--- title: Informa TechTarget Portal (Priority Engine) Reviews meta\_title: 'Informa TechTarget Portal (Priority Engine) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 453 reviews by the users' company size, role or industry to find out how Informa TechTarget Portal (Priority Engine) works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 453 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data ---

### Informa TechTarget Portal (Priority Engine) Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the **real-time intent data** from Priority Engine, enhancing outreach and enabling more relevant conversations with prospects. [(17 mentions)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229937&qs=pros-and-cons#reviews)

Users love the **ease of use** of the Informa TechTarget Portal, simplifying prospecting and enhancing productivity effortlessly. [(15 mentions)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229592&qs=pros-and-cons#reviews)

Users value the **detailed lead insights** from Informa TechTarget Portal (Priority Engine), enhancing engagement and data-driven decision-making. [(15 mentions)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229059&qs=pros-and-cons#reviews)

Users value the **accurate and organized contact information** provided by Informa TechTarget Portal (Priority Engine). [(13 mentions)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229772&qs=pros-and-cons#reviews)

Users value the **valuable intent data** from Priority Engine, enhancing engagement and understanding of prospect priorities. [(13 mentions)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229685&qs=pros-and-cons#reviews)

Users face **incorrect information** issues, leading to confusion and difficulty in accessing project details effectively. [(6 mentions)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1228667&qs=pros-and-cons#reviews)

Users find that the **data accuracy** of the Informa TechTarget Portal can lead to wasted outreach efforts due to inconsistencies. [(5 mentions)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1228267&qs=pros-and-cons#reviews)

Users experience **data inaccuracy** with contact information, leading to wasted outreach efforts and unresponsive leads. [(5 mentions)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1228289&qs=pros-and-cons#reviews)

Users often face **inaccurate data** in the Informa TechTarget Portal, leading to potential misinformation and relevance issues. [(5 mentions)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1228188&qs=pros-and-cons#reviews)

Users find the **inaccurate intent data** frustrating, as it leads to wasted outreach efforts and missed opportunities. [(5 mentions)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229100&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Informa TechTarget Portal (Priority Engine)

##### 1. Intent Data

Users value the **real-time intent data** from Priority Engine, enhancing outreach and enabling more relevant conversations with prospects.
[
See 17 mentions
](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229937&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Chandler B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chandler B.")
CB

Chandler B.

Enterprise (\> 1000 emp.)

2.5/5

"Great prospect insights, but confusing auto-filled research topics."

What do you like about Informa TechTarget Portal (Priority Engine)?

Prospect research insights. Its nice knowing what the prospects are looking into actively

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.5/5

"Great for understanding right people and their interests"

What do you like about Informa TechTarget Portal (Priority Engine)?

I like that Priority Engine not just provides intent for organizations but also shares intent for prospects viewing specific technology and is highly

##### 2. Ease of Use

Users love the **ease of use** of the Informa TechTarget Portal, simplifying prospecting and enhancing productivity effortlessly.
[
See 15 mentions
](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229592&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

5.0/5

"Easy to use"

What do you like about Informa TechTarget Portal (Priority Engine)?

TechTarget Priority Engine is exceptionally user-friendly, with an intuitive dashboard, comprehensive advanced filters, and customizable automated ale

 ![Ty P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ty P.")
TP

Ty P.

Small-Business (50 or fewer emp.)

4.5/5

"I love it! It gives me great customer insight."

What do you like about Informa TechTarget Portal (Priority Engine)?

Very user-friendly and organized. Contact information is usually accurate.

##### 3. Insights Value

Users value the **detailed lead insights** from Informa TechTarget Portal (Priority Engine), enhancing engagement and data-driven decision-making.
[
See 15 mentions
](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229059&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

3.5/5

"Great Prospect Insights, but Needs Direct Salesforce Export"

What do you like about Informa TechTarget Portal (Priority Engine)?

The prospect insights - specifically the prospect's top interests lists.

 ![Chandler B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chandler B.")
CB

Chandler B.

Enterprise (\> 1000 emp.)

2.5/5

"Great prospect insights, but confusing auto-filled research topics."

What do you like about Informa TechTarget Portal (Priority Engine)?

Prospect research insights. Its nice knowing what the prospects are looking into actively

##### 4. Contact Information

Users value the **accurate and organized contact information** provided by Informa TechTarget Portal (Priority Engine).
[
See 13 mentions
](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229772&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ty P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ty P.")
TP

Ty P.

Small-Business (50 or fewer emp.)

4.5/5

"I love it! It gives me great customer insight."

What do you like about Informa TechTarget Portal (Priority Engine)?

Very user-friendly and organized. Contact information is usually accurate.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Amazing insight! But really overwhelming experience."

What do you like about Informa TechTarget Portal (Priority Engine)?

Priority Engine gave us incredible insight into our ICP and targeted buyers. We could see so much of their activity, know what they were researching a

##### 5. Lead Generation

Users value the **valuable intent data** from Priority Engine, enhancing engagement and understanding of prospect priorities.
[
See 13 mentions
](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229685&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Zenovia B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zenovia B.")
ZB

Zenovia B.

Enterprise (\> 1000 emp.)

5.0/5

"Sales Leader TechTarget Review"

What do you like about Informa TechTarget Portal (Priority Engine)?

I’ve had a great experience with TechTarget. Their platform offers incredibly valuable insights, especially for professionals in the tech space who ar

 ![Payton F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Payton F.")
PF

Payton F.

Enterprise (\> 1000 emp.)

5.0/5

"Seamless prospecting"

What do you like about Informa TechTarget Portal (Priority Engine)?

Priority Engine has made my life so much easier when it comes to prospecting and building out accounts! It has cut the time in half and has allowed me

### 5 Cons or Disadvantages of Informa TechTarget Portal (Priority Engine)

##### 1. Incorrect Information

Users face **incorrect information** issues, leading to confusion and difficulty in accessing project details effectively.
[
See 6 mentions
](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1228667&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

5.0/5

"Easy to use"

What do you dislike about Informa TechTarget Portal (Priority Engine)?

When I try to log in, I consistently run into an issue where I can’t access the system right away and have to refresh the page and log in again each t

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.5/5

"Great for understanding right people and their interests"

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Quality of contact is not always accurate

##### 2. Data Accuracy

Users find that the **data accuracy** of the Informa TechTarget Portal can lead to wasted outreach efforts due to inconsistencies.
[
See 5 mentions
](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1228267&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.5/5

"Great for understanding right people and their interests"

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Quality of contact is not always accurate

 ![Ty P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ty P.")
TP

Ty P.

Small-Business (50 or fewer emp.)

4.5/5

"I love it! It gives me great customer insight."

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Project insight information can sometimes be inaccurate.

##### 3. Data Inaccuracy

Users experience **data inaccuracy** with contact information, leading to wasted outreach efforts and unresponsive leads.
[
See 5 mentions
](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1228289&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.5/5

"Great for understanding right people and their interests"

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Quality of contact is not always accurate

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.5/5

"Great insights"

What do you dislike about Informa TechTarget Portal (Priority Engine)?

contact info could be better but otherwise it gets the job done

##### 4. Inaccurate Data

Users often face **inaccurate data** in the Informa TechTarget Portal, leading to potential misinformation and relevance issues.
[
See 5 mentions
](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1228188&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Enterprise (\> 1000 emp.)

4.5/5

"Great for understanding right people and their interests"

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Quality of contact is not always accurate

 ![Ty P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ty P.")
TP

Ty P.

Small-Business (50 or fewer emp.)

4.5/5

"I love it! It gives me great customer insight."

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Project insight information can sometimes be inaccurate.

##### 5. Inaccurate Intent Data

Users find the **inaccurate intent data** frustrating, as it leads to wasted outreach efforts and missed opportunities.
[
See 5 mentions
](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229100&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"TechTarget is awesome!"

What do you dislike about Informa TechTarget Portal (Priority Engine)?

While Priority Engine is a strong tool for surfacing in-market accounts, the intent signals can sometimes be too broad or lack context about the speci

 ![Zenovia B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zenovia B.")
ZB

Zenovia B.

Enterprise (\> 1000 emp.)

5.0/5

"Sales Leader TechTarget Review"

What do you dislike about Informa TechTarget Portal (Priority Engine)?

One area of concern with TechTarget is that while their intent data is extensive, it can sometimes be difficult to validate the accuracy or timeliness

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
AI

Verified User in Information Technology and Services

Enterprise (\> 1000 emp.)

5/23/2024

"Very happy with Priority Engine"

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

It is really easy to create lists and look for prospects. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Certain things like creating lists are not very intuitive. The user interface could be improved too. Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

PE helps us find the right prospects to connect to by sending campaigns and nurture workflows. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

RY

Ryan Y.

Enterprise (\> 1000 emp.)

10/12/2023

"I am very happy with the qaulity information and insight I get from Priority Engine."

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Getting the insight into what possible prospects are interested in and the types of content they like to engage with. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

No real dislikes at this point! I am happy with the overall experience. Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

It is helping to solve the question of what the account/contact are interested in. Review collected by and hosted on G2.com.

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2/27/2024
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![JT S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "JT S.")
JS

JT S.

Bartender / Lead Server / Hourly Manager

Mid-Market (51-1000 emp.)

10/17/2023

"Great Intel on Breaking into New Accounts"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

What I enjoy most about priority engine is the simplicity of its use. It is a quick plaform to familiarize ones self with. It provides regular updates on accounts buying teams and what they're currently in the market for. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

The platform could do a better job at offering more depth within its functionality.While it provides current and relavent data, there is not much more to the platform. Another dislike I have is it could do a better job integrating with other commonly used sales plaforms such as SalesForce and Outreach. Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

The current problem that the platform is attempting to solve is obtaining new intel on companys' buying team, update's on personal changes, and what tools/technologies a company is currently in the market for. All of these features benefit myself by allowing me to carefully craft my outreach and unique approach to potential customers and prospects in a fashion that will resonate positively with them. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/16/2023

"Not a great lead generator for marketing alone, but great for sales + marketing."

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The targeting parameters are quite granular. I felt reasonably sure that I was getting in front of IT professionals who fit our demographic qualifications. The customer support team was also very responsive and helpful, always providing timely feedback and recommendations. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

The engagement of the leads we received was next to none. The caveat is that we stuck these leads directly into email nurtures, some sending 1 email a week, some sending 1 email every 3 weeks. Our sales team did nothing with these leads, unless they started a trial of the product or solicited a demo (both of which never happened with these leads). We got very little engagement and saw 0 business results from 20k contacts over a year period. I know Priority Engine is working for others though, and I imagine it's working very well for those who have both there sales + marketing teams working the leads. If we ever sign up again, that is what we'll do. But since we only used it for marketing lead gen, I have to say Priority Engine didn't work well at all, and we tried several strategies to engage these leads. For context, we targeted leads we knew had interest in our field of service, many of which should have had purchasing intent for a solution like ours. So more middle-of-funnel or bottom leads. Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

It was solving our need for new leads with demonstrated interest in our area of service. On this, they delivered. However, those leads never converted. This was either because I didn't properly engage them, Priority Engine leads were bad, or a mix of both. I'm leaning towards it was our fault for not engaging them with marketing and sales and giving PE some grace. I'm sure it's working for others, but it didn't work for our marketing leads use case. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Megan W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Megan W.")
MW

Megan W.

Healthcare & Life Science Solutions Advocate

Enterprise (\> 1000 emp.)

10/17/2023

"Priority Engine Helps Predictive Data Flow Easier"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

What I like best about Priority Engine is how suffocated the platform is. Not only do you have the ability to gather all the detailed information in one place but you can easily utilize other platforms with Priority Engine. I use Priority Engine daily! Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

What I dislike about Priority Engine is subjective, I wish I was able to migrate personal profiles from PE to Salesforce without having to engage the Call To Action and do a manual search by email for the profile. Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

A problem Priority Engine is solving gives me a visualization of buyer intent and how to use that information in my daily work flows. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Shalini K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalini K.")
SK

Shalini K.

Director of Customer Success -Advisor

Mid-Market (51-1000 emp.)

5/31/2024

"Great lead generation tool"

4.5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The analytics and updated information on the contacts Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I wish it was more real time with the data Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

By getting more visibility into our market share and expand the outreach Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Kyle C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kyle C.")
KC

Kyle C.

Enterprise (\> 1000 emp.)

10/12/2023

"THE BEST PROSPECTING TOOL OUT THERE"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Priority engine has been my compass for targeted outreach to new accounts. It has helped a ton in being able to target the right prospects, prioritize trending accounts researching our businesses products and use cases, as well as go into my net new sales calls with prospects with a better understanding of their key business initiatives. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Honestly the product has all the features I need to conduct my outreach with a purpose. If anything I would like to be able to upload more targeted contacts...but I'm at the mercy of my organizations budget and subscription :) Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

Hyper focused and targeted outreach to trending accounts Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
II

Verified User in Information Technology and Services

Enterprise (\> 1000 emp.)

5/28/2024

"It was very useful."

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

I like the availability of the information that I need. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

Some accounts are not available sometimes, it was greyed out. Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

Insights that give me knowledge. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

PE

Patrick E.

Enterprise (\> 1000 emp.)

2/27/2024

"The best prospecting tool I use"

5/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

Short, succinct, meaningful daily communication Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

The end user information not always up to date Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

Time to specific pertinent prospects Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research")
UR

Verified User in Research

Mid-Market (51-1000 emp.)

8/10/2023

"Tech Target increasing number of high value targets."

4/5

What do you like best about Informa TechTarget Portal (Priority Engine)?

The thing I like most about Priority Engine is the fact we can get all the scoops on companies that we are working. Showing information when people get promoted, move roles, company interests, view on companies technologies and thats just the start. I know I am currently in the works of working with Joe to get my account lists uploaded into TT which I think will make it that much better. Review collected by and hosted on G2.com.

What do you dislike about Informa TechTarget Portal (Priority Engine)?

I don't think I have used it enough to "dislike" the Priority Engine. At first it was frustrating because my home page would be full of random accounts that were not mine making the process of cross referencing that much more cumbersome. However, when my account lists get added to my account I feel this will enhance and make the user experience that much better. Review collected by and hosted on G2.com.

What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?

Solving the problem of the 'WHY". Why does the company need Alation (my company). Going into TechTarget we can see what topics are top of mind, review website visits and even see when they download a piece of collateral or whitepaper. On top of that, we can see the technologies they are currently using to determine our approach.... If they are using a competitor we take X approach... If they have no solution in the space at all we take Y approach. Review collected by and hosted on G2.com.

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Response from Caitlin Shanly of Informa TechTarget Portal...

[Editedit](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-8452773/official_response/edit)

Thank you for taking the time to review Priority Engine! We're so glad that you are finding the tool helpful. Priority Engine offers the capability to create filtered views for your specific target account lists and sales territories, which makes it easier to quickly surface your assigned accounts. As you mentioned, once your account lists are uploaded and configured in the tool, it will be easier to surface your assigned/target accounts. Feel free to reach out to your Customer Success Manager or visit the Priority Engine Knowledge Base for more information and tips on navigating the tool.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

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