It gives a consolidate information about interests from an account in one place and helps discover new prospects who might not be on your target list. It also gives contact information making it easy for reach out. Review collected by and hosted on G2.com.

A lot of times information is not refreshed and you might not know if a prospect has gone from the organization or their recent interests. Review collected by and hosted on G2.com.

I really like how it gives you a strong sense of what the customer is actively researching, it's a great way to understand their priorities and interests in real time. I've found it especially effective for identifying new contacts and tailoring outreach in a way that aligns with what they're already exploring. It helps make outreach more relevant and targeted, which has led to better engagement and stronger conversations. Review collected by and hosted on G2.com.

While it's helpful to get some insight into what a customer might be researching, it can still feel a bit limited or surface-level. Sometimes it's hard to tell how serious their interest is or if the data reflects current priorities versus passive browsing. I've also found that while it can help identify new contacts, the information isn't always complete or actionable, which makes it harder to confidently tailor outreach. It would be more valuable if there were clearer signals of intent or more context around the research activity to better guide engagement strategies. Review collected by and hosted on G2.com.

I love how I can proactively outreach to my customers with real time data on what they are researching and content that they would like to receive. It allows me to align my messaging for maximum touch base with my customer. Review collected by and hosted on G2.com.

It would be great to have the ability to to see what resources the customers are accessing. Wether that be write papers or video contact knowing what they are consuming would be a huge help. Review collected by and hosted on G2.com.

Priority Engine gave us incredible insight into our ICP and targeted buyers. We could see so much of their activity, know what they were researching and interested in, as well as exactly who at each company was looking for these things. Incredibly valuable information! Review collected by and hosted on G2.com.

Even though the information offered by Priority Engine is incredibly valuable, the platform itself is really overwhelming. It's nearly impossible to know where to look and how to synthesize all of the information. All of the insights lead you down dozens of rabbit trails and, at the end of the day, you have lots of great info but you're not sure what to do with it or what to actually concentrate on. Review collected by and hosted on G2.com.

its a intent data at both the account and individual prospect level. This provides highly accurate and granular insights into who is actively researching specific technology solutions, allowing sales and marketing teams to prioritize efforts and tailor outreach with greater relevance. The inclusion of validated contact information and the ability to integrate with existing GTM systems are also highly valuable for operationalizing these insights. Review collected by and hosted on G2.com.

Sometimes the limitations of its intent data scope (it's mostly first-party, not broad web-wide) and the use-cases seem to be limited; ie. i know everyone is interested in AI, but for what, why, who can we best support Review collected by and hosted on G2.com.

Very user-friendly and organized. Contact information is usually accurate. Review collected by and hosted on G2.com.

Project insight information can sometimes be inaccurate. Review collected by and hosted on G2.com.

My favorite way part of techtarget is the accuracy of the intent data provided. Because it's a trustworthy tool on the consumer end, the data we get back is typically accurate. It provides information on the buying team and gives great insight on what a potential prospect's current interests are. Review collected by and hosted on G2.com.

I wish it had a stronger integration with our CRM. It sometimes will say a prospect is not currently in our CRM but they actually are and have been targeted. Review collected by and hosted on G2.com.

TechTarget provides timely insights about customer research and potential projects. This gives us a chance to talk to new contacts about their priorities, when it matters most to them. Review collected by and hosted on G2.com.

It would be useful if some of the categories of research/interaction were more granular. Review collected by and hosted on G2.com.

Priority Engine has made my life so much easier when it comes to prospecting and building out accounts! It has cut the time in half and has allowed me to target prospects that are relevant in the sales process. Review collected by and hosted on G2.com.

The only downfall is misinformation at times. Review collected by and hosted on G2.com.

I like that we can create specialized lists based on our targeted accounts that are saved for viewing and reporting week over week. The quality of lead generation accounts that are provided to us have been extrememly high resulting in qualified SQLs. It also integrates to our Hubspot which has been extremely helpful in importing contacts not only through a batch import but also through the automated CRM button. Customer support is usually very responsive and our account manager is knowledgeable and helpful in ensuring our questions are answered quickly. We use Priority Engine everyday. The system is easy to navigate. Review collected by and hosted on G2.com.

It would be nice to create and upload our own lists with the ability to change those lists without TechTarget support. I also wish it would provide different types of reports that we could export adhoc based on the type of data we are looking for, and example would be the accounts that are at a score of 100 listed out with primary contacts. Review collected by and hosted on G2.com.