--- title: Informa TechTarget Portal (Priority Engine) Reviews meta_title: 'Informa TechTarget Portal (Priority Engine) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 453 reviews by the users' company size, role or industry to find out how Informa TechTarget Portal (Priority Engine) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 453 scale: '5' date_modified: '2026-08-09' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Informa TechTarget Portal (Priority Engine) Reviews **Vendor:** Informa TechTarget **Category:** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Average Rating:** 4.3/5.0 **Total Reviews:** 453 ## About Informa TechTarget Portal (Priority Engine) Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows. ## Informa TechTarget Portal (Priority Engine) Pros & Cons **What users like:** - Users value the **real-time intent data** from Priority Engine, enhancing outreach and enabling more relevant conversations with prospects. (17 reviews) - Users love the **ease of use** of the Informa TechTarget Portal, simplifying prospecting and enhancing productivity effortlessly. (15 reviews) - Users value the **detailed lead insights** from Informa TechTarget Portal (Priority Engine), enhancing engagement and data-driven decision-making. (15 reviews) - Users value the **accurate and organized contact information** provided by Informa TechTarget Portal (Priority Engine). (13 reviews) - Users value the **valuable intent data** from Priority Engine, enhancing engagement and understanding of prospect priorities. (13 reviews) - Users appreciate the **real-time buyer intent insights** of Informa TechTarget Portal, enhancing outreach effectiveness and conversation relevance. (12 reviews) - Accuracy of Information (11 reviews) - Accuracy (7 reviews) - Salesforce Integration (7 reviews) - Automation (6 reviews) **What users dislike:** - Users face **incorrect information** issues, leading to confusion and difficulty in accessing project details effectively. (6 reviews) - Users find that the **data accuracy** of the Informa TechTarget Portal can lead to wasted outreach efforts due to inconsistencies. (5 reviews) - Users experience **data inaccuracy** with contact information, leading to wasted outreach efforts and unresponsive leads. (5 reviews) - Users often face **inaccurate data** in the Informa TechTarget Portal, leading to potential misinformation and relevance issues. (5 reviews) - Users find the **inaccurate intent data** frustrating, as it leads to wasted outreach efforts and missed opportunities. (5 reviews) - Integration Issues (4 reviews) - Not Intuitive (4 reviews) - Users face challenges due to **outdated information** that complicates connections and affects project clarity. (4 reviews) - Cluttered Layout (3 reviews) - CRM Issues (3 reviews) ## Informa TechTarget Portal (Priority Engine) Reviews ### 1. Tech Target is a great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The intent on a prospect level. Very helpful to see who the right POC should be **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I work some smaller accounts under $50M in ARR, and I wish I could find those accounts on Tech Target **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Contact mobile numbers are a game changer. Super easy to see who the right people are and narrow down with the filters ### 2. Priority Engine Should Be A Priority For Every Seller **Rating:** 4.0/5.0 stars **Reviewed by:** Steven S. | Digital Account Executive, SMC (Healthcare and Finserv), Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** New contacts, roles/titles, email addresses with interests/research data **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Tends to duplicate what my in-house marketing ABMs already captures and recommends **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It helps to flesh out contacts and areas to focus on in a proactive fashion. Also shows me who is NOT engaged and where I have more work to do. ### 3. Priority Engine Review **Rating:** 2.5/5.0 stars **Reviewed by:** Alexander R. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like that priority engine can let us know what the prospect's interests are. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** That we can't see who exactly looked on the website. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** We can see what the prospects' needs are and what tech stacks they do have in place. ### 4. Quality Leads **Rating:** 5.0/5.0 stars **Reviewed by:** Zoe M. | Business Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** All the information for my lead/account is straight forward, easy to read and navigate through. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I dont think I can think of the least helpful thing about priority engine. It is that great! **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Who specifically to contact and what is driving the intent data. ### 5. Great resource for prospecting! **Rating:** 5.0/5.0 stars **Reviewed by:** Amber P. | Data Intelligence Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Best part is the quick ability to see what companies are engaging on our website in real-time as well as letting us know who the decision-makers are. This allows me to cut my research time down to minutes, so I'm reaching out to the best personas. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Some of the contacts are not valid. But I haven't run into it a ton. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It helps me focus my time on companies I know for a fact have seen our website so they are highly-likely to know somewhat of who we are when I reach out. I can then customize my outreach depending on what they were looking at or the "top key interests" that I can focus on. ### 6. Great tool for Account research **Rating:** 5.0/5.0 stars **Reviewed by:** Opalene T. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I really like that I can create lists with specfic criteria like tools a company is using, active interests. I love using it as a prospecting tool! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** That the information is updated once a week. It would be nice to know who actually was on the website versus just the company they represent. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Finding valuable insight from the market with a specfic focus on my territories. I can find buyer intent data and account intelligence in a very easy way ### 7. It could make sense for the right use case. Didn't work for mine **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the idea of having a platform to log into to see and monitor the leads that I am getting with my campaign. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I was not able to use PE with my specific ICP. When I narrowed down the filters I wasn't getting any leads, and at most I would get 1 or 2 a week. TechTarget suggests opening up the filters to bring in more people within the buyers journey, which could make sense for some business, but it would require building out additional nurture programs which I didn't have the bandwith to do. I also didn't like the fact that we couldn't filter based on title. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Bringing in new leads that fit our ICP. ### 8. Easy to access and invaluable data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Love the individual prospect views where you can really hone in on the specific people you are looking to engage with. Easy to use and navigate. Customer support is fast **What do you dislike about Informa TechTarget Portal (Priority Engine)?** data is not in real time - refreshed only every 2 weeks. Some topics are really broad and arent as specific as you need sometimes **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Finding the accounts and prospects who are actively looking at the solutions we are trying to solve so we can target them accordingly. ### 9. Accelerated Prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** John G. | Qlik Cloud Executive Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine provides visibility into current prospect research touchpoints on areas of interest or website hits that overlap my qualifications. It also helps me evaluate the sales cycle, understand the technology ecosystem and customize my approach to be meaningful and tailored to the prospect's interest. The layout and interface are easy to use, and most of the data points I need are in one spot, making my time in the tool more effective. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** As with all prospecting tools, it's only as good as the data. While there has been tremendous improvement year over year in data accuracy, there are still instances where prospects are in other JTs or have moved companies, and phone numbers are sometimes wrong or missing. Given the massive volumes of data at play, this is not unusual for any prospecting tool. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine provides a comprehensive way to prospect while ensuring relevance and opportunity in each outreach, creating value for those I contact. More chance to provide value is made possible by ranked research interests, insights into any downloaded assets or page visits, the dates of those interactions, and a good understanding of the technology ecosystem in which they work. Priority Engine Insights allow me to approach a prospect with a strategic surgical strike instead of a generic outreach tactic. ### 10. Account Manager Usage **Rating:** 4.5/5.0 stars **Reviewed by:** Courtney S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** the new prospects. I like to email and jot down the new prospects. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** only updates once a week. I would like the accounts updated everyday. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Showing which accounts I need to focus on. I have a lot of accounts. **Official Response from Caitlin Shanly:** > Hi Courtney, Thank you for taking the time to review Priority Engine! The data in Priority Engine is refreshed weekly every Sunday, beginning at 12am EST. We recommend logging in at the beginning of each week to see the latest data and contacts. Also, you can search for prospects with specific job titles, job functions and more by creating a filter in the Prospects tab. For additional questions or more information, please contact your Customer Success Manager. ### 11. Intent data unlike the others **Rating:** 5.0/5.0 stars **Reviewed by:** Alex P. | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Intent data coming from what people actively research gives you confidence in reaching out to an account, knowing that they are actively researching. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Every now and again a random persona will pop up. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** intent and contact details ### 12. Excellent Tool for Prospecting New Clients **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** One of the best features is the ability to quickly see which companies are engaging with our website in real-time and identify the important decision-makers. This significantly reduces the amount of research time needed. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The usefulness of data hinges on its quality. There are times when prospects may have switched companies or hold different job titles. Moreover, phone numbers might be inaccurate or absent. What that said, such discrepancies are common among various prospecting tools. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** The application is intended to show engagement and help our representatives identify potential buyers, making their outreach more efficient. We are still striving towards achieving our goals and creating a success story. ### 13. Tech Target's Priority Engine Makes Prospecting Easier **Rating:** 4.0/5.0 stars **Reviewed by:** Reed B. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Contact information is often relevant and up-to-date. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I have encountered prospects who had nothing to do with the top priorities Tech Target said they were concerned with. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Showing me what accounts and prospects are actively researching. ### 14. Lead Generation and Intel **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like how integrated it is with end users ecosystems. It provides a slew of data around their technology stack and different POCs. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes it's not insightful on which POC is interested in which solution during their research. Let alone who is browsing your available resources. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** There's a slew of new verified contacts within Priority Engine to comb through. The data around the tech stack helps guide conversations as well. ### 15. TechTarget has provided the most accurate, real-time data of any marketing platform I have used. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine provides real insights and analytics into the accounts you are trying to target. I love the feature where it shows the most engaged contacts at each account. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Nothing. I have really enjoyed using the software so far. No complaints. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps gives insight into the interests, research, topics, etc. that an account has shown. This allows me to go in with a "warm approach" when reaching out to prospects. ### 16. Great tool for prospecting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I love how Priority Engine gives you great titles to prospect. It makes it so easy to contact them and book a meeting wiht all of the warm information. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I get a lot of the same titles sometimes. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It helps give information about what the prospect is looking for. Instead of calling them with zero information now I can talk to our capabilities based off what they are specifically looking for. ### 17. Great tool for me to drill in high priority accounts, gain insight into what their interest are etc. **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The insights are my favorite aspect. The ability to learn about what a prospect cares about, then make informed outreach around then has proven very useful to me. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The ability to learn more about the intent of prospects would be helpful. I also think the accuracy of the information could be a little more accurate. Outside of that everything is great! **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It is helping me learn who I should prioritize in my territory. It also helps me to decide what talk tracks to use for them. Now I can have a much more equipped email or talk track on the phones! ### 18. Extremely helpful in finding opportunities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It is easy to filter, find, and leverage the information presented. I use PE almost daily to see prospect and customer activity. I leverage the integration with Salesforce extensively. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Data is not as current/accurate as I'd like, and I'd like the ability to export data. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Bubbling up accounts that are showing interest in my product and identifying possible key stakeholders. **Official Response from Caitlin Shanly:** > Thank you for reviewing Priority Engine. We are happy to hear that you're finding the tool helpful! Priority Engine does offer the ability to export lists of prospects and accounts, but only Administrators are authorized to manage exports. Please reach out to the Priority Engine Administrator on your team or your TechTarget Customer Success Manager for more information. ### 19. Tech Target has been a great sales tool for us **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority engine provides valuable insight into my target accounts that allows me to create highly personalized outreach. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes the research is a little too general, not providing specific contacts for a use case. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine provides valuable insights that I use to create highly personalized sales outreach. Many on my team have created opportunities from utilizing this tool. ### 20. Good Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priorority Engine helps me identify what tools organizations are using. The techstack is usually very accurate and helps me with what I have to do within my professional role. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Something that could use some work regarding Priority Engine is that some organizations are not on the system, so it's hard to find more information if there are not there or if there is duplicates. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine is helping find what techstack different organizations use and helps me identify buyer intent data. This helps me when I am reaching out to potential customers. **Official Response from Caitlin Shanly:** > Thank you for taking the time to review Priority Engine! If a specific account you're looking for isn't showing up in the tool, that means that the account has not recently conducted research on the TechTarget network of 150+ websites focused on helping users identify technology solutions. We recommend focusing on the accounts showing up in the tool because Priority Engine is customized to your market space, meaning the accounts you see in the tool are actively researching technology solutions that are relevant to your company. While other tools operate like a phone book or scrape the web, producing potential false positives, TechTarget's Priority Engine enables you to focus on the right accounts and prospects, that are actually in market to buy. Leverage the insights from active accounts and prospects in Priority Engine to tailor your outreach to their research activities to break into more real opportunities! For more information and tips, please visit the Priority Engine Knowledge Base or contact your Customer Success Manager. ### 21. Great capture of inofrmation **Rating:** 5.0/5.0 stars **Reviewed by:** Neville D. | Account Development Rep., Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It has been beneficial to gather pertinent information about a potential customer. The ability to capture their contact information and points of interest helps make my job easier. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Having the leads in a single-column list. It takes a lot of time to scroll down to find specific leads. Then you have to scroll back up to select a different drop-down menu. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It is solving my problem of finding hot or warm leads. It also helps with capturing the interest of the buyers. That gives me relevant talking points when I reach out to contact them. ### 22. Priority Engine mostly good **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I really like the contact information that is available. Getting contact's phone numbers and email format is very helpful. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The layout of the site changed a couple of months ago and it is not nearly as user friendly. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** collecting contact info. As a seller, being able to reach my audeince is key. ### 23. Current Priority Engine Customer/User, Not a Big Fan **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like that PE attempts to align on buying groups and prospects that may be showing engagement/intent but I don't find it accurate. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Honestly, quite a bit. The platform is clunky, filters are limited, there are much better options out there, and I question the validity of the "traction" and inbound leads we are shown. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It's supposed to help show engagement/intent and align on buying groups which help our reps narrow their prospecting/outreach efforts, but that hasn't really been the case. ### 24. Prospecting at a new level **Rating:** 5.0/5.0 stars **Reviewed by:** Kris M. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** What is most helpful about Priority Engine are the daily emails I get that quickly allow me to see and connect with new and existing contacts who may have technology initiatives. These daily reminders allow me to prioritize accounts based on their need and provide me with names I may not have a relationship with yet. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** In the mid-market space, the accounts may not have the most accurate information due to the fact that they are privately held. The data isn't always reliable. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps me identify accounts and contacts to focus my attention and delivers outcomes that allow me to gain entry into organizations I may not have previously been able to. ### 25. Priority Engine is a great resource! **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth K. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Proriity Engine is extremely useful when it comes to targeting individuals within accounts. They provide insight into what is being researched, as well as what their content preferences are. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** One of the downsides to Priority Engine is that there is no easy way to export the data I am consuming. It would be extremely helpful if a feature like this could be added, as it takes me a very long time to manually do this. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority engine is very helpful when it comes to providing contact information, as well as how I should be marketing to individuals due to their preferences. Knowing these key items makes it easier to market correctly to accounts ### 26. Great tool for customer-tailoring and identifying new prospects **Rating:** 4.5/5.0 stars **Reviewed by:** Edith R. | Manager, People & Culture, Construction, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine provides me with invaluable insights into target demographics and their interests. By understanding my current and potential customers better, I can tailor my approach and identify new opportunities I might have missed. The intent data is specific and even provides names, which is incredibly useful. This tool is a game-changer for me in staying on top of customer trends and identifying new prospects. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Setting up the Salesforce integration was more challenging than I expected, with several bugs that required troubleshooting. However, I was able to overcome them and make it work. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** By identifying target personas that are actively engaging with our website, I have been able to pursue leads more strategically and thoughtfully. This has increased my productivity and response rates, as well as those of other users in my organization. Thanks to this tool, I am consistently hitting my targets by gaining invaluable insights into my leads. ### 27. Helpful for prioritizing targets **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Seeing that assigned targets are snooping our domain is helpful for focusing my activities. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Interface is a little clunky. Not always apparent why accounts are refreshed as "new activity" **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Focusing Targets for sales attention ### 28. RC PE **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The insights are fantastic on confirmed projects and company/user intent **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Not much least helpful, but I get errors often when trying to log in **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** User intent regarding segment possible oppurtunities ### 29. Easy and fast navigation. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Love the filters and the insight that is provided for each company. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The inaccuracy in company revenues, makes the revue filter useless. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Providing additional contacts. ### 30. Admin User for 6 months **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The ability to pull lists based on research location **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Not able to export by employee title when exporting lists **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Pulling lists and prospecting accounts. Also providing contacts ### 31. Best Prospecting tool out there! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It shows intent data that is very specific and gives you names as well. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The import process could be a little bit easier with salesforce. **Recommendations to others considering Informa TechTarget Portal (Priority Engine):** It's worth the money if you have SDRS on your sales team **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** My searches are shorter as an SDR because Priority engine gives me accounts and contacts I should reach out to. ### 32. Great tool for prospecting! **Rating:** 4.5/5.0 stars **Reviewed by:** Justin S. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** What I like the most about Priority Engine is that it allows me to find prospects actively researching specific topics/solutions. It gives me the information I need to contact them, including the type of content they prefer. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The only thing I dislike about Priority Engine is that if someone else is working the same territory as me (such as an AE), they're unable to see which accounts or people I've already started reaching out to. I wish there were an option to mark them or something similar **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Finding the right people who are actively searching the challenges our product solves. ### 33. SDR Review **Rating:** 2.5/5.0 stars **Reviewed by:** Jacob S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It helped me find brand new accounts to target for my account executives. Also, it provided me with useful incites when I was cold-calling prospects and accounts. The salesforce integration was helpful. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Priority Engine was not always accurate when it came to accounts. Many accounts were not in my territory or assigned to me in Salesforce. Also, I did not find the browser version very user friendly. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine provides me with incites into prospects and accounts that I would not otherwise have access to. It gives me talking points in cold calls and cold emails. ### 34. Finding Insights for Advanced Selling **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick S. | Civilian Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** How it shows the "buying team" and gives individual titles so i can navigate the organization. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Some of the information is exactly the same accross the board, usually shows competitors. The lag in exporting to SFDC. The lack of business emails. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It shows me insights into what each agency is looking at and what is top of mind. ### 35. Amazing product **Rating:** 4.0/5.0 stars **Reviewed by:** Sacha B. | Enterprise Sales Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Helped me get insight into companies Im currently chasing. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Nothing really, think its a great platform **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** finding buyer intent within orgs ### 36. Large Quantities of Info - Little Customization **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The rolling updates of favorited accounts **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Cannot search for specific person, no way to customize the main dashboard. There should be tabs that open up so you don't have to navigate the entire site to get back to the first page of info **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** N/A - I do not utilize Priority Engine as a primary sales tool. ### 37. TechTarget for easy prospecting and insights. **Rating:** 4.5/5.0 stars **Reviewed by:** Allison K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I enjoy how TechTarget typically provides contacts who have not been tapped into yet. I love how there are key search words provided for each contact's interests. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The contact information is plentiful but not always accurate. Oftentimes, the supplementary phone numbers are not correct, leading to wrong contacts or not working numbers. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** TechTarget is helping to find buying teams for engaged accounts. It helps me determine who to reach out to and allows me to quickly click into their linked in and easily import that contact into my CRM. ### 38. Great tool to help identify and focus sales efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Michael K. | Strategic Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It is a very easy tool to use and customize to fit the target audience I am trying to reach. The tool also provides critical data, such as their tech stack, so I can craft the messaging specific to their environment and predict their needs. Lastly, the intel provided on who has been looking at our website and data being pulled down is key to the messaging and the contact. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes the data on the company being marketed to is not accurate and the filters, although extensive, can be a little involved to set up. Overall, the tool is good and fits my business needs. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It allows me to identify targets and craft messaging that is more focused to what the contacts may be searching for and researching. ### 39. Helpful for Account Context **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It shows actual contacts at accounts that have shown interest or could be part of the buying process. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** It has been difficult to quickly filter results so that I am only getting notified about my accounts. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Prioritization of accounts and relevant contacts and content for targeted messaging. **Official Response from Caitlin Shanly:** > Thank you for taking the time to review Priority Engine! Priority Engine offers the capability to create filtered views for your specific target account lists and sales territories, which makes it easier to quickly surface your assigned accounts. Your Priority Engine administrator can configure these settings. Please reach out to your Priority Engine admin or Customer Success Manager for more information. ### 40. TTPE gets it done **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I'm able to find companies who are engaged through viewed content or website visits **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Accounts are named but not always which prospects from those accounts which is probably due to privacy/compliance laws **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Identifying higher value accounts and prospects which helps me with prioritizing my outreach **Official Response from Caitlin Shanly:** > Thank you for taking the time to review Priority Engine! As you noted, Priority Engine's Inbound Converter identifies the accounts visiting your company’s website, and the insights are at the account level only. That being said, it's important to remember that sharing too much about a prospect's or an account's tracked research journey can easily kill a conversation. So when leveraging Inbound Converter insights in your outreach, rather than focusing on the fact that the account visited your website, we recommend using that knowledge to instead focus the call on your solution and how it solves a key customer challenge. You can use the insights about the pages the account visited to identify pain points and personalize your talk track. For more information and tips, please visit the Priority Engine Knowledge Base or contact your Customer Success Manager. ### 41. Use Priority Engine for up to date account and prospect intel **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Getting near real-time notifications on account activity including who is doing what at times. Possibility to directly import into your CRM. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Downsides - not providing contact details, sometimes not providing specific names nor phone numbers. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Finding relevant contacts at my accoutns, at the relevant time. ### 42. Priority Engine has changed the sales game! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole C. | Business Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** What I like best about Priority Engine is how they are able to get granular on accounts, beyond what I am able to. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I don't dislike anything about priority engine. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps solve the issue is knowing whether a current project is going on within an account. ### 43. Great intel on current initiatives **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan W. | I, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** What's most helpful for me is seeing which prospective companies are searching for relative terms in our addressable market and product mix. IT captures more data than I saw with other tools. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes the contacts for specific individual prospective accounts were outdated and old, at least when we compared them to the individual's LinkedIn account. They may have moved to a different company or were mistakenly under a different account. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It solved the issue of trying to find which companies were researching products we could provide, but weren't coming directly to our site to research. It gave us a starting point for which companies we could prospect and cold call. ### 44. The tool has been great to better prioritize and personalize my outreach efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Robbie M. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I think it's been a very useful tool to identify content that organizations are interacting with and who the buying parties could be in the effort to prioritize and better personalize my outreach. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** When searching for a company, if you hit enter, it reloads the page, which is a nuissance. You have to make sure you click on the company that it thinks you're trying to search for. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** As I mentioned above, it helps to identify content that organizations are interacting with to better personalize an email I would send to a prospect. In addition, I can see who potential buying parties are, so I know who to better target and make more effective use of my time and outreach efforts. ### 45. Decent app with flaws **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It gives you accurate leads that are doing research. It's easy to import leads as well. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** It's hard to know if you are getting the correct contact info. It's better to use Zoominfo to ensure the account intent is accurate. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It helps pinpoint which accounts are doing research on topics that I can send them information on. It helps to be more productive when doing account research by giving lead suggestions. **Official Response from Caitlin Shanly:** > Hello! Thank you for taking the time to submit a review for Priority Engine. TechTarget takes data quality seriously. We use a rigorous 5-step data validation process on every contact before they ever enter Priority Engine. To ensure data is always accurate and up-to-date we are continuously cleansing and appending data. Through this process, we methodically confirm live email addresses, contactable phone numbers, valid company info, and recent activity across our entire database. If you would like more information about our contact verification process, please reach out to your Customer Success Manager. ### 46. Priority Engine Increased Pipeline **Rating:** 5.0/5.0 stars **Reviewed by:** Jason L. | Enterprise Business Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine helped me really hone in on accounts. I really like how you can see contact details all from one page. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I dislike that Priority Engine does not allow you to email/call contacts directly from app. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Enginer is solving my issues of prospecting into a large territory which allows me to save time on target accounts that are actually intersted, leading to more more opportunities. ### 47. Invaluable Platform for Driving Your Account Based Sales & Marketing Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine provides invaluable insights to in-market accounts and additional visibility for our sales teams to identify new contacts for driving the pipeline. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** There are no areas that I dislike about Priority Engine. They continue to innovate on features and functionality enabling us to continue to innovate. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Provides additional insight and intent at the buyer level that empowers our teams to grow their contacts for in-market and high-intent accounts. ### 48. Helpful intent tool to bolster marketing & sales initiatives **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Account journey maps and deep insights.. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Limited options over prospect-level exports **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Up-to-date insights on account research/topic interest across areas we care about- helps for outreach for BDR team. ### 49. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Will N. | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority engine has been extremely useful for me in my 9-5. I love how I can create specific lists for specific people in the software. I also love how receptive the customer service is **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I really enjoy most things about Priority Engine, and have no real qualms about the software. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Targeting the right people ### 50. Good Data Good Overall **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The data is really specific and definitely increases the ability to have a relevant conversation with someone over the phone, understand their business more, let them know how your company can assist and book time to go over in more detail. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Syncing the data to the correct user can be a pain point. Having to revisit or link list views to get the data to refresh or link to the correct end user can be cumbersome certain weeks. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** They give us relevant data on what our prospects are looking into online so when we contact them we don't waste their time with a genric pitch and can give them a targeted message on how we can help with their online inquiries specifically. ## Informa TechTarget Portal (Priority Engine) Discussions - [What is the ETA for allowing you to search by Zip or areas like NYC area?](https://www.g2.com/discussions/42568-what-is-the-eta-for-allowing-you-to-search-by-zip-or-areas-like-nyc-area) - 1 comment, 1 upvote - [What is the best way to account map with priority engine?](https://www.g2.com/discussions/26279-what-is-the-best-way-to-account-map-with-priority-engine) - 1 comment, 1 upvote - [How is the data validated to ensure its accuracy?](https://www.g2.com/discussions/how-is-the-data-validated-to-ensure-its-accuracy) - 1 comment, 1 upvote - [Can we intergrate with SF.com?](https://www.g2.com/discussions/can-we-intergrate-with-sf-com) - 1 comment, 1 upvote - [View Informa TechTarget Portal (Priority Engine) pricing details and edition comparison](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+20%3A55%3A12+-0500&secure%5Bsession_id%5D=9eec6eba-c889-451a-833e-bb5be3560bcd&secure%5Btoken%5D=c0613540756e25fa50087c96c7d716918e9e59b4001fc2894755e0c24dc7d41b&format=llm_user) ## Informa TechTarget Portal (Priority Engine) Integrations - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) ## Informa TechTarget Portal (Priority Engine) Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Opportunity Timeline - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Segmentation/Filtering - Search - Connections - Reporting - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top Informa TechTarget Portal (Priority Engine) Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,873 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,460 reviews)