growth trend with Insider’s Architect **Rating:** 4.0/5.0 stars **Reviewed by:** Mélanie L. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Insider One?** - Panel is easy to use. - Email campaign and strategy driven by data and based on several segments. - Insider's customisation suit simplified mapping intricate client journeys. - Saw a high conversion rate with the Architect and Mobile App Suite. **What do you dislike about Insider One?** - Complex journeys can be long to implement in Architect. - A few unfortunate bugs were quite long to identify and solve. **What problems is Insider One solving and how is that benefiting you?** - Reconnecting with + converting users who abandoned their cart. - Increasing conversion rate - Insider product suite helped tailor customer experience and collect data from many client touchpoints. **Official Response from Neeraj Manivannan:** > We're glad to hear that you are experiencing upward revenue growth with Insider's Architect and Mobile App Suite. It's great to know that you find the panel easy to use and that the email campaign and strategy are data-driven. We understand that complex journeys can take longer to implement, and we are continuously working to improve this process. We appreciate your feedback and are committed to providing a seamless experience for our users. ### 29. Great marketing automation solution for segmentation and customization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Insider One?** Website products we used Segmentation options and accuracy Survey templates with picturized description for users of mobile and desktop platform in English and Arabic. Produced average conversion rate of 16%. Also enabled us to collect custom user attributes that describes the user more specifically. **What do you dislike about Insider One?** Sending data to Google Analytics to capture results is a bit dissatisfying from our end. Otherwise it’s an overall satisfying experience. **What problems is Insider One solving and how is that benefiting you?** Improving web experience led to more engagement Customization for users based on audience segmentation Campaign creation and customization time spending became short ### 30. 2.7X higher add-to-carts on our website and 1.4X higher add-to-carts on our mobile website **Rating:** 4.0/5.0 stars **Reviewed by:** Angelica H. | E-Commerce Manager, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2023 **What do you like best about Insider One?** The Insider team is extremely quick in actioning any new campaign developments and campaign modifications while consistently providing regular updates. They’ve always provided amazing support and we have a strong relationship with the Account Management team, who provide strategic recommendations and are always happy to assist when facing any technical issues. We’ve managed to utilise the advanced A/B testing technology provided by Insider, we are empowered to rigorously validate website developments, establish a compelling case for future enhancements, and effectively identify areas of concern and underperforming functions within our website. We are really impressed with all their products and their capabilities. SMS - we’ve not leveraged through Insider yet but keen to trial! **What do you dislike about Insider One?** We encountered some technical issues with reporting and campaign goals, usually when our website goes through deployments. It takes a bit of time to restore it back to normalcy. There are some restrictions in developing more complex designs/campaigns. Certain pop-ups on the site may interfere with the user journey if navigating too quickly. **What problems is Insider One solving and how is that benefiting you?** Displaying personalised dynamic content for loyalty members and their status. Creating visually engaging campaigns to prompt users to log in. Prompting customers to use our Truefit tool to provide buyers confidence and reduce returns. This has helped us create consistent and personalized user experiences. We’ve been able to increase the number of logged-in users and known customer data This has led to an Increase in the number of users engaging/creating profiles with True Fit tool ### 31. Insider’s support team is the best in the business and helped us get 180X ROI **Rating:** 4.0/5.0 stars **Reviewed by:** Luany D. | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Insider One?** We used Insider’s mobile app tool to improve our customer retention rates. The tool works really fine, and its features are thoughtfully designed. But what impressed us most was the consistent support provided by their team. Whenever our employees encountered any challenges in comprehending the tool's deployment, the support team displayed patience and expertise in their responses. **What do you dislike about Insider One?** There’s nothing to complain or dislike about the product, but we suggest that the gamified templates can be more comprehensive. **What problems is Insider One solving and how is that benefiting you?** The collaboration with Insider improved our company's ROI to an impressive 180x. Revenue generation from push notification was also beyond expectations. We were facing considerable problems due to low app engagement. The personalized recommendation and usability features and customization of push layouts, these strategic categorization improved the user experience and our engagement rates. ### 32. Nice Product with Great Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Usman S. | E-Commerce Manager / Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2023 **What do you like best about Insider One?** Insider helped us in implementing several A/B tests on our website and booking engine simultaneously to enhance the conversion rate and user engagement by personalizing the website user experience, upsell the ancillaries, drive engagement with Loyalty Program, and drive conversions. Their Architect tool is helpful in building automated customer journeys while using custom events & parameters, customer attributes, and their search history. **What do you dislike about Insider One?** We would like to see product features and enhancements focused to airline vertical and know about successful use cases other airlines have employed using the platform. **What problems is Insider One solving and how is that benefiting you?** Insider has helped us implement a culture of continuous A/B testing in the E-Business divison and implement several marketing auomation journeys aimed towards enhancing pre- and post-flight user experience, engage loyal members and keep customers from churning out. ### 33. Increased number of bookings since we started using Insider’s products **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Insider One?** The products we are are using - Webpush, email, Architect Insider product is very innovative & utilized advanced big data to enable the team to launch targeted effective campaigns. Insider also constantly enhances their product with new features. **What do you dislike about Insider One?** Data integration can be a bit complex sometimes. **What problems is Insider One solving and how is that benefiting you?** We are mainly addressing the drop-off of users to other 3rd party online booking platforms after researching on our website. We’re bringing them back to our website through remarketing ads. By using cart / browse abandonment web pushes & emails, we are able to retarget & drive more users to book via our booking platform. ### 34. Turns our data into actions, then into results **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Insider One?** We love that the platform is both unified and modular. It provides us a unified data solution and then numerous activation blocks to turn that data into campaigns and results. We really appreciate the support from the Insider team, helping us to overcome challenges and drive strategies. **What do you dislike about Insider One?** The platform could definitely load faster. Whenever you schedule a web push for the future, you receive the same confirmation message as if you were sending straight away. It’s a small thing but changing it would avoid many heart attacks. **What problems is Insider One solving and how is that benefiting you?** Before using Insider, we had to wait too long to make changes on the website and we were reliant on our tech team. With Insider, as marketers we have the freedom to make changes ourselves, at speed. We have a lot of window shoppers on our site, and Insider is helping us to transform more visitors into customers. Moving forward, we plan to expand our usage of the Insider platform to maximize retention and customer lifetime value, through Smart recommender and Insider’s journey builder tool, Architect. ### 35. A really easy to use platform to set up marketing campaigns - 15% AOV increase **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Insider One?** So many choices for us to choose from. Insider provides many ready to use templates for each of its products, making it very easy to setup campaigns at pace. This is apart from the custom options that are provided. The platform is really easy and clear to use - and we also got ample support to understand its usage. Good features for previewing and testing before a campaign goes live. The analytics is very clear and easily exportable - while also giving us a good view of the performance of the campaigns. Having weekly meetings with our customer success manager is a really great added value. It helps us have a trusted first point of call for guidance and assistance. It’s really helpful. **What do you dislike about Insider One?** Responsive templates have saved us so much time on creating homepage banners for multiple devices but this feature hasn't been rolled out across the whole platform yet. I hope this happens soon as it will make us more efficient. In addition to more responsive templates, another thing that would reduce our output time would to be able to have multiple languages in the same campaigns. The process for creating custom rules could be much more streamlined, so that we don’t require as much coding or development assistance. **What problems is Insider One solving and how is that benefiting you?** Most software providers help brands personalize experiences for known customers but what Insider has a step above than them is that it helped us personalize experiences for a large segment of unknown users too. This helped us increase conversions and also fetched us a higher AOV overall. The AI powered product recommendations solution, Smart Recommender, helped us show “Recently Viewed” products at an important section, and this provided users an improved navigation, while also increasing AOV by 15% and conversion rates by 43%. The "top brand" placement on the homepage delivered a 10% average order value uplift and a 28% conversion rate uplift. It was also super helpful in showing recommendations on the “404 / no product found pages" where the risk of user drop-off is quite high. The abandoned cart web push messages helped us drive traffic back to the website while it also generated a 7 figure revenue (EUR) for us in just 6 months. ### 36. Driven traffic and ramped up opt-in rates with Insider's superior, AI powered Web Push **Rating:** 4.0/5.0 stars **Reviewed by:** Arthittaya B. | Data Analytic Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Insider One?** Insider's Web Push feature is a useful tool that offers us a range of benefits for our business. Firstly, we were able to set up campaigns with incredible ease, meaning that even those without extensive technical knowledge were able to take advantage of the tool’s offerings and capabilities. With Insider's AI-powered segmentation, we are able to create segmented push notifications for each type of content, ensuring that our messages are delivered to the most relevant customers. Tracking performance is also straightforward with Insider's Web Push, thanks to its intuitive analytics dashboard. We are able to quickly see how each campaign is performing and adjust our strategies accordingly to improve engagement and conversion rates. Insider's Web Push also offers great customer support. Their Customer Success Managers are knowledgeable and responsive, ensuring that any issues or questions we have are resolved quickly and efficiently. With Insider’s optimization capability, we were able to predict an ideal time of engagement for our users, increasing the likelihood of prompting positive responses from them. **What do you dislike about Insider One?** Just as we were getting started with Web Push, we were in complete awe of the tool. It had so much to offer and all of it seemed extremely useful and handy. However, if we want to include an opt-in reminder in your web push notifications, we will need to purchase a separate feature as it is not included in the standard web push package. That being said, this was a short-lived problem and we managed to utilize Web Push in the best ways possible, thanks to the assistance we got from Insider’s account management team. **What problems is Insider One solving and how is that benefiting you?** Insider's Web Push feature has really turned things around for our business in more ways than one. A primary standout benefit is the ability to reach users even after they have left our site. With high opt-in rates, we are able to interact with our customers effectively and keep them engaged with our brand. As a matter of fact, Insider has even been recognized as one of the top 5 drivers of traffic to our PPTV site. This is due in large part to the power of Insider's Predictive Segments, which have helped us target disinterested users who haven't visited our website in a long time. By delivering personalized messages to these users, we have successfully brought many of them back to our site. We have also leveraged Insider's web push messages to target users who are more likely to engage when offered discount coupons. This strategy has proven to be highly effective, as we were able to capture the interest of users who weren't even on our website. As a result, we have seen a significant boost in our revenues. ### 37. Achieved 9% Open rate with App Push and 240X ROI overall **Rating:** 4.0/5.0 stars **Reviewed by:** Max A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Insider One?** Insider offers a plethora of options when it comes to App Push templates such as Slider, Discovery, Carousel, etc. you name it they have it. This has for sure helped us bring a variety to our App Push campaigns, leading to highly engaged customers and achieving a phenomenal open rate and conversion rate. The App Reporting Dashboard is a life-saver and helps us see all important metrics around the campaigns in one place in an easy-to-understand format. All the tools be it Web Suite, App Suite, Email, or Architect have helped us optimize and enhance our productivity and efficiency. Tracking performance is also straightforward on Insider’s products, thanks to its intuitive analytics dashboard. We are able to quickly see how each campaign is performing and optimize our strategies accordingly to improve our key metrics. **What do you dislike about Insider One?** A few good features that Insider could introduce can be an option to send an alert on missing coupons or add some new templates with an element of gamification to the App push template library. There's no WhatsApp push and WhatsApp related services yet **What problems is Insider One solving and how is that benefiting you?** We at Matahari have been struggling with low App Push open rates and conversion rates for a long-time now. Though we have been quite successful in the traditional marketplace we are still struggling with our online marketing campaigns. Insider helped us navigate this new realm of marketing. Their seasoned and experienced Growth Consultants suggested just the right assortment of Insider products such as Web Suite, App Suite, Email, and Architect to help us achieve desired outcomes. With Insider, we got one of the best account managers and growth teams that helped us enhance customer experience, target the right set of customers with the right message, on the right channel, at the right time, and much more. Ever since we were onboarded Insider we have seen a 9% increase in our open rates and a significant spike in conversion rates. The first quarter of 2023 has been a huge success with a 240X growth in ROI, thanks to Email Offline Attribution by Insider. ### 38. 70% clickthrough rate achieved with personalized discount coupons **Rating:** 4.0/5.0 stars **Reviewed by:** Meryl J. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Insider One?** We implemented Insider’s Coupon Code overlay on our desktop and mobile websites. This allowed us to target returning customers with personalized discount coupons, incentivizing purchases. By increasing the chances of product purchases, we were able to achieve a 69% clickthrough rate and also improve the conversions from returning customers **What do you dislike about Insider One?** We were a little disappointed with the analytical capabilities as we were unable to decipher the true impact of all the campaigns and the investment we made in using Insider. Beyond this, the usage of Insider and their support has been close to flawless. We need automated reports from Insider end. Also the CVR report is not accurate. **What problems is Insider One solving and how is that benefiting you?** We wanted to present personalized coupons for customers returning to their website in a bid to improve the user experience, boost conversions, and increase customer loyalty, and retention. They required an on-site engagement strategy that could effectively engage and convert the segment of ‘returning customers’. Insider’s segmentation capabilities helped us target different segments of users of different interests and affinities with differing campaigns with different goals. This helped us maximize our conversions as users were receiving tailored content and communication. We also wanted to ensure that our customers stay on the website for a longer time to reduce the bounce rate. We also wanted to boost conversions by crafting seasonal campaigns to engage with the shoppers at the best time. All this was possible through Inisder’s cross-channel campaigns. **Official Response from Neeraj Manivannan:** > Hello Meryl, We're delighted to learn that you're seeing great value by showing discount coupons to drive higher purchases. We also value your feedback about the analytical capabilities and ROI analysis that we're currently providing. Our aim is to continue to improve our dashboards and analytical capabilities. We hope you continue to see such great results going forward too and you continue our products with maximum satisfaction. Here's something interesting for you to check out. ### 39. Helped with customer segment targeting, on the way to win over our inactive and disengaged customers **Rating:** 4.0/5.0 stars **Reviewed by:** Jia Qi L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2023 **What do you like best about Insider One?** Features like push notifications, in-app messages helped to engage specific users we want to reach. Targeting within the app has never been easier. Insider also explored ways to help connect data from different business units together, becoming the business's key partner to achieve omni-channel marketing. **What do you dislike about Insider One?** Responses from the Insider team when we needed help were quick, but they were often only responses, not advice or solutions. We frequently have to bring 2 teams together and it takes quite some time to get our queries addressed. Possibly because the app is quite unique and different from what they have seen when working with other clients. **What problems is Insider One solving and how is that benefiting you?** 1. Sending messages to relevant users only 2. Leveraging data from different BUs for more relevant targeting 3. Customising the look of comms **Official Response from Neeraj Manivannan:** > Hello Jia, Thanks for sharing your honest feedback with us. We are happy to serve your company as the partner to deliver omnichannel customer experiences. We hear your feedback that we're just responding when you require support but not providing tactical expertise to provide a solution. We pride ourselves on our excellent customer support and we'll pass on this feedback and address this immediately to ensure that you're satisfied with our service. ### 40. 13.28X ROI and higher incremental revenue by deploying cross-channel marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Iris S. | Teamlead Traffic, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Insider One?** I like our collaboration with the Insider consultants as they are extremely helpful and super quick whenever we send a question to run campaigns. The platform is so easy to use, I think even my five-year-old niece could use it! We like being able to trial new campaigns on one domain. We learn what works then we can very easily replicate it across all seven of our domains. The products are super impressive, to say the least. We’ve used a whole bunch of their products like the Web Suite, Web Push, Smart Recommender, and Eureka to improve the website experience for our customers. Smart Recommender has combined with Eureka, their Search Personalization tool to deliver AI-powered product recommendations when users search for products they’re looking for. This is a super cool product of theirs that we’ve just started using. **What do you dislike about Insider One?** The technical implementation right now is taking a lot of time because we have a lot of complex systems but that is to be expected. We hope to have everything fully integrated soon so that we can create even more valuable customer journeys for our customers. **What problems is Insider One solving and how is that benefiting you?** Conversion rate optimization is one of our biggest KPIs. We are doing a lot of work on removing friction points in the customer journey to make the path to purchase as smooth and quick as possible. We use Insider's cross-channel journey builder, Architect to create personalised and relevant campaigns across multiple channels to maximize engagement and drive our conversions. We’ve used Architect for campaigns like cross-selling and up-selling relevant products for our customers to drive higher purchases and boost conversions. Web Push has helped us re-engage users on the desktop but not on our website with offers and recommendations to bring back traffic onto our website to engage them with more relevant content. ### 41. A great platform that personalizes our customer experience and drives additional revenue. **Rating:** 4.0/5.0 stars **Reviewed by:** Martin S. | Digital Sales & Merchandising Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Insider One?** What I like most about the Insider platform is that it’s really easy to use. The team provides great training to get you started quickly, but there’s so much more you can learn by experimenting and having fun with it. It’s very intuitive. What I’m most excited about is the customer journeys based on product affinity that we are building. I think that’s an amazing capability to have and believe it will be really powerful. **What do you dislike about Insider One?** Because we do a lot of custom work with the Insider developers, we have to raise a lot of tickets. The team get back to us very quickly, which I’m really happy about but sometimes there is a miscommunication or I have to dig deeper and request more information. So that's something that I think could be improved. **What problems is Insider One solving and how is that benefiting you?** Our existing tech stack, predominantly Salesforce, didn’t facilitate the level of personalization we wanted to provide to our customers. Insider enabled us to achieve our personalization goals, integrating easily with Marketing Cloud. Together they make a really powerful tech stack. **Official Response from Neeraj Manivannan:** > Hello Martin, Thank you for sharing feedback on how our platform has helped you drive higher revenues by personalizing customer experiences. We believe you will continue seeing great results and remain pleased with our services. We are happy to hear that you are generally satisfied with the quick response from our developers. We appreciate your suggestion about improving the communication and be assured that we will pass this over to the team for consideration. Thank you for taking the time to bring this to our attention. In the meantime, if you feel that you'd like to explore more about our products and its capabilities and also learn how you can create campaigns on your own to see higher revenue, check out our Product Demo Hub. ### 42. Insider has a lot of features and tools that make the work of the e-commerce department easier. **Rating:** 4.0/5.0 stars **Reviewed by:** Dominika R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Insider One?** Testing version and intuitive way to use available functions **What do you dislike about Insider One?** Often scenarios do not work properly, preview and test versions differ. Lack of responsiveness on mobile in android-apple version, inability to duplicate messages in scenarios on hello bar. You have to create them anew, lack of prompts for text height and its placement. **What problems is Insider One solving and how is that benefiting you?** With the insider, we can save time. By implementing scenarios, we can choose from a large pool. Insider has an extensive data collection system, so we can make conclusions and look at which scenarios are best for us. Besides, never ending scenarios do not require us to click on a daily basis, and they are visible to customers and generate profits. ### 43. Good experience yet still needs improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Haifa A. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Insider One?** good marketing tool with interesting features **What do you dislike about Insider One?** 1. Poor market competency 2. Many unfunctional features 3. Unqualified customer success manager (Riva account manager) 4. Weakness in tracking newly added features. **What problems is Insider One solving and how is that benefiting you?** Reaching customers ### 44. Great AOV uplift using Insider's onsite tools **Rating:** 3.5/5.0 stars **Reviewed by:** Iris d. | Eigenaar, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Insider One?** LASCANA is part of the OTTO group that has been using Insider for a long time now. I knew we were picking the right solution to help us with improving the user experience on our webshop. Insider has a wide variety of tools and features that enhance and improve our website for our customers. We started sending various web push notifications via Insider, which is now one of our performance channels. Next to that using one of their onsite features, top reviews on our product pages, we were able to generate a uplift in AOV. We also used their category optimizer on our mobile site, and this led to an uplift in conversions. We have achieved the kind of fast, reliable growth that we knew we would get from Insider. We use a lot of Insider’s in-built templates available and these help us scale and grow rapidly. The team of Insider behind it also help us carry out strategic initiatives that sync with our roadmap and help us evolve successfully. In the future we will go on with testing more Insider features. **What do you dislike about Insider One?** Insider’s new help system needed some time to get used to, but now we have caught up and are able to use it well. **What problems is Insider One solving and how is that benefiting you?** We wanted effective personalization on our website that can easily be scaled, and we wanted to improve conversions and AOV through this. Insider’s tools proved themselves to be the best choice for us in this regard, and we have achieved significant growth and improvement since signing up for Insider. **Official Response from Neeraj Manivannan:** > Hello Iris, Thank you for your positive review of Insider! We are thrilled to hear that our tools and features have contributed to the growth of your website and its performance. It is great to see that you have been able to take advantage of our products like web suite, web push notifications and others and we are glad that these have had a positive impact on your business. We are proud to have been a part of your journey and we appreciate your continued support. We look forward to your future successes with Insider and to helping you test even more of our features. We also have something exciting for you to try out to get a more hands-on experience with our products and also discover new use cases to grow your revenues. ### 45. Achieved substantial ROI and Net Revenue using Insider’s Web Push notifications **Rating:** 4.0/5.0 stars **Reviewed by:** Ana Lua M. | CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Insider One?** We believe that Insider’s Web Push solution is the a great push notification solution. They offer so many capabilities and the messages can be sent out to engage different segments of users. We send out web push messages in such situations - instantly when a user abandons the cart, when a product they viewed previously has a discount, and also to send out generic sale announcements. A trigger campaign that we sent out to try to re-engage inactive users brought a good conversion rate of 6.21% in just one month. That’s quite amazing considering that these were users who hadn’t been to our website for a long time and we managed to bring them back to our website. Their segmentation functionality is good and we’re able to create customized campaigns for different segments of users and due to this we’re able to personalize experiences better. Combining this with Insider’s AI-powered Send Time Optimization capability, we were able to ensure that the message is sent out at the right time to catch the attention of our users. **What do you dislike about Insider One?** We haven’t faced too many major challenges with Insider. At the start, we faced a bit of a hassle with the integration but once that was done, it’s been pretty seamless. **What problems is Insider One solving and how is that benefiting you?** Their web push messages have enabled us to target a wide variety of segments of users and we’ve increased the engagement since we’re creating different campaigns for each segment and these users are now seeing more relevant messages than ever before. Their Account Management team was super supportive at the start during integration. They also offer their industry expertise and give suggestions in terms of campaigns we can create to boost our engagement even more. Our campaigns have generated amazing conversion rates. And this has led to a satisfying ROI too. We’re therefore quite happy with Insider! ### 46. Insider has a good support and account management team,offering quick responses and resolution.. **Rating:** 4.0/5.0 stars **Reviewed by:** James_ H. | Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Insider One?** I like it's clear and understandable reporting especially for digital marketers. Has excellent customer success Support. It offers wide range of set up and it has helped me executive my digital marketing strategies like A/B Testing. **What do you dislike about Insider One?** None at the moment,i am happy with it since it serves me right! **What problems is Insider One solving and how is that benefiting you?** Insider is primarily solving the business problems of customer engagement and retention. ### 47. Powerful and easy-to-use marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Iliyan C. | Direct Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Insider One?** I use Insider on a daily basis for our direct marketing communications such as ad-hoc email campaigns, web push notifications, on-site campaigns, and automated journeys, and I can say that it is a powerful and easy-to-use omnichannel marketing platform. Mostly I like the email builder, which is very easy to use and you can create designs with little HTML knowledge or without any. Secondly, I like the Architect (automated journeys), in which you can use a variety of templates covering the most common user behaviors, such as Abandoned browse, Abandoned cart, etc. You can also create your own journeys and add every channel you desire in one single journey, depending on the user's reachability. Their Customer service is also good, they respond very quickly and you can write not only about issues or bugs but even if you need support for creating a campaign, or customizing a template for your business goals. **What do you dislike about Insider One?** I like the platform a lot, however, like every other platform, it can't be perfect. We had some issues related to the prices of the products visualized in emails. And we faced some roadblocks with integrating Insider into our application. However, Insider's team always responds to our requests. **What problems is Insider One solving and how is that benefiting you?** I can say that the use of Insider for more than a year has helped us implement a lot of campaigns, both ad-hoc and automated, which have had a great impact on increasing the company's Revenue, AoV, and ROI. ### 48. Working with a partner that feels like part of your team **Rating:** 4.0/5.0 stars **Reviewed by:** Lourdes F. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Insider One?** What I like best from working with Insider is without any doubt, how they commit to my business as if it was theirs, even pushing my team to do more . Having them so close motivates us and makes them have push impacts as part of their daily marketing routines. **What do you dislike about Insider One?** I don't like as much the UX of the tool, not on the part of creating a campaign but on the part of organizing campaigns. It makes us spend more time than necessary. Also, in the past we had tech issues related to custom rules that made us lose a lot of time. I hope things improve when we go back to implementing new Insider products. **Recommendations to others considering Insider One:** If you're looking to move ahead on the path of personalization with a partner that works close to you, Insider can be a good fit **What problems is Insider One solving and how is that benefiting you?** We are being able to cover customer behaviour and impact them with promotions on an easy way without needing resources from our tech team. ### 49. Significant overall improvement in our marketing metrics using Insider **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2022 **What do you like best about Insider One?** We now offer connected and cohesive user experiences across different channels thanks to using Insider. Insider’s Customer Data Platform helps us consolidate the data from different channels, and segment our customers better to provide personalized customer experiences. We are able to maintain consistency in our brand communication because of being able to have all our channels under one roof and managing content for all of those from the same place. Insider supports goal tracking and pretty advanced A/B testing without needing developer support. It has empowered our marketing team to take complete charge of our marketing tasks from beginning to end, and the analytics provided by Insider is the cherry on top of this. Our understanding of our customers has never been better. Because of this, our customer satisfaction and engagement are also at an all-time high. We have achieved over 6% improvement in CR and a 4% improvement in AOV. The platform is easy to use, offers many flexible templates for variety, and is a marketer’s best friend when used well. **What do you dislike about Insider One?** We haven’t been able to relieve ourselves of the need for support from Insider’s team, even though we have been using it for 2 years. **What problems is Insider One solving and how is that benefiting you?** Our overall user experience has vastly improved, leading to increased customer satisfaction levels. We have gained improvements in conversions and AOV using Insider, too. ### 50. A feature-rich product that gave us 8X ROI and an average CR uplift of 24.09% **Rating:** 4.0/5.0 stars **Reviewed by:** Angel M. | Digital Marketing - Search Engine Optimization Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Insider One?** Insider is one of the most feature-rich marketing tools that we have used. They offer a user friendly interface that is also technologically advanced, helping us make our dream campaigns come true. One cart abandonment campaign with an exit intent overlay generated a remarkable CR uplift of 42%. We are able to get all the benefits of full fledged, website wide campaigns without requiring a developer at any stage. Using Insider for our marketing has significantly reduced the time we take to create and launch new campaigns. The many onsite templates offered by Insider take out so much of the guesswork and thinking required, and we are able to plug and play with great ease. **What do you dislike about Insider One?** When it comes to rule-setting and attributes, we find that there’s a lack of flexibility offered by the platform. **What problems is Insider One solving and how is that benefiting you?** The main business problem solved by Insider for us is that of personalized campaigns for different categories of users on our website. Insider’s AI capabilities helped us segment our users better for effective targeting and engagement. There are so many different in-built templates for use, which have aided us in crafting campaigns swiftly. These have helped us achieve a significant improvement in our marketing, both on-site and for us at the office. We have achieved noticeable results in conversion rate improvements, and can confidently say that Insider has also helped us optimize our website and campaigns for conversions. ## Insider One Discussions - [How effective is the tool at new acquisition and driving traffic to website?](https://www.g2.com/discussions/44940-how-effective-is-the-tool-at-new-acquisition-and-driving-traffic-to-website) - 3 comments, 3 upvotes - [How can Insider create more interactive and engaging experiences on Email?](https://www.g2.com/discussions/how-can-insider-create-more-interactive-and-engaging-experiences-on-email) - 1 comment, 2 upvotes - [Does Insider integrate with Segment?](https://www.g2.com/discussions/does-insider-integrate-with-segment) - 1 comment, 2 upvotes - [Does Insider have an integration with Tealium?](https://www.g2.com/discussions/does-insider-have-an-integration-with-tealium) - 1 comment, 2 upvotes - [Can we make purchases using WhatsApp?](https://www.g2.com/discussions/can-we-make-purchases-using-whatsapp) - 1 comment, 2 upvotes - [View Insider One pricing details and edition comparison](https://www.g2.com/products/insider-one/reviews?filters%5Bnps_score%5D=4&page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+09%3A09%3A57+-0500&secure%5Bsession_id%5D=3fa0e9ef-220f-49fc-834f-63ea32443be1&secure%5Btoken%5D=0a50d95161fbbca8c9fbf9b43c203a56d3c7bb366ff288950dd1401aeda57ef6&format=llm_user) ## Insider One Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Alterna CX](https://www.g2.com/products/alterna-cx/reviews) - [Amplitude Activation](https://www.g2.com/products/amplitude-activation/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 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[VTEX Commerce Platform](https://www.g2.com/products/vtex-commerce-platform/reviews) - [Webhook.site](https://www.g2.com/products/webhook-site/reviews) - [WEVO](https://www.g2.com/products/wevo/reviews) ## Insider One Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Dynamic Content - A/B Testing - Mobile Optimized - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Dynamic Segmentation - Journey Optimization **Search Setup** - Indexing - Auto Complete - Product Information - Stemming **Generative AI** - AI Text Generation - AI Text Summarization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Conversational AI - Conversational Commerce Platforms** - AI chatbots - Messaging and Notifications - AI agents - Communication apps **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Product Discovery** - Recommendations - Conversion - Personalization - Faceted Search - Ranking and Relevancy **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Platform integration - Conversational Commerce Platforms** - Ecommerce stores - Sales channels - Internal tools **Agentic AI - Bot Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integration** - E-Commerce - PIM - Merchadising **Analytics and Reporting - Conversational Commerce Platforms** - Advance reporting **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Campaigns - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Insider One Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (769 reviews) - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 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