Marketing Automation and CRM Software Boost your sales with marketing automation Monitor the entire sales process, from lead to after-sales. Effortlessly automate processes and optimize your digital campaigns thanks to the end-to-end traceability of the customer journey and real-time KPI analysis. Solution advantages Adaptation and scalability. Ideal for companies of any size. Allows you to add new teams and channels as the business grows. No-code tools. You can work with the software without having to program, although it also allows for advanced customizations with HTML and CSS for the most demanding customers. Competitive pricing. Includes all capabilities in a single product: marketing automation, CRM, analytics, and no-code design. Agile tech support adapted to you. We’re here for you in your time zone and language with local teams immediately available. Native integrations. Has connections with digital advertising and email marketing, WhatsApp, and sidebar chat platforms, as well as the Inconnect and Insmartbot solutions. API-friendly. The API integration process with third-party contact centers and CRMs is agile, secure, and easy to perform. Applications Workflows for sending specific communications to key audiences. Contact qualification with lead scoring for more agile prioritization. Automated assignment of leads to the right rep. Omnichannel campaigns combining voice and text messages. Use of pipelines with stages customized by team. Dashboards with KPIs to monitor the marketing investment by channel. Automated lead service with chatbots that access the contact’s full history. Technical characteristics 1. CRM Advanced audience segmenting. Classification based on sales activity. Contact property customization. Adapted pipelines. Customization of stages to each company and sales team. Availability of various views (Kanban, funnel, by stage). Lead scoring. Automated prioritization based on probability of conversion. Custom rule design. 2. Marketing automation Workflows for automatic lead management. No-code flow design to automate communications and processes. Automation performance analytics view Multi-channel communications campaigns. Allows you to launch email, text, and WhatsApp messaging campaigns. GDPR compliant. Design and message customization. Creation of messages with dynamic text. Supports WhatsApp HSM (highly structured message) templates with buttons. 3. Omnichannel campaigns Centralized ad campaigns. Native connections to Google, Bing, Facebook, Instagram, X, TikTok, DSP. Multichannel analytics to optimize investment. Native connection with Inconnect and Insmartbot. Inconnect: expands the capacity of all channels (voice and text). Insmartbot: adds the possibility of automatically enhancing lead acquisition. Easy integration with third-party systems. API-friendly. Designed to connect to third-party contact centers, email marketing systems, and CRMs. 4. Analytics and reporting Full customer journey analysis. Segments and analyzes the customer journey to assess the impact of interactions throughout the funnel. Personalized performance dashboards. Custom reports to adjust metrics and data. Detailed analyses of email dispatches, ads, and sales. Contact center integration. Allows for data cross referencing with the contact center. Omnichannel campaign analytics dashboards. ​​​​​5. No-code designer ​​​​​​Intuitive and customizable design. Drag & drop designer to create landing pages, thank you pages, pop-ups, and microsites. Responsive design pages. >200 predesigned templates and customization options. Control and optimization. A/B testing for landing pages and emails. Piece configuration for SEO optimization. Immediate piece preview. Advanced functionalities . Advanced HTML and CSS editing, supports Google Fonts. Digital material repository. SSL certificate management and use of multiple domains.