# Best Experience Management Software

## How Many Experience Management Software Products Does G2 Track?

**Total Products under this Category:** 130

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Verint Voice of the Customer (+0.65%) - Among all products in this category, Verint Voice of the Customer recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Experience Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 25,600+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Experience Management Software
 ![G2 Grid® for Experience Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/experience-management/grids.png?focus%5B%5D=19432&focus%5B%5D=4177&focus%5B%5D=15217&focus%5B%5D=482&focus%5B%5D=62085&focus%5B%5D=421&focus%5B%5D=84697&focus%5B%5D=130477)

Highlighted products: Birdeye, Reputation, QuestionPro, Qualtrics Market Research, Resonate CX, Medallia Customer Experience, Experience.com, and Dynamics 365 Customer Voice.

Underlying data: [Grid® JSON](https://www.g2.com/categories/experience-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=reputation&focus%5B%5D=questionpro&focus%5B%5D=qualtrics-market-research&focus%5B%5D=resonate-cx&focus%5B%5D=medallia-customer-experience&focus%5B%5D=experience-com&focus%5B%5D=dynamics-365-customer-voice)

**Sponsored**

### Zoho Desk

Zoho Desk is a web-based help desk software solution designed to assist organizations in providing exceptional customer support experiences. This platform serves as a centralized hub for managing customer interactions across multiple channels, allowing businesses to streamline their support processes and enhance overall customer satisfaction. By focusing on the needs of both customers and support agents, Zoho Desk aims to create a more efficient and effective help desk environment. Targeted primarily at businesses of all sizes, Zoho Desk caters to customer support teams looking to improve their service delivery and operational efficiency. The software is particularly beneficial for organizations that require a robust system to manage inquiries from various communication channels, including email, chat, social media, and phone. With its comprehensive feature set, Zoho Desk is well-suited for industries such as retail, technology, healthcare, and finance, where customer engagement and support are critical to success. One of the standout features of Zoho Desk is its omnichannel support capability, which allows businesses to engage with customers seamlessly across different platforms. This ensures that customers receive consistent and timely responses, regardless of how they choose to reach out. Additionally, the platform enhances agent productivity through automation tools that handle repetitive tasks, enabling support teams to focus on more complex customer issues. The integration of AI capabilities further empowers agents by providing them with insights and suggestions based on historical data and customer interactions. Zoho Desk also offers extensive customization options, allowing organizations to tailor the help desk experience to their specific needs. Users can create custom workflows, set up automated responses, and design personalized dashboards to monitor performance metrics. This level of customization ensures that businesses can adapt the software to fit their unique operational requirements, ultimately leading to improved service delivery and customer satisfaction. Furthermore, Zoho Desk provides real-time performance insights, enabling support managers to track key metrics and make data-driven decisions. The ability to analyze customer interactions and agent performance helps organizations identify areas for improvement and optimize their support strategies. With its cost-effective pricing model, Zoho Desk stands out as a practical solution for businesses seeking to enhance their customer support capabilities without incurring excessive expenses.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2378&secure%5Bchosen_at%5D=2026-08-09T07%3A51%3A37Z&secure%5Bdisplayable_resource_id%5D=58&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=2743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2743&secure%5Bresource_id%5D=2378&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fexperience-management&secure%5Btoken%5D=47968c3c87da819fe65037550a7aac0c2edba636a8cee1e47d401d1251bf965a&secure%5Burl%5D=https%3A%2F%2Fwww.zoho.com%2Fdesk%2F%3Futm_source%3Dg2crowd%26utm_medium%3Dcpc%26utm_campaign%3DReview-Websites&secure%5Burl_type%5D=custom_url)

### [Birdeye](https://www.g2.com/products/birdeye/reviews)

Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.

**Average Rating:** 4.7/5.0

**Total Reviews:** 4,070

#### How Do G2 Users Rate Birdeye?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.7/10 (Category avg: 8.2/10)
- **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Birdeye?

- **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye)
- **Company Website:** www.birdeye.com
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Hospital & Health Care, Real Estate
- **Company Size:** 47% Small, 34% Medium

#### What Do G2 Reviewers Say About Birdeye?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews.
- Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient.
- Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly.
- Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation.
- Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication.

##### Cons

- Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements.
- Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience.
- Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues.
- Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology.
- Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience.

#### What Are Recent G2 Reviews of Birdeye?

**["We Came Back to Birdeye for a Reason"](https://www.g2.com/survey_responses/birdeye-review-13192521)**

**Rating:** 5.0/5.0 stars

_— Terry Lind S._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-13192521)

**["Reputation Management Life Saver!"](https://www.g2.com/survey_responses/birdeye-review-8930451)**

**Rating:** 5.0/5.0 stars

_— Lisbeth M._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-8930451)

#### What Are G2 Users Discussing About Birdeye?

- [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment
- [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment
- [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 3 comments
- [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment
- [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment

### [Reputation](https://www.g2.com/es/products/reputation/reviews)

Reputation es la plataforma de gestión de reputación nativa de IA número 1, diseñada para ayudar a las empresas con múltiples ubicaciones a ser encontradas, confiables y elegidas en búsquedas, respuestas de IA y en todos los lugares donde los clientes toman decisiones. Al operar como un sistema de datos unificado, la plataforma convierte reseñas, listados y encuestas fragmentadas en inteligencia procesable, asegurando que cada tienda local, franquicia o grupo de concesionarios reciba acciones claras y priorizadas. Esta consolidación empodera a los equipos de marketing y operaciones con visibilidad completa sobre el rendimiento de búsqueda local y las interacciones con los clientes en toda la red empresarial. En lugar de funcionar como una herramienta de agregación estándar, la arquitectura central de la plataforma facilita análisis operativos avanzados y Optimización del Motor Generativo (GEO). El sistema procesa canales de retroalimentación aislados en inteligencia operativa, permitiendo a los equipos descubrir métricas de rendimiento críticas sin tener que examinar manualmente datos en bruto. Esta capacidad está impulsada por un asistente de IA nativo (Reputation IQ) que analiza todos los datos de retroalimentación para encontrar tendencias y oportunidades de mejora. Debido a que esta inteligencia opera de manera nativa dentro de la plataforma, las organizaciones pueden extraer profundos conocimientos conversacionales y rastrear el rendimiento específico de cada ubicación mientras mantienen sus datos propietarios completamente seguros de la exposición a terceros. Capacidades Principales Centro Unificado de Retroalimentación: Consolida reseñas, encuestas y comentarios en redes sociales de más de 200 directorios externos en un panel centralizado para monitoreo estandarizado. Inteligencia Conversacional: Aprovecha una IA interna y segura para identificar instantáneamente tendencias de sentimiento y puntos de fricción del cliente a gran escala. Gestión Global de Listados: Audita y publica datos de ubicación precisos en todo el ecosistema digital para asegurar una estricta consistencia. Optimización del Motor de IA (AEO): Analiza cómo los modelos de lenguaje grande perciben la marca, equipando a los equipos para optimizar datos estructurados para el descubrimiento algorítmico. Benchmarking Central: Calcula un Puntaje de Reputación objetivo para indexar el volumen de reseñas, análisis de sentimiento y capacidad de respuesta frente a competidores de la industria. El valor principal de Reputation radica en su capacidad para transformar los esfuerzos de SEO local heredados en una estrategia moderna de AEO. A medida que el comportamiento de búsqueda continúa fragmentándose, las marcas con múltiples ubicaciones utilizan la plataforma para resolver los puntos ciegos inherentes creados por los agregadores de IA. Al gestionar activamente su huella digital y automatizar sus protocolos de compromiso, las organizaciones establecen la consistencia de citas precisa y las señales de interacción requeridas por los modelos de lenguaje grande. En última instancia, la plataforma empodera a las empresas para elevar sistemáticamente su experiencia de cliente localizada, asegurar enormes ahorros de tiempo operativo y capturar cuota de mercado a través de una mejor visibilidad algorítmica.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,405

#### How Do G2 Users Rate Reputation?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.9/10 (Category avg: 9.1/10)
- **Puntuación de esfuerzo del cliente (CES):** 8.8/10 (Category avg: 8.2/10)
- **Puntuación de satisfacción del cliente (CSAT):** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Reputation?

- **Vendedor:** [Reputation](https://www.g2.com/es/sellers/reputation)
- **Sitio web de la empresa:** reputation.com
- **Año de fundación:** 2006
- **Ubicación de la sede:** San Ramon, CA
- **Twitter:** @Reputation\_Com  
10,930 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd8ab4194897457b9490b1a63309e03ed802416797d3e7a6e4765f7bf427840b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1579888%2F&secure%5Burl_type%5D=linkedin_company_website)  
685 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Comunidad, Administrador de propiedades
- **Top Industries:** Automotriz, Bienes Raíces
- **Company Size:** 46% Medium, 29% Small

#### What Do G2 Reviewers Say About Reputation?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **facilidad de uso** de Reputation, apreciando su simplicidad y eficiencia en la gestión de comentarios de clientes.
- Los usuarios aprecian la característica de **solicitudes de revisión por SMS** de Reputation, que mejora el compromiso del cliente y la recopilación de comentarios.
- Los usuarios valoran la **interfaz fácil de usar** de Reputation.com, que simplifica la gestión de reseñas y mejora la comunicación con las partes interesadas.
- Los usuarios valoran la característica de **reseñas centralizadas** de Reputation.com para una supervisión y gestión eficiente a través de múltiples plataformas.
- Los usuarios aprecian la **gestión centralizada de reseñas** , lo que hace que sea eficiente manejar la retroalimentación de los clientes sin problemas.

##### Cons

- Los usuarios sienten que se **necesita mejora** en la integración, implementación y adaptación a los aspectos únicos del servicio al cliente.
- Los usuarios encuentran los **problemas con los correos electrónicos de encuestas** frustrantes, complicando la recopilación de comentarios e ideas esenciales.
- Los usuarios expresan frustración con **problemas de rebote de correos electrónicos de encuestas** , lo que dificulta capturar comentarios esenciales de manera efectiva.
- Los usuarios encuentran frustrantes las **características faltantes** , incluyendo la publicación social limitada y la ausencia de plantillas personalizables.
- Los usuarios encuentran los **problemas de puntuación** poco claros y sienten que la escala de calificación podría mejorarse para una mayor precisión.

#### What Are Recent G2 Reviews of Reputation?

**["Proceso visualmente agradable y simplificado. Sin quejas."](https://www.g2.com/es/survey_responses/reputation-review-9899978)**

**Rating:** 4.0/5.0 stars

_— Danny M._

[Read full review](https://www.g2.com/es/survey_responses/reputation-review-9899978)

**["Centro Centralizado para la Reputación con Espacio para la Mejora de las Redes Sociales"](https://www.g2.com/es/survey_responses/reputation-review-7128655)**

**Rating:** 4.0/5.0 stars

_— Giovanni A._

[Read full review](https://www.g2.com/es/survey_responses/reputation-review-7128655)

#### What Are G2 Users Discussing About Reputation?

- [Is BlackLine an ERP?](https://www.g2.com/es/discussions/is-blackline-an-erp)
- [¿Cuánto cuesta reputation com?](https://www.g2.com/es/discussions/how-much-does-reputation-com-cost) - 1 comment
- [¿Qué es el software de gestión de la reputación?](https://www.g2.com/es/discussions/what-is-reputation-management-software) - 1 comment
- [¿Cómo funciona Reputation.com?](https://www.g2.com/es/discussions/how-does-reputation-com-work) - 1 comment

### [QuestionPro](https://www.g2.com/products/questionpro/reviews)

QuestionPro is a comprehensive insights and experience management platform trusted by over 5.3 million users in 100+ countries, from individual researchers to Fortune 100 corporations. Our powerful and easy-to-use software provides an integrated suite of tools for creating, distributing, and analyzing online surveys, polls, tests, and quizzes to perform both quantitative and qualitative analysis. Leverage AI-powered tools like QxBot to build surveys conversationally or choose from over 50 advanced question types and 350+ survey templates. Our platform features robust point-and-click logic, including branching, piping, and randomization, to create sophisticated research flows. Reach respondents anywhere through multi-channel distribution via email, SMS, QR code, social media, and our offline mobile app. Analyze results in real-time dashboards and utilize a suite of analytical tools including crosstabs, AI-powered sentiment analysis, and TURF analysis. QuestionPro offers tailored solutions to fit every research need: Essentials: Perfect for students, individuals, and small teams, the Essentials account offers a powerful free-for-life platform for quick research projects and data collection. It's the most feature-rich free survey account in the industry. Advanced & Teams: Designed for SMBs, consultants, and professionals, the Advanced and Teams licenses unlock more powerful features, branding capabilities, and collaboration tools to transform raw data into the actionable insights that improve business outcomes. Research Suite: For enterprises and professional market researchers, the Research Suite is an industry-leading set of tools designed to solve the most complex research challenges. This suite includes specialized analytics like Conjoint and MaxDiff , an integrated global audience panel , an AI-powered insights repository , and the option to access end-to-end market research services from our expert team. Built for the enterprise, we ensure top-tier data security and privacy with compliance across global standards, including GDPR, ISO 27001:2022, HIPAA, CCPA, and SOC 2. Seamlessly integrate with key business systems like Salesforce, HubSpot, and Tableau, or connect to hundreds of apps via Zapier. With our 24/7 global customer support, you have a dedicated partner to ensure your projects succeed. Join millions of users and see why organizations like BMW, Fujitsu, and the American Cancer Society trust QuestionPro for their insights needs. Get started today with our Essentials account. It's free forever and no credit card is required.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,139

#### How Do G2 Users Rate QuestionPro?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 9.6/10 (Category avg: 8.2/10)
- **Customer Satisfaction (CSAT) Score:** 8.6/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind QuestionPro?

- **Seller:** [QuestionPro](https://www.g2.com/sellers/questionpro-e7e208d7-85c1-4b51-8202-7d5f10958265)
- **Year Founded:** 2005
- **HQ Location:** Austin , Texas
- **Twitter:** @questionpro  
13,094 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0dc91796af7eb938994d28b67b1dcbda5faebf83ab4934cae23515e11db3c577&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3035857%2F&secure%5Burl_type%5D=linkedin_company_website)  
533 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Executive Director, Student
- **Top Industries:** Non-Profit Organization Management, Higher Education
- **Company Size:** 60% Small, 23% Medium

#### What Do G2 Reviewers Say About QuestionPro?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of QuestionPro, appreciating its customizable templates and straightforward survey creation.
- Users value the **excellent customer service** of QuestionPro, making the platform user-friendly and supportive for all needs.
- Users commend the **intuitive interface** of QuestionPro, highlighting its ease of use and quick setup for questionnaires.
- Users highlight the **exceptional customer support** of QuestionPro, noting their responsiveness and helpfulness throughout the experience.
- Users appreciate the **ease of creation** in QuestionPro, finding it simple to design surveys quickly and efficiently.

##### Cons

- Users find **survey limitations and performance issues** in QuestionPro, impacting the effectiveness of their feedback collection.
- Users find the **learning curve steep** with QuestionPro, requiring extra time to navigate its extensive functionality.
- Users note that the **expensive pricing structure** of QuestionPro limits access to vital features and services.
- Users find the **limited customization** options frustrating, as they seek more flexibility in dashboards and exports.
- Users find QuestionPro **not intuitive** , causing frustration when searching for settings and customizing surveys effectively.

#### What Are Recent G2 Reviews of QuestionPro?

**["Powerful, Flexible Survey Platform for Patient-Centered Research"](https://www.g2.com/survey_responses/questionpro-review-13189843)**

**Rating:** 5.0/5.0 stars

_— info O._

[Read full review](https://www.g2.com/survey_responses/questionpro-review-13189843)

**["User-Friendly Surveys with AI Templates, Branching Logic, and Powerful Analytics"](https://www.g2.com/survey_responses/questionpro-review-12925750)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/questionpro-review-12925750)

#### What Are G2 Users Discussing About QuestionPro?

- [What is QuestionPro used for?](https://www.g2.com/discussions/what-is-questionpro-used-for) - 1 comment

### [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews)

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,913

#### How Do G2 Users Rate Qualtrics Market Research?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.3/10 (Category avg: 8.2/10)
- **Customer Satisfaction (CSAT) Score:** 8.7/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Qualtrics Market Research?

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Company Website:** www.qualtrics.com
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics  
42,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,231 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student, Research Assistant
- **Top Industries:** Higher Education, Education Management
- **Company Size:** 45% Large, 34% Medium

#### What Do G2 Reviewers Say About Qualtrics Market Research?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Qualtrics Market Research to be **extremely user-friendly** , enabling quick and efficient survey creation and management.
- Users appreciate the **ease of survey creation** in Qualtrics, enjoying its workflow options and powerful features.
- Users value the **ease of building sophisticated surveys** with Qualtrics, benefiting from its versatile features and automation options.
- Users find Qualtrics Market Research to be **intuitive and user-friendly** , allowing for easy survey creation and data analysis.
- Users value the **ease of creation** in Qualtrics, enabling quick and intuitive survey development with diverse options.

##### Cons

- Users face **survey collaboration issues** with Qualtrics, as full control limits sharing and complicates feedback processes.
- Users find **survey limitations** frustrating, citing issues with interactivity, customization, and outdated features affecting engagement.
- Users find a **steep learning curve** in Qualtrics Market Research, making survey design and troubleshooting challenging.
- Users find the **limited customization** in Qualtrics CoreXM restricts their ability to tailor surveys effectively.
- Users find the **pricing issues** of Qualtrics Market Research concerning, feeling it's too expensive compared to alternatives.

#### What Are Recent G2 Reviews of Qualtrics Market Research?

**["it's easy to learn if you are in the business of creating surveys or if it's part of your studies"](https://www.g2.com/survey_responses/qualtrics-market-research-review-7134832)**

**Rating:** 4.5/5.0 stars

_— Shivendra S._

[Read full review](https://www.g2.com/survey_responses/qualtrics-market-research-review-7134832)

**["Very useful for Wellness Surveys, Feedback Collection and Research Work"](https://www.g2.com/survey_responses/qualtrics-market-research-review-12806991)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/qualtrics-market-research-review-12806991)

#### What Are G2 Users Discussing About Qualtrics Market Research?

- [How are organizations utilizing Qualtrics CoreXM to gather and analyze customer experience data?](https://www.g2.com/discussions/how-are-organizations-utilizing-qualtrics-corexm-to-gather-and-analyze-customer-experience-data) - 1 comment
- [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes
- [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote
- [What is qualtrics platform?](https://www.g2.com/discussions/what-is-qualtrics-platform) - 1 comment
- [What is CoreXM?](https://www.g2.com/discussions/what-is-corexm) - 1 comment

### [Resonate CX](https://www.g2.com/es/products/resonate-cx/reviews)

Tu Visión + Nuestra Plataforma = Defensores de Marca Todo lo que los clientes y empleados quieren es ser escuchados. Cerramos la brecha entre tú y tus clientes para crear defensores de marca. Nuestra plataforma utiliza herramientas de IA galardonadas y aprendizaje automático para analizar datos a través de interacciones, incluyendo análisis facial y de texto para proporcionar información valiosa, amplificar fortalezas y establecer tu línea de frente. Con nuestra vasta experiencia que abarca mercados y dominios, hemos sido pioneros en la gestión de retroalimentación y experiencia para sectores diversos, incluyendo B2B, retail, educación, finanzas e incluso Autoridades Locales de Gobierno. Esta experiencia intersectorial nos posiciona de manera única, permitiéndonos ofrecer a nuestros clientes conocimientos integrales de experiencia, empoderándolos para hacer un impacto genuino.

**Average Rating:** 4.6/5.0

**Total Reviews:** 494

#### How Do G2 Users Rate Resonate CX?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.6/10 (Category avg: 9.1/10)
- **Puntuación de esfuerzo del cliente (CES):** 8.8/10 (Category avg: 8.2/10)
- **Puntuación de satisfacción del cliente (CSAT):** 9.0/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Resonate CX?

- **Vendedor:** [Resonate Solutions](https://www.g2.com/es/sellers/resonate-solutions)
- **Sitio web de la empresa:** www.resonate.cx
- **Año de fundación:** 2001
- **Ubicación de la sede:** North Sydney, Australia
- **Twitter:** @ResonateAU  
214 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb84df1fa126d2b89f8cb934f5098c11934405b8e861db7e6a34508537469fc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresonate-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de tienda, Gerente de tienda
- **Top Industries:** Venta al por Menor, Gestión Educativa
- **Company Size:** 35% Small, 35% Large

#### What Do G2 Reviewers Say About Resonate CX?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **facilidad de uso** de Resonate CX, haciendo que los conocimientos del cliente y los informes sean fluidos y eficientes.
- Los usuarios encuentran que Resonate CX es una **herramienta extremadamente útil** para gestionar negocios y apoyar la formación del equipo.
- Los usuarios valoran la **facilidad de uso y la gestión de comentarios perspicaz** de Resonate CX para mejorar la experiencia del cliente.
- Los usuarios aprecian la **plataforma fácil de usar** de Resonate CX, que permite un análisis efectivo de la retroalimentación de los clientes y la identificación de tendencias.
- Los usuarios valoran las **ideas generadas** por Resonate CX, mejorando la comprensión e identificando áreas para mejorar la práctica.

##### Cons

- Los usuarios informan de **problemas con el sistema de puntuación** que afectan injustamente las puntuaciones basadas en reseñas negativas aisladas a pesar de la retroalimentación positiva en general.
- Los usuarios experimentan **retroalimentación inadecuada** con retrasos y respuestas irrelevantes que afectan sus esfuerzos de mejora.
- Los usuarios enfrentan desafíos con **informar problemas** debido a reclamaciones falsas que afectan las puntuaciones y la falta de estadísticas en vivo.
- Los usuarios enfrentan desafíos con **problemas de encuestas** , ya que la transparencia y los requisitos de comentarios podrían mejorar la precisión y relevancia de los comentarios.
- Los usuarios encuentran la interfaz **no intuitiva** , a menudo sintiéndose confundidos y abrumados al navegar por las funciones de la plataforma.

#### What Are Recent G2 Reviews of Resonate CX?

**["¡Es una gran experiencia usar Resonate!"](https://www.g2.com/es/survey_responses/resonate-cx-review-10777418)**

**Rating:** 4.5/5.0 stars

_— Usuario verificado en Educación Primaria/Secundaria_

[Read full review](https://www.g2.com/es/survey_responses/resonate-cx-review-10777418)

**["Interfaz simple, potentes paneles que ofrecen claridad empresarial"](https://www.g2.com/es/survey_responses/resonate-cx-review-13001971)**

**Rating:** 4.5/5.0 stars

_— Adam H._

[Read full review](https://www.g2.com/es/survey_responses/resonate-cx-review-13001971)

### [Dynamics 365 Customer Voice](https://www.g2.com/es/products/dynamics-365-customer-voice/reviews)

Dynamics 365 Customer Voice es una solución de gestión de retroalimentación empresarial que permite a las organizaciones crear, distribuir y analizar encuestas para recopilar información en tiempo real de los clientes. Integrándose perfectamente con las aplicaciones de Dynamics 365, permite a las empresas capturar retroalimentación a través de múltiples canales, mejorando el compromiso y la satisfacción del cliente. Características y Funcionalidades Clave: - Creación y Distribución de Encuestas: Diseña encuestas personalizadas utilizando plantillas predefinidas o crea encuestas únicas adaptadas a necesidades específicas. Distribuye encuestas por correo electrónico, SMS, enlaces web, códigos QR o incrústalas directamente en páginas web. - Análisis y Paneles en Tiempo Real: Monitorea las respuestas al instante y analiza métricas clave como el Net Promoter Score (NPS) y la Satisfacción del Cliente (CSAT) para entender el sentimiento y las tendencias de los clientes. - Integración con Dynamics 365: Conecta la retroalimentación directamente con aplicaciones de Dynamics 365 como Ventas, Marketing y Servicio al Cliente, permitiendo flujos de trabajo automatizados y toma de decisiones informada. - Personalización y Marca: Personaliza encuestas con lógica de ramificación, múltiples idiomas y una marca consistente para mantener una experiencia cohesiva para el cliente. - Escalabilidad y Flexibilidad: Adecuado para organizaciones de todos los tamaños, Customer Voice se adapta a las necesidades de tu negocio y estrategias de retroalimentación. Valor Principal y Soluciones Proporcionadas: Dynamics 365 Customer Voice empodera a las organizaciones para recopilar y actuar proactivamente sobre la retroalimentación de los clientes, lo que lleva a mejorar productos, servicios y la satisfacción general del cliente. Al integrar la retroalimentación en los procesos de negocio existentes, ayuda a identificar áreas de mejora, mejora las relaciones con los clientes y fomenta el crecimiento del negocio a través de decisiones informadas y basadas en datos.

**Average Rating:** 4.5/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Dynamics 365 Customer Voice?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.5/10 (Category avg: 9.1/10)
- **Puntuación de esfuerzo del cliente (CES):** 7.7/10 (Category avg: 8.2/10)
- **Puntuación de satisfacción del cliente (CSAT):** 8.2/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 7.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Dynamics 365 Customer Voice?

- **Vendedor:** [Microsoft](https://www.g2.com/es/sellers/microsoft)
- **Año de fundación:** 1975
- **Ubicación de la sede:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 empleados en LinkedIn®
- **Propiedad:** MSFT

#### Who Uses This Product?

- **Company Size:** 35% Medium, 35% Small

#### What Do G2 Reviewers Say About Dynamics 365 Customer Voice?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran que Dynamics 365 Customer Voice es **intuitivo y fácil de usar** , lo que hace que la creación de borradores sea muy sencilla.
- Los usuarios encuentran Dynamics 365 Customer Voice **intuitivo** , lo que facilita la creación de encuestas sin esfuerzo.

##### Cons

- Los usuarios experimentan **servicios retrasados** , particularmente en el proceso de recopilación de análisis, afectando su satisfacción general.
- Los usuarios encuentran **el cálculo del NPS desafiante** , a menudo sintiendo que puede ser vago si no se configura correctamente.

#### What Are Recent G2 Reviews of Dynamics 365 Customer Voice?

**["Creación de borradores sin esfuerzo, tan intuitiva como Canva"](https://www.g2.com/es/survey_responses/dynamics-365-customer-voice-review-12191599)**

**Rating:** 5.0/5.0 stars

_— Yashpreet M._

[Read full review](https://www.g2.com/es/survey_responses/dynamics-365-customer-voice-review-12191599)

**["D365 Customer Voice - buen producto"](https://www.g2.com/es/survey_responses/dynamics-365-customer-voice-review-11685878)**

**Rating:** 4.5/5.0 stars

_— Yadwinder H._

[Read full review](https://www.g2.com/es/survey_responses/dynamics-365-customer-voice-review-11685878)

#### What Are G2 Users Discussing About Dynamics 365 Customer Voice?

- [¿Para qué se utiliza Dynamics 365 Customer Voice?](https://www.g2.com/es/discussions/what-is-dynamics-365-customer-voice-used-for)

### [Medallia Customer Experience](https://www.g2.com/es/products/medallia-customer-experience/reviews)

Medallia Experience Cloud, una plataforma SaaS galardonada, lidera el mercado ayudando a las organizaciones a entender, gestionar y mejorar las experiencias de sus clientes, empleados y ciudadanos. Medallia está equipada con las capacidades más completas para capturar comentarios y señales de experiencia dondequiera que los clientes estén interactuando, incluyendo: correo electrónico, redes sociales, web digital y en la aplicación, mensajería conversacional y dispositivos conectados. Y, cuando se combina con datos operativos y transaccionales alimentados en Medallia, las organizaciones pueden entender cada punto de contacto a lo largo de cada viaje del cliente. Medallia Athena lleva la IA y el aprendizaje automático a la plataforma, detectando patrones, descubriendo problemas y nuevas oportunidades de negocio, y prediciendo comportamientos, todo para enfocar la atención en decisiones empresariales más inteligentes. Medallia entrega estos conocimientos en tiempo real, a lo largo de la organización, para que la voz del cliente pueda ser incorporada en las decisiones diarias tomadas por todos, desde la primera línea hasta la alta dirección. Usando Medallia Experience Cloud, las organizaciones pueden hacer mejoras demostrables en la experiencia del cliente y del empleado, reduciendo la rotación, convirtiendo detractores en promotores y compradores, y creando oportunidades de venta cruzada y venta adicional en el momento. Todo lo cual ayuda a las empresas a ofrecer retornos de inversión claros y potentes. Aprende lo que Medallia puede hacer por tu organización solicitando una demostración en https://www.medallia.com/contact-us/

**Average Rating:** 4.5/5.0

**Total Reviews:** 207

#### How Do G2 Users Rate Medallia Customer Experience?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.7/10 (Category avg: 9.1/10)
- **Puntuación de esfuerzo del cliente (CES):** 8.7/10 (Category avg: 8.2/10)
- **Puntuación de satisfacción del cliente (CSAT):** 9.2/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Medallia Customer Experience?

- **Vendedor:** [Medallia](https://www.g2.com/es/sellers/medallia)
- **Sitio web de la empresa:** www.medallia.com
- **Año de fundación:** 2001
- **Ubicación de la sede:** San Francisco, CA
- **Twitter:** @Medallia  
12,225 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8d80f3d6282d9c0ba5d566f563fb36c86bb89ad7f09e57400dd8a99467e21c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F49697%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,039 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Hostelería, Servicios Financieros
- **Company Size:** 64% Large, 21% Medium

#### What Do G2 Reviewers Say About Medallia Customer Experience?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **recopilación flexible de comentarios** de Medallia, que mejora las percepciones del cliente y las oportunidades de mejora operativa.
- Los usuarios encuentran que Medallia Customer Experience es increíblemente **útil** para obtener conocimientos profundos y mejorar el compromiso del cliente.
- Los usuarios aprecian la **facilidad de uso** de Medallia Customer Experience, disfrutando de información rápida y comunicación fluida.
- Los usuarios aprecian el **soporte al cliente excepcional** de Medallia, mejorando su experiencia con orientación oportuna y útil.
- Los usuarios valoran la **generación de potentes insights** de Medallia, mejorando la toma de decisiones con un profundo entendimiento de la retroalimentación de los clientes.

##### Cons

- Los usuarios encuentran la **curva de aprendizaje empinada** y abrumadora, especialmente para los nuevos usuarios que intentan navegar por la plataforma.
- Los usuarios enfrentan **limitaciones en las funciones** y flujos de trabajo engorrosos, lo que resulta en retrasos e ineficiencias al abordar los comentarios.
- Los usuarios encuentran la **empinada curva de aprendizaje** de Medallia Customer Experience intimidante, especialmente sin experiencia previa en análisis.
- Los usuarios destacan las **limitaciones en las capacidades de IA** de Medallia, lo que resulta en retrasos y esfuerzos manuales en la gestión de comentarios.
- Los usuarios a menudo encuentran **difícil informar** en Medallia, con una curva de aprendizaje pronunciada y una navegación confusa durante períodos críticos.

#### What Are Recent G2 Reviews of Medallia Customer Experience?

**["Potentes conocimientos del cliente con capacidad de acción en tiempo real"](https://www.g2.com/es/survey_responses/medallia-customer-experience-review-12952963)**

**Rating:** 5.0/5.0 stars

_— Shivraj P._

[Read full review](https://www.g2.com/es/survey_responses/medallia-customer-experience-review-12952963)

**["Una plataforma poderosa para centralizar y actuar sobre los comentarios de los clientes"](https://www.g2.com/es/survey_responses/medallia-customer-experience-review-9917116)**

**Rating:** 5.0/5.0 stars

_— Santiago G._

[Read full review](https://www.g2.com/es/survey_responses/medallia-customer-experience-review-9917116)

#### What Are G2 Users Discussing About Medallia Customer Experience?

- [What is your primary use case for Medallia Customer Experience, and how has it improved your customer feedback?](https://www.g2.com/es/discussions/what-is-your-primary-use-case-for-medallia-customer-experience-and-how-has-it-improved-your-customer-feedback)
- [¿Para qué se utiliza Medallia Customer Experience?](https://www.g2.com/es/discussions/what-is-medallia-customer-experience-used-for)

### [Experience.com](https://www.g2.com/products/experience-com/reviews)

Experience.com is a comprehensive reputation management solution designed to help businesses enhance their online presence through the effective use of customer feedback and artificial intelligence. This platform serves a diverse audience, including local professionals and multi-location brands, aiming to strengthen their online reputation and build trust with their customers. The primary focus of Experience.com is to empower businesses to achieve excellence in customer experience (CX), employee engagement (EX), and reputation management. By harnessing insights derived from customer feedback, organizations can gain a deeper understanding of their audience's needs and preferences. This understanding allows businesses to tailor their services and interactions, ultimately leading to improved customer satisfaction and loyalty. Experience.com is suitable for companies of all sizes, making it an adaptable solution for various industries. Key features of Experience.com include advanced analytics tools that analyze customer feedback in real-time, enabling businesses to identify trends and areas for improvement. The platform also offers customizable surveys and feedback mechanisms, allowing organizations to gather insights directly from their customers. Additionally, the integration of AI technology helps automate responses and provides actionable recommendations, streamlining the reputation management process. By utilizing these features, businesses can not only maintain a positive online reputation but also leverage it to attract new customers. Experience.com stands out in its category by offering a holistic approach to reputation management. It combines customer feedback, employee engagement, and data analytics into a single platform, ensuring that businesses can address all aspects of their reputation. This integrated approach not only simplifies the management process but also enhances the overall effectiveness of reputation-building efforts. By focusing on both customer and employee experiences, Experience.com helps organizations create a cohesive brand image that resonates with their target audience. Overall, Experience.com provides a valuable resource for businesses looking to enhance their online reputation and foster trust with their customers. Through its innovative features and comprehensive approach, the platform equips organizations with the tools necessary to thrive in a competitive marketplace while maintaining a strong connection with their audience.

**Average Rating:** 4.8/5.0

**Total Reviews:** 392

#### How Do G2 Users Rate Experience.com?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 9.1/10 (Category avg: 8.2/10)
- **Customer Satisfaction (CSAT) Score:** 9.3/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Experience.com?

- **Seller:** [Experience.com](https://www.g2.com/sellers/experience-com)
- **Company Website:** experience.com
- **Year Founded:** 2015
- **HQ Location:** San Ramon, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7298cf79424972daa9bc402206881f36820b55c3ba15a583a0841455364f3630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7790598%2F&secure%5Burl_type%5D=linkedin_company_website)  
273 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Branch Manager, Loan Officer
- **Top Industries:** Financial Services, Real Estate
- **Company Size:** 40% Medium, 32% Small

#### What Do G2 Reviewers Say About Experience.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Experience.com, appreciating its seamless setup and intuitive user interface.
- Users praise the **exceptional customer support** from Experience.com, highlighting timely assistance and valuable resources available.
- Users appreciate the **user-friendly setup** and **exceptional customer service** provided by Experience.com, enhancing their experience.
- Users appreciate the **efficiency in managing reviews** with Experience.com, streamlining their workflow and enhancing overall productivity.
- Users value the **fact-based customer experiences** provided by Experience.com, boosting their marketing and business growth confidence.

##### Cons

- Users find the **linking issues** in Experience.com cumbersome, preferring direct posting to other review sites instead.
- Users often face **connection issues** with Experience.com, making account linking and social media integration frustrating.
- Users find **integration issues** frustrating, particularly with linking accounts and options tailored for loan officers.
- Users find the **social media integration confusing** , often struggling to link their accounts and share reviews effectively.
- Users find **improvement needed** in review requests frequency and outdated survey questions on Experience.com, impacting user experience.

#### What Are Recent G2 Reviews of Experience.com?

**["Effortless Review Management, Seamless Integration"](https://www.g2.com/survey_responses/experience-com-review-9917130)**

**Rating:** 4.5/5.0 stars

_— Hans B._

[Read full review](https://www.g2.com/survey_responses/experience-com-review-9917130)

**["Effortless Survey Responses with Helpful AI Follow-Ups"](https://www.g2.com/survey_responses/experience-com-review-12910139)**

**Rating:** 5.0/5.0 stars

_— Jo Anne (Joey) F._

[Read full review](https://www.g2.com/survey_responses/experience-com-review-12910139)

#### What Are G2 Users Discussing About Experience.com?

- [What is Experience.com used for?](https://www.g2.com/discussions/what-is-experience-com-used-for) - 1 comment

### [AskNicely](https://www.g2.com/es/products/asknicely/reviews)

AskNicely es el líder reconocido en la gestión de la experiencia del cliente y tiene la única plataforma de escritorio a móvil para negocios impulsados por personas. Llevamos comentarios, ideas, entrenamiento y estándares de servicio alineados con la marca al bolsillo de tu equipo de primera línea, que ahora está equipado para mejorar la experiencia de servicio que los clientes reciben cada día. Comentarios de Clientes Recoge automáticamente comentarios de cada cliente en cualquier punto del recorrido del cliente en cualquier canal (Correo electrónico, SMS o en una página web) con nuestras encuestas divertidas y rápidas, que se muestran como conversaciones personalizadas que generan tasas de respuesta superiores al promedio. Automatiza Reseñas y Referencias Utiliza flujos de trabajo automatizados para convertir comentarios en reseñas positivas que mejoren tu calificación en línea y referencias que se conviertan en nuevos negocios. Alternativamente, aumenta la retención de clientes automatizando mensajes de seguimiento con cuentas en riesgo o notificaciones internas que aseguren que cada miembro del equipo sea alertado cuando sea necesario. Entrenamiento y Reconocimiento Empodera a cada gerente con las herramientas de comentarios y entrenamiento que necesitan para hacer que cada experiencia del cliente sea increíble. Incluyendo indicaciones de entrenamiento para equipos e individuos, información sobre la experiencia del empleado y capacidades de informes, todo en un panel de control personalizado para escritorio o móvil. Ideas de Negocio Entiende las brechas entre tu estándar de servicio y lo que realmente se está entregando para ver cómo cada unidad de negocio, ubicación, equipo o empleado está desempeñándose en comparación con el resto. Sabe dónde gastar tu tiempo visualizando lo que es o no es valorado por los clientes.

**Average Rating:** 4.7/5.0

**Total Reviews:** 1,029

#### How Do G2 Users Rate AskNicely?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.5/10 (Category avg: 9.1/10)
- **Puntuación de esfuerzo del cliente (CES):** 9.0/10 (Category avg: 8.2/10)
- **Puntuación de satisfacción del cliente (CSAT):** 9.5/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind AskNicely?

- **Vendedor:** [AskNicely](https://www.g2.com/es/sellers/asknicely)
- **Sitio web de la empresa:** www.asknicely.com
- **Año de fundación:** 2014
- **Ubicación de la sede:** Portland, OR
- **Twitter:** @asknicely  
2,316 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0b9fb8c18ad9dd08f3e5cd84b9aaada7792e9657441d98b50b03170bab921df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fask-nicely%2F&secure%5Burl_type%5D=linkedin_company_website)  
59 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Éxito del Cliente, Gerente de Marketing
- **Top Industries:** Software de Computadora, Tecnología de la información y servicios
- **Company Size:** 48% Medium, 43% Small

#### What Do G2 Reviewers Say About AskNicely?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **facilidad de uso** de AskNicely, elogiando su interfaz intuitiva y funcionalidad sencilla.
- Los usuarios elogian a AskNicely por su **excelente atención al cliente** , proporcionando asistencia oportuna y soluciones adaptadas a sus necesidades.
- Los usuarios valoran la **retroalimentación directa y accesible de los clientes** que mejora los conocimientos y la efectividad del coaching con AskNicely.
- Los usuarios valoran el **soporte excepcional** de AskNicely, elogiando la capacidad de respuesta del equipo y su dedicación a la satisfacción del cliente.
- Los usuarios encuentran la **configuración fácil** de AskNicely directa y sin complicaciones, mejorando su experiencia general con la plataforma.

##### Cons

- Los usuarios encuentran que **reportar dificultades** en AskNicely ralentiza el proceso de acceso a análisis y actualizaciones esenciales.
- Los usuarios encuentran frustrante gestionar las eliminaciones de contactos, destacando **las limitaciones de la encuesta** que dificultan la comunicación fluida con los clientes.
- Los usuarios expresan frustración con las **opciones limitadas de personalización** para flujos de trabajo, encuestas y características del panel en AskNicely.
- Los usuarios encuentran los **procesos manuales** engorrosos, especialmente al eliminar contactos y depender de Excel para los informes.
- Los usuarios sienten que **se necesita mejora** en la funcionalidad de reconocimiento y la integración con Salesforce para una mejor experiencia.

#### What Are Recent G2 Reviews of AskNicely?

**["¡Muy fácil de usar y cumple con su función!"](https://www.g2.com/es/survey_responses/asknicely-review-7865358)**

**Rating:** 5.0/5.0 stars

_— Raymond C C._

[Read full review](https://www.g2.com/es/survey_responses/asknicely-review-7865358)

**["Un cambio de juego para la retroalimentación del cliente - ¡AskNicely gana cinco estrellas!"](https://www.g2.com/es/survey_responses/asknicely-review-9104823)**

**Rating:** 5.0/5.0 stars

_— Dante B._

[Read full review](https://www.g2.com/es/survey_responses/asknicely-review-9104823)

#### What Are G2 Users Discussing About AskNicely?

- [¿Para qué se utiliza AskNicely?](https://www.g2.com/es/discussions/what-is-asknicely-used-for)

### [ChurnZero](https://www.g2.com/es/products/churnzero/reviews)

ChurnZero es la plataforma de IA y socio para el crecimiento del cliente. Los equipos de atención al cliente utilizan ChurnZero para impulsar los ingresos y la retención, trabajar de manera más eficiente y ofrecer la mejor experiencia posible al cliente. La plataforma unifica tus datos de clientes, la experiencia del equipo y la IA en un solo sistema diseñado para elevar el éxito del cliente. Proporciona una visión clara de lo que los clientes necesitan y te ayuda a entregarlo, facilitando la escalabilidad de los programas de incorporación, adopción, renovación y expansión a medida que crece tu base de clientes. Los agentes de IA de ChurnZero están diseñados específicamente para las necesidades de los equipos de atención al cliente. Interpretan los datos de los clientes, se integran sin problemas en tus flujos de trabajo existentes y son flexibles por diseño. Tú decides cuánto quieres que haga la IA, y dónde y cuándo lo hace, para que siempre tengas el control. ChurnZero es más que un software. Nuestros equipos de CS, implementación y soporte son verdaderos socios que aseguran que tu equipo tenga éxito a gran escala.

**Average Rating:** 4.7/5.0

**Total Reviews:** 1,594

#### How Do G2 Users Rate ChurnZero?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.6/10 (Category avg: 9.1/10)
- **Puntuación de esfuerzo del cliente (CES):** 8.4/10 (Category avg: 8.2/10)
- **Puntuación de satisfacción del cliente (CSAT):** 8.7/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ChurnZero?

- **Vendedor:** [ChurnZero](https://www.g2.com/es/sellers/churnzero)
- **Sitio web de la empresa:** churnzero.com
- **Año de fundación:** 2015
- **Ubicación de la sede:** Washington, District of Columbia
- **Twitter:** @churnzero  
1,792 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b89852c213c504201beddc5ec592f21f9fc3de4f10ae13c95f5b53cffedc6d33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9475578%2F&secure%5Burl_type%5D=linkedin_company_website)  
147 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Éxito del Cliente, Director de Éxito del Cliente
- **Top Industries:** Software de Computadora, Tecnología de la información y servicios
- **Company Size:** 61% Medium, 28% Small

#### What Do G2 Reviewers Say About ChurnZero?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios encuentran que ChurnZero es **intuitivo y fácil de usar** , mejorando efectivamente su incorporación y tareas diarias.
- Los usuarios aprecian la **interfaz fácil de usar y las herramientas eficientes de compromiso con el cliente** de ChurnZero, mejorando la productividad y el trabajo en equipo.
- Los usuarios valoran las **capacidades de automatización** de ChurnZero, que agilizan los flujos de trabajo y mejoran el compromiso a través de una gestión eficiente de tareas.
- Los usuarios valoran el **fantástico y receptivo soporte al cliente** de ChurnZero, mejorando su gestión de datos y la eficiencia del flujo de trabajo.
- Los usuarios valoran la **eficiencia** de ChurnZero para agilizar los flujos de trabajo y organizar los datos de los clientes para iniciativas de éxito específicas.

##### Cons

- Los usuarios encuentran **la curva de aprendizaje desafiante** , ya que navegar por la interfaz y la configuración puede llevar mucho tiempo.
- Los usuarios encuentran la **complejidad** de la interfaz de ChurnZero desafiante, especialmente cuando buscan opciones o informes específicos.
- Los usuarios encuentran la plataforma **no intuitiva** , a menudo sintiéndose abrumados y enfrentando una curva de aprendizaje pronunciada al principio.
- Los usuarios expresan frustración por la **falta de automatización y las funciones con acceso restringido por pago** , complicando su flujo de trabajo y aumentando los costos.
- Los usuarios destacan una **curva de aprendizaje pronunciada** para ChurnZero, encontrando desafiante navegar por la segmentación y las opciones disponibles.

#### What Are Recent G2 Reviews of ChurnZero?

**["ChurnZero como una Fuente de Verdad: Automatización de IA, Paneles de Control e Informes Flexibles"](https://www.g2.com/es/survey_responses/churnzero-review-13099774)**

**Rating:** 4.5/5.0 stars

_— Nichole M._

[Read full review](https://www.g2.com/es/survey_responses/churnzero-review-13099774)

**["ChurnZero mantiene todos mis conocimientos de cuenta en un solo lugar y ahorra tiempo con seguimientos de IA."](https://www.g2.com/es/survey_responses/churnzero-review-13199202)**

**Rating:** 5.0/5.0 stars

_— Disha M._

[Read full review](https://www.g2.com/es/survey_responses/churnzero-review-13199202)

#### What Are G2 Users Discussing About ChurnZero?

- [¿Para qué se utiliza ChurnZero?](https://www.g2.com/es/discussions/what-is-churnzero-used-for) - 1 comment

### [Feefo](https://www.g2.com/es/products/feefo/reviews)

Feefo ofrece más que solo estrellas. Damos vida a tu marca con el poder de los comentarios de los clientes. Información enriquecida, características intuitivas, asesoramiento experto: todo lo que necesitas para transformar la experiencia de tus clientes, desde el descubrimiento hasta la defensa. Desde emprendedores individuales hasta grandes empresas, tenemos una gama de características para aumentar tus conocimientos y construir tu marca. Porque las reseñas importan... El 96% de las personas utilizan las reseñas como su principal fuente de investigación 18% más de tasa de conversión cuando las reseñas se comparten en un sitio web El 70% de las personas que leen reseñas dicen que confiarían más en ellas si supieran que son de clientes verificados

**Average Rating:** 4.6/5.0

**Total Reviews:** 151

#### How Do G2 Users Rate Feefo?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.4/10 (Category avg: 9.1/10)
- **Puntuación de esfuerzo del cliente (CES):** 8.0/10 (Category avg: 8.2/10)
- **Puntuación de satisfacción del cliente (CSAT):** 8.7/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Feefo?

- **Vendedor:** [Feefo](https://www.g2.com/es/sellers/feefo)
- **Sitio web de la empresa:** www.feefo.com
- **Año de fundación:** 2010
- **Ubicación de la sede:** Petersfield, United Kingdom
- **Twitter:** @Feefo\_Official  
6,279 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=394472f1089096414a8443d8c28f840f19a8b13a8aee59c49a12fe54fc640b2e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F847730%2F&secure%5Burl_type%5D=linkedin_company_website)  
127 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Director General
- **Top Industries:** Ocio, viajes y turismo, Venta al por Menor
- **Company Size:** 50% Small, 38% Medium

#### What Do G2 Reviewers Say About Feefo?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran el **soporte al cliente receptivo y completo** de Feefo, mejorando la satisfacción y el uso efectivo de la cuenta.
- Los usuarios encuentran Feefo increíblemente **fácil de usar** , agilizando la recopilación de comentarios genuinos con características intuitivas y un soporte excepcional.
- Los usuarios aprecian la **utilidad del equipo de Feefo** , destacando su apoyo proactivo y la gestión atenta de cuentas.
- Los usuarios aprecian la **plataforma intuitiva** de Feefo, elogiando su configuración sencilla y uso diario.
- Los usuarios valoran al **equipo de soporte útil** en Feefo, que es proactivo y atento a sus necesidades.

##### Cons

- Los usuarios expresan preocupaciones sobre **características faltantes** como la personalización limitada de análisis y la falta de una matriz de puntuación de tendencias.
- Los usuarios señalan las **pobres capacidades de informes** de Feefo, aunque se han reconocido mejoras en las actualizaciones recientes.
- Los usuarios encuentran el **escritor de reseñas de IA tedioso y básico** , con una falta de soporte y una lenta resolución de problemas que afecta la experiencia.
- Los usuarios consideran que las **opciones limitadas de personalización** para los correos electrónicos de solicitud de reseñas son una desventaja en cuanto a flexibilidad y marca.
- Los usuarios sienten que las **funciones limitadas** de Feefo restringen la personalización y las pruebas gratuitas dificultan el acceso a nuevas funcionalidades.

#### What Are Recent G2 Reviews of Feefo?

**["Herramienta excepcional para recopilar comentarios de los clientes"](https://www.g2.com/es/survey_responses/feefo-review-11509342)**

**Rating:** 5.0/5.0 stars

_— Scott S._

[Read full review](https://www.g2.com/es/survey_responses/feefo-review-11509342)

**["Gran relación calidad-precio y personal servicial"](https://www.g2.com/es/survey_responses/feefo-review-11505585)**

**Rating:** 5.0/5.0 stars

_— Maeve M._

[Read full review](https://www.g2.com/es/survey_responses/feefo-review-11505585)

#### What Are G2 Users Discussing About Feefo?

- [¿Para qué se utiliza Feefo?](https://www.g2.com/es/discussions/what-is-feefo-used-for) - 1 comment

### [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews)

ReputationStacker’s reputation management software helps businesses get more reviews, rank higher in local search, and win more customers... automatically. It is a completely hands-off system designed to scale effortlessly, making it especially powerful for local businesses, multi-location brands, and healthcare organizations looking to boost reviews, improve customer experience, and dominate local search. • Automated Campaigns → Save Time & Drive Volume: Automatically triggers SMS and email review invitations, allowing you to focus on running your business while the system consistently drives new reviews on Google, Facebook, and other major platforms. • AI Review Replies & Sentiment Reports → Smart CX Management: Streamline your response workflow with intelligent AI review replies, while detailed sentiment reports turn qualitative feedback and NPS surveys into quantified, actionable data to resolve issues privately. • Multi-Location Control → Protect Brand Consistency: Centralizes review monitoring and customer experience tracking for thousands of locations in a single dashboard, ensuring a stellar online reputation across your entire brand footprint. • Granular Permissions → Delegate Safely: Uses a secure, four-tier user permission structure, allowing you to safely delegate local review management to staff, location managers, or franchise owners without losing control of your master account settings. • Workflow Integrations → Eliminate Manual Effort: Seamlessly connects with your CRM, POS, or practice management software to run in the background, automatically turning daily transactions into new review opportunities. By unifying automated review acquisition with powerful customer experience tools, ReputationStacker turns feedback into your strongest growth engine. Whether you are managing a single local storefront or coordinating thousands of franchise locations, the platform gives you the tools to listen to your customers, improve operational performance, and dominate local search.

**Average Rating:** 4.9/5.0

**Total Reviews:** 82

#### How Do G2 Users Rate ReputationStacker?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 10.0/10 (Category avg: 8.2/10)
- **Customer Satisfaction (CSAT) Score:** 10.0/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ReputationStacker?

- **Seller:** [ReputationStacker](https://www.g2.com/sellers/reputationstacker)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ea26fa1972ab310ce71f65bd7c523398cfe4071475178177c56d040900e12ef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freputationstacker%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Director, Manager
- **Top Industries:** Consumer Services, Health, Wellness and Fitness
- **Company Size:** 51% Small, 34% Medium

#### What Do G2 Reviewers Say About ReputationStacker?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ReputationStacker to be **very easy to use** , streamlining review collection with hassle-free setup and automation.
- Users love the **ease of use** of ReputationStacker, simplifying review collection and boosting their customer ratings significantly.
- Users love the **ease of online reputation management** with ReputationStacker, enjoying seamless setup and support for their locations.
- Users value the **automation** of ReputationStacker, streamlining review requests and boosting their business's online presence effectively.
- Users find the **easy setup** of ReputationStacker efficient, allowing seamless integration and effective automated review collection.

##### Cons

- Users face **connection issues** during setup, but support helps ensure smooth operation afterward.
- Users find the filtering options useful but note it can be **difficult to learn** due to complexity and lack of documentation.
- Users find ReputationStacker to be **expensive** when exceeding text message limits, leading to higher costs than anticipated.
- Users find **filtering issues** arise when combining multiple options, leading to confusion and a need for better documentation.
- Users find the **filtering limitations** challenging, particularly when combining multiple options without adequate guidance or documentation.

#### What Are Recent G2 Reviews of ReputationStacker?

**["All Our Location Reviews in One Place—Easy Follow-Ups That Boost Ratings"](https://www.g2.com/survey_responses/reputationstacker-review-13166056)**

**Rating:** 5.0/5.0 stars

_— Raymond D._

[Read full review](https://www.g2.com/survey_responses/reputationstacker-review-13166056)

**["New Reporting Features Make Location Performance Easy to Track"](https://www.g2.com/survey_responses/reputationstacker-review-13228484)**

**Rating:** 5.0/5.0 stars

_— Luke J._

[Read full review](https://www.g2.com/survey_responses/reputationstacker-review-13228484)

#### What Are G2 Users Discussing About ReputationStacker?

- [What is ReputationStacker used for?](https://www.g2.com/discussions/what-is-reputationstacker-used-for) - 1 comment

### [Qualtrics Customer Experience](https://www.g2.com/es/products/qualtrics-customer-experience/reviews)

Qualtrics XM para la Experiencia del Cliente es el producto de experiencia del cliente utilizado por las marcas más icónicas del mundo para identificar inmediatamente la fricción del cliente y guiar a los equipos de primera línea en el momento para servir mejor a los clientes. Impulsar la mejora en toda la empresa—a través de procesos, productos y propiedades digitales—para aumentar el valor de por vida del cliente. Frontline Care (TM) utiliza análisis omnicanal y automatización impulsada por IA para ofrecer recomendaciones poderosas y personalizadas para cada cliente directamente a sus equipos de atención al cliente de primera línea para que pueda aumentar el uso, impulsar la venta adicional y reducir la rotación. Aproveche nuestro Producto Digital de Primera Línea (™) para analizar los viajes del cliente para que pueda intervenir en el momento adecuado para eliminar la fricción o redirigir a los usuarios a una mejor experiencia. Comprenda el comportamiento del cliente digital a través de repeticiones de sesiones y detección de frustración como clics de ira y movimientos bruscos del ratón. Use Frontline Locations (™) para compilar reseñas en línea dentro de la misma plataforma para que pueda conectar los puntos entre canales y obtener una vista panorámica de la experiencia del cliente de principio a fin. Reúna comentarios de sus clientes con la voz de sus empleados de primera línea y comprenda todo en segundos con nuestra plataforma impulsada por IA. Qualtrics es utilizado por equipos, departamentos y organizaciones enteras para gestionar las cuatro experiencias principales del negocio—cliente, producto, empleado y marca—en una sola plataforma. Más de 13,500 empresas en todo el mundo, incluyendo más del 85 por ciento de las Fortune 500, confían en Qualtrics para construir consistentemente productos que la gente ama, crear clientes más leales, desarrollar una cultura fenomenal centrada en el empleado y construir marcas icónicas.

**Average Rating:** 4.3/5.0

**Total Reviews:** 725

#### How Do G2 Users Rate Qualtrics Customer Experience?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.5/10 (Category avg: 9.1/10)
- **Puntuación de esfuerzo del cliente (CES):** 8.8/10 (Category avg: 8.2/10)
- **Puntuación de satisfacción del cliente (CSAT):** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Qualtrics Customer Experience?

- **Vendedor:** [Qualtrics](https://www.g2.com/es/sellers/qualtrics)
- **Sitio web de la empresa:** www.qualtrics.com
- **Año de fundación:** 2002
- **Ubicación de la sede:** Provo, UT
- **Twitter:** @Qualtrics  
42,137 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,231 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Analista de Datos Empresariales, Gerente de Comunidad
- **Top Industries:** Tecnología de la información y servicios, Educación superior
- **Company Size:** 52% Large, 36% Medium

#### What Do G2 Reviewers Say About Qualtrics Customer Experience?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **facilidad de uso** de Qualtrics Customer Experience, haciendo que la recopilación y el análisis de datos sean accesibles para todos.
- Los usuarios valoran los **poderosos análisis** de Qualtrics Customer Experience, lo que permite una comprensión perspicaz y mejora de los recorridos del cliente.
- Los usuarios encuentran que Qualtrics es **extremadamente útil** para mejorar la satisfacción del cliente y agilizar los procedimientos de servicio.
- Los usuarios valoran la **generación de conocimientos profundos** de Qualtrics, mejorando la satisfacción y retención del cliente a través de un análisis de datos efectivo.
- Los usuarios valoran las **fuertes capacidades de análisis e informes** de Qualtrics para obtener profundos conocimientos sobre la retroalimentación de los clientes.

##### Cons

- Los usuarios encuentran la **complejidad** de Qualtrics desafiante, especialmente los nuevos usuarios que solo necesitan funcionalidades básicas de encuestas.
- Los usuarios encuentran que Qualtrics tiene una gran interfaz pero requiere **mejoras en la configuración personalizada** y la funcionalidad de Text iQ.
- Los usuarios encuentran **la personalización limitada** desafiante, especialmente cuando intentan simplificar la plataforma para necesidades básicas de encuestas.
- Los nuevos usuarios pueden encontrar **la complejidad de la interfaz** abrumadora, lo que hace que la configuración inicial y la navegación sean desafiantes.
- Los usuarios encuentran que el precio de Qualtrics es **alto** , lo que lo hace desafiante para equipos más pequeños con presupuestos limitados.

#### What Are Recent G2 Reviews of Qualtrics Customer Experience?

**["Perspectivas versátiles, necesita mejores informes"](https://www.g2.com/es/survey_responses/qualtrics-customer-experience-review-12680062)**

**Rating:** 4.5/5.0 stars

_— Sandra H._

[Read full review](https://www.g2.com/es/survey_responses/qualtrics-customer-experience-review-12680062)

**["Herramienta de Retroalimentación Flexible con Desafíos de Personalización"](https://www.g2.com/es/survey_responses/qualtrics-customer-experience-review-12708025)**

**Rating:** 4.0/5.0 stars

_— David K._

[Read full review](https://www.g2.com/es/survey_responses/qualtrics-customer-experience-review-12708025)

#### What Are G2 Users Discussing About Qualtrics Customer Experience?

- [What is Qualtrics Customer Experience used for?](https://www.g2.com/es/discussions/what-is-qualtrics-customer-experience-used-for)
- [¿Qué hace el software de Qualtrics?](https://www.g2.com/es/discussions/what-does-qualtrics-software-do) - 1 comment
- [¿Es Qualtrics un CRM?](https://www.g2.com/es/discussions/is-qualtrics-a-crm) - 1 comment
- [¿Qué es una plataforma de experiencia del cliente?](https://www.g2.com/es/discussions/what-is-a-customer-experience-platform) - 1 comment, 1 upvote
- [¿Qué es Qualtrics CX?](https://www.g2.com/es/discussions/what-is-qualtrics-cx) - 1 comment

### [Gainsight Customer Success](https://www.g2.com/es/products/gainsight-customer-success/reviews)

Gainsight Customer Success reúne valiosos conocimientos agenciales, inteligencia a nivel de relaciones y una puntuación de salud multidimensional para identificar riesgos y oportunidades de expansión un trimestre completo antes, y luego convierte esos conocimientos en acción a través de movimientos coordinados de retención, expansión y renovación en todos los segmentos de clientes, incluyendo los de larga cola. Diseñado para la complejidad empresarial que abarca múltiples productos, jerarquías y partes interesadas, Gainsight apoya programas dirigidos por humanos, digitales y agentes, permitiendo a los equipos escalar resultados en todo su libro de negocios y ofrecer Retención como Servicio (RaaS). El resultado es un impacto y escala medibles, incluyendo un aumento del 50% en la capacidad de CSM, un 15% más de expansión, un 95% de precisión en las previsiones y una reducción del 20% en la rotación, todo respaldado por una década de experiencia en CS y la comunidad más grande de profesionales de CS.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,719

#### How Do G2 Users Rate Gainsight Customer Success?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.0/10 (Category avg: 9.1/10)
- **Puntuación de esfuerzo del cliente (CES):** 7.9/10 (Category avg: 8.2/10)
- **Puntuación de satisfacción del cliente (CSAT):** 8.6/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Gainsight Customer Success?

- **Vendedor:** [Gainsight Inc.](https://www.g2.com/es/sellers/gainsight-inc)
- **Sitio web de la empresa:** www.gainsight.com
- **Año de fundación:** 2009
- **Ubicación de la sede:** San Francisco, CA
- **Twitter:** @GainsightHQ  
13,119 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=85a34abb9897c7140c711174cddac2af3363ec5532f5b0ba46c2fa230fde5273&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F841640%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,140 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Éxito del Cliente, Gerente Senior de Éxito del Cliente
- **Top Industries:** Software de Computadora, Tecnología de la información y servicios
- **Company Size:** 56% Medium, 32% Large

#### What Do G2 Reviewers Say About Gainsight Customer Success?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios aprecian la **facilidad de uso** de Gainsight, elogiando su organización y características completas de seguimiento de cuentas.
- Los usuarios valoran la **información centralizada** en Gainsight, lo que les ayuda a rastrear eficientemente las interacciones de las cuentas y generar ideas.
- Los usuarios valoran la **visibilidad** que Gainsight proporciona a través de un panel unificado, mejorando la organización y el compromiso con el cliente sin esfuerzo.
- Los usuarios valoran el **soporte al cliente intuitivo** de Gainsight, mejorando la productividad y el compromiso proactivo de sus equipos.
- Los usuarios valoran la **interfaz intuitiva** de Gainsight Customer Success por su facilidad de navegación y clara visibilidad de datos.

##### Cons

- Los usuarios encuentran que Gainsight Customer Success **no es intuitivo** , requiere capacitación formal y tiene una interfaz torpe que complica la experiencia del usuario.
- Los usuarios señalan que la **falta de funciones de informes personalizados** limita el análisis detallado de datos y la funcionalidad general de Gainsight.
- Los usuarios destacan la **empinada curva de aprendizaje** para personalizar los paneles, lo que requiere habilidades técnicas significativas para un uso efectivo.
- Los usuarios encuentran desafiante debido a las **opciones limitadas de personalización** en Gainsight, lo que lleva a una experiencia menos amigable para el usuario.
- Los usuarios encuentran que Gainsight Customer Success tiene una **complejidad que puede abrumar** y ralentizar la productividad a veces.

#### What Are Recent G2 Reviews of Gainsight Customer Success?

**["Gainsight unifica los datos de salud del cliente con poderosos conocimientos de Staircase"](https://www.g2.com/es/survey_responses/gainsight-customer-success-review-12879507)**

**Rating:** 5.0/5.0 stars

_— Scott M._

[Read full review](https://www.g2.com/es/survey_responses/gainsight-customer-success-review-12879507)

**["Soporte siempre disponible que encuentra una solución"](https://www.g2.com/es/survey_responses/gainsight-customer-success-review-12972699)**

**Rating:** 4.5/5.0 stars

_— Octavio M._

[Read full review](https://www.g2.com/es/survey_responses/gainsight-customer-success-review-12972699)

#### What Are G2 Users Discussing About Gainsight Customer Success?

- [¿Para qué se utiliza Gainsight?](https://www.g2.com/es/discussions/what-is-gainsight-used-for) - 2 comments
- [¿Qué es Gainsight PX?](https://www.g2.com/es/discussions/gainsight-what-is-gainsight-px) - 2 comments
- [Who are Gainsight competitors?](https://www.g2.com/es/discussions/who-are-gainsight-competitors)
- [¿Qué es el software Gainsight?](https://www.g2.com/es/discussions/what-is-gainsight-software) - 2 comments

### [UserTesting](https://www.g2.com/products/usertesting/reviews)

UserTesting is the leader in human insight. Our Human Insight Engine empowers teams to validate decisions, co-innovate at scale, and accelerate the path to their best products and experiences. By embedding real human feedback into every stage of development—from ideation to launch—organizations can eliminate guesswork, align stakeholders, and deliver experiences that truly meet evolving customer needs.

**Average Rating:** 4.4/5.0

**Total Reviews:** 734

#### How Do G2 Users Rate UserTesting?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 6.8/10 (Category avg: 8.2/10)
- **Customer Satisfaction (CSAT) Score:** 6.7/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 6.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind UserTesting?

- **Seller:** [UserTesting](https://www.g2.com/sellers/usertesting)
- **Company Website:** www.usertesting.com
- **Year Founded:** 2007
- **HQ Location:** San Francisco, CA
- **Twitter:** @usertesting  
42,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73442a6f9daab3f3de2836e2f4625bacfccf35b241b94c14334b3b9d6b8521b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F564709%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,876 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UX Researcher, Product Designer
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 41% Large, 37% Medium

#### What Do G2 Reviewers Say About UserTesting?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of UserTesting, enabling quick feedback and efficient testing processes.
- Users appreciate the **valuable insights** from UserTesting, aiding in effective understanding of consumer sentiment and feedback.
- Users appreciate the **time-saving feedback** from UserTesting, enabling swift decisions based on real user interactions.
- Users value the **helpful and responsive customer support** of UserTesting, enhancing their testing experience significantly.
- Users value the **insightful feedback features** of UserTesting, enhancing their understanding of consumer sentiment effectively.

##### Cons

- Users experience **testing difficulties** due to limited question logic, participant quality, and technical issues impacting effectiveness.
- Users note the **missing features** in UserTesting, particularly regarding text formatting and survey navigation, affecting usability.
- Users report **survey issues** including long response times, participant quality concerns, and challenges in sharing findings.
- Users criticize UserTesting for being **expensive** , especially given the inconsistent quality of participants and support issues.
- Users find that the **limited functionality** of UserTesting, including inconsistent features and analysis, hampers their overall experience.

#### What Are Recent G2 Reviews of UserTesting?

**["Quick Access to Real Users with an Intuitive Dashboard and Rich Video Insights"](https://www.g2.com/survey_responses/usertesting-review-12946786)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/usertesting-review-12946786)

**["UserTesting Makes Gathering Genuine Feedback Fast and Simple"](https://www.g2.com/survey_responses/usertesting-review-12927269)**

**Rating:** 4.5/5.0 stars

_— Sambit Kumar B._

[Read full review](https://www.g2.com/survey_responses/usertesting-review-12927269)

#### What Are G2 Users Discussing About UserTesting?

- [What is UserTesting used for?](https://www.g2.com/discussions/what-is-usertesting-used-for) - 1 comment
- [What is UserZoom used for?](https://www.g2.com/discussions/what-is-userzoom-used-for)
- [What are the three types of user testing?](https://www.g2.com/discussions/what-are-the-three-types-of-user-testing)
- [Does user testing record your face?](https://www.g2.com/discussions/does-user-testing-record-your-face) - 2 comments
- [What does user testing do?](https://www.g2.com/discussions/what-does-user-testing-do) - 1 comment, 1 upvote

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[Browse Experience Management Themes](/categories/experience-management/themes)

 ![Inia Debnath](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Inia Debnath")
ID

Researched and written by [Inia Debnath](https://research.g2.com/insights/author/inia-debnath)

Updated October 3, 2024

Experience management software consolidates feedback from a specific, target audience and delivers actionable insights and follow-up steps to close the loop. Experience management solutions build on the features provided by [survey software](https://www.g2.com/categories/survey) and [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) by adding functionality that enables businesses to plan and take informed actions based on received feedback. Specifically, these tools deploy analytics dashboards for feedback data that is viewable by stakeholders across an organization. Some products will also provide gamification features or agent-based scoring metrics to incentivize employees to leverage insights offered by the platform.

Experience management solutions can be leveraged for different use cases across a business, including customer experience (CX), B2B account experience, product experience, and market research. Though most offerings specialize in only one use case, some products will target multiple groups of respondents and allow businesses to segment their audiences. Products that specialize in CX collect customer feedback and deploy insights to frontline employees who can execute closed-loop actions based on that feedback. Products designed for B2B account experience collect client feedback and deliver insights to sales or customer success teams. Product experience solutions help product management teams collect and analyze feedback about their customers’ experiences with a product. Finally, market research solutions provide special features like research panels to enable businesses to survey their target audience.

Experience management software offers the survey development and implementation features provided by survey products and the business-focused analytics features provided by enterprise feedback management solutions. Experience management tools differ from survey and enterprise feedback management tools because they offer additional features that allow for closed-loop actions to follow up on feedback.

Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.

To qualify for inclusion in the Experience Management category, a product must:

- Provide all the features of an enterprise feedback management solution
- Connect with other repositories of data
- Analyze and segment experience data across all points in the customer journey
- Deliver relevant, real-time insights from feedback to relevant stakeholders
- Provide multidirectional communication channels to allow stakeholders to respond to feedback or share it with leadership
- Facilitate closed-loop action items based on respondent sentiment

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0fb8a8049f2928461a8a7f3d7b881f77/birdeye.jpg "Product Avatar Image")](https://www.g2.com/products/birdeye/reviews)[Birdeye](https://www.g2.com/products/birdeye/reviews)[4.7/5(4,202)](https://www.g2.com/products/birdeye/reviews) | Multi-location reputation and review automation | "Reputation Management Life Saver!" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_26840d0dfd54aa556644e88eb0d911cc/reputation.jpg "Product Avatar Image")](https://www.g2.com/products/reputation/reviews)[Reputation](https://www.g2.com/products/reputation/reviews)[4.5/5(2,469)](https://www.g2.com/products/reputation/reviews) | Centralized multi-location review and sentiment intelligence | "Visually pleasing & streamlined process. No complaints" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_eb80e10258cbd8eaf44f9424389182d0/questionpro.png "Product Avatar Image")](https://www.g2.com/products/questionpro/reviews)[QuestionPro](https://www.g2.com/products/questionpro/reviews)[4.5/5(1,149)](https://www.g2.com/products/questionpro/reviews) | Multi-stakeholder feedback collection with branching analytics | "Powerful, Flexible Survey Platform for Patient-Centered Research" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fe76bf3316a5e8115c0bec8ce0556322/qualtrics-market-research.png "Product Avatar Image")](https://www.g2.com/products/qualtrics-market-research/reviews)[Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews)[4.4/5(3,018)](https://www.g2.com/products/qualtrics-market-research/reviews) | End-to-end survey research with integrated analytics | "it's easy to learn if you are in the business of creating surveys or if it's part of your studies" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9ff3cbdaa71ecef9e34b1c87d222a677/resonate-cx.png "Product Avatar Image")](https://www.g2.com/products/resonate-cx/reviews)[Resonate CX](https://www.g2.com/products/resonate-cx/reviews)[4.6/5(497)](https://www.g2.com/products/resonate-cx/reviews) | Multi-location verbatim-to-action with closed-loop NPS | "It is a great experience using resonate!" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_14a120d48647a16d6bbeeda304bc88f2/dynamics-365-customer-voice.jpeg "Product Avatar Image")](https://www.g2.com/products/dynamics-365-customer-voice/reviews)[Microsoft Dynamics 365 Customer Voice](https://www.g2.com/products/dynamics-365-customer-voice/reviews)[4.5/5(17)](https://www.g2.com/products/dynamics-365-customer-voice/reviews) | Microsoft-native triggered surveys with Power Automate workflows | "Effortless Draft Creation, As Intuitive As Canva" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ee5cd8c3182117a52379aec028acbc45/medallia-customer-experience.jpg "Product Avatar Image")](https://www.g2.com/products/medallia-customer-experience/reviews)[Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews)[4.5/5(210)](https://www.g2.com/products/medallia-customer-experience/reviews) | Cross-touchpoint VOC with closed-loop text analytics | "Powerful Customer Insights with Real-Time Actionability" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ffc270ae99a7cd359abaf76c765d3dec/experience-com.png "Product Avatar Image")](https://www.g2.com/products/experience-com/reviews)[Experience.com](https://www.g2.com/products/experience-com/reviews)[4.8/5(393)](https://www.g2.com/products/experience-com/reviews) | Automated post-closing review collection and syndication | "Effortless Review Management, Seamless Integration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_445a26ebb2994878a27e1c965e65c363/asknicely.png "Product Avatar Image")](https://www.g2.com/products/asknicely/reviews)[AskNicely](https://www.g2.com/products/asknicely/reviews)[4.7/5(1,050)](https://www.g2.com/products/asknicely/reviews) | Automated closed-loop NPS surveying with CRM triggers | "Very user-friendly and gets the job done!" |

* * *

Show More

### Experience Management Topics

- [What is Experience Management Software?](#what-is-experience-management-software)
- [What are the Common Features of Experience Management Software?](#what-are-the-common-features-of-experience-management-software)
- [What are the Benefits of Experience Management Software?](#what-are-the-benefits-of-experience-management-software)
- [Who Uses Experience Management Software?](#who-uses-experience-management-software)
- [What’s the best experience management software for small businesses?](#what-s-the-best-experience-management-software-for-small-businesses)
- [What are the top experience management platforms for SaaS companies?](#what-are-the-top-experience-management-platforms-for-saas-companies)
- [What’s the most recommended experience management software for large enterprises?](#what-s-the-most-recommended-experience-management-software-for-large-enterprises)
- [Challenges with Experience Management Software](#challenges-with-experience-management-software)
- [How to Buy Experience Management Software?](#how-to-buy-experience-management-software)

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### Experience Management Topics
Expand/Collapse ](#)
- [What is Experience Management Software?](#what-is-experience-management-software)
- [What are the Common Features of Experience Management Software?](#what-are-the-common-features-of-experience-management-software)
- [What are the Benefits of Experience Management Software?](#what-are-the-benefits-of-experience-management-software)
- [Who Uses Experience Management Software?](#who-uses-experience-management-software)
- [What’s the best experience management software for small businesses?](#what-s-the-best-experience-management-software-for-small-businesses)
- [What are the top experience management platforms for SaaS companies?](#what-are-the-top-experience-management-platforms-for-saas-companies)
- [What’s the most recommended experience management software for large enterprises?](#what-s-the-most-recommended-experience-management-software-for-large-enterprises)
- [Challenges with Experience Management Software](#challenges-with-experience-management-software)
- [How to Buy Experience Management Software?](#how-to-buy-experience-management-software)

## Learn More About Experience Management Software

### What is Experience Management Software?

Experience management (XM) software, also known as customer experience (CX) or customer experience management (CEM or CXM) software, refers to technology that helps manage an organization’s interactions with its customers across all channels and touchpoints in the customer journey. CXM software enables businesses to collect, consolidate, and analyze customer feedback, providing actionable insights throughout the customer journey and lifecycle. With real-time, advanced analytics, experience management tools help companies understand how feedback relates to their business metrics. With these products, the most successful businesses are able to use predictive analytics to act on potential issues before they arise. Experience management software also provides tools for closed-loop actions, meaning employees are empowered to take action on optimization of customer experiences by responding to customers or prioritizing product roadmaps based on feedback.

#### What Types of Experience Management Software Exist?

All experience management solutions offer the same basic functionality. The most common use case is CX; however, some products are able to target other types of audiences for feedback concerning product experience, brand experience, and even market research. Some experience management platforms also offer features for gauging employee experiences.

1. [**Customer experience (CX)**](https://www.g2.com/categories/experience-management/f/customer-experience) **:** Most experience management solutions are designed for targeting customers for feedback at various points in the customer journey. These platforms analyze feedback and deliver insights to customer-facing employees and other relevant stakeholders so immediate actions can be taken if necessary.
2. [**B2B account experience**](https://www.g2.com/categories/experience-management/f/b2b-account-experience) **:** This enables the collection of feedback from B2B clients and accounts on their experience with a business and its products or services. It helps deliver actionable insights to relevant stakeholders, such as sales and customer success teams.
3. **Brand experience:** Experience management products with features for brand experience collect feedback concerning brand perception and brand loyalty. These insights are delivered to relevant stakeholders like marketing professionals who use the data to improve brand positioning and develop new marketing strategies.
4. [**Product experience**](https://www.g2.com/categories/experience-management/f/product-experience) **:** Product experience solutions collect customer feedback concerning their experience with a product. Insights concerning product experiences are routed to product management teams who use customer feedback to fix bugs or prioritize their roadmaps.
5. [**Market research**](https://www.g2.com/categories/experience-management/f/market-research) **:** Businesses may use experience management solutions to perform market research. These tools collect feedback from a company’s audience or target market and provide market research-specific features like panels.

### What are the Common Features of Experience Management Software?

1. **Survey management:** A core feature of experience management software is the creation and distribution of surveys to customers. These tools allow businesses to solicit customer feedback through a variety of channels, including through their website, email, SMS, or in-app messages. While some customers may prefer to receive communications via email, others may be more inclined to respond to surveys sent through SMS, so it’s important for businesses to understand their customers’ preferences when requesting feedback.
2. **Text analytics:** In customer surveys, businesses may elect to include open-ended questions. This permits users to elaborate on “yes" or “no" responses, identify specific issues with a product, or describe personal experiences, contributing to a wider variety and depth of data. Experience management tools use machine learning and natural language processing (NLP) to analyze these open-ended text responses. Text analytics features help organizations understand customer sentiment, uncover trends, and identify opportunities, turning their customers’ feedback into actionable insights.
3. **Net promoter score (NPS):** Experience management software allows organizations to send NPS surveys to their customers. NPS is one of the primary metrics for CX and an indicator of business growth. These surveys ask how likely the customer is to recommend the product or service to a friend or colleague on a scale of 1 to 10. NPS surveys are typically followed by an open-ended question asking customers to elaborate on their ratings. Measuring NPS on a regular basis provides businesses with key insights into brand loyalty and customer engagement.
4. **Customer satisfaction (CSAT) scores:** CSAT is another common key performance indicator (KPI) used in measuring CX. This score is calculated by asking a customer how satisfied they were with a recent transaction on a rating scale. While NPS is a high-level KPI for customer loyalty, CSAT is typically focused on a specific point in the customer journey. Customers might receive a CSAT survey after making a purchase or speaking to a customer service representative.
5. **Customer effort score (CES):** Experience management software helps businesses measure a third CX metric, the CES. This is another customer service KPI that asks customers how much effort was required for them to get an issue resolved or a request handled. Tracking CES helps an organization identify opportunities to improve customer service processes to make customer experiences more effortless and intuitive.
6. **Closed-loop actions:** In contrast to enterprise feedback management, experience management solutions offer enhanced capabilities for closing the loop on customer feedback. For example, customer service teams may be notified of a negative response to a survey; experience management software would allow an agent to respond to that customer directly through the platform. Conversely, if a response is positive, the agent may ask the customer to leave a review or send a referral. Features for closing the loop empower businesses to take immediate action on customer feedback.

### What are the Benefits of Experience Management Software?

Experience management platforms help businesses bridge the gap between the experiences they believe they are delivering to customers and the experiences customers are actually receiving. Below are a few benefits of the software: 

- **Collect feedback:** Like enterprise feedback management software, experience management tools enable organizations to collect feedback from their customers with surveys that measure NPS, CSAT, and CES. While many of these tools focus on customer service, they can be leveraged across many different areas of a business, including product development, marketing, and even human resources. 
- **Provide analysis** : By combining and analyzing customer feedback from multiple channels, experience management software offers companies a holistic view of their customers’ experiences and how those experiences are impacting the business.
- **Voice of customer (VoC)**: Organizations invest in experience management tools to support their VoC programs. VoC, which is relatively new in the field of CX, is a market research technique focused on capturing customer feedback. Experience management software is used to gather and collaborate on data related to the VoC, empowering businesses to make data-driven decisions to meet their customers’ needs and expectations.

### Who Uses Experience Management Software?

Any business with a vested interest in promoting positive customer experiences benefits from experience management software. These platforms are leveraged by organizations across many different industries, including retail, healthcare, technology, financial services, hospitality, and nonprofit.

**Customer service:** Customer support and customer success teams are some of the heaviest users of experience management software. These departments work closely with business customers and play a major role in managing customer experiences. Customer service teams use experience management software to track CX metrics with surveys that measure NPS, CSAT, and CES. These metrics help businesses understand where they are falling short and how they can improve to meet the expectations of their customers. Experience management solutions flag negative customer feedback and provide teams with tools to follow up with those customers, turning negative experiences into positive interactions. Feedback collected through experience management tools is routed directly to a company’s contact center, where agents follow up with dissatisfied customers.

**Marketing:** Most consumers rely on reviews from their peers when they make purchasing decisions. As a result, positive customer experiences are a powerful tool for promoting a company’s products and services. Experience management software allows marketing teams to capture positive reviews and feedback that are shared on social media, added to marketing materials, or used as case studies.

**Product development:** Experience management software helps inform decision making around product updates and new product development. Text analytics and advanced reporting features allow product teams to identify pain points in the user experience. With these insights, product teams are able to add functionality or introduce new features that will improve customers’ experiences with the product.

### What’s the best experience management software for small businesses?

For small businesses aiming to enhance customer satisfaction and gather actionable feedback, [top small business experience management platforms](https://www.g2.com/categories/experience-management/small-business) include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) offers an all-in-one platform for reviews, surveys, and customer feedback, helping small businesses manage their online reputation and improve customer experience.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) features conversational surveys and automation capabilities, allowing small businesses to engage customers effectively and analyze feedback for continuous improvement.

### What are the top experience management platforms for SaaS companies?

For SaaS companies seeking to optimize user experience and gather product feedback, leading experience management platforms on G2 include:

- [Qualtrics CoreXM](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews) provides advanced survey tools and analytics, enabling SaaS companies to collect and act on customer insights to enhance product offerings.
- [UserTesting](https://www.g2.com/products/usertesting/reviews) offers real-time user feedback through video recordings, helping SaaS companies understand user behavior and improve usability.

### What’s the most recommended experience management software for large enterprises?

For large enterprises aiming to manage complex customer journeys and gather comprehensive feedback, leading [enterprise-level experience management platforms](https://www.g2.com/categories/experience-management/enterprise) include:

- [Medallia Experience Cloud](https://www.g2.com/products/medallia-customer-experience/reviews) provides real-time feedback and AI-driven insights, enabling enterprises to understand customer sentiments and drive improvements across touchpoints.
- [Verint](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) delivers tools for capturing and analyzing customer feedback across channels, helping enterprises enhance customer satisfaction and loyalty.

#### Software Related to Experience Management Software

[Enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management)[:](https://www.g2.com/categories/enterprise-feedback-management) Enterprise feedback management solutions offer similar functionality to that of experience management software. These tools enable businesses to collect, analyze, and distribute customer feedback. Businesses may use these products instead of experience management solutions if closing the loop on feedback is unnecessary or if they use another platform to follow up with customers.

[Survey software](https://www.g2.com/categories/survey)[:](https://www.g2.com/categories/survey) Survey features serve as the foundation of experience management software. Businesses, as well as non-business entities, use survey software to create and share online surveys, quizzes, polls, and web forms.

[User research software](https://www.g2.com/categories/user-research)[:](https://www.g2.com/categories/user-research) User experience (UX) and product development teams may prefer user research software over experience management tools. User research platforms enable businesses to target customers or outside audiences for in-the-moment feedback on a product or brand. User research may be conducted through surveys, interviews, and focus groups.

[Employee engagement software](https://www.g2.com/categories/employee-engagement)[:](https://www.g2.com/categories/employee-engagement) Organizations dedicated to improving the health of their business understand that it’s important to gauge employee satisfaction as well as customer satisfaction. While experience management software helps businesses collect external customer feedback, employee engagement software may be used to conduct pulse surveys and track employee feedback.

### Challenges with Experience Management Software

**Lack of adoption:** Experience management software is designed to support robust customer service programs and cross-department collaboration. If a business does not already have plans and processes in place for experience management, it may be difficult for teams within the organization to adopt such a platform. Before implementing an experience management solution, executives should examine their current processes and consider whether employee training is needed to ensure the product is adopted across the company.

### How to Buy Experience Management Software?

The complexity of an experience management solution depends on the size of the business and what a business wants to accomplish. The software can be simplified with basic features for communicating with customers or have comprehensive features that would integrate with existing platforms or software products. However, the overall reason for a business to invest in customer experience management software is to achieve better customer experience and brand loyalty. Factors that businesses should consider include: 

**Business size capability:** Small and mid-sized companies can opt for CEM software that focuses on customer interactions and highlights the internal problems that might impact customer experience, such as monitoring live chat. However, larger enterprises can opt for a robust comprehensive software that helps in managing the complexities of various departments like marketing, sales, etc.

**Communication integration:** CEM needs to integrate well with various communication methods, such as social media, emails, etc. 

**Data integration:** CEM also needs to integrate with existing platforms like customer databases, customer relationship management (CRM) software, etc.