It's an experienced team, easy platform and process. For organizations that don't have a big innovation team, InnoCentive becomes an easy way to explore Open Innovation in a comfortable and well tested environment. We made a lot of progress in very little time, and were repeat customers every year after we signed up.
I can't think of anything that I disliked about the InnoCentive experience.
Talk to them about all the ways they have been involved in Open Innovation. Without revealing any confidential details about any client, you will realize how organizations in other sectors have applied this approach.
One of the most important benefits was to involve a community of individual solvers in a world where institutions work with other organizations (consultants, for example), and how individuals not affiliated with organizations in a given field can provide a totally different perspective.