---
title: INFUSE Reviews
meta_title: 'INFUSE Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 294 reviews by the users' company size, role or industry
  to find out how INFUSE works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 294
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Marketing Services
  url: https://www.g2.com/categories/marketing-services
---


# INFUSE Reviews
**Vendor:** INFUSE  
**Category:** [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 294
## About INFUSE
Demand Excellence Delivered in Every Relationship We are INFUSE, a global independent partner focused on B2B demand and revenue marketing performance. At the heart of our company is an integrated demand engine powered by first-party and buying group data. Built on AI and enhanced with multiple intent signal streams, this engine drives qualified interest in your business and products to predict the next best action for in-market accounts and buyers. Omnichannel outreach strategies tailor programs that identify and engage prospective buyers throughout their research journey. With a verified global audience of business and technology profiles of over 252M, we ensure precision targeting across geos, industries, and buyer and account profiles. To optimize your investment and deliver on your lead-to-revenue performance, INFUSE demand tools and professionals are available in over 75 countries, across all time zones.



## INFUSE Pros & Cons
**What users like:**

- Users appreciate the **excellent communication** of INFUSE, highlighting their responsiveness and collaborative partnership throughout campaigns. (25 reviews)
- Users commend the **exceptional support** from the INFUSE team, enhancing their lead generation and nurturing efforts. (25 reviews)
- Users praise the **proactive support and quality of leads** from INFUSE, enhancing their campaign management experience significantly. (22 reviews)
- Users commend INFUSE for their **exceptional customer support** , highlighting friendly and proactive assistance that enhances lead generation. (22 reviews)
- Users value the **high-quality leads** provided by INFUSE, which effectively align with their ideal customer profile. (21 reviews)
- Users value the **high-quality, targeted leads** from INFUSE, noting consistent delivery and proactive team collaboration. (20 reviews)
- Users appreciate the **quick and efficient response time** of INFUSE, enhancing collaboration and partnership throughout the project. (19 reviews)
- Users value the **quick and effective collaboration** with Infuse, resulting in seamless campaign management and prompt support. (17 reviews)
- Results (17 reviews)
- Service Quality (17 reviews)

**What users dislike:**

- Users experience **communication issues** with INFUSE, noting a lack of transparency and occasional internal errors. (9 reviews)
- Users note a lack of **effective communication** within INFUSE, leading to confusion and missed expectations. (5 reviews)
- Users find the **poor lead quality** from INFUSE challenging, requiring additional nurturing to effectively reach sales readiness. (5 reviews)
- Users note occasional **delivery delays** with Infuse, but these are rare and usually resolved quickly. (2 reviews)
- Users find INFUSE to be **expensive** , but appreciate the value of integrated additional services provided. (2 reviews)
- Inefficiency (2 reviews)
- Users express concerns about the **lack of transparency** in lead delivery, impacting their trust in the product. (2 reviews)
- Limited Features (2 reviews)
- Complexity (1 reviews)
- Difficult Learning (1 reviews)

## INFUSE Reviews
  ### 1. Wonderful account management and flexible content syn programs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brandon P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 14, 2023

**What do you like best about INFUSE?**

The account management team is the greatest. They understand a lot about content syndication and Integrate platforms.

**What do you dislike about INFUSE?**

The only thing I have to keep in mind is that the high level of service and quality comes with a higher CPL for select programs.

**What problems is INFUSE solving and how is that benefiting you?**

They were able to work with complex global content syndication needs and work through issues that came up suddenly with satisfying solutions.

  ### 2. Have always delivered when they said they would deliver

**Rating:** 5.0/5.0 stars

**Reviewed by:** James H. | Enterprise (> 1000 emp.)

**Reviewed Date:** May 11, 2023

**What do you like best about INFUSE?**

Have a large trusted database that they can target.

**What do you dislike about INFUSE?**

I haven't experienced anything to date that I dislike

**Recommendations to others considering INFUSE:**

Be very specific about the audience you are targeting

**What problems is INFUSE solving and how is that benefiting you?**

Sourcing new names within targeted accounts

  ### 3. A great partner in our marketing efforts!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Glenn M. | Senior Manager Marketing Programs, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 09, 2022

**What do you like best about INFUSE?**

With the launch of our programs, they helped us generate at least two opportunities in the pipeline for our sales team. Needless to say, their programs are still being followed up upon, but the percentage of MQL and SQL's have been perfect!

**What do you dislike about INFUSE?**

There is nothing to dislike - everyone from our rep to our CSM Sasha and Ashely was fantastic and very lucky to have them.

**Recommendations to others considering INFUSE:**

InfuseMedia is very thoughtful and helpful. Not only do they have a focus on a tech audience, but they can also span by job title and functions in so many other industries. I would not hesitate to try them again - in fact, I will do business with them in Q4 2022

**What problems is INFUSE solving and how is that benefiting you?**

Like any demand marketer, needed to find the perfect "digital watering hole" to find our audience. Working with our rep Caitlyn, she listened to our needs and gave us suggestions to optimize our criteria to capture who we needed.

  ### 4. Infuse helps us get our content in front of the right prospects, in the right segments

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 09, 2022

**What do you like best about INFUSE?**

Responsive team, and leads meet campaign criteria.

**What do you dislike about INFUSE?**

Nothing so far, lead delivery system through Google drive could be upgraded.

**Recommendations to others considering INFUSE:**

Good source of top-of-funnel lead generation and quality leads.

**What problems is INFUSE solving and how is that benefiting you?**

Infuse Media assists in reaching new audiences and lead generation for buyer personas at the beginning of their buyer journey.

  ### 5. Great Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sarah G. | Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** March 14, 2023

**What do you like best about INFUSE?**

That we can rely on consistent top of funnel leads

**What do you dislike about INFUSE?**

We have a hard time converting leads to BOF

**Recommendations to others considering INFUSE:**

Great solution to help with TOF!

**What problems is INFUSE solving and how is that benefiting you?**

Filling our top of funnel leads

  ### 6. Always Fab Service!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hannah P. | Senior Media Account Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 30, 2022

**What do you like best about INFUSE?**

The team at Infuse, they're always SO willing to help and always send over their proposals / volumes very quickly. I always know I'll get good service when working with the Infuse team.

**What do you dislike about INFUSE?**

Sometimes CPL isn't as competitive as other partners I work with, however, the quality of the leads delivered and the service we are provided by the team is great!

**Recommendations to others considering INFUSE:**

Work with Tasha! She's a real asset to the company and will never fail to help out and answer any questions.

**What problems is INFUSE solving and how is that benefiting you?**

INFUSEmedia is able to generate (using their first-party data) leads for my clients that always fit the target audience criteria, enabling me to guarantee a set number of great quality leads across a range of IT audiences.

  ### 7. INFUSE Content Syndication

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 16, 2023

**What do you like best about INFUSE?**

They are upfront and explain their solutions in easy to understand terminology.

**What do you dislike about INFUSE?**

I haven't found downsides to working with them yet

**What problems is INFUSE solving and how is that benefiting you?**

Assisting with lead generation efforts.

  ### 8. Delivered what was promised in contract

**Rating:** 4.0/5.0 stars

**Reviewed by:** Joshua O. | VP of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 31, 2022

**Describe the project or task INFUSE helped with:**

We used INFUSEmedia to warm up a list of contacts that we already had, using existing content.

**What do you like best about INFUSE?**

Their delivery team was very communicative, quick to answer questions and regularly in touch. That made reliance they would deliver on time very easy as they kept things organized and free flowing. It was a pleasure to work with that team.

**What do you dislike about INFUSE?**

The original goals as described to the salesperson weren't able to really be achieved, because it feel a bit afield of what they normally do. What they promised in the contract, they delivered, but their salesperson made multiple verbal commitments she didn't follow up on. We weren't unhappy with the outcome but if they were able to execute on what was discussed it would've been much more advantageous.

**What problems is INFUSE solving and how is that benefiting you?**

INFUSE has a robust infrastructure for managing content-based marketing, which allows for cost-effective use of their system without having to have such infrastructure yourself. It was an easy decision to work with them, and if we have campaign needs like that I can easily see us working with them again.

  ### 9. The team was easy to work with and they delivered on their contract quickly

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 11, 2022

**What do you like best about INFUSE?**

INFUSEmedia was easy to work with - friendly and helpful service, made themselves available, followed up, and held up their end of the bargain. When a few leads that they provided bounced upon first outreach, they replaced them - quickly, without argument. They also provided helpful feedback on the campaign assets and strategy based on their years of experience and highlighted future changes we could make to further optimize our program. Very collaborative.

**What do you dislike about INFUSE?**

As with most content syndication programs, the cost per lead is on the higher side - but the service matched the price, and they were flexible in working with us to develop a pilot program that would fit in our budget.

**Recommendations to others considering INFUSE:**

Ensure you are specific and certain in your requested titles - we thought we'd get a more even distribution across our desired titles but wound up getting more "marketing" dept leads than we would have liked because we didn't exclude some particular titles from our request.

**What problems is INFUSE solving and how is that benefiting you?**

INFUSEmedia is helping companies reach active buyers interested in their offering which benefited our organization by bringing net new qualified leads into our database warmed up with some exposure to our brand (via content syndication).

  ### 10. Excellent customer service and reliable delivery of MQLs.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sarah B. | VP of Growth, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2022

**Describe the project or task INFUSE helped with:**

When I was heading up demand generation at a large commercial real estate technology company, we leaned on INFUSEmedia to bring in new leads for a specific new customer segment that we were focusing on as a result of an acquisition. We were starting from the ground up so this was huge in giving us the ability to immediately start marketing to these people while we spun up a new program.

**What do you like best about INFUSE?**

I was extremely impressed with the customer service. From the very beginning, even during the sales process, I felt treated with respect and in a highly personalized way. They are responsive, create regular touchpoints, and really make an effort to get to know the business.

**What do you dislike about INFUSE?**

This is not a big deal because the onus falls on me to do this but I wish they had been just a tiny bit more proactive in reminding me when to swap out content. This is not a major complaint tho. Just important to be proactive with the team when you want to mix it up with new ebooks, etc.

**Recommendations to others considering INFUSE:**

I would give it a shot. You will probably see results but if you don't they will be flexible in working with you to set up a program that delivers in the capacity that you need it to. I think people write off syndicated content as a channel, sometimes, because you don't think it's going to yield, but I was very happily surprised with the quality of leads from this channel.

**What problems is INFUSE solving and how is that benefiting you?**

It enabled us to immediately penetrate a new customer segment that we hadn't focused on at all before because we didn't have the product to serve them. I recognize the power of syndicated content as a channel now that I have partnered with INFUSEmedia. I will do so again in the future once I have the budget at my new gig.

  ### 11. 100% Positive engagement with Infuse, all the time. Brilliant.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Glenn R. | CEO/Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 01, 2022

**What do you like best about INFUSE?**

The people! No question. Great team, great attention, great service, great knowledge. And what they provide in terms of 'the solution' comes a close second.

**What do you dislike about INFUSE?**

Having not found them and started working with them sooner!

**Recommendations to others considering INFUSE:**

Detail. Provide the best possible brief and early information and content to Infuse, and you will get the results you need. It really is the detail that you provide that will get you the results.

**What problems is INFUSE solving and how is that benefiting you?**

Data, access to an audience, access to contacts in the field that we are looking for. Our clients require top quality, and we know Infuse delivers.

  ### 12. Reliable Content Syndication Partner

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 15, 2022

**What do you like best about INFUSE?**

InfuseMedia's customer success team is great to work with. They are very flexible and happy to help change/update targeting mid-campaign if needed. Definitely enjoy working with them.

**What do you dislike about INFUSE?**

The only negative that I have experienced is their CPL. Typically, our other syndicated vendors charge 10-15% less per lead.

**What problems is INFUSE solving and how is that benefiting you?**

We use InfuseMedia for TOFU content syndication. Typically the leads from syn content go into a nurture sequence or a light SDR outreach cadence. This ultimately helps build our database with the right companies and personas.

  ### 13. Past Customer, Recommender, Current Customer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan S. | Director of Demand Generation, Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** May 31, 2022

**Describe the project or task INFUSE helped with:**

We were in dire need of finding a syndicated content partner who could send reliable, quality leads. Other companies haven't delivered the quality we need (lots of bad leads, up to 5-10% sometimes).

**What do you like best about INFUSE?**

The quality is great. Our MQL numbers wouldn't be attainable without some 3rd party content syndication to nurture and INFUSE delivers quality leads, reliably, each week.

**What do you dislike about INFUSE?**

Nothing about INFUSE directly. Like all marketers, I'd prefer to have my leads be all inbound, but when you have to subsidize, it's good to use a vendor who can demonstrate engagement, and not just send lists.

**What problems is INFUSE solving and how is that benefiting you?**

INFUSE is helping Flexera reach its marketing pipeline goals by boosing inquiries to feed through nurture, and overall benefitting the flow through the funnel.

  ### 14. A reliable lead gen provider with great customer service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ollie B. | Account Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** December 18, 2020

**Describe the project or task INFUSE helped with:**

Generating leads for multiple campaigns

**What do you like best about INFUSE?**

Good quality leads and quick replies from their team. Makes all the difference

**What do you dislike about INFUSE?**

Nothing springs to mind to be completely honest

**What problems is INFUSE solving and how is that benefiting you?**

Always hitting the briefs and delivering leads for my clients on time

  ### 15. Great company, great customer and even better results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Charlie V. | Digital Campaign Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2020

**Describe the project or task INFUSE helped with:**

Content Syndication campaign to collect high quality for a global technology brands

**What do you like best about INFUSE?**

The account management. They're a great bunch of people who can't do enough to help. Always punctual and reliable - a truly versatile partner.

**What do you dislike about INFUSE?**

Maybe an EMEA based account management team. The US team are amazing, but having someone in time-zone would make that even better.

**What problems is INFUSE solving and how is that benefiting you?**

Having a partner on our side. Typically we work quite siloed with our Content Syndication partners, but with INFUSE we see much more synergy.

  ### 16. Good content syndication leads!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 15, 2022

**What do you like best about INFUSE?**

We shortened our days to MQL with this program.

**What do you dislike about INFUSE?**

Sometimes we hit limitations on volumes in certain regions.

**What problems is INFUSE solving and how is that benefiting you?**

Great customer service, good CPL, plus helping build our database with the right titles.

  ### 17. Easy to Get Started, Deliver What they Promise

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2022

**Describe the project or task INFUSE helped with:**

Lead generation campaigns

**What do you like best about INFUSE?**

I've worked with INFUSE to deliver on competitive campaigns, multi-touch campaigns, and single-touch campaigns at two different companies. The quality of the leads have been better than I expected, to be sure. Their customer service is terrific -- the quality of their writing and creative was spot on, with very few changed needed. This helped us get up and running quickly. And, I've never had a delay with lead delivery.

**What do you dislike about INFUSE?**

There really isn't anything to dislike about their service offering.

**What problems is INFUSE solving and how is that benefiting you?**

Helping us identify targets within our ICPs who are in market for our offering (or at least experiencing some pain). INFUSE delivers quality contacts that have helped us break into accounts.

  ### 18. Quality service across the board

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 30, 2022

**What do you like best about INFUSE?**

The level of customer service - they're always keen to help/improve their product & showcase genuine interest towards our requirements.

**What do you dislike about INFUSE?**

CPLs are competitive, however, this is a reflection of quality & credibility.

**Recommendations to others considering INFUSE:**

Trust their capabilities/market expertise

**What problems is INFUSE solving and how is that benefiting you?**

Generating key business leads which hold the potential to become vital SQLs at all stages of the marketing funnel - generating revenue for key accounts.

  ### 19. Solid Source of Leads

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2022

**Describe the project or task INFUSE helped with:**

We use Infuse Media for a 2-touch nurture plan to generate leads for our organization.

**What do you like best about INFUSE?**

The leads are consistent and within our guidelines for the industries and personas that we target. Communication is consistent and the lead flow process is automated.

**What do you dislike about INFUSE?**

There isn't much I dislike. Would like more granular reporting if possible on impressions, clicks, etc, but overall are happy with the consistency of the leads we receive.

**Recommendations to others considering INFUSE:**

Know your target markets and personas to ensure you receive the leads that are most beneficial to your business

**What problems is INFUSE solving and how is that benefiting you?**

We are solving the challenge of a consistent flow of leads into our organization that can be predicted each month.

  ### 20. Multi Touch Leads

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** May 26, 2022

**Describe the project or task INFUSE helped with:**

partnered with Infuse for lead generation

**What do you like best about INFUSE?**

we have the 2-touch campaign, so only leads sent are those that have engaged with our content twice, meaning higher intent

**What do you dislike about INFUSE?**

Overall pretty effective partner, CPLs as always, could be lower.

**Recommendations to others considering INFUSE:**

double and triple check your targeting

**What problems is INFUSE solving and how is that benefiting you?**

Infuse is helping us identify accounts with higher engagement

  ### 21. Really good level of service and professionality

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 31, 2022

**What do you like best about INFUSE?**

The level of service is one of the best I've seen

**What do you dislike about INFUSE?**

Nothing in particular but I would like to have more insights at the end of the campaigns

**Recommendations to others considering INFUSE:**

Add qualifying questions to your Lead Gen campaign

**What problems is INFUSE solving and how is that benefiting you?**

Lead Generation

  ### 22. Working with INFUSEmedia is a pleasure!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2022

**Describe the project or task INFUSE helped with:**

I've used INFUSEmedia for awareness and lead gen projects, across different companies.

**What do you like best about INFUSE?**

I enjoy how easy it is to work with the team. I provide a target account list, we set program parameters, and within days we're up and running.

**What do you dislike about INFUSE?**

I didn't encounter any issues that needed reporting.

**Recommendations to others considering INFUSE:**

If you've not worked with INFUSEmedia before, give them a chance!

**What problems is INFUSE solving and how is that benefiting you?**

I used INFUSEmedia recently to promote a survey to a particular market segment. The process was quick and seamless, saving me project management and follow-up headaches.

  ### 23. Impressive approach, great support team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** May 31, 2022

**Describe the project or task INFUSE helped with:**

A combination of single and double touch, with and without a nurture program

**What do you like best about INFUSE?**

The support and flexibility of the team when implementing the campaign. Communication was brilliant from start to finish and the team was happy to make some tweaks to the targeting mid-campaign.

**What do you dislike about INFUSE?**

Nothing to dislike about the campaign with Infuse

**What problems is INFUSE solving and how is that benefiting you?**

We required support in building a GDPR compliant list of relevant contacts to target with marketing campaigns.

  ### 24. Would definitely recommend

**Rating:** 4.0/5.0 stars

**Reviewed by:** Katrena M. | Director, Field Marketing

**Reviewed Date:** March 04, 2022

**What do you like best about INFUSE?**

Our rep was always very communicative and helpful. I appreciate they were willing to pivot if needed or brainstorm creative ways to stay within budget.

**What do you dislike about INFUSE?**

Nothing. The team that worked directly with InfuseMedia only had positive feedback.

**What problems is INFUSE solving and how is that benefiting you?**

Driving qualified leads. The ability to leverage assets that we already have in our library and being able to drive interest through those existing pieces of content.

  ### 25. Good but data misleading

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 31, 2022

**Describe the project or task INFUSE helped with:**

Infuse did a content syndication campaign for my business.

**What do you like best about INFUSE?**

The project management and reporting was excellent

**What do you dislike about INFUSE?**

Leads were misleading. When contacted many of them responded that they didn't know what we were talking about and they hadn't downloaded the articles.

**What problems is INFUSE solving and how is that benefiting you?**

We need to increase brand awareness - in this instance it had limited success

  ### 26. Easy to use and consistent

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** May 27, 2022

**Describe the project or task INFUSE helped with:**

Content Syndication

**What do you like best about INFUSE?**

Easy to use. The team is very consistent in lead delivery and provides complete information.

**What do you dislike about INFUSE?**

Haven't seen conversions yet from the leads we have purchased. It may be too top of funnel.

**What problems is INFUSE solving and how is that benefiting you?**

Topic specific lead generation

  ### 27. Great Data and services - easy to do business with.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2021

**Describe the project or task INFUSE helped with:**

i have been working with INFUSE on some intent-based content syndication programs as well as intent-based display advertising as part of an account based marketing initiative we have kicked off. We wanted to be able to build awareness with these targeted accounts and gain insights into some of the priorities and initiatives that these customers have.

**What do you like best about INFUSE?**

The reps there are very easy to work with. Very responsive. The programs have run more efficiently than they promised making it easy for me to hit my targets in advance of my deadlines. The data and leads we have gotten have been quite solid and sales' initial feedback is positive.

**What do you dislike about INFUSE?**

I would always like opportunities to get a better cost per lead (CPL). I think if we could get even more information / signals on intent that would be very useful so we can get a better understanding of our target account priorities. This would arm the sales team with more data going into potential calls.

**Recommendations to others considering INFUSE:**

I have enjoyed working with the INFUSE team and if you are looking to kick off some demand gen programs for targeted accounts or programs more broadly focused on your ideal customer profile, I think you should take a look at INFUSE. Before they put a contract in front of you they will gather all of your criterial and help you with understanding what they can do to help you support your goals and set expectations.

**What problems is INFUSE solving and how is that benefiting you?**

INFUSE is helping me achieve some of the demand gen goals we have set for our account based programs. it has helped sales and SDR team with gaining more insights on the companies we are targeting and helping us prioritize who we reach out to first.

  ### 28. Easy to work with and solid leads

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2021

**Describe the project or task INFUSE helped with:**

We worked with Infuse Media on a BANT and BANT callback program for enterprise leads. The Infuse team was very responsive and great to work with. They were able to tailor a program to our specific needs and budget. Overall we found the quality of leads to be good, and they all met the program criteria. Would work with them again in the future on other programs.

**What do you like best about INFUSE?**

Our account manager listened to our needs and was able to structure a program to help us achieve our goals and targets for the campaign. They have a lot of contacts within our target titles and industries, so we were able to place our content in front of more people than we could have on our own. The account management team was also very responsive and regularly followed up to ensure everything was going smoothly.

**What do you dislike about INFUSE?**

Leads came over to us once a week in an Excel file. However, I wish there was a way to view or get real-time leads, so they could be followed up with more quickly by our team.

**What problems is INFUSE solving and how is that benefiting you?**

We were looking to gain more highly qualified leads for our sales team in specific industries, titles, and company sizes, which we were able to do with their help.

  ### 29. Likely

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2022

**Describe the project or task INFUSE helped with:**

content syndication

**What do you like best about INFUSE?**

Their customer service was always super quick. We always got our reports in a timely manner.

**What do you dislike about INFUSE?**

There wasn't anything I can point out that we disliked.

**What problems is INFUSE solving and how is that benefiting you?**

lead generation

  ### 30. Results-driven, collaborative, highly effective

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mya W. | Senior Content Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 13, 2021

**Describe the project or task INFUSE helped with:**

I lead content marketing for a SaaS start-up serving the energy and utility industry. The team was researching new channels and delivery partners to increase our impact as we switched over to an ABM program. We did a highly successful pilot run with them to 1) gather new leads at our target accounts and 2) nurture those leads into inbound conversations.

**What do you like best about INFUSE?**

This was a truly full-service experience. All I had to do was provide information about the target audiences and access to our library of content. They have literally handled the rest, from staging to execution to design and email outreach. And they provide detailed insights on progress along the way. That includes being able to review the leads coming in and approve or disapprove so that INFUSE could find better matches.

**What do you dislike about INFUSE?**

Not much to dislike! I would say to be aware that working with them MIGHT take a good amount of front-loaded work on the client side. The content-based demand gen campaigns require you to have around 10 solid pieces of content on hand, which was challenging for us as a newer company. But for more established content programs that wouldn't pose an issue at all. INFUSE also was super flexible and helpful as we went through the process of doing that initial work.

**Recommendations to others considering INFUSE:**

Have a solid idea of your target audience (including markets, ideal companies, ideal job titles) and a solid repository of high-quality content.

**What problems is INFUSE solving and how is that benefiting you?**

1) Revitalizing our content marketing efforts
2) Generating high quality demand in an especially challenging B2B market
3) Improving our advertising channels with a high quality partner

In your contract, INFUSE promises to deliver X amount of results. They did that handily. We now have a much higher quality lead list to continue nurturing, and inbound leads that are well educated and more ready to sign a contract.

  ### 31. Solid lead generation and content marketing!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 27, 2022

**Describe the project or task INFUSE helped with:**

INFUSEmedia has provided high-quality and high volumes of leads for us for more than three years.

**What do you like best about INFUSE?**

What I like best about working with INFUSEmedia is their consistency of lead flow month over month.

**What do you dislike about INFUSE?**

I honestly can't think of a single complaint. Pricing is competative, but I'd always like to see it lower.

**What problems is INFUSE solving and how is that benefiting you?**

We're solving for top-of-funnel lead generation at scale.

  ### 32. Good leads very much on the ball with our ICPs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 01, 2021

**Describe the project or task INFUSE helped with:**

INFUSEmedia helped to prepare landing pages, email copy and target our content to our specific ideal customer profiles. It can be a challenge given our product use case is very specific to certain roles.

**What do you like best about INFUSE?**

Quality of the lead themselves and fast turnaround on changes to landing pages/copy

**What do you dislike about INFUSE?**

I would like to investigate phone card follow up service. It would ensure the lead requested the asset was engaged before sending it to us. But nurturing may be best done with us.

**What problems is INFUSE solving and how is that benefiting you?**

Engaging with our specific account and ideal customer profiles with our range of marketing assets at the right time.

  ### 33. Painless process with excellent customer service.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2021

**Describe the project or task INFUSE helped with:**

Infuse helped my org with webinar registered leads. They were able to generate a solid number of registrants within just a few weeks and have worked with me on a strategic follow-up to get the best overall results for the campaign.

**What do you like best about INFUSE?**

Infuse has a lot of great products but my favorite part overall is the customer service. They utilized a team of individuals for my relativley small campaign to ensure that I had a positive experience.

**What do you dislike about INFUSE?**

I can not think of any downsides to note.

**Recommendations to others considering INFUSE:**

I would recommend that you layout your parameters and needs for a campaign and set up a call with Infuse to discuss. They take a consultative approach to sales and can design campaigns to match most initiatives. The sales process is quick and painless.

**What problems is INFUSE solving and how is that benefiting you?**

Infuse is a helping us to generate top of the funnel leads at scale.

  ### 34. Great customer service team, iteration, and deliverables

**Rating:** 4.5/5.0 stars

**Reviewed by:** Varun P. | Research Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 13, 2021

**Describe the project or task INFUSE helped with:**

We've used INFUSE for a bunch of different demand gen programs --> from webinars, to appointment setting, to videos, to middle-of-the-funnel content syndication

**What do you like best about INFUSE?**

The customer success / sales teams -- they're very communicative and iterative based on our feedback

**What do you dislike about INFUSE?**

Mis-aligning results vs expectations would probably be my biggest qualm -- which is an issue on our end as much as it is there.

**Recommendations to others considering INFUSE:**

Benchmark other providers, make sure that you align your expectations with theirs (communication and involvement is key).

**What problems is INFUSE solving and how is that benefiting you?**

Filling our pipeline with highly qualified, targeted leads. We've managed to generate a lot of leads within our ICP and a fair amount of conversions.

  ### 35. Quality leads and helpful customer success team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** June 25, 2021

**Describe the project or task INFUSE helped with:**

INFUSEmedia is our content syndication partner. They deliver high quality leads through their promotional programs against our target account lists. We work with them on both one-touch and two-touch programs and see strong results from both.

**What do you like best about INFUSE?**

The customer success team is very attentive to our goals and is always looking to align their programs to meet them. We have a very collaborative relationship, and I trust their recommendations.

**What do you dislike about INFUSE?**

It would be nice to see more data on the performance of the program elements before the lead is captured.

**What problems is INFUSE solving and how is that benefiting you?**

With INFUSEmedia, we can reach the right contacts from our target accounts and see the positive feedback from our Business Development and Sales team.

  ### 36. Reliable lead gen  & great overall experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 07, 2021

**Describe the project or task INFUSE helped with:**

InfuseMedia helped with lead generation, targeting IT professionals, App Developers and CxOs.

**What do you like best about INFUSE?**

Responsive sales team, quick turnaround on the committed leads. InfuseMedia is gaining popularity with multiple industries

**What do you dislike about INFUSE?**

Nothing to dislike but it would be good to have InfuseMedia help with middle/bottom of funnel conversions

**What problems is INFUSE solving and how is that benefiting you?**

Lead gen

  ### 37. Infuse Media Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tom M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 23, 2020

**Describe the project or task INFUSE helped with:**

I've worked with Infuse Media across a range of global lead generation campaigns, typically generating single touch content syndication leads.

**What do you like best about INFUSE?**

The team are incredibly responsive, and are able to turn proposals around in a short space of time, often returning proposals well in advance of the given deadline. Lead volumes tend to be positive and CPL's are always competitive, the team are not afraid to refuse a proposal if they don't believe they're the right fit for the campaign.

**What do you dislike about INFUSE?**

We've shared fairly niche briefs with the team in the past and they've not been able to put a proposal forward as the targeting has been too limiting. I don't think this is particularly a negative, i'd much rather partners refuse briefs they cannot deliver on than take the brief and fail to deliver mid campaign, leading to tricky conversations with clients and often somewhat souring the relationship.

**What problems is INFUSE solving and how is that benefiting you?**

We're able to deliver single touch content syndication leads to clients

  ### 38. The team ran a demand gen project for us + survey for the FinServ vertical.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Svetlana K. | Senior Partner Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** January 22, 2021

**Describe the project or task INFUSE helped with:**

I hired INFUSEmedia to run a survey focusing on the impact of COVID on the FinServ and Insurance sector. The project was delivered on time and the quality of executives (titles + companies) was extremely high. I was very pleased with the final outcome of the project.

**What do you like best about INFUSE?**

The team was very responsive and provided a very detailed data analyses, which is very helpful when we are trying to have a better pulse on the industry trends.

**What do you dislike about INFUSE?**

I can't think of any downsides. Perhaps, I would have enjoyed working on more projects if the marketing budget allowed.

**Recommendations to others considering INFUSE:**

I will definitely start with the test to get comfortable and be able to make your own decision.

**What problems is INFUSE solving and how is that benefiting you?**

We were looking for a very specific industry intel from the FinServ executives. INFUSEmedia helped us connect with the right persona.

  ### 39. Pleasure to work with and high quality Leads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan V. | Regional Marketing Specialist, MEA & MEDI, Enterprise (> 1000 emp.)

**Reviewed Date:** December 22, 2020

**Describe the project or task INFUSE helped with:**

We worked with INFUSE on a multi-touch content syndication program (emails and ads) targeting Italy. We provided them with 8-10 assets in local language with a brief description in English which their writers were able to leverage to create a high standard of copy in Italian.

**What do you like best about INFUSE?**

The team at Infuse were first class and a pleasure to work with. They are very responsive and always willing to help in whatever way they could. The leads delivered fitted our criteria perfectly and were of very high quality in terms of job titles and company size in line with the parameters of the project we set out. It was excellent value for money in terms of CPL which included the creation and translation of the creatives. They were also able to provide a comprehensive report at the end detailing the top-performing assets, job titles and company size captured etc.

**What do you dislike about INFUSE?**

From working with Infuse on this project I can have no negative feedback. Everything was conducted in a professional manner, delivered on time and the Leads were high quality.

**Recommendations to others considering INFUSE:**

Infuse are an excellent partner to work with to generate leads for your sales team and for your nurture programs. Be clear and concise in your project brief and the team will deliver for you. Leverage their team to create the landing pages and email copy for your assets.

**What problems is INFUSE solving and how is that benefiting you?**

Infuse were able to deliver high-quality leads that we can nurture for our Sales team. We are still nurturing the Leads from Top of the funnel through to the bottom of the funnel through a nurture program so we are still waiting to measure the pipeline generated, however, the early results are promising and we have been able to book meetings with some large prospects.

  ### 40. Quality & Great Service from planning stage to end of campaign

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emilie B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 21, 2020

**Describe the project or task INFUSE helped with:**

I have been working with INFUSEmedia on a number of different lead gen campaigns for my clients. Campaigns mainly included content syndication to generate all types of leads, i.e. from top to bottom funnel.

**What do you like best about INFUSE?**

There are a lot of demand gen providers in the media landscape but along with quality on the leads of course, the quality of the serviced provided by the vendor is very important to achieve success with a campaign. INFUSEmedia always provides a great service from beginning to end - i.e the quality of the service does not stop once the IO is signed! They always provide their recommendations to ensure the best results and make sure the campaigns are set up correctly to drive the lowest lead rejections rate. INFUSEmedia is definitely one of our trusted partner when it comes to lead generation.

**What do you dislike about INFUSE?**

I haven't had any issues with INFUSEmedia so far.

**What problems is INFUSE solving and how is that benefiting you?**

INFUSEmedia help us delivering quality leads for our clients. Benefits realised are mainly for our clients to realise a strong ROI with the leads generated. From my point of view, having a good customer service from a vendor helps me on delivering a good service to my clients. And very importantly, the lowest the leads rejections rate, the better - obviously.

  ### 41. Personalized service, high quality leads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michele R. | Director of Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 21, 2020

**Describe the project or task INFUSE helped with:**

We have done 2 projects with INFUSEmedia. We provided 3-4 content pieces with short abstracts for each, then INFUSEmedia worked their magic to syndicate the content via email and advertising. They listened closely to our needs and adjusted the program to work with our target audience and budget. I was impressed with their writers' ability to create content based on what we provided....their domain expertise is very good. The high quality leads we received exceeded our expectations in terms of companies and titles.

**What do you like best about INFUSE?**

Great service, excellent value for the money, fast turnaround, high quality content and leads delivered.

**What do you dislike about INFUSE?**

I can't think of any downsides at the moment. Both projects have been successful.

**Recommendations to others considering INFUSE:**

The more information and context you can provide, the better results you'll get. Be specific and narrow with your target audience criteria and provide your best quality content.

**What problems is INFUSE solving and how is that benefiting you?**

Brand/solution awareness and net new lead generation. Through INFUSEmedia we've had hundreds in our target audience engage with our content. When we follow-up, the lead already knows who we are which makes the nurturing easier and faster. Plus we've been able to add net new leads to our database.

  ### 42. Super responsive and brilliant team to work with

**Rating:** 3.5/5.0 stars

**Reviewed by:** Saffana K. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 21, 2020

**Describe the project or task INFUSE helped with:**

Earlier in the year I worked with Infuse on a lead gen campaign for ADP. They were a particularly challenging account with constant changes and I remember how efficiently and effortlessly Infuse helped and aided the efforts to deliver a high quality project- making such a difficult campaign significantly easier. This was at the beginning of lockdown too which really shouldn't be overlooked- I felt there was a real partnership here.

**What do you like best about INFUSE?**

Really enjoy working with the team- Natasha in particular is a delight to work with. Super responsive and transparent too.

**What do you dislike about INFUSE?**

Nothing that I don't like, it's frustrating that the opportunities haven't been as prevalent to work with Infuse as much as I would have liked to this year. I'm hoping this will change in the new year with opportunities with Always On campaigns across EMEA for a couple of clients which they avoided this year.

**Recommendations to others considering INFUSE:**

The team at Infuse really are a pleasure to work with. They're honest and quick to reply which over this peculiar year really has been a huge token.

**What problems is INFUSE solving and how is that benefiting you?**

The quality of the leads Infuse have passed back (not just for the ADP campaign that was previously mentioned) but across the media teams- this is invaluable feedback that we constantly feedback to each other to pass on to clients who wouldn't have previously thought to use new vendors (especially in light of the pandemic, clients have been cautious of using new vendors which has been frustrating, so this kind of feedback really does help get top quality partners in front of clients)

  ### 43. Content Syndication Programme - Agency Experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rory F. | Account Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 21, 2020

**Describe the project or task INFUSE helped with:**

INFUSEmedia have helped us with a couple of single touch content syndication programme's this year. In a year where generating digital leads has been of paramount importance to our clients we turned to INFUSE as our partner of choice.

**What do you like best about INFUSE?**

First and foremost our overall experience has been very positive. Initial proposals are always turned round very quickly; even for those niche and slightly 'different' briefs. U-Turns and speed bumps are handled very professionally and at speed. Finally the leads themselves are of the highest quality and the feedback from sales teams have been great.

**What do you dislike about INFUSE?**

The only thing I would say here is that the lead delivery team are based in Boston. There have been a couple of instances where the difference in timezone has been a problem. However, the INFUSE team based in the UK, are always there to recognise any potential issue and offer out a solution in the meantime.

**What problems is INFUSE solving and how is that benefiting you?**

Ultimately, we are trying to generate net new leads for our clients. INFUSE have such a large and varied database that can service campaigns with really niche audiences. We trialed an ABM content syndication programme this year and it was a complete success. With lead generation campaigns, lead quality is always going to be an important KPI - this is where INFUSE excel.

  ### 44. INFUSEmedia is the lead gen vendor you can trust

**Rating:** 4.5/5.0 stars

**Reviewed by:** Raleigh G. | Marketing Programs Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2020

**Describe the project or task INFUSE helped with:**

I use INFUSEmedia to promote on-demand webinars to IT end users. On average, I am hosting one webinar a week, and I typically have lead-gen guarantees tied to each webinar. INFUSEmedia is a great partner for helping me reach our lead guarantee for these events.

**What do you like best about INFUSE?**

I’ve done lead gen for about 15 years. During this timeframe, I’ve worked with a lot of vendors, many of whom have been pretty mediocre, if not plain bad. I define “bad” as either being unresponsive or unaccommodating to reasonable led-gen requests and, even worse, delivering poor quality leads (you know the kind where you wonder if something unethical is going on). In the age of email compliance laws, it’s absolutely imperative that marketers trust where their leads come from. The impact of spam reports and the possibility of having your email blacklisted is too high of a price to pay. Moreover, as a marketer, you need to trust that the leads you are nurturing have the possibility of hitting sales and marketing objectives. It’s not an exaggeration to say the inability to hit these objectives could result in a job loss.

That said, the thing I like best about INFUSEmedia is that I trust them with my lead generation goals.

**What do you dislike about INFUSE?**

I don't have any downsides to report at this time.

**Recommendations to others considering INFUSE:**

If you're looking for a quality lead gen vendor, my recommendation is to do a trial with INFUSEmedia. I suspect you'll be pleased with the results!

**What problems is INFUSE solving and how is that benefiting you?**

INFUSEmedia is highly-responsive to my campaign requests and offer a very competitive rate. Most importantly, though, is they deliver good quality leads. The open and click through rates of leads from INFUSEmedia campaigns are some of the highest I’ve seen. I trust INFUSEmedia to help me achieve my marketing objectives quickly and cost effectively.

  ### 45. Amazing Service and Competitive Offering

**Rating:** 4.5/5.0 stars

**Reviewed by:** Louisa C. | Senior Media Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 18, 2020

**Describe the project or task INFUSE helped with:**

I work with Infuse on a variety of demand gen campaigns for a number of clients within my B2B agency. Ranging from TOFU volume driving campaigns to more MOFU qualified campaigns and even nurture programs to help encourage more touchpoints from the leads generated within the programs.

**What do you like best about INFUSE?**

Working in a B2B agency inevitably you end up working with a wide variety of demand gen providers. Infuse are one of the best of the bunch by being very responsive (from the sales guys to their client success team), have quick turnarounds and have great products. They are also honest when there is a brief that they do not have confidence in delivering good results and good for delivering compensation value should there be a rare mistake.
Easy to work with - they're one vendor with whom I book campaigns with and know I don't have to worry about telling them how to do their jobs.

**What do you dislike about INFUSE?**

I don't have anything major to flag for dislike.

**What problems is INFUSE solving and how is that benefiting you?**

Working with INFUSEmedia, allows us to put together cost-effective plans that utilises a wide variety of sophisticated targeting strategies to help meet clients' marketing and lead gen needs. If there is a finickity target audience, you only have to send it over to get a quick response back as to how they would be able to work with you to solve the brief.

  ### 46. INFUSEmedia is a strong Content Syndication provider

**Rating:** 4.5/5.0 stars

**Reviewed by:** Susan W. | Sr. Marketing Operations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 08, 2020

**Describe the project or task INFUSE helped with:**

We ran industry focused and general content syndication programs with INFUSEmedia. We provided multiple pieces of content and we received leads back that fit our requirements on time and on budget.

**What do you like best about INFUSE?**

Leads returned met all the required criteria. We received no poor feedback from the BDR team following up on those leads, which has happened in the past with other programs. The INFUSEmedia team was quick to respond to questions and feedback.

**What do you dislike about INFUSE?**

No particular issues stood out as problematic. We tried to set-up direct input into our Salesforce database which didn't quite work out, but that issue may have had as much to do with our Salesforce instance. And I prefer to review the leads before importing them anyway, so this wasn't a big problem for us.

**Recommendations to others considering INFUSE:**

Everyone was easy to work with. The more specific you are about your demographic requirements, the better the leads you'll receive will be. I was specific about when I wanted to receive the leads and I provided the data from my picklist fields to be matched, which they were able to accommodate. When the pandemic hit and we had some staffing changes, the team worked with us to decrease the program and when we ramped our team back up to full-strength they were able to help us ramp the program back up.

**What problems is INFUSE solving and how is that benefiting you?**

We're always looking for ways to bring new leads in to the top of the funnel. INFUSEmedia helped us bring in strong new leads that matched to our very specific demographic requirements and helped us meet our quarterly engagement/inquiry goals.

  ### 47. Generating demand post COVID

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jacqueline F. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 17, 2020

**Describe the project or task INFUSE helped with:**

As COVID hit and many clients stopped physical events, the pressure was on to deliver MQI and MQL digitally. Sales pressure and funnel development still existed. Depending on the client's marketing need - INFUSEmedia can guarantee delivery for top of funnel MQI's to get into nurture or lower down the funnel MQLs that can be developed into sales funnel quicker. Since August I've had the pleasure of working with the team across to deliver that funnel mix across a variety of clients.

**What do you like best about INFUSE?**

Working with the team is always a pleasure. The understanding of the marketplace, what works, what doesn't work, dependent on the marketing and sales goals is so important when you need to guarantee delivery and a successful campaign.

**What do you dislike about INFUSE?**

To be honest, over the many times I have worked with INFUSEmedia I haven't found one!

**What problems is INFUSE solving and how is that benefiting you?**

Increasing top of funnel MQIs for expanding reach and nurture. Delivering double touch burture  MQL leads that are lower down the funnel to build sales pipeline. Proposals to develop and expand the demand and sales opportunities with channel partners.

  ### 48. Trusted Demand Generation Partner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura B. | Senior Demand Generation Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 17, 2020

**Describe the project or task INFUSE helped with:**

INFUSEmedia have helped us implement content syndication programs across a number of global geographies. The programs are a core part of us reaching key contacts at select companies and help us to build our database, and awareness of our brand and particularly our perception s thought leaders in our area of expertise.

**What do you like best about INFUSE?**

The team at INFUSEmedia are key to delivering these programs - from helping us scope and plan, to delivering us leads week on week. They are fast to respond to queries, and I particularly appreciate the end of project reports they produce - it shows they are invested in not only delivering our campaigns, but helping us understand and optimize them.

**What do you dislike about INFUSE?**

There isn't anything that comes to mind here.

**What problems is INFUSE solving and how is that benefiting you?**

We're continually looking to expand our reach and ability to communicate with our ideal customer profile. INFUSEmedia allows us to target and reach those customers, in a compliant, efficient way.

  ### 49. INFUSE Media - a reliable omnichannel demand partner

**Rating:** 4.0/5.0 stars

**Reviewed by:** Benjamin R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 17, 2020

**Describe the project or task INFUSE helped with:**

As a B2B marketing agency, we depend on being able to find reliable demand generation providers that have a deeper understanding of the technology market that we operate in. We recently engaged with INFUSE media on a demand gen program for a Tier I tech client looking to target leads in the public sector. Because the target audience was targeting a  niche within the public sector,  I was concerned that we wouldn't have the available volume to launch a campaign. But through the robust 1st party data pool that INFUSE has available, and their deeper penetration across the public sector, we found that INFUSE was a good fit for our campaign.

**What do you like best about INFUSE?**

Responsiveness and deeper knowledge of our markets.

**What do you dislike about INFUSE?**

Would be helpful if we were able to get access to call recordings rather than just call scripts to further validate calls where needed.

**What problems is INFUSE solving and how is that benefiting you?**

Sourcing reliable demand generation partners that are able to provide a steady run rate of quality leads that will fill top of funnel.

  ### 50. Great, high quality publisher with vast database

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kate B. | Digital Campaigns Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2020

**Describe the project or task INFUSE helped with:**

I have worked with Infuse on multiple lead generations projects in EMEA for different clients covering a mixture of single touch and double touch campaigns. They created landing pages and emails to be broadcast to their database. We were able to leverage install base data as part of this campaign.

**What do you like best about INFUSE?**

They were very accommodating and solution orientated when we faced challenges on one project, adapting the approach to make sure the results were put first. The newsletter and landing pages they created looked great and were very professional. We also were able to use their install base data to have quite specific targeting for a client which worked really well. The team are very responsive and friendly, with a great solution orientated approach.

**What do you dislike about INFUSE?**

There can be delays as the teams are based in different timezones so the best thing to do is to plan ahead. This was the only downside to working with Infuse we have experience.

**Recommendations to others considering INFUSE:**

Take advantage of their install base data for clients and explore their double touch and BANT style offerings for lead generation. Ensure you factor in time to work with their teams in the US who produce the landing pages and newsletters.

**What problems is INFUSE solving and how is that benefiting you?**

We are trying to acquire more qualified leads for clients which can be difficult as clients are looking to acquire more SQL or Sales Ready leads. Infuse do have a variety of solutions that can help with this and we have used double touch and BANT as part of our campaigns this year.


## INFUSE Discussions
  - [Have you used InfuseMedia for any other marketing projects? Are there any new offerings that I should be aware of?](https://www.g2.com/discussions/36631-have-you-used-infusemedia-for-any-other-marketing-projects-are-there-any-new-offerings-that-i-should-be-aware-of) - 2 comments, 3 upvotes
  - [SDR service and nurture](https://www.g2.com/discussions/sdr-service-and-nurture) - 1 comment, 1 upvote
  - [How would you describe the services of Infuse Media?](https://www.g2.com/discussions/33749-how-would-you-describe-the-services-of-infuse-media) - 1 comment, 1 upvote

- [View INFUSE pricing details and edition comparison](https://www.g2.com/products/infusemedia-infuse/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-08-08+07%3A09%3A45+-0500&secure%5Bsession_id%5D=f20e68f7-ae6f-42b1-9b73-dcf3c360ba2f&secure%5Btoken%5D=3b5c19d2e05e00e3e6bb2947fb7890eba91c514cb9b31e9eddde10fb35e74509&format=llm_user)

## INFUSE Features
**Planning**
- Needs Assessment
- Resource Allocation
- Stayed within Budget
- Statement of Work
- Best Practices

**Delivery**
- Technical Expertise
- Met Deadlines
- Meeting Management
- Project Updates
- Scope Management
- Roll-out

**Support**
- Go Live Support
- Documentation
- Training 
- Metrics
- Admin Services

**Team Quality**
- Change Management Skills
- Executive Presence
- Vertical Expertise
- Technology Partnerships

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