---
title: Informatica Customer 360 Reviews
meta_title: 'Informatica Customer 360 Reviews 2026: Details, Pricing, & Features |
  G2'
meta_description: Filter 10 reviews by the users' company size, role or industry to
  find out how Informatica Customer 360 works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 10
  scale: '5'
date_modified: '2026-07-12'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Informatica Customer 360 Reviews
**Vendor:** Informatica  
**Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 10
## About Informatica Customer 360
End-to-end customer information management for a single, trusted source of business-critical data to fuel analytics and operations.




## Informatica Customer 360 Reviews
  ### 1. Nice setup

**Rating:** 3.0/5.0 stars

**Reviewed by:** Gaurav S. | Data Science Manager, Applied Intelligence, Enterprise (> 1000 emp.)

**Reviewed Date:** July 27, 2022

**What do you like best about Informatica Customer 360?**

User interface and CDP is most awsome feature

**What do you dislike about Informatica Customer 360?**

Deployment & scheduling of jobs is not very easy.

**What problems is Informatica Customer 360 solving and how is that benefiting you?**

1200+ business intelligence reports being served to 10K+ employees in Bank

  ### 2. Informatica 360 review

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Dairy | Enterprise (> 1000 emp.)

**Reviewed Date:** September 22, 2021

**What do you like best about Informatica Customer 360?**

It's simple to use by tech and non technical folks.

**What do you dislike about Informatica Customer 360?**

It doesn't have all feature currently, it needs upgradation to new version.

**Recommendations to others considering Informatica Customer 360:**

One must try this.

**What problems is Informatica Customer 360 solving and how is that benefiting you?**

Integration of different data sources



- [View Informatica Customer 360 pricing details and edition comparison](https://www.g2.com/products/informatica-customer-360/reviews?filters%5Bnps_score%5D%5B%5D=3&section=pricing&secure%5Bexpires_at%5D=2026-08-14+03%3A25%3A50+-0500&secure%5Bsession_id%5D=3688b2b4-dc02-44e1-bcb5-fb4d9ef9a949&secure%5Btoken%5D=1a940944fa0383e1e471aa0884ec470aa2e22770c1f5fc6399b07ea6fc68223e&format=llm_user)

## Informatica Customer 360 Features
**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices
- Email Marketing
- Multi-Channel Marketing
- Real-Time Data

**Management**
- Hierarchy Management
- Reference Data Management
- Data Lineage
- Metadata Management
- Real-Time Data
- Workflow Management
- Process Management
- Catalog Management
- Compliance Management
- Multi-Channel Management

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Functionality **
- Multi-Domain
- Match & Merge
- Relationship Mapping
- User Interface
- Data Mapping

**Security**
- Data Governance
- Data Masking

**Additional Functionality**
- Engagement Tracking
- Contact Management
- Customer Journey Mapping
- Generative AI
- API
- A/B Testing
- Lead Generation
- Data Integration
- Customer Activity Tracking
- Activity Dashboard
- Activity Tracking
- Campaign Segmentation
- Lead Capture
- Contact Database
- Campaign Management
- Behavior Tracking
- Real-Time Analytics
- Email Management
- Lead Qualification
- Reporting & Statistics
- Template Management
- Alerts/Notifications
- Predictive Analytics
- Surveys & Feedback
- Personalization
- Campaign Planning
- Third-Party Integrations
- Behavioral Analytics
- Email Tracking
- Campaign Analytics
- Customer Segmentation
- Multi-Channel Communication
- Lead Management
- Channel Management
- AI Copilot
- Audience Targeting
- GDPR Compliance
- Customer Profiles
- Customer Database
- Multiple Data Sources
- Event Triggered Actions
- Tagging
- Customizable Templates

**Additional Functionality**
- Reporting/Analytics
- Alerts/Notifications
- Multiple Data Sources
- Data Migration
- Third-Party Integrations
- Access Controls/Permissions
- Monitoring
- Data Quality Control
- Data Profiling
- Collaboration Tools
- AI Copilot
- Performance Metrics
- Role-Based Permissions
- Drag & Drop
- Data Connectors
- Audit Trail
- Data Verification
- Data Extraction
- Deduplication
- Visualization
- Data Capture and Transfer
- Data Import/Export
- API
- Generative AI
- Activity Tracking
- Data Visualization
- Activity Dashboard
- Version Control

## Top Informatica Customer 360 Alternatives
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