Chris A.
CA
Chris A.
Business Development Manager
Mid-Market (51-1000 emp.)
"First stop for intel on new accounts"
4/5
What do you like best about Informa TechTarget Portal (Priority Engine)?

Great at general intel on accounts, including contact data, understanding of contact activity, and software investments Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Doesn't accurately capture contact buying intent Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Verified User in Computer & Network Security
Enterprise (> 1000 emp.)
"Priority Engine has been instrumental in helping me identify potential accounts."
5/5
What do you like best about Informa TechTarget Portal (Priority Engine)?

The features I find most helpful are:

The account prioritization based on intent signals

The detailed technographic information

The ability to track account engagement over time Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

There is nothing which I don't like about Priority Engine. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Very Insightful"
3.5/5
What do you like best about Informa TechTarget Portal (Priority Engine)?

The combination of 1st party website visit intel, with prioritized page visits, plus the active research interests of those same accounts on the TechTarget platform provide valuable sales and marketing data. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Lack of support for our CRM makes this a manual, disjointed task to efficiently take action on the data. Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal...
Edit edit

Thank you for submitting a review for Priority Engine! We have direct integrations available for several CRMs and other systems. I recommend reaching out to your organization's Priority Engine Administrator or Informa TechTarget Customer Success Manager so they can work with you to plot the best course of action based on your current systems and workflow.

Cristina M.
CM
Cristina M.
Enterprise Account Executive
Enterprise (> 1000 emp.)
"Great details for confirmed projects, relevant prospects"
5/5
What do you like best about Informa TechTarget Portal (Priority Engine)?

confirmed projects, new prospects, intent from clients Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

ability to add or change my account list easily Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal...
Edit edit

Hello Cristina - Thank you for submitting a review of Priority Engine! Account Lists can be created in-tool using Smart Filters or by having your TechTarget Customer Success Manager upload a static list of target accounts. However, only certain Priority Engine user roles have the ability to create account lists. I recommend reaching out to your Priority Engine Administrator or TechTarget Customer Success Manager for assistance and to learn more about adding or changing account lists.

Lynsey S.
LS
Lynsey S.
AI & Cybersecurity Customer Advocate
Small-Business (50 or fewer emp.)
"Great intent data information for target prospects"
4.5/5
What do you like best about Informa TechTarget Portal (Priority Engine)?

The intent topics for target contacts is very useful. We sell a broad range of services and solutions so being able to narrow cold emails down to the topics that my prospects are researching is very valuable. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I notice that the data is sometimes inconsistent or is removed which can make it confusing to know what is being researched but most of the time it is consistent. Review collected by and hosted on G2.com.

Kristy S.
KS
Kristy S.
Regional Vice President, Sales/ Business Development
Mid-Market (51-1000 emp.)
"This tool is the first one that really understands the heartbeat of a sales professional"
5/5
What do you like best about Informa TechTarget Portal (Priority Engine)?

It's easy to manage accounts and people within accounts with PE. I use it as my work bible every Monday and reach out in omni channels to connect with new people and see who's interested in our company. I love this tool! Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I would love it if the AI generated email could be sent out straight from PE vs. a copy paste situation. Review collected by and hosted on G2.com.

Hallie M.
HM
Hallie M.
Account Executive
Mid-Market (51-1000 emp.)
"Insight you ca't get anywhere else"
5/5
What do you like best about Informa TechTarget Portal (Priority Engine)?

Being able to see what customers have been on my website and the pages they visited Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

while the AI generated email tool is helpful to some degree, the emails it produces are often very poorly written Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Verified User in Consumer Services
Enterprise (> 1000 emp.)
"Easy and streamlined"
4/5
What do you like best about Informa TechTarget Portal (Priority Engine)?

Quick and easy to access always. Keeps me up to date on reports with a simple refresh. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Outdated client information and overall messiness as it pertains to SalesForce. Review collected by and hosted on G2.com.

Response from Caitlin Shanly of Informa TechTarget Portal...
Edit edit

Thank you for submitting a review for Priority Engine! The data in Priority Engine refreshes each week to show you the latest available data for you to action on. If you are finding specific instances of outdated information or issues with the Salesforce integration, please inform your TechTarget Customer Success Manager so they can help.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Best Bang for the Buck"
5/5
What do you like best about Informa TechTarget Portal (Priority Engine)?

The abiblity to quickly find qualified prospects that are looking to purchase items that you offer. Priority Engine creates a heirchy of qualified individuals, and maximizes our efforts in prospecting to potential customers. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Soooooo much information that its often times hard to pinpoint where to start, and who to start with. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"A quick easy-to use platform for finding high quality prospects."
4.5/5
What do you like best about Informa TechTarget Portal (Priority Engine)?

You find different prospects than other services and it is easy to sort by account. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

The AI writing tool is not as good as the other major AI tools. Exporting leads it much more of a hassle than it needs to be. Review collected by and hosted on G2.com.