--- title: Insider One Reviews meta_title: Insider Reviews, Pros + Cons, and Top Rated Features meta_description: Insider reviews, pros and cons, and highest rated features. All from real, verified users. aggregate_rating: rating_value: 4.8 review_count: 1415 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Insider One Reviews **Vendor:** Insider One **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.8/5.0 **Total Reviews:** 1,415 ## About Insider One Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." ## Insider One Pros & Cons **What users like:** - Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement. (221 reviews) - Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels. (204 reviews) - Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively. (180 reviews) - Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations. (168 reviews) - Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights. (161 reviews) - Users rave about the **automation** features of Insider One, significantly boosting engagement and campaign efficiency with minimal effort. (160 reviews) - Helpful (159 reviews) - Analytics (134 reviews) - Features (122 reviews) - Engagement Increase (112 reviews) **What users dislike:** - Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging. (81 reviews) - Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One. (38 reviews) - Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback. (37 reviews) - Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features. (31 reviews) - Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve. (29 reviews) - Limited Features (29 reviews) - Missing Features (29 reviews) - Users experience **poor customer support** due to long wait times, despite their helpfulness once contacted. (29 reviews) - Limited Templates (25 reviews) - Slow Performance (24 reviews) ## Insider One Reviews ### 1. Quick solutions - Insider! **Rating:** 4.0/5.0 stars **Reviewed by:** Łukasz S. | Marketing Automation, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Insider One?** In my opinion, the biggest advantage is the possibility of quick changes to the website and the multitude of scenarios that we can use **What do you dislike about Insider One?** The company I work for uses only the web part and if we want to make some custom changes, they are very expensive compared to market prices. **What problems is Insider One solving and how is that benefiting you?** Recently, we had a problem with selling the newly introduced category to the site. Despite the wonderfully prepared website, no one was interested in this type of product. We came up with the idea to add a contact form. Users began to leave a contact, thanks to which the sale was started. As it turned out, this is a product that requires consultation. It took a few hours to implement the solution and it was effective immediately. ### 2. Most reliable predictive audience tech we have come across **Rating:** 4.0/5.0 stars **Reviewed by:** Alperen K. | Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Insider One?** Insider offers many things that it has proven itself to be the best at, like their web and mobile personalization suites. What we were heavily impressed with, apart from these, was their predictive audience technology. This is, hands down, one of the most effective and reliable ones we have come across. Using predictive audience segmentation, we have achieved improved conversion rates and higher AOV, as we are now able to target different groups of audiences better with products most relevant to their behaviors. By predicting patterns and meeting customers with products that satisfy their needs before they even have to search for them, we have really been able to create a stong relationship with them. **What do you dislike about Insider One?** We haven’t had any points of concern or dislike in our experience with Insider, so far. **What problems is Insider One solving and how is that benefiting you?** We wanted an overall improved customer experience that would translate to improved revenue for us. Insider has been key to making this change happen on our website and we have our marketing metrics to prove that. We have observed sustained growth in conversions and clicks on our website, and a steady increase in revenue as well, since using Insider. ### 3. Easiest way to take your website personalization to the next level **Rating:** 4.0/5.0 stars **Reviewed by:** Can G. | Digital Channels Growth Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2022 **What do you like best about Insider One?** What we like most about Insider is how easy it is to create individualized experiences and achieve substantial results. Their AI-backed algorithms give very accurate personalization tactics that always perform well with our customers. All we have to do is talk with the Insider team and get their recommendations, and then they help us implement their tools and we immediately see results. Overall, we are very satisfied with our experience. **What do you dislike about Insider One?** There is nothing we dislike, but there are a lot of different templates to choose from, so initially we were overwhelmed with the choices. However, Insider’s team helped us find the most suitable templates for us, so now we don’t experience any issues. **What problems is Insider One solving and how is that benefiting you?** We were looking for a way to personalize our website and create individualized customer experiences so that we could increase onsite engagement. After looking at alternatives, we started using Insider’s web suite and we were very satisfied with the results. By tracking user behavior on our website, we were able to create personalized campaigns for each customer based on persona, purchase affinity, behavior, onsite actions, etc which increased engagement by 50%. ### 4. A Plugin powerhouse of web features and gamification **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Insider One?** Without any need for an in-house developer, it's easy to get started on Insider to enhance navigation experience for customers. - Notify them of price drops, new launches or campaigns via webpush notifications - Spur urgency to shop with countdown timer or social proof - Boost conversions with both new or existing users through Spin-the-wheel or voucher pop-ups (optional request for emails) - Extract customer feedbacks through post-purchase surveys - Use Smart Recommender to push other products relevant to the categories customers are viewing These are just a few out of the plethora of useful features within Insider. Create A/B scenarios and measure performance of clicks and incremental revenue. Insider also allows you to segment the scenarios based on user behavior, sessions and many more. Occasionally for big campaigns such as Singles' Day, Insider's development team would collaborate with us to create custom gamification. Great customer support from both dev team and our key account manager. Another plus point if you're managing multiple regions/brands: Insider saves time by allowing you to duplicate your scenarios to other sites with insider implemented. **What do you dislike about Insider One?** We do encounter glitches in a few pop-ups where the "X" button could not be closed. This is absolutely common as with other tools by Insider's competitors. Ensure you do your testing extensively in both desktop and mobile browsers. **What problems is Insider One solving and how is that benefiting you?** Web push notification gets the word out to more customers who may have visited our site without purchasing. Extra features we wanted on our site without buying separate plugins or custom development such as Social Proof or lead collection pop-ups. Giving users a reason to make repeat purchases through post-sale vouchers. Gamifying and creating personalized shopping experience. ### 5. Providing personel user experience with Insider is great **Rating:** 4.0/5.0 stars **Reviewed by:** Gizem S. | E-Ticaret Uzmanı, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Insider One?** Providing personel user experience with Insider is great. You get quick answer to your questions. Insider emplooyes are helpful and outgoing. **What do you dislike about Insider One?** Setting a new campaign could be difficult sometimes. You need help from Insider most of the time. It would be great to be able to do this great. **What problems is Insider One solving and how is that benefiting you?** We can make instant changes that are not possible in our web shop infrastructure with the Insider. They can find quick and instant solutions. ### 6. Digital Marketing Executive **Rating:** 4.0/5.0 stars **Reviewed by:** Amna S. | Digital Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2022 **What do you like best about Insider One?** The customer support team is so ardent and responsive, which is actually a cherry on top. **What do you dislike about Insider One?** I dislike the website integration feature as sometimes, while I'm trying automation for the website, the integration crashes and doesn't happen altogether, so I am unable to move forward with the task at hand. **What problems is Insider One solving and how is that benefiting you?** Insider is a multipurpose platform which allows us to send push notifications as well as weekly newsletters via one platform. Therefore, we do not have to rely on more than one platform. To top it all, Insider offers various problem-solving automations that prove fruitful in terms of revenues and sales. ### 7. Insider helped us achieve email open rates that were 63.64% higher than industry benchmark **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Insider One?** Using Insider’s Email Marketing has been a refreshing, successful experience for us as it has helped us improve user engagement on emails. We sent highly targeted emails using Insider’s segmentation, and these emails received an average open rate of 29.71%, which is far above the edtech industry benchmark. There are many ready-to-use templates and interactive email features that help our emails stand apart and get opened. The templates are all easy to configure, so setting up a new email campaign is a breeze. Insider’s platform is also easily and seamlessly integrated with our blog, which has made it extremely smooth to collect contact information from the lead generation on our website. We also use Architect, Insider’s AI-powered cross-channel journey, to orchestrate customer journeys across channels and devices, and we have comfortably and easily automated many such user journeys for a wide variety of use cases. The product has helped us improve our overall conversions and revenues by improving our engagement across channels. **What do you dislike about Insider One?** We would like ticket resolution to be more timely **What problems is Insider One solving and how is that benefiting you?** We were looking for a solution that will allow us to convert our leads into registered users and registered users into active ones. Using Insider’s customer journey orchestration tool, Architect, we have created journeys that convert, and emails that get opened. The segmentation abilities offered by Insider are unparalleled and we credit this entirely for our successful email marketing campaigns. ### 8. A complete cross-channel marketing platform that every marketer needs **Rating:** 4.0/5.0 stars **Reviewed by:** Sevde Y. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Insider One?** Insider is a must-have for any business that caters to a digital audience. We use a range of their products from mobile app to email, and each of these products work brilliantly. Both on their own, and as a connected set of channels that a customer journeys through, these are all impactful and effective. We are able to present a consistent brand experience across a variety of channels because Insider brings everything under one roof. We are able to better analyze the data of customers in all these channels and plan our marketing campaigns better. **What do you dislike about Insider One?** The email service is a little buggy at times. **What problems is Insider One solving and how is that benefiting you?** We wanted to create a marketing strategy that smoothly includes and navigates multiple channels that our customers are present in. Insider became a much-needed product for us to make this happen. It is easy to execute and monitor campaigns for all these channels from one place, and easier still to analyze the data from these different sources. Insider is a powerhouse and has become essential for our business. ### 9. Achieved 15X ROI using Insider’s strong suite of products **Rating:** 4.0/5.0 stars **Reviewed by:** Pongsathorn (Pomme) S. | Ecommerce Manager - Eucerin, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Insider One?** Insider has allowed us to personalize our website across all pages with their incredible Smart Recommender. This product has, almost single handedly, elevated the shopping experience on our website by providing personalized product recommendations driven by data. We really enjoy using their web and mobile suite as well to personalize other aspects of our website such as banners. In one campaign with a cart reminder banner, we were able to achieve a conversion rate of 33%. This was a pretty exciting result for us. We especially benefited from Insider’s highly capable predictive segmentation feature that enabled us to target our customers better based on behavioral data and flexible trigger rules. Another thing worthy of mention about Insider as a platform is the easy-to-use editor that allows us to quickly edit templates and create the content we want. Special mention should also be made for their support interface - Insider Help Centre contained everything we needed to know to set up a campaign and go live with it, while chat support was available at any time when we had questions about the product. **What do you dislike about Insider One?** We have signed up for many products of Insider, so when we had a change in our team, it was just a little challenging for the incoming person to come up with new campaign ideas. But we find this to be a challenge to improve towards rather than something to dislike. **Recommendations to others considering Insider One:** When signing up for Insider, it will save you a lot of time and help you get the most out of your investment, as well. **What problems is Insider One solving and how is that benefiting you?** We wanted to personalize our shopping experience and deliver relevant recommendations to our wide variety of users, based on their specific requirements, past searches, and so on. Insider has been a great platform that has taken care of this whole thing for us through auto-optimized recommendations. We barely have to do anything. We also enjoy the number of templates available when it comes to creating web and mobile personalized elements. ### 10. Great tool and good team **Rating:** 3.5/5.0 stars **Reviewed by:** Eiass A. | Content Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Insider One?** Product: The product helps personalizing a lot of scenarios targeting different segments. Service: Support team is really supportive and they try their best to meet the expectations. **What do you dislike about Insider One?** Reporting can be much better and more detailed. **What problems is Insider One solving and how is that benefiting you?** Targeting different segments with p ersonalized mesages and promotions. **Official Response from Neeraj Manivannan:** > Hello Eiass, Thank you for your feedback on the improvement you'd like to see in our reporting. We've been making improvements to our analytics dashboards across products. You can get a glimpse of it through the self-guided demo walkthroughs we've created using which you can learn more about how you can measure performance and generate insights from the campaigns you've activated with our products. Bonus: You'll also be able to find a lot of information on our segmentation capabilities. ### 11. Boost Site Engagement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2022 **What do you like best about Insider One?** Insider offers some very creative features that are a delight to use, one of which is the personalized gamified experiences on the website. We set up a campaign to “Find the Puma Cat” during Singles' Day Campaign. We love being able to combine multiple individual templates to create a single campaign, with flexible customization options available. These gamified templates have been phenomenal in improving our customer engagement across our website. **What do you dislike about Insider One?** The thing we didn’t like about the gamification campaigns using Insider was the amount of time it took for us to set up one campaign and the file limit of only 500kb allowed. It is not very flexible in customizing visuals as I'm required to copy and paste image URLs and adjustments from HTML and CSS, especially when I need to prepare the campaign in Desktop and Mobile for multiple countries. It will take longer if I ask the team to adjust it for me. **What problems is Insider One solving and how is that benefiting you?** The problem we aimed to solve was of customer engagement. Being a brand that really thrives on community engagement, we wanted to enable that experience on our website and make our visitors feel closer to us. With Insider’s creative gamified templates, we have successfully increased engagement by a large percentage as the shoppers are spending longer time on the website. We are eager to see this increased engagement result in improved sales as well in the future. ### 12. Overwhelming at first but the possibilities are endless **Rating:** 4.0/5.0 stars **Reviewed by:** Megan A. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Insider One?** Data - having product recomendations where we can try different logics and base them on our users pattern of behaviour on site is huge! **What do you dislike about Insider One?** Quite a few campaigns we have had to raise a support ticket to achieve certain functionalities/styles. **What problems is Insider One solving and how is that benefiting you?** Again giving quantifiable data for anything that we add to our site through the platform. ### 13. All-in-one platform that offers great A/B testing and personalisation possibilities **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsay P. | Marketeer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2022 **What do you like best about Insider One?** We have been using Insider for about 6 months now and we have already launched several successful campaigns together. The price-saving campaign for our French speaking target audience, for example, has generated a high uplift of 67% in conversion rate on mobile. One of the best things about Insider is that we are able to test a lot of different scenarios on our website before implementing new features permanently. The Insider team also suggests new testing ideas regularly, which has enabled us to launch functionalities that we wouldn’t have come up with if we did not work together with Insider. We also find it very useful to have many different templates to work with for personalizing our website. Working with the Insider platform is intuitive and, to a certain extent, we can create new scenarios all by ourselves. Overall, Insider works well for our business and we are excited to keep using it in the future. **What do you dislike about Insider One?** There was an issue with the executive summary dashboard and the results weren’t quite displayed properly. Luckily, Insider reacts quickly to issues like this in order to solve them asap. **Recommendations to others considering Insider One:** If you’re someone who values the whole experience of working with an all-in-one platform, then Insider is definitely the best bet for you. Special shoutout to our Customer Success Manager Laurie as well, because she always offers great support and comes up with new A/B-testing ideas tailored to our business. **What problems is Insider One solving and how is that benefiting you?** We wanted to elevate our user interface and experience through website personalization. For this, we wanted to carry out A/B tests to observe and understand user interactions and make a call on what we should go ahead with. While Insider has made all this possible, it has also delivered a remarkable improvement in our conversions and when looking at the results in the Insider platform, we have gained good ROI from using Insider. ### 14. A comprehensive product that uplifted after installment **Rating:** 4.0/5.0 stars **Reviewed by:** Clivy S. | E-commerce manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2022 **What do you like best about Insider One?** Insider’s strategic consultancy is brilliant. With a clear plan and roadmap, we deployed campaigns that have delivered impressive results including an increase in CR from using coupons on the user segment with a higher likelihood to convert. Deserving special mention is Insider’s local customer success team and their involvement in helping us achieve growth and satisfying results. They go the extra mile to ensure success, and this sets Insider apart from other vendors we have worked with. **What do you dislike about Insider One?** We would greatly appreciate the availability of local languages to access the panel. We hope for and expect this to be updated in the near future. **What problems is Insider One solving and how is that benefiting you?** We have different metrics for different kinds of users, and we wanted to be able to segment them clearly and have personalized user journeys tailored to these segments. With Insider’s expert team and technology, we think we have cracked the secret to personalized marketing. Since Insider’s implementation, we have seen steady growth and overall improvement across our website using personalization. **Official Response from Neeraj Manivannan:** > Hello Clivy, Thank you for sharing your honest feedback with us. Our localalized customer support system is something that we take immense pride in. We're glad that the campaigns you've deployed has played a solid role in achieving growth and an uplift in conversion rates. Thanks for pointing out that a localized panel would be helpful for you. Right now, our panel is available in 8 languages, including English. When it comes to deploying campaigns, you can run personalization campaigns in over 35 languages. Extending our panel to more languages in something we plan to work in the future. ### 15. Insider help to boost sale **Rating:** 4.0/5.0 stars **Reviewed by:** Praveen S. | Co-Founder/AR Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Insider One?** We are working on a AI tool for providing a solution in automobile sector but little bit confused about marketing and sales so Insider help a lot for generating new business. **What do you dislike about Insider One?** Currently I can't say anything which disappoint us. **What problems is Insider One solving and how is that benefiting you?** Generating new business. ### 16. Several solutions to choose from **Rating:** 4.0/5.0 stars **Reviewed by:** İnci P. | senior crm manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2022 **What do you like best about Insider One?** UI is good and user-friendly. Product training was organized quickly for the new team members to be onboarded. You could have the chance to see your uninstall numbers in the dashboard. **What do you dislike about Insider One?** Support team was slow when you faced a problem and had to wait for it to be solved. They should have prioritization marking for highlighting urgent matters at least. **What problems is Insider One solving and how is that benefiting you?** A/B testing, web pop-ups, push notification launch (launching them in buckets, too), and being able to schedule the communication contents based on the users' time zone. ### 17. Increased conversions, enhanced customer experience, and more **Rating:** 4.0/5.0 stars **Reviewed by:** Cem B. | Co-founder, General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Insider One?** Insider has turned out to be quite the all-rounder for us. The products don’t just serve one specific goal or purpose, but rather, they drive overall performance improvement across various indicators. They have helped us lift up a number of different metrics such as conversions, engagement, and even the time spent on our website. **What do you dislike about Insider One?** We would like to see the push notifications product become more flexible when it comes to image uploads. **Recommendations to others considering Insider One:** If you’re looking for a solution that will offer great results in the shortest time possible, Insider should be the one to get the job done. **What problems is Insider One solving and how is that benefiting you?** We wanted to improve conversions across the board, and also push for customer engagement on our website. By personalizing countless aspects of the customer’s experience, Insider has helped us achieve remarkable results that are positive, with great insights to direct our future campaign planning. ### 18. Insider integration continues **Rating:** 4.0/5.0 stars **Reviewed by:** Kaan . | Head of E-Commerce & Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2022 **What do you like best about Insider One?** The overall personalization that İnsider offers. I believe that platform allows us to make a lot of new personalised activities on site however the infrastructure and technical capabilities limits us a lot at the moment. **What do you dislike about Insider One?** Techinal problems and issues that lacks us to do more. **What problems is Insider One solving and how is that benefiting you?** To create a better experience for our customers. However we are not there yet. ### 19. Quick solutions to take UX experience in next level **Rating:** 4.0/5.0 stars **Reviewed by:** Phoebe L. | E-com Merchandising & Customer Experience Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2022 **What do you like best about Insider One?** Without any system coding development, INSIDER provides us the quick solutions and we can see the customized campaing instantly. Based the real KPI result on GA, INSIDER share us instant reponse and quick fix to maximize conversation result. With INSIDER regular share new successful show cases, it keep our website up to newest with animation and provide eye catching elements to highlight rewards to customers. **What do you dislike about Insider One?** A more simply ticket platform with consolidation wuold help clients to be more time efficiency to manage running animations on site. **What problems is Insider One solving and how is that benefiting you?** Time consuming on creating system change request for UX animation supporting brand marketing campaign. ### 20. A great experience with Insider team! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2022 **What do you like best about Insider One?** Insider offers a range of solutions for website customizations, A/B testing, email marketing, push notifications and a lot more! Their customer service team is also very helpful and promptly responds to all queries. **What do you dislike about Insider One?** The reporting dashboard could be made more user friendly. **Recommendations to others considering Insider One:** Improve the reporting dashboard and make them a bit more user friendly **What problems is Insider One solving and how is that benefiting you?** 1) Its an all in one solution - we no longer need to have different apps/platforms for website customizations, newsletters etc, which used to be costly for us. 2) So far we're getting good incremental revenue from e-comm customizations recommended by Insider team. ### 21. Empowerd onsite marketing in a minute. **Rating:** 4.0/5.0 stars **Reviewed by:** Kittinon O. | Head of Business Unit, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Insider One?** Insider software can be installed and deployed in a variety of ways. Easy to bring to improvement **What do you dislike about Insider One?** New feature updates that may be less than expected. **Recommendations to others considering Insider One:** If marketers are looking for tools to reach specific customers, Personalization. Insider is a powerful tool to do the job. that can expand the limitation of various features in the system without having to take it from the Internal technical. **What problems is Insider One solving and how is that benefiting you?** Managing campaigns can be done without internal technical departments. variety of applications that are ready to use. ### 22. Such a great experience with Insider **Rating:** 4.0/5.0 stars **Reviewed by:** Mizard H. | Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2022 **What do you like best about Insider One?** besides the features, i think the best part that I like is the Insider people themselves. I like their communication with us, and how the people interact with us **What do you dislike about Insider One?** analytics feature and funnels (behavior). i think the feature is too heavy, the page speed is slow when I clicked anything in analytics **What problems is Insider One solving and how is that benefiting you?** anything about the campaign, and i was really helped with that ### 23. Great recommendation strategy for user journey engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Insider One?** We really like the ease of integration of the tools and also their effectiveness. Other products we’ve used before were easy to set up at first, but ran into some problems in further stages. Insider’s tools are easy to integrate and are easy to use in all pages, including 404, Search, Cart and more. In addition to the ease of use the products are very effective and provide a considerable increase in click rates, engagement and conversion rates. **What do you dislike about Insider One?** We would appreciate a local language panel. Also sometimes, the customized feature or template would take a while for Insider to respond. Other than that we are happy with Insdier's service and product provided. **What problems is Insider One solving and how is that benefiting you?** We started using Insider’s Smart Recommender to create more individual journeys for our customers and increase engagement. The tool provided tailored recommendations that attracted our customers, and we were able to see a 10% increase in conversion rates and 12% increase in website revenue. ### 24. Improving customers engagement has never been easier! **Rating:** 4.0/5.0 stars **Reviewed by:** Erland A. | Funding Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2021 **What do you like best about Insider One?** To start it off, we find the platform easy-to-use and very user-friendly. You would not need much time to get used to the interface and start launching your campaign. The app push and in-app messaging have tremendously helped us connect with our customers. Aside from their great platform, they also provide excellent customer support and are a reliable partner to help you achieve a larger solution. **What do you dislike about Insider One?** For now, we don't really have things that we dislike from the platform. All of our current needs are able to be fulfilled, it might not be on the first try but their customer support team would proactively help us achieve what we need. **What problems is Insider One solving and how is that benefiting you?** It really helps us to segment our customer base and deliver personalized communication based on our customer activity. With Insider we can have more detailed segmentation and further group our customers to have suitable content delivered for them. ### 25. Insider is a good tool to increase engagement of our mobile app users **Rating:** 4.0/5.0 stars **Reviewed by:** ilknur b. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Insider One?** Using Insider’s Mobile App suite, we have upgraded our mobile app to a more engaging than it was before. We mainly use conversion push notifications, and we can say that they have a significant role in the engagement of our users. **What do you dislike about Insider One?** There is nothing that we particularly dislike about Insider. We might have some problems with the platform, but they are very eager to solve them. **What problems is Insider One solving and how is that benefiting you?** Staying connected with our mobile app users and leading them into conversion were our goals. Insider has been a good platform to help us achieve both of these. ### 26. Amazing team and great scenarios! **Rating:** 3.5/5.0 stars **Reviewed by:** Hawazen A. | E-commerce Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Insider One?** - Cooperation - Teamwork - Improving Customers Journey in a significant way - Meeting the business requirement **What do you dislike about Insider One?** - More user-friendly dashboard - Adding new devices to the list - Leaving creating scenarios for clients **Recommendations to others considering Insider One:** It gives your customers an interactive experience and targets the right customers with the designed messages or scenarios. Not to mention that it Increases engagement generally. **What problems is Insider One solving and how is that benefiting you?** Problems: - Fixed layout for all customers no matter what they prefer or browse Benefits: - Interactive store with customers. - Target the right customer with the designed messages or scenarios - Increase the engagement generally as it gives the suitable products for each. ### 27. Insider is one among smart marketing tool that can help our business uplift campaign performance. **Rating:** 4.0/5.0 stars **Reviewed by:** Kittiya K. | Specialist Content Creator, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2021 **What do you like best about Insider One?** 1. Insider can signification help us create and earn marketing campaign awareness through our owned website environment in a short amount of time. 2. We can de more segemtation and personalized campaign with our valued customers. 3. We can enjoy designing campaign using insider smart rules; for example, weather rules, geofence. **What do you dislike about Insider One?** 1. Sometimes, the tool is unstable. We have experienced a technical issue before and during campaign runs. 2. The setting up takes multiple of time, as we have to set and prepare variation materials separately between desktop, mobile, application. It would be better if we can do it all in one single process. We would suggest developing the responsive result then the partner can prepare a fewer number of materials. **Recommendations to others considering Insider One:** If you are looking for an intelligent marketing tool that could support you in this personalized era, Insider could be an excellent choice for today. **What problems is Insider One solving and how is that benefiting you?** 1. Our website contains enormous information which significantly benefits our valued customers. Insider tools can help us in the way of bolding or highlighting our product-focused to being in the spotlight. ### 28. Useful platform with great customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Geraldine S. | Engagement Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2021 **What do you like best about Insider One?** Thanks to Insider, we were able to design and implement multiple campaigns on our website without the reliance of other design and tech teams. This was incredibly useful as we were able to execute campaigns much faster and more seamlessly. A huge plus point was the flexibility to edit any parts of our campaigns anytime as well, without requesting for the support of other teams. I appreciated the range of campaigns and templates available for our choosing. However, the primary feature I love about using Insider is the great customer support I've experienced so far. From answering small questions (like how to utilise some design features) to brainstorming for larger solutions - I could always count on Insider to be there for me. **What do you dislike about Insider One?** The backend setup itself can be cumbersome and not the most intuitive. It can get frustrating when some things are supposed to be easy to find/do, but this also gave opportunities for their great customer support to shine through. Alongside, setting up of campaigns must be done separately for both desktop and mobile - it doesn't apply automatically, nor does it sit within the same page. This is also time-consuming when we're viewing performance reports. **What problems is Insider One solving and how is that benefiting you?** We were not able to track any real engagement on our website, nor had the tools to actually drive engagement/interaction. Insider really helped us out in this aspect and we were able to get some traction in this aspect. ### 29. Enabled us to leverage better development time and business OKRs (marketing/sales) **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2022 **What do you like best about Insider One?** We run many campaigns using Insider and have a positive uplift on a majority of them. **What do you dislike about Insider One?** The initial communication and alignment meetings needed some streamlining and are now working very well **What problems is Insider One solving and how is that benefiting you?** It allows us to allocate development hours efficiently while providing the marketing and commercial with a powerful tool ### 30. Insider helped us become a customer-first company by streamlining our engagement strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Lydia B. | Marketing & Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Insider One?** We are big admirers of the user-friendly design and easy-to-use dashboard of Insider’s platform. Insider brings some of the best tools in the market to engage customers across channels and deliver individualized experiences not just on various channels. Our growth consultants at Insider recommended using Architect - it’s their customer journey orchestration tool which helps us build flawless journeys across multiple channels like web, mobile web, email, and apps. As a result we were able to streamline our communication flow and observed better engagement and conversion rates on our campaigns. Insider is not only efficient but also user-friendly! **What do you dislike about Insider One?** We’ve noticed that the HTML editor for email and architect is different on Insider, it would be nice if they were the same, because we can’t use the template we created for one, on the other. **Recommendations to others considering Insider One:** Don’t think twice, go for Insider. Have a call with their sales - who’ll walk you through the platform and all the products that you’ll need for your particular challenges. If you do not know what your challenges are, Insider’s growth consultants will help you identify pain points and areas for improvement. **What problems is Insider One solving and how is that benefiting you?** Our challenge was to automate our communication flow with our customers and we wanted a solution that would help us engage with our customers in a more personalized manner. There were two priorities that we were focused on - to create unique customer journeys for each customer, and to communicate with customers and leads about offers and news. With Insider we found the answer to both these challenges - Architect for unique journey orchestration and email newsletter feature to keep our customers in the loop. Both these features have seen immense results on the campaigns including improved sales and more conversions than before. Because of Insider, we’ve been able to streamline our communication flow with our customers and make it more efficient and customer-friendly. **Official Response from Divya Murugesan:** > Hi Lydia, Thanks for sharing your feedback on Insider. We are glad that we were able to help you engage customers across channels and deliver individualized experiences across the customer journey. We are so happy to let you know that the editor for both email and Architect is the same now. Which means you can use saved templates, access the same image library, and use the saved modules for both the channels seamlessly. Go ahead and give it a spin, if you have not tried it yet! ### 31. Insider helped us scale-up our user experiences with ready to use templates **Rating:** 3.5/5.0 stars **Reviewed by:** Dhany D. | Product Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2021 **What do you like best about Insider One?** The flexibility and freedom Insider’s panel offers is something we really like. It comes loaded with a lot of ready-to-use templates and scenarios that we can use in our campaigns right away, making it easier to deliver faster. The support we get from the team at Insider is brilliant and their responsiveness is admirable. The mobile app and web push features have helped us considerably improve the user engagement on our products using famified templates such as scratch-to-win coupons. We have even witnessed a conversion rate of 10K in just one day for a particular campaign. **What do you dislike about Insider One?** So far we haven’t come across anything that we dislike about the platform. The tool is vast and can be complex but when you have excellent support there’s not much to dislike. but we think more design configuration would be good. **Recommendations to others considering Insider One:** If you’re looking to optimize the user experience for your customers then look no further. **What problems is Insider One solving and how is that benefiting you?** We wanted to improve the user engagement on our products and wanted to find new ways to refresh the user experience. Our old strategies were not efficient enough and we were starting to witness high user drop off rates. But with Insider a we made significant strides in delivering rich user experiences to our users and thereby also improving the engagement on our products. Gamified templates and individualized web push notifications helped us build loyalty and improve retention. ### 32. One platform for A/B testing, web push, email and onsite personalization with great results **Rating:** 4.0/5.0 stars **Reviewed by:** Thanongsak K. | Digital Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Insider One?** We have fallen in love with Insider’s web push and personalization features - during Q4 Insider helped us achieve +1500% ROI from web push campaigns and web push ranks as our 7th biggest revenue source out of 1000+ sources. We’re very happy with the overall results we are able to achieve and the ease of implementation and usage. It’s surprising how many complex scenarios and campaigns can be executed in such a simple and effortless manner. **What do you dislike about Insider One?** We’ve noticed that sometimes, flight search abandonment emails can take some time to launch, this mostly happens when there are a lot of advanced integrations in the back. We hope Insider will resolve these delays in the future. **What problems is Insider One solving and how is that benefiting you?** From the very beginning our goal was to reduce the no. of drop offs and reduce the search abandonments onsite. We launched the search-abandonment push campaigns from Insider and our drop off rates reduced immediately. This one campaign also contributed to 15% of our total push revenue out of 300 other web push campaigns. We’re now looking to explore more features like Facebook Messenger integration to tackle booking abandonment and improve engagement and conversion rates. ### 33. Insider is a great tool for uplifting conversion rates **Rating:** 4.0/5.0 stars **Reviewed by:** Sara A. | Deputy Manager E-commerce, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Insider One?** I like how there are tools for segmentation and personalization. Also, some features help us track our customers and convert them along their journey **What do you dislike about Insider One?** We need to optimize the code as sometimes the website gets slow. we need to see more detailed analytics **Recommendations to others considering Insider One:** It is an excellent tool if you utilize it properly and efficiently **What problems is Insider One solving and how is that benefiting you?** we have now more segmented communication with our customers We like the features of the trigger; it has allowed us to retain our customers The smart recommendation features are great as you target the customers with their preferences which results in conversions ### 34. A great platform to test, experiment and optimize onsite experiences **Rating:** 4.0/5.0 stars **Reviewed by:** Wen Ching K. | Growth Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2021 **What do you like best about Insider One?** Their panel is really easy to use and the features they have meets all our requirements when it comes to segmentation and website optimization. Insider’s A/B testing has really helped us with optimizing our onsite engagement, we were able to generate more than 12% ROI in 2019. **What do you dislike about Insider One?** It’s really hard to find something to dislike when their platform helps you achieve results efficiently. **Recommendations to others considering Insider One:** Try it, you will like it. **What problems is Insider One solving and how is that benefiting you?** The challenges we wanted to address were website optimization and user segmentation — Insider’s platform helped us do both of these things effectively. One of these things we wanted to do to improve the experiences was to enable pre-select billing addresses, helping users make their purchases faster with pre-selected addresses, by automatically filling in the billing details. Through this we observed a CR increase from 58.91% to 60.99% in just a matter of days. It’s a great platform to test, experiment and deliver great personalization to customers. ### 35. Insightful & collaborative experience supporting us build targeted campaigns to new and old users. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Insider One?** Insider have been collaborative & supportive, our account managers made it is easy to set up new campaigns and have helped us deliver and best optimise web push for our users. We have been able to improve our engagement rates through testing and working with our account managers to overcome any hurdles. We experienced a fast uplift in new users & Insider supported us in pulling together a strategy to better target these users moving forward. **What do you dislike about Insider One?** Initially, we were delivering large volume campaigns and subsequently we experienced poor engagement rates. However, with the support of Insider, we were able to effectively build segmentation within the platform to better target our users & best optimise this channel based on our users behaviour and Insider's knowledge. **What problems is Insider One solving and how is that benefiting you?** We were looking to utilise this platform in other markets following our initial success. This will support us delivering a more personalised experience and best optimise all our markets potential. We hope to continue to collaborate with Insider drawing upon their knowledge to apply our startegies in our current and new markets. ### 36. a simple way to connect customers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2022 **What do you like best about Insider One?** It is easy to start using the application. And also, it's a very effective way to connect customers. There is more than one integration option to manage your channels with one page. **What do you dislike about Insider One?** The application has performance issues sometimes. Reporting pages of the platform can be more helpful. Agent interface needs more improvement and maybe more artificial intelligence. **What problems is Insider One solving and how is that benefiting you?** MindBehind provides live chat, chatbot, WhatsApp business integration, skype integration, Facebook messenger chat solutions. As I said before, you can manage all your digital communication channels with one application. ### 37. The best solution for quickly testing new ideas and a great platform for digital marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Constantin M. | Webmaster, Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2021 **What do you like best about Insider One?** Insider is a great tool covering all our business needs, from web customisation to personalization to pushes or search, we have them all in one place. What I like most is the support that we get from their team, strategic or technical, they have our companies best interest in mind and they are: quickly replying to questions, ready to offer additional training, ready to offer insight on what scenarios are working for our industry and also ready to implement new features. **What do you dislike about Insider One?** Since Insider is a 3rd party integration their customisations are not flawlessly integrating with our platform, slightly overlapping native content in some cases. **What problems is Insider One solving and how is that benefiting you?** We are using Insider to offer a better, more customized experience to our website visitors by providing better product recommendations. Adding an extra layer of communications and using the available tools to promote our current offers: banners, pop-ups, countdowns. And we also rely on Insider to deliver our Web Push campaigns. We are saving time by quickly implementing personalisations and increasing conversion rates by offering a personalized experience and evidentiating our current promotions. ### 38. One of the most effective product recommendation tool with accurate user segmentations **Rating:** 4.0/5.0 stars **Reviewed by:** Hafidah A. | Senior Executive Editor, Digital Expansion, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Insider One?** The depth of segmentation possible with Insider is unlike any other platform that we have used before. It allows for creating highly targeted personalized campaigns that can be delivered with precision. It’s also fairly easy to use and quick smooth to setup. With one platform, we can meet all our requirements instead of having to rely on multiple vendors. This also means that we are ableto consolidate all our data at one point instead of having disjointed and broken data across various platforms. We are using the website from Insider for both the desktop web and mobile web, and web push as a channel contributes to over 6% of our site traffic, and we love the bulk push feature as it’s highly engageable. **What do you dislike about Insider One?** The only drawback we see is that we can’t view the pageviews uplift numbers on the dashboard. **Recommendations to others considering Insider One:** Engagement: Provides the ability to easily add CTAs without going through development team to get users to explore more content (Live TV button, Promo banners). Customer journey: Establish users' loyalty through web pushes (users who opt in web pushes will keep coming back when receiving web pushes). Insider is one of the top channels that has contributed to our monthly pageviews. Conversion rates: It has increased our email subscriber base through email collection pop up that will appear when user attempts to leave the website. Increase rates for pages per session by having features enticing users to click more (ie: view following article popup, must-watch popup) App users: Insider, however not integrated on app. Bringing loyal web users to install app by showing pop up based on user behaviour (if users' views more than 5 pages a day they will get a prompt) Personalisation tools: Created user segments based on interest (politics, English) and push-related content through web pushes. Push content through web pushes or pop-ups based on user behaviour. **What problems is Insider One solving and how is that benefiting you?** We wanted to increase our pageviews as this means more chances of conversion for us. We are using Insider to improve the pageview metrics and help our visitors to discover more categories once they arrive at our website. We rely on web push to engage and inform our users about the relevant types/categories/pages they may be interested in. Insider’s segmentation enables us to keep these web push notifications as relevant as possible to each users interests, and as a result, we have over 383,000 web push subscribers. ### 39. Great experience with Insider **Rating:** 4.0/5.0 stars **Reviewed by:** NG S. | PERFORMANCE MARKETING MANAGER, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Insider One?** One of the standout features from Insider is their ready-to-use templates that fit a wide range of use cases, these are pretty helpful when it comes to saving time and going live with campaigns in the absence of manpower. We use a combination of web push and web suite for desktop and mobile to drive our online sales and user experience optimization. We’ve seen a 44% uplift in conversion and achieved over 14% in lead submission rates using the gamified templates from Insider. The platform is also very easy to use and helps me meet our requirements and goals. **What do you dislike about Insider One?** The only thing we can think of is the lack of integration between mobile web and desktop campaigns. It would be nice if we could use the same campaigns for both desktop and mobile web instead of having to create them separately. **What problems is Insider One solving and how is that benefiting you?** We’ve been using Insider to help power our sales online and also to optimize the use experience onsite. We’ve been able to do this with the help of Insider’s web suite products such as gamified templates and web push solutions that focus on bringing users back to complete the purchase. As an extension these gamified templates have also help us considerably improve our lead collection rate and we’ve achieved an 8X ROI from the engagement and improved BOFU metrics. ### 40. A platform that goes beyond features and helps you with digital transformation **Rating:** 4.0/5.0 stars **Reviewed by:** Oanh N. | Online Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2021 **What do you like best about Insider One?** There are three things that we really love about using Insider - their personalization technology with has AI technology, the support from their partner teams and their tech team. Everything combined, they’ve made our lives easier and our marketing more effective. **What do you dislike about Insider One?** At this point we really like the platform and what it is doing for us, so we’re not sure about what we dislike. Sometimes there are technical updates which happen at short notice, but we don’t need to worry, because Insider’s partner team will give us all the information. **What problems is Insider One solving and how is that benefiting you?** Our vision right from the start was to give each visitor a unique website experience, right from a personalized homepage view to product recommendations that are relevant to each visitor. This was easily possible with Insider’s webs suite and smart recommender. To further improve retention and session duration, we also made use of exit-intent and countdown timer features which helped us increase. The journey builder tool from Insider is also something that we’ve been using to build unique customer journeys for each user and engage with them along every step of their journey. Overall, the results have allowed us to boost our metrics. ### 41. Nice tool for personalization, growth management and AB tests **Rating:** 4.0/5.0 stars **Reviewed by:** Arnau R. | Cofounder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2021 **What do you like best about Insider One?** Our marketing team finds the insider platform simple to use and easy to learn. We can set up several on site personalizations, automated actions and AB tests without needing advanced coding skills. **What do you dislike about Insider One?** We work with multiple languages and we need to replicate our campaigns from one language to another. We’d love to see Insider bring us a solution to manage translations in a unique campaign without replicating entries for every language. **What problems is Insider One solving and how is that benefiting you?** Insider’s platform provided us with all the necessary tools to communicate with our users through personalized messages to improve user experience and increase conversion rate. ### 42. Best platform for marketing technology **Rating:** 3.5/5.0 stars **Reviewed by:** Berna A. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2021 **What do you like best about Insider One?** Insider’s personalization capabilities are their strongest suite - the ease with which we’ve been able to create and deliver personalized engagements on both web and mobile is truly astounding. Tracking each campaign performance and the overall revenue impact is also made easy on their platform. **What do you dislike about Insider One?** In the one year that we’ve been working with Insider, we have not had any bad experiences. The proactive support from Insider’s growth consultants also means that a lot of our challenges are taken care of before we even realize it. **What problems is Insider One solving and how is that benefiting you?** We use Insider for their conversion suite and emails. Our goal when we started using Insider was to improve our conversion rates and ultimately improve our incremental revenue. Not only has Insider helped us achieve both our goals, but we’ve also been able to deliver remarkable personalization to our customers. Over the last year, we’ve observed an uplift in our conversion rates and ROI. What's really impressive is the engagement we’ve received on these campaigns on our web and mobile web platforms. ### 43. Great features: Analytics, Segmentation, & Automation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2021 **What do you like best about Insider One?** The personalization & the automating of workflows **What do you dislike about Insider One?** User-friendliness you always need customer support (customer support is responsive), it would be highly recommended to have full independence when using Insider **Recommendations to others considering Insider One:** It's a powerful platform with many personalizations & targeting features that will increase your CTRs, & Conversions. **What problems is Insider One solving and how is that benefiting you?** Increasing conversions on the website, personalizing marketing messages, increase customer engagement with the brand. ### 44. Best Conversion trigger tool **Rating:** 4.0/5.0 stars **Reviewed by:** Ramesh N. | M, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2021 **What do you like best about Insider One?** Insider tool is a straightforward to use & user-friendly tool. This has the best features like conversion trigger, on-site banner management, which help to increase interaction & business value. **What do you dislike about Insider One?** More of desktop feature friendly not mobile **Recommendations to others considering Insider One:** User -friendly & best conversion trigger tool **What problems is Insider One solving and how is that benefiting you?** Customer Engagement & Conversion ### 45. Really powerful segmentation tool that helps deliver personalization to every user **Rating:** 3.5/5.0 stars **Reviewed by:** Aleksandra B. | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2020 **What do you like best about Insider One?** We really love their range of web and mobile web-based tools that caters to almost every use-case we can think of. Another great thing about Insider is their sales and partner teams that go over and beyond to help us achieve all our goals. **What do you dislike about Insider One?** We’ve mostly had positive experiences with Insider so far, so there’s almost nothing that we found as a negative to dislike. **Recommendations to others considering Insider One:** Collaborate more with the account managers and digital growth consultants from Insider. They can help you find out the pain points and the kinds of products that can help you to reach your goals and increase important metrics. **What problems is Insider One solving and how is that benefiting you?** Once we started using Insider, we were able to improve our web and mobile web metrics significantly. Initially, we were struggling with optimizing our revenue, improving our conversion rates and AOV. With the help of Insider’s web and mobile web capabilities combined with their smart recommendations, we started seeing great improvements in our engagement across web and mobile. Their web suite is a must-have for every marketer. ### 46. Building the best onsite customer experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2020 **What do you like best about Insider One?** The algorithms is what we love best- it ensure that a lot of manual effort from our side is saved. We also loved their push notifications suite - with the personalization features we were able to achieve a 5% increase in conversions in just the first month. **What do you dislike about Insider One?** We haven’t really seen much to dislike, expect for maybe the lag in using the panel. **What problems is Insider One solving and how is that benefiting you?** Our plan was to start working on the onsite personalization that would deliver a truly remarkable user experience for our passengers. With insider we were able to take this to the next level with the help of their smart tool like exit-intent overlay, website banners and personalized web push notifications. We’ve used these features extensively on our landing pages and noticed that our sessions, CTRs and conversion rates have improved a lot. In our line of business more people exit our page than convert, so were were taken back when we saw a 5% increase in conversions in just the first month. We’re very excited to see all the things that we can do with just one platform. ### 47. Insider x Mapclub **Rating:** 4.0/5.0 stars **Reviewed by:** Clarissa B. | Junior marketing officer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2021 **What do you like best about Insider One?** it was very useful to boost your sales especially for a start up company to help you in your website **What do you dislike about Insider One?** the dashboard sometimes is slow responding **What problems is Insider One solving and how is that benefiting you?** so many features of insider is quite benefical for us like social proof and cart reminder for our own website. Also, countdown banner to boost our sales ### 48. Highly supportive team to assist with growth **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2021 **What do you like best about Insider One?** Great with assisting product discovery for our business **What do you dislike about Insider One?** There is nothing material to note. Relatively hands on **What problems is Insider One solving and how is that benefiting you?** Conversion rate uplift & product discovery ### 49. Exceptional platform for automated push notifications **Rating:** 4.0/5.0 stars **Reviewed by:** Margarita T. | Chief Creative Officer (CCO), Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2020 **What do you like best about Insider One?** We really love their automated push feature which allows us to design campaigns for a variety of scenarios. The support from their account management team is also exceptional and makes our work easier. **What do you dislike about Insider One?** Insider’s dashboard which is loaded with features can get a bit tricky to use at times, but it’s not something to dislike, as we are given a full demo and training on how to use it from our account manager. **What problems is Insider One solving and how is that benefiting you?** We were looking for ways to optimize our marketing funnel and design more meaningful engagement for our users throughout their journey with our brand. Insider’s automated mobile suit gave us all the tools we required to improve our funnel performance. We also realized some key metrics along the funnel such as improved CTRs and Conversions. ### 50. Testing and customization experience on the NYX cosmetics website **Rating:** 4.0/5.0 stars **Reviewed by:** Alexis B. | Ecommerce Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Insider One?** Experiences specific to the tool and easy to implement thanks to pre-sized widgets. Personalized support with regular calls to align according to the brand's animation plan. **What do you dislike about Insider One?** I don't necessarily have the perspective today to dislike something about the service. Quite similar to AB Tasty at times, difficulties in always identifying who will be the most relevant. **What problems is Insider One solving and how is that benefiting you?** Improvement of conversion, test on a consumer panel to determine if it is a feature that should be continuously developed or just tested. ## Insider One Discussions - [How effective is the tool at new acquisition and driving traffic to website?](https://www.g2.com/discussions/44940-how-effective-is-the-tool-at-new-acquisition-and-driving-traffic-to-website) - 3 comments, 3 upvotes - [How can Insider create more interactive and engaging experiences on Email?](https://www.g2.com/discussions/how-can-insider-create-more-interactive-and-engaging-experiences-on-email) - 1 comment, 2 upvotes - [Does Insider integrate with Segment?](https://www.g2.com/discussions/does-insider-integrate-with-segment) - 1 comment, 2 upvotes - [Does Insider have an integration with Tealium?](https://www.g2.com/discussions/does-insider-have-an-integration-with-tealium) - 1 comment, 2 upvotes - [Can we make purchases using WhatsApp?](https://www.g2.com/discussions/can-we-make-purchases-using-whatsapp) - 1 comment, 2 upvotes - [View Insider One pricing details and edition comparison](https://www.g2.com/products/insider-one/reviews?filters%5Bnps_score%5D%5B%5D=4&page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+15%3A26%3A17+-0500&secure%5Bsession_id%5D=055c4754-97ca-435e-8a00-be7888abc514&secure%5Btoken%5D=16a73f00dced3afee319fb8e4cceeaf62dc6aed0094c97bd79c3a00c5a4efbc2&format=llm_user) ## Insider One Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Alterna CX](https://www.g2.com/products/alterna-cx/reviews) - [Amplitude Activation](https://www.g2.com/products/amplitude-activation/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [AWS Data Exchange](https://www.g2.com/products/aws-data-exchange/reviews) - [BigQuery SSIS Components by Devart](https://www.g2.com/products/bigquery-ssis-components-by-devart/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [GA4 Implementation](https://www.g2.com/products/ga4-implementation/reviews) - [Gemini Code Assist](https://www.g2.com/products/gemini-code-assist/reviews) - [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [OneSignal](https://www.g2.com/products/onesignal/reviews) - [Pimberly SaaS PIM & DAM](https://www.g2.com/products/pimberly-saas-pim-dam/reviews) - [Revieve](https://www.g2.com/products/revieve/reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - [Salesforce CRM Connector](https://www.g2.com/products/salesforce-crm-connector/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [SAP BTP - Cloud Foundry Runtime](https://www.g2.com/products/sap-btp-cloud-foundry-runtime/reviews) - [SAP Cloud ERP (SAP S/4HANA Cloud)](https://www.g2.com/products/sap-cloud-erp-sap-s-4hana-cloud/reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Social Hub.AI](https://www.g2.com/products/social-hub-ai/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [Unifonic](https://www.g2.com/products/unifonic/reviews) - [VTEX Commerce Platform](https://www.g2.com/products/vtex-commerce-platform/reviews) - [Webhook.site](https://www.g2.com/products/webhook-site/reviews) - [WEVO](https://www.g2.com/products/wevo/reviews) ## Insider One Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Online Marketing** - Dynamic Content - A/B Testing - Mobile Optimized - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Dynamic Segmentation - Journey Optimization **Search Setup** - Indexing - Auto Complete - Product Information - Stemming **Generative AI** - AI Text Generation - AI Text Summarization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Conversational AI - Conversational Commerce Platforms** - AI chatbots - Messaging and Notifications - AI agents - Communication apps **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Product Discovery** - Recommendations - Conversion - Personalization - Faceted Search - Ranking and Relevancy **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Platform integration - Conversational Commerce Platforms** - Ecommerce stores - Sales channels - Internal tools **Agentic AI - Bot Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integration** - E-Commerce - PIM - Merchadising **Analytics and Reporting - Conversational Commerce Platforms** - Advance reporting **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Social** - Social Sharing - Social Campaigns - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Insider One Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (769 reviews) - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,666 reviews)