--- title: Informa TechTarget Portal (Priority Engine) Reviews meta_title: 'Informa TechTarget Portal (Priority Engine) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 453 reviews by the users' company size, role or industry to find out how Informa TechTarget Portal (Priority Engine) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 453 scale: '5' date_modified: '2026-08-09' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Informa TechTarget Portal (Priority Engine) Reviews **Vendor:** Informa TechTarget **Category:** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Average Rating:** 4.3/5.0 **Total Reviews:** 453 ## About Informa TechTarget Portal (Priority Engine) Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows. ## Informa TechTarget Portal (Priority Engine) Pros & Cons **What users like:** - Users value the **real-time intent data** from Priority Engine, enhancing outreach and enabling more relevant conversations with prospects. (17 reviews) - Users love the **ease of use** of the Informa TechTarget Portal, simplifying prospecting and enhancing productivity effortlessly. (15 reviews) - Users value the **detailed lead insights** from Informa TechTarget Portal (Priority Engine), enhancing engagement and data-driven decision-making. (15 reviews) - Users value the **accurate and organized contact information** provided by Informa TechTarget Portal (Priority Engine). (13 reviews) - Users value the **valuable intent data** from Priority Engine, enhancing engagement and understanding of prospect priorities. (13 reviews) - Users appreciate the **real-time buyer intent insights** of Informa TechTarget Portal, enhancing outreach effectiveness and conversation relevance. (12 reviews) - Accuracy of Information (11 reviews) - Accuracy (7 reviews) - Salesforce Integration (7 reviews) - Automation (6 reviews) **What users dislike:** - Users face **incorrect information** issues, leading to confusion and difficulty in accessing project details effectively. (6 reviews) - Users find that the **data accuracy** of the Informa TechTarget Portal can lead to wasted outreach efforts due to inconsistencies. (5 reviews) - Users experience **data inaccuracy** with contact information, leading to wasted outreach efforts and unresponsive leads. (5 reviews) - Users often face **inaccurate data** in the Informa TechTarget Portal, leading to potential misinformation and relevance issues. (5 reviews) - Users find the **inaccurate intent data** frustrating, as it leads to wasted outreach efforts and missed opportunities. (5 reviews) - Integration Issues (4 reviews) - Not Intuitive (4 reviews) - Users face challenges due to **outdated information** that complicates connections and affects project clarity. (4 reviews) - Cluttered Layout (3 reviews) - CRM Issues (3 reviews) ## Informa TechTarget Portal (Priority Engine) Reviews ### 1. Great Insights and Easy to Use! **Rating:** 5.0/5.0 stars **Reviewed by:** Derek B. | Sales Development Rep, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The amount of insights and information available is extremely helpful. You can leverage the information present to easily develop relevant and strategic messaging geared toward your prospects. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** There isn't much to dislike at this time. Typically the negative experiences I have witnessed were not at the fault of TechTarget, but more of there wasn't much information to pull from. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Detailed and specific information allows our teams to build a targeted strategy to sell our product/business. We can craft relevant messaging and get in front of the right people at the right time. ### 2. Priority engine has been great! **Rating:** 4.5/5.0 stars **Reviewed by:** Shenal M. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I love the fact that I can get all detailed based on the target demographics mapped to their interest areas. Helps in outreaches. Also, the notifications on email with the summery is really helpful to decide what accounts to go after. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I found the user interface somewhat tricky to use initially, but I eventually got used to it. The technology usage area of prospects seems to be rather general, and there is not much information that we can gather, IMO. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Finding the right target audience based on their interests for us to reach out to for various outreaches (for events, prospecting, etc. Especially to find specific topics of interest. ### 3. Tech Target for Outbound Enterprise SDR Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Christina I. | Director, Sales Development, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It is a huge time saver for organizing accounts my team wants to prospect into. It is easy to filter on specific events like viewing our website/content, their interests, and other attributes that we look to go after for specific campaigns. The click-to-add feature is a really easy way to send contact information directly to our CRM. They created a new cross-segment functionality to be able to query all subtopics across multiple segments so that was a great upgrade. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Some of the interest topics can be a little vague so it's hard to gauge exactly how close their topics of choice are to the product we are selling. The export functions could be better set up to filter for personas of interest rather than wasting exports on personas you do not care to target, yes you can set guardrails but this is permanent across your entire system and cannot be quickly modified for each export. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** We were a bit all over the place trying to determine accounts to target, rather than reading 10Ks and annual reports to find account interests we can easily query top accounts that match our ICP that are interested in our offerings to save a lot of time prospecting. ### 4. Very efficient source for accurate information about my security targets **Rating:** 5.0/5.0 stars **Reviewed by:** jeff s. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I think the user interface is easy to use and intuitive! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I wished there were various ways to sort buyers, e.g. level, title, etc. But I love the tool. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It helps me research sales targets, their tech tools and org structure. ### 5. I use Priority Engine for Tech Target to get information on prospects and customers. **Rating:** 5.0/5.0 stars **Reviewed by:** Ismael D. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the constant updates and information being loaded in. It is usually accurate and the contacts have led to more traction. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** What I dislike about Priority Engine is the performance. The site takes times to load at times and has crashed in the past. Also, there is no easy to see section of my accounts loaded in. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It is helping me find new contacts and get information on what my prospects and customers are interested in. ### 6. Enterprise Account Executive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority engine provides me with accurate insight into account and prospects! The system tells me what the candidate is interested in and what kind of information they prefer. Priority Engine has been the best and most accurate tool to gather account intel. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The one thing that doesn't work so well is the tool's lack of hierarchy in the account intel. I'd love to see who people report to and what their email and phone number. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps me evaluate my territory and align where I spend my time. By providing me with the intel on the accounts, I can send targeted messages to the candidates that will impact them the most. Having this at my finger tips has been a fantastic door opener. ### 7. Big Fan of Tech Target Priority Engine **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Prospects Top Interests is a great feature **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes too many Top Interests makes it confusing as there are no supporting details that suggest level of importance **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It is a "nice to have" tool for me but not yet essential. I like to compare it to other data we collect on prospects from marketing to hone in on key initiatives and be proactive in my outreach. ### 8. Solid research tool with good activity insights **Rating:** 4.5/5.0 stars **Reviewed by:** Glenn M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Ability to load account sets and receive custom insights on activity **What do you dislike about Informa TechTarget Portal (Priority Engine)?** its providing what I need, no complaints **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** insights on company interests ### 9. Great Info and Contact Information **Rating:** 5.0/5.0 stars **Reviewed by:** Jerry G. | Business Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the fact that the contact information is the best that I've seen. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The downside is that occasionally the person does not know what I'm talking about when I reference topics that PE says they are researching. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** I occasionally don't have good contact info that PE provides as well as areas that the prospect is researching. **Official Response from Caitlin Shanly:** > Hi Jerry, Thank you for taking the time to review Priority Engine! I wanted to share one of our best practices for intelligence-driven selling that could help with your conversations: Sharing too much about a prospect's tracked research journey can quickly kill a conversation. We recommend that you don't start a call like this: “I know you’ve been researching XYZ topic on TechTarget and downloaded white papers from XYZ Vendor...” Instead, the best practice is to focus the call on your solution and how it solves a key customer challenge. For more tips and best practices, please contact your Customer Success Manager. ### 10. Insightful but not perfect **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Specific insights into what an organization's priorities are. Provides information to ensure you only share resources with relevant contacts that are actively researching the focus area you support. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Weak integration with CRM tools; limited number of credits; helpful if the contact has never been added to CRM; if it has already been added in the past, then it becomes challenging to save them. Need to leverage manual workarounds (go to linkedin, then add to crm or update from there, then add to a campaign within CRM) **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Provides valuable buyer insight that I'm not getting elsewhere. While other products do this in one way or another, the specificity can't rival Priority Engine. ### 11. Priority Engine is a great source of high intent data. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The data and list building options for topic and vendor interests, and installed technologies. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The pricing - the tool is not inexpensive, but the value is there if you use it over several years. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps us identify in-market, sometimes even purchase intent audiences so that our email and advertising campaigns are even more effective. ### 12. Great sales tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Isaac C. | Senior AE, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like that the user interface is user friendly & easy to navigate. I find the page visits drill down details extra helpful **What do you dislike about Informa TechTarget Portal (Priority Engine)?** It would be great to see the exact people that clicked on the websites or at least the region **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Its helping me with creating customized lists for the accounts im prospecting and what potential points of contact to reach out to. ### 13. Good insight into Prospects **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like understanding who is interested in learning more about my company and solutions and the topics of most interest. It is nice to be able to see the topics they are researching. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The navigation is a bit clunky and sometimes the contact information is not accurate. Sometimes while trying to verify contact info, the prospect is no longer at the company or their email is invalid. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It tells me what specific clients and personas are researching topics around my company solutions. Tells me what clients to interact with and what conversations to start or continue having. ### 14. A decent way for account research **Rating:** 3.5/5.0 stars **Reviewed by:** Vincent N. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Great to find new accounts that I need for daily prospecting. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes, leads didn't know what I was talking about despite it saying they searched our website. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Solves which companies are specifically looking at our product and lets me know that there may or may not be interest there. **Official Response from Caitlin Shanly:** > Hi Vincent, Thank you for taking the time to review Priority Engine! Priority Engine's Inbound Converter identifies the accounts visiting your company’s website. It's important to remember that Inbound Converter insights are at the account level only, so when planning your outreach, don't assume the buying team member you contact is the exact person who visited your website. Plus, sharing too much about the prospect's tracked research journey can easily kill a conversation. Instead, focus the call on your solution and how it solves a key customer challenge. For more information and tips, please contact your Customer Success Manager. ### 15. Best all around source for account information **Rating:** 5.0/5.0 stars **Reviewed by:** Mike G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Ease of use. Very intuitive. The data is kept up to date and accurate. The research insights are extremely helpful. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I can't name a drawback to this platform. I had only good experiences with it. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Uncovering valuable end user data and contact information has never been easier. ### 16. I think it is helpful seeing where companies are looking on our website. **Rating:** 4.0/5.0 stars **Reviewed by:** Kenneth C. | ISR, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The best thing about Priority Engine is the ability to see which companies are looking at the website and what they are looking at. Also it is helpful that you can filter for your territory **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The thing I dislike the most is the fact that it shows companies that are looking at other parts of the business. We are a smaller subsection so it is hard to know what they are looking at **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** The priority engine is generating leads for us which is always nice to have another set of customers to reach out to that is more qualified than a strictly cold lead ### 17. First Party Intent Leads are awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Having access to first-party intent data is much better than third party, scraped intent data. Plus the buying team adds a nice additional layer of contacts to connect with. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The amount of areas of interest in each intent category is really high, so occasionally a lead comes in and the prospect is not looking for our product, but for an adjacent solution. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** We are using it now as our primary lead source. This gives the SDR team a very good list of contacts that are interested in speaking to us about how our solution can help their company. ### 18. Good if info is present for a prospect **Rating:** 3.5/5.0 stars **Reviewed by:** Brian P. | Enterprise (> 1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Seeing the product stack of a prospect and contact info. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Lack of contact info and details for many accounts **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It is good about giving a base level of knowing what may be important to the prospect. ### 19. The data inside Priority Engine can be hit or miss. **Rating:** 2.0/5.0 stars **Reviewed by:** Chris C. | National Channel Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Seeing who viewed a website or downloaded content **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The accuracy of the data shown is not the best. I have found a lot of the contact info to have bad numbers or emails. I also wish there were more contacts in the data base. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Mainly just seeing which customers are checking out our website or materials ### 20. I love Priority Engine! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It helps me provide a live pulse on my customer and prospective clients. I'm able to establish a relevent talk track and would otherwise not be aware of some future opportunities. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** It is sometimes challenging to get my correct account portfolio to update as new accounts are put into my name. Since this is a moving target, its considerable amount of admin to ensure they match. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It helps me provide a live pulse on my customer and prospective clients. I'm able to establish a relevent talk track and would otherwise not be aware of some future opportunities. ### 21. Great Insights found Quickly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** That you can understand at a high level who is interested in your product or service. It allows you to focus in on companies that are already looking based on data and make sure that you are meeting people at a higher chance of starting a project **What do you dislike about Informa TechTarget Portal (Priority Engine)?** There could be more information thatn what is provided. context helps cold calls turn into meetings so getting an understanding from the software of what the prospects path was or why they were looking into the software would be very useful. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Understanding which of my named target accounts are active on my entry points. It is great to know the timestamp and some small context of what they were looking into to be able to strike up a conversation that leads to a project or future interest ### 22. Valuable insight on real-time activity in my accounts! **Rating:** 4.0/5.0 stars **Reviewed by:** Bryan S. | Senior Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine has incredible insight as to what activity is going on within each account - sometimes down to the person doing the search. It's helpful for understanding how to craft a message that is relevant, but not creepy, to the prospect or customer's top of mind topic. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I wish it had the actual customer visiting each page every single time. Sometimes you only get "Company X" was visiting [a certain page] of your website; or was just visiting your website. It makes you want more information! **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine was already installed and running when I joined the company as a sales executive. I assume they were trying to provide valuable insight for the sale team to help shorten the time of prospecting to actually finding prospects with active initiatives. That's the value I see in it. **Official Response from Caitlin Shanly:** > Hi Bryan, Thank you for your review. Priority Engine’s website tracking solution, called Inbound Converter, delivers insights at the account level only. You can use these insights to better understand each account’s research journey and prioritize accounts based on recent and relevant activity. ### 23. Tech Target is a fantastic way to get customer insights **Rating:** 4.5/5.0 stars **Reviewed by:** Haley M. | Major Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the Ease of use, filters, and favorite capability. I also love the data. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I strongly dislike when the filters do not work when in a particular use case. I also wish i could more easily customize how I want to export lead lists. I also want to be able to filter/customize use cases on the Account management level. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** The problem TT is solving is the guessing game of knowing who is making buying decisions, what customers are interested in. It also helps me create targeted messaging for prospects. ### 24. These insights are the backbone of our programs. **Rating:** 5.0/5.0 stars **Reviewed by:** Belinda D. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** All of the key insights it provides. Helps to narrow down our target audience and give meaningful insights to our AWS partners **What do you dislike about Informa TechTarget Portal (Priority Engine)?** That you can't search for a company in the search bar you have to always build lists. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Helping us narrow down and define our target audience / key buyers. **Official Response from Caitlin Shanly:** > Hi Belinda, thank you so much for taking the time to submit a review for Priority Engine. You should be able to search for a specific company/account in Priority Engine by using the search bar. However, if there are no prospects associated with that account, then there will not be information available on that account. If you'd like more information about this, please contact your Customer Success Manager. ### 25. A unique level of insight for new contacts **Rating:** 3.5/5.0 stars **Reviewed by:** Ethan T. | Field Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Giving insight into what/when a prospect is searching for is a really strong way to prioritize what would already be target personas/roles. Also, a good way to verify the intent of a company you are already speaking to. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The data is not always accurate/up-to-date. Despite description of a limited window of data accessibility to ensure leads are warm I've had more than 1 that didn't even work at the company any longer (it could possibly be a coincidence though seems unlikely). **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine is a great way for me to decide which accounts I should be focusing on at a given time. Often people are researching at a time when your product would be able to provide value - making it a mutually beneficial way to connect with leads. ### 26. Excellent way to create relevant touch points **Rating:** 4.5/5.0 stars **Reviewed by:** Tim F. | Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The GUI is very easy to navigate and the information about each individual is extremely helpful. I like that I can favorite certain accounts, and when I log in I see new activity since my last login. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** It is a great product for navigating large enterprise customers, but there is limited data on mid size companies. There could be a wider range of topics that is presented to customers as well, as many "interests" are very similar for the unique users. **Recommendations to others considering Informa TechTarget Portal (Priority Engine):** If you are in channel sales this product will revolutionize the way you approach account mapping. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority engine is helping me and my team create timely and relevant touch points for our customers. When we bring this data to our meetings, we look like experts. ### 27. Great Prospecting Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Beth B. | Strategic Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Our company recently added TechTarget to our list of prospecting tools. It's a great tool that allows you to see who's been on your site or looking for key words that are associated with your product. All great information to help you prioritize your prospects. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The product tends to run a little on the slow side. Outside of that it's great. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Helping Sales teams prospect and choose prospects. You're able to prioritize prospects based on activity on your site and others. ### 28. User Friendly, Easy to Navigate and Get Insight into Companies Tech Stack **Rating:** 4.5/5.0 stars **Reviewed by:** Amber P. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** When new prospects are listed, it shows what they are actively searching, their top interests, keywords, etc. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes the company when I search doesn't pop up **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Knowing who specifically in the company is actively searching **Official Response from Caitlin Shanly:** > Hi Amber, thank you so much for taking the time to submit a review for Priority Engine. If you search for an account in Priority Engine, it should show up. However, if there are no prospects associated with that account, then there will not be information available on that account. If you'd like more information about this, please contact your Customer Success Manager. ### 29. Summarizing Web Traffic - Good. More Downhill from there. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Using TechTarget to better target accounts has been very helpful. I use it to then prioritize which accounts I will build names in order to best target my outreach. Especially for companies that are actually on our website and are looking at particular articles. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I wish the integration with Salesforce was a bit more smooth. Very long loading times, and no real integration of information about the prospect within salesforce fields. Would be super useful if the information could be compared against what we have in our salesforce, and that might be something my team could/should solve. Accuracy is somewhat hit or miss, and I know that's the nature of the business. However, I have had many instances of people saying they had never visited our web page when it had shown that within TT. TT Confirmed projects seem to be high quality, but I have yet to have even a conversation with one of those prospects. Not sure how the data is collected but have been so far disappointed with the results there. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Intent, prioritization, data validation, and following up with warm leads. ### 30. It is an amazing tool for lead gen. **Rating:** 5.0/5.0 stars **Reviewed by:** Mike G. | Account Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Having real-time insight into what our customers are researching helps us be proactive in heading off competition, spotting upsell and cross-sell opportunities, and giving us talking points to engage customers in meaningful conversations. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Some of the contacts are not really part of the decision making process. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Timeliness and relevance. The benefit is being able to help customers at the point they are looking to solve a problem. **Official Response from Caitlin Shanly:** > Hi Mike, Thank you for very much for taking the time to review Priority Engine. Priority Engine identifies and prioritizes active members of the buying team researching your solutions, as well as additional prospects based on relevant job functions and roles to help reach senior decision-makers and round out the buying team. Priority Engine automatically ranks prospects based on activity and engagement with you. While you should always start with the most active members of the buying team, there is a good chance that the other members may also play a role in the decision-making process, so we encourage users to reach out to all members of the buying team to increase their odds of breaking in. Feel free to reach out to your Customer Success Manager for more tips on engaging the full buying team. ### 31. Great way to keep track the movements of ideal prospects. **Rating:** 3.5/5.0 stars **Reviewed by:** Devin C. | Sales Rep, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I really enjoy the "Firmographics and Tech Stack" section attached to each account. Really helps in the understanding of what products the prospect currently has. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The fact that there is no real tutorial around how to best use certain functions. It would be great is there was a video walk-through section that explains certain functionality. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Helping me understand which accounts are interested in our solution capabilities. ### 32. Seems solid **Rating:** 4.0/5.0 stars **Reviewed by:** Nathan P. | Account Executive, MidMarket, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Great to see the account updates and highlights of what they might be researching and who from that team is involved. Nice to be able to upload into Salesforce directly. Wish I could send them directly into outreach sequence **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Contact information can be out of date. Would be nice if you could remove accounts from your list. Wish it connected better with SFDC so some contacts weren't created as leads. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Takes away from trying to figure out who to prioritize and what they might be caring about specifically so that I am targeting them with the right language and don't have to spend hours researching. ### 33. Helpful tool to help with account prioritization **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like that it has full contact details of the people, with easy links to LinkedIn profiles, etc. to dive further **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes the content is outdated (e.g. person has left the job) **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It allows me to know where to spend/focus my time when doing prospecting activities. It also finds relevant contacts that I may have missed using other account mapping tools. ### 34. Mixed opinions **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Seems like some good contacts, nice spread of companies across multiple industries. Lots of jobs titles, overall not a bad list of contacts but not ideal for our needs. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Seems like quite a few technical issues we have encountered. Personas for us are not quite hitting the spot. I find the UI not so friendly. Overall has not been the smothest platform. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** We have a lack of data so priority engine does help fill this gap but we have not seen amazing results so far. We always find it hard to reach prospects so PE does give us access to this data. ### 35. Glimpse your prospects' mind space **Rating:** 4.0/5.0 stars **Reviewed by:** Brad J. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Detailed view of when and where specific companies are hitting your website. This reveals what topics are top of mind for at least some of the people in the organization. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Navigation is not intuitive. you can get to the "who" and even to LinkedIn profiles, etc. (which is nice), but it takes hunting around, opening extra windows, etc. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** The biggest problem this solves is giving sales teams a starting point in an organization. This is where the LinkedIn and CRM integrations shine. I now have a name and a title that I can use to start gaining familiarity. ### 36. Tech Target provides very detailed tech stack **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Helpful to identify a high-level overview of the company and give detailed tech stack. Once I get the downloaded list, I put the contacts through Outreach and put them in a sequence based off of their interests. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** It's hard to determine and interpret the main contacts for accounts. When we receive the list of prospects it's very broad. I would like to see trending accounts of mine and have them identify patterns after a certain amount of time. I'd like this to be connected into Salesforce. **Recommendations to others considering Informa TechTarget Portal (Priority Engine):** Check out what problems you're having and see if Priority Engine would address them. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It's solving finding new prospects and it's people who actively are engaging in the solutions we offer. I have realized Tech Target gives me quality prospects to tap into. ### 37. Great sales tool for intent data! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priorty Engine is excellent for finding prospects that are engaged in buying cylces or actively researching on intents. Provides great insights into prospecting the right accounts. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Filters could be more advanced, often have to rely on CSM team to assist in building lists. New update has fixed a few of these issues but it still could be better. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Helping to identify key accounts and points of interest in territory. Makes finding prospects easiers and has increased my overal productivity. Business performance has increased as a result. ### 38. Excellent platform for lead generation **Rating:** 4.5/5.0 stars **Reviewed by:** Philip L. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Great platform with tailored insights into potential leads for your company. The platform is easy to use and connects to CRMs such as Salesforce. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I'm still an early user and trying to work out the platform. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Finding relevant leads in a short amount of time ### 39. I like it a lot **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the insight that it brings to ceratin accounts that I wouldn't normally have access to. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes the "projects" are long-past complete or just inaccurate **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** the prospecting process. Getting me the right names of DMs in a company ### 40. T-Mobile For Business Priority Engine Review **Rating:** 5.0/5.0 stars **Reviewed by:** Fred O. | Sr Expert Strategic Sales Development, Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** 1. Account updates/highlights in regards to topics being researched that are relevant to T-Mobile For Business's Solutions Offerings and those team members involved. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** 1. Some added personas/stakeholders are not up-to-date and may not be employed by the business unit referenced. Contact information for some is outdated or erroneous. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Identifying key team members in the deicsion making process as related to T-Mobile For Business's communications, networking, and solutions partners applications solutions, complemented by the necessary reference in regards to those initiatives actively being researched. ### 41. Good tool, hard to manage **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Great for viewing who is interested in our product, what they're researching, and the tech stack companies are using. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Every time I need to make a change in my accounts I have to reach out to the customer success rep, I wish I could make those changes myself on the go. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Having visibility into who is interested in our product, so that when I make a prospecting call I can leverage those interests and keywords they have been researching. ### 42. It's a good product for Sales Targeted Prospecting and Getting a Sense of ABM Effectiveness **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It's fast and easy to install. Works out of the box and provides a good number of interested contacts. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Contacts are synced/loaded on a daily or bi-weekly basis to Hubspot. This creates confusion as to whether things are working correctly or not. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It's allowing us to get transparency to website visitors who do not convert so we can increase our outbound prospecting and change messaging to get them across the line to a product signup. ### 43. Tech Target is amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** My favorite thing about Tech Target is how it specifically targets certain individuals and lets me know exactly what I need to know about what they are looking at on our website, their interests, and gives me the LinkedIn information so I dont have to leave the page and search on my own. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Can't say that there is anything that I dislike at the moment. Sometimes it lags and is slow, but with all the different tabs I have open it might just be that. **Recommendations to others considering Informa TechTarget Portal (Priority Engine):** Use it!!! **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Using Tech Target I'm able to have better outreach to prospective clients, and I'm able to customize my messaging and craft a really personalized email or message just for them. ### 44. Very insightful with great contacts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Specific titles, also great accounts i have never seen before. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes too general, wish it says if its direct page. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Knowing which accounts to go after and new contacts that are hard to find.. ### 45. Priority Engine for Business Development **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberly S. | Business Development Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like that I get individualized insights about specific people within the organization **What do you dislike about Informa TechTarget Portal (Priority Engine)?** There are times that the system can be a bit slow **Recommendations to others considering Informa TechTarget Portal (Priority Engine):** In my experience, it gives you insights that other tools don't. It's a great way to get information quickly that's easy to digest and a great way to identify prospects. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Getting a closer look at search patterns and making more informed calls and emails. It has helped me have more impactful conversations. ### 46. Hours of research in minutes **Rating:** 5.0/5.0 stars **Reviewed by:** Naman A. | Associate Sales Representative, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The information you require when engaging a new customer can be immense. With the Priority engine, this information is easily available. Knowing where your target customer is looking, and what are they interested in, is the absolute key to an impressive first meeting. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The information on customer arent always 100% accurate. They can be a bit dated and therefore may require a little research to qualify. This can add a bit more time than i would like, but still beats doing hours of research yourself. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Solving problems like, what is my customer interested in, what are they looking at, and what they have. the benefit of this are, knowing where your competition is and the ability to stay ahead of them. ### 47. Still new but impressed so far. **Rating:** 3.5/5.0 stars **Reviewed by:** Danny L. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the accuracy of the decision maker phone numbers and emails addresses. I like the current activities of the contact showing they are actively looking at my services. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The initial load of my contact were not that accurate and irrelvant to my territory. Needed to add a different list for more accuracy. The interface was a bit confusing and needed several trainings to get comfortable with it. **Recommendations to others considering Informa TechTarget Portal (Priority Engine):** Take the training right away and get a good quality list into your profile. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps me prospects daily or every couple of days with new prospects, contunuing touch points, leveraging the playbook, and filling my pipeline with new opportunities . ### 48. Accurate, actionable data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The data available in Priority Engine helps sales and marketing prioritize which accounts and contacts to focus on. The platform is easy to use. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I wish there was the ability to self-upload account lists rather than having to work with a CSM to do that. **Recommendations to others considering Informa TechTarget Portal (Priority Engine):** Make sure sales understands the value, and have a few use cases prepared at the rollout. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine gives us access to intent data and contact information that we wouldn't otherwise have, and the integration with our MAP makes it easy to export and act on that data. We've uncovered opportunities that we wouldn't have otherwise found using the data that Priority Engine provides us. ### 49. outbound prospecting with priority engine **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** -accurate website views -finds people who might not show up in CRM **What do you dislike about Informa TechTarget Portal (Priority Engine)?** -slow to load -filters sometimes are inaccurate **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** -finding new prospects in accounts ### 50. Good Intent Data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Very helpful tool to know when prospects are viewing your website and what they're interested in learning more about. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Only updates once a week--would like to see more regular updates. The UI is a little confusing as well. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Knowing when the specific prospects were looking at our website and what websites they were specifically going to. Additionally, knowing the specific prospect's interests is very helpful. ## Informa TechTarget Portal (Priority Engine) Discussions - [What is the ETA for allowing you to search by Zip or areas like NYC area?](https://www.g2.com/discussions/42568-what-is-the-eta-for-allowing-you-to-search-by-zip-or-areas-like-nyc-area) - 1 comment, 1 upvote - [What is the best way to account map with priority engine?](https://www.g2.com/discussions/26279-what-is-the-best-way-to-account-map-with-priority-engine) - 1 comment, 1 upvote - [How is the data validated to ensure its accuracy?](https://www.g2.com/discussions/how-is-the-data-validated-to-ensure-its-accuracy) - 1 comment, 1 upvote - [Can we intergrate with SF.com?](https://www.g2.com/discussions/can-we-intergrate-with-sf-com) - 1 comment, 1 upvote - [View Informa TechTarget Portal (Priority Engine) pricing details and edition comparison](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?login_required=true&page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+18%3A06%3A02+-0500&secure%5Bsession_id%5D=048ef50e-a384-4b2d-8e20-0a763cbf4e87&secure%5Btoken%5D=19aa5fb96f03900d287f59a0df34f3222dc739996e66ca243da00090c161f019&format=llm_user) ## Informa TechTarget Portal (Priority Engine) Integrations - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) ## Informa TechTarget Portal (Priority Engine) Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Opportunity Timeline - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Segmentation/Filtering - Search - Connections - Reporting - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top Informa TechTarget Portal (Priority Engine) Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,873 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,460 reviews)