# Informatica Dynamic Data Masking Reviews **Vendor:** Informatica **Category:** [Data Masking Software](https://www.g2.com/categories/data-masking) **Average Rating:** 4.4/5.0 **Total Reviews:** 22 ## About Informatica Dynamic Data Masking Data security and privacy for data in use by both mission-critical and line-of-business applications. ## Informatica Dynamic Data Masking Reviews ### 1. Safeguarding Data:Unraveling the capabilities of Informatica Dynamic Data Masking **Rating:** 4.5/5.0 stars **Reviewed by:** Amruta P. | Frontend Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2023 **What do you like best about Informatica Dynamic Data Masking?** The Things I like about Informatica Dynamic Data Masking are: Comprehensive Data Protection: It helps safeguard sensitive data by dynamically masking it in real-time, so unauthorized users cannot access the original sensitive information. Dat-Driven Security: The solution combines data masking with Informatica's data integration and oversight capabilities, facilitating a comprehensive approach to data security. **What do you dislike about Informatica Dynamic Data Masking?** The Things I dislike about Informatica Dynamic Data Masking are: Performance Impact: Data masking techniques can potentially impact data processing speed in real-time. Cost: It is a commercially available solution, and the investment required for licenses and ongoing support may pose financial considerations for specific organizations. Evaluating the cost-effectiveness and budgetary implications of data security solutions is crucial to assess. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** The Benefits that I have got using Dynamic Data Masking are: It addresses the challenge of protecting sensitive data from unauthorized users. It allows only authorized users to access masked data, maintaining data usability for tasks such as analytics, reporting, and application development while protecting sensitive data. ### 2. Unparalleled Data Protection: The Best Features of Informatica Dynamic Data Masking **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph M. | IT Support Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Informatica Dynamic Data Masking?** Advanced Data Masking Techniques: Informatica Dynamic Data Masking employs advanced data masking techniques to ensure sensitive information remains secure, even during data access and testing. The solution provides various masking options, such as substitution, shuffling, and encryption, allowing organizations to tailor the level of data protection based on specific requirements. The flexibility and robustness of these masking techniques provide peace of mind and maintain data integrity. **What do you dislike about Informatica Dynamic Data Masking?** Learning Curve: Informatica Dynamic Data Masking may present a learning curve for users who are new to the software. While it offers advanced features and customization options, the complexity of the interface may initially overwhelm some users. Enhancements such as intuitive user guides, interactive tutorials, and contextual help features could help mitigate this issue, allowing users to quickly adapt and maximize the software's capabilities. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** Maintaining Regulatory Compliance: Compliance with privacy regulations is a top priority for organizations across industries. Informatica Dynamic Data Masking plays a pivotal role in meeting these requirements by enabling organizations to implement data masking strategies that align with regulatory frameworks. It helps protect personally identifiable information (PII), payment card data, and other sensitive data elements, ensuring compliance with data privacy laws such as GDPR, HIPAA, and PCI-DSS. ### 3. Informatica Dynamic Data Masking Review **Rating:** 4.0/5.0 stars **Reviewed by:** Mayank J. | Endpoint Security Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Informatica Dynamic Data Masking?** Informatica Cloud data masking offers various techniques to protect sensitive data. With the help of their format-preserving technique, without changing the format, we protected the data. Additionally, their dynamic data discovery technique identified most of the sensitive data fields. Overall, I can say Informatica is a comprehensive solution with a robust and user-friendly experience in anonymizing data. **What do you dislike about Informatica Dynamic Data Masking?** Collaboration with the support team is difficult and response time is very high **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** Integration with other Informatica features such as Informatica Test Data Management which allows us to create test data for dev or another environment testing. RBAC- Role-based access control enhance privacy and restrict unauthorized access. excellent scalability. save developers significant time. ### 4. Informatica Dynamic Data masking - a upper hand in the field of data **Rating:** 4.5/5.0 stars **Reviewed by:** ARIJIT P. | Assistant Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Informatica Dynamic Data Masking?** Reduced data breach risk is the primary uptick in datamasking. Several customisation features are an added advantage to this tool which leads the way data is handled in today's data driven world **What do you dislike about Informatica Dynamic Data Masking?** Throws a computational overhead for production database. Unable to mask stored procedure which leads to rewrite query result Data processing speed is drastically reduced in real time. Cost to ensure smooth functioning of tool is relatively large. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** Previously we were using rdbms and leagcy system. With informatica Dynamic Data masking we are able to use Hadoop data file system which enables us to handle multiple high volume data at significant lesser time and more agility to the system. ### 5. Best tool to prevent Data Breach **Rating:** 5.0/5.0 stars **Reviewed by:** Sandeep S. | Programmer Analyst Trainee, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Informatica Dynamic Data Masking?** Informatica's best tool for data encryption. It interface is very user friendly. We are using this tool to mask sensitive data in environments. Different databases are supported in this like oracle, redshift etc. **What do you dislike about Informatica Dynamic Data Masking?** The most frustrating thing is there are very less source of learning informatica dynamic data masking tool. Also the documentation available is not sufficient. The other thing is it's processing speed which needs to be improved. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** The major thing about this is it prevents sensitive data from unauthorised users and send notifications if that user trying to access. Also it handles large amount of data. ### 6. Mask your sensitive data using Informatica dynamic data masking tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Somnath N. | Senior Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2023 **What do you like best about Informatica Dynamic Data Masking?** Informatica dynamic data masking feature gives user flexibility to masking only fexible data in the event of testing,pre-sales,sales demo etc.its prevent non authorized access of org sensitive data. **What do you dislike about Informatica Dynamic Data Masking?** There are two type of data masking static and dynamic masking.here in dynamic .asking only its mask sensitive data in a whole data like Dob,mail add,serial no etc.but in static it mask whole data which is more secure. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** it's doing a great job in terms of data security. it's helped organizations to mask it's sensitive data and prevent from unauthorized use.also dynamic masking give ability to present data in public or lab use purpose. ### 7. The best Data Encryption and Data Integrity tool for End User. **Rating:** 4.0/5.0 stars **Reviewed by:** saikat d. | Senior ITS, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Informatica Dynamic Data Masking?** If you are looking for a enhance level data Security and data protection software, Informatica Dynamic Data Masking is just for you only. One of the best platforms for data integration is Informatica dynamic data masking. The data integration tool from Informatica can operate on the broadest array of platforms and systems. **What do you dislike about Informatica Dynamic Data Masking?** I haven't found anything for Dislike, although it is very worthy and a complete package with fair value ever. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** A superior method to prevent sensitive data from being accessed or used by any unauthorised individuals is dynamic data masking (DDM), several important components, including data encryption, hashing are included in its end-user privacy compliance. Data Masking can facilitate secure coding and simplify application design so that without the proper privileges or authorization no-one can read the Data or corrupt the Data. ### 8. Informatica Dynamic Data Masking Review **Rating:** 5.0/5.0 stars **Reviewed by:** Himanshu G. | Software Engineer II, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2023 **What do you like best about Informatica Dynamic Data Masking?** It provides complete protection for production environment. It prevents unauthenticated access and send alerts on unauthorized access attempts and also it generates logs and audit. It masks data based on role, location etc **What do you dislike about Informatica Dynamic Data Masking?** It is a bit complex to understand initially with a slightly less documentation available. But once you get a little idea it is very easy and convenient to use it for masking and other security purposes. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** I have used Dynamic Data Masking to mask sensitive data and also I have used it for alerts and logging. This product solved my purpose completely and it was very easy to use. ### 9. Dynamic data masking master **Rating:** 5.0/5.0 stars **Reviewed by:** ANAND V. | Associate Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Informatica Dynamic Data Masking?** We used informatica to mask the data for users and developers. For example, we have certain column in table which has sentive information so that we can mask it easily for developers **What do you dislike about Informatica Dynamic Data Masking?** We may need to make this applicable for administrator as well. We can also provide specific role for this masking. We are having few scenarios admin also should not see the data. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** It resolves our privacy and security problems on the critical fields. Integer, date,string, card it's acceptable for all the type of data. Thanks ### 10. Informatica DDM: Simple, light and effective **Rating:** 3.5/5.0 stars **Reviewed by:** KONGKHAM MOMO S. | Security Delivery Team Lead, Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Informatica Dynamic Data Masking?** I like the simplicity of the tool. Very user friendly ui. It supports many databases. **What do you dislike about Informatica Dynamic Data Masking?** Nothing as such. Sometimes, the tool is not stable. There is always a room for improvement. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** It helps to secure the sensitive data to unauthorised or limited acess users. ### 11. Excellent data security feature **Rating:** 4.0/5.0 stars **Reviewed by:** Bishnu D. | Assistant System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Informatica Dynamic Data Masking?** The dynamic data masking strategy is quite flexible and aids in adhering to HIPPA and GDPR regulations. A great one. For data scientists and engineers, it is essential. **What do you dislike about Informatica Dynamic Data Masking?** All is well. Row level masking might be included. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** In order to adhere to the data security policy and protect PII ### 12. IDDM review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2023 **What do you like best about Informatica Dynamic Data Masking?** Dynamic Data Masking is used for security. It's column-level security used for data masking of a user's sensitive information such as SSN, Phone number, Email etc.. DDM Prevents non-authorized access to sensitive data by rendering it unreadable. **What do you dislike about Informatica Dynamic Data Masking?** it is less secure and computational overhead for the production database **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** In our application, we use this to get and display the data of an accountant's credit card/debit card. To process the sensitive information of email, phone number, cc number, etc. ### 13. Excellent data security feature **Rating:** 4.5/5.0 stars **Reviewed by:** Sudhakar D. | Snowflake Developer, Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Informatica Dynamic Data Masking?** The dynamic data masking policy is very dynamic and it helps to comply with HIPPA and GDPR policy . Excellent one. Must have it for data engineers and scientists **What do you dislike about Informatica Dynamic Data Masking?** All good. May be row level masking can be added. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** To comply with the data security policy and hide PII polic ### 14. It's good but ui is not very easy **Rating:** 3.5/5.0 stars **Reviewed by:** Bhawna B. | Lead data engineer, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2023 **What do you like best about Informatica Dynamic Data Masking?** Easy to add dynamic functions and very fast to use **What do you dislike about Informatica Dynamic Data Masking?** Ui is not good and very slow loading while working. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** Masking the data which is pii information.this has helped a lot. ### 15. Quick Masking Expert **Rating:** 4.5/5.0 stars **Reviewed by:** Karteek M. | Delphix Engineer , Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Informatica Dynamic Data Masking?** It's very quick and strait forward to perform Data Masking. **What do you dislike about Informatica Dynamic Data Masking?** I felt one change is needed. We failed to edit target server details After all masking configuration. Pls think about to change it. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** Data generation is the best solution from Informatica ### 16. Informatica Security **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Supermarkets | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Informatica Dynamic Data Masking?** Most helpful feature is that it uses Masking policies. **What do you dislike about Informatica Dynamic Data Masking?** Marketing for this particular product could have been improved. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** Is solves problem related to Data masking and deduplication of personal data. ### 17. Data masking with informatica **Rating:** 4.5/5.0 stars **Reviewed by:** Priyanka M. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Informatica Dynamic Data Masking?** Data privacy and security actions in real time is best feature. **What do you dislike about Informatica Dynamic Data Masking?** I have not experienced as such till now. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** We are using this for data masking and storing sensitive data securely ### 18. Dynamic data masking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Informatica Dynamic Data Masking?** Ease of configuring the rules for masking critical financial data. It is also very easy to define multiple rules. **What do you dislike about Informatica Dynamic Data Masking?** Takes some amount of time to get familiar with the interface **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** It helped in masking out important financial details in swift messages which was used for the purpose of liquidity tracking at the bank ### 19. Data protection tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2023 **What do you like best about Informatica Dynamic Data Masking?** This Informatica tool is very for protection and privacy of data from unauthorised users **What do you dislike about Informatica Dynamic Data Masking?** Not very easy to learn initially because of less data available **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** It proves very useful when we need to restrict data from certain users and proves beneficial in data analysis use cases ### 20. Helpful Toolkit for Data Governance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Informatica Dynamic Data Masking?** It solves the problem of keeping PII data secure in lower environments and implements segregation of duties in larger enterprise companies. **What do you dislike about Informatica Dynamic Data Masking?** It's a evolving tool in this space. Nothing to dislike but want to see a tokenization approach to make the data more secure. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** Implement GDPR and CCPA ### 21. Awesome software **Rating:** 5.0/5.0 stars **Reviewed by:** Owais M. | Recruiter, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Informatica Dynamic Data Masking?** Why is Informatica the best? Informatica is one of the best data integration platforms. Data Integration can be done for a huge amount of data and from multiple sources in lesser time than any other ETL tool. Informatica's data integration tool can work over the widest range of systems and platforms. **What do you dislike about Informatica Dynamic Data Masking?** It don't have anything to dislike. Informatica is a great place to work. Great people, strong sense of team,. open culture. If you meet your objectives it can also be a highly profitable. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** Dynamic data masking (DDM) is a technique for protecting sensitive data from exposure to unauthorized users. Data masking can help simplify application design and secure coding by making data unreadable to anyone without the proper privileges. ### 22. Data Security & End-user Privacy management with Informatica DDM **Rating:** 3.5/5.0 stars **Reviewed by:** Sabapathi G. | Business Development Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2021 **What do you like best about Informatica Dynamic Data Masking?** Informatica DDM gives the convenience and reliability of having data protection with its extensive DDM feature. It covers the security aspect of unauthorized access and prevents data corruption throughout its lifecycle. Its end-user privacy compliance includes various key elements such as data encryption, hashing, tokenization, etc. **What do you dislike about Informatica Dynamic Data Masking?** Informatica DDM is great for data governance, integrity, and security considerations. It's suitable from my organization's standpoint, and I like the product. **What problems is Informatica Dynamic Data Masking solving and how is that benefiting you?** It is very critical for me to protect our critical assets from cyber security threats as we are heavily investing in them. Informatica DDM helps in securing the intellectual capital, providing controls for our critical infrastructure, and bringing to notice significant vulnerabilities. Also, Informatica DDM procures real-time access de-identification and de-sanitization in case of malicious attacks to my domain. ## Informatica Dynamic Data Masking Discussions - [What is Informatica Dynamic Data Masking used for?](https://www.g2.com/discussions/what-is-informatica-dynamic-data-masking-used-for) - [View Informatica Dynamic Data Masking pricing details and edition comparison](https://www.g2.com/products/informatica-dynamic-data-masking/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-26+13%3A19%3A06+-0500&secure%5Bsession_id%5D=3d5d35e0-d8ab-45c2-a5ca-51b2f41c2c5b&secure%5Btoken%5D=7413103969ed52c6ded36ee4de2db94061f23c94fd95a57f5667fd4b0228854c&format=llm_user) ## Informatica Dynamic Data Masking Features **Data Masking** - Sensitive Fields - Dynamic Masking - Static Masking - Consistent Masking - Random Masking **Compliance** - GDPR compliant - CCPA compliant **Compliance** - Access Management - At-Risk Analysis - DLP Configuration - Sensitive Data Compliance **Functionality** - Static pseudonymization - Dynamic pseudonymization - Batch de-identification **Administration** - Database Management - Deduplication - Backup - API / integrations **Connectivity** - Mobile SDK - Web services APIs **Security ** - Multi-Factor Authentication - Data Transport - Data Types - Security Tools ## Top Informatica Dynamic Data Masking Alternatives - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - 4.5/5.0 (3,778 reviews) - [Satori Data Security Platform](https://www.g2.com/products/satori-data-security-platform/reviews) - 4.7/5.0 (88 reviews) - [Privacy1](https://www.g2.com/products/privacy1/reviews) - 4.4/5.0 (87 reviews)