--- title: Influential Reviews meta_title: 'Influential Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Influential works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 3 scale: '5' date_modified: '2026-06-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Influential Reviews **Vendor:** Influential **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.0/5.0 **Total Reviews:** 3 ## About Influential Influential is an AI powered influencer marketplace. ## Influential Reviews ### 1. Great Experience for Influencers and Marketers **Rating:** 4.0/5.0 stars **Reviewed by:** M G. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Influential?** I've used influential as an Influencer and professional marketer, my favorite aspect is how seamless it is to accurately line up your product with influencers who's demo audience fits the mold of your target. **What do you dislike about Influential?** On the corporate marketing side I do think the cost of the service was a bit high compared to other platforms while the quality of the platform returned the same results. **What problems is Influential solving and how is that benefiting you?** It's taking out the aquisition phase which is time consuming as a marketer, especially when you have so many other tasks at hand when dealing with campaign planning. ### 2. So far so good **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Influential?** The user interface is nicely laid out and easy to navigate **What do you dislike about Influential?** Some of the features specifically the Watson personality technology don't seem necessary **What problems is Influential solving and how is that benefiting you?** No problems so far though this is our first campaign with them. They offer a wide range of influencer talent across platforms ### 3. Great platform to market with allowing me to grow my business **Rating:** 4.5/5.0 stars **Reviewed by:** Jack C. | Waze Certified Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Influential?** It's easy to use and allows me to easily market different types of information. this is great as it lets me grow my business profitably allowing to a contribution of sales completed giving me a higher return on investment. It's easy to use and allows me to easily market different types of information. this is great as it lets me grow my business profitably allowing to a contribution of sales completed giving me a higher return on investment. It's easy to use and allows me to easily market different types of information. this is great as it lets me grow my business profitably allowing to a contribution of sales completed giving me a higher return on investment. It's easy to use and allows me to easily market different types of information. this is great as it lets me grow my business profitably allowing to a contribution of sales completed giving me a higher return on investment. **What do you dislike about Influential?** It is sometimes slow which can be frustrating. it can also be difficult when you first use it as it can be tough to get your head around other than that though it is a great piece of software. It is sometimes slow which can be frustrating. it can also be difficult when you first use it as it can be tough to get your head around other than that though it is a great piece of software. It is sometimes slow which can be frustrating. it can also be difficult when you first use it as it can be tough to get your head around other than that though it is a great piece of software. It is sometimes slow which can be frustrating. it can also be difficult when you first use it as it can be tough to get your head around other than that though it is a great piece of software. **Recommendations to others considering Influential:** It is a good piece of software that you may wish to consider using. It is a good piece of software that you may wish to consider using. **What problems is Influential solving and how is that benefiting you?** It solves many issues with the everyday ways I market. it has allowed me to market the product better. It allows for a better way of working adding detail. the benefits are endless and therefore gives me a better way of working. It solves many issues with the everyday ways I market. it has allowed me to market the product better. It allows for a better way of working adding detail. the benefits are endless and therefore gives me a better way of working. It solves many issues with the everyday ways I market. it has allowed me to market the product better. It allows for a better way of working adding detail. the benefits are endless and therefore gives me a better way of working. It solves many issues with the everyday ways I market. it has allowed me to market the product better. It allows for a better way of working adding detail. the benefits are endless and therefore gives me a better way of working. ## Influential Discussions - [What is Influential used for?](https://www.g2.com/discussions/what-is-influential-used-for) - [View Influential pricing details and edition comparison](https://www.g2.com/products/influential/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-16+20%3A43%3A10+-0500&secure%5Bsession_id%5D=6ab77a21-6506-478f-89f5-e5ddfef345cf&secure%5Btoken%5D=d6f5e2206832e8ca41f50e6074006ca5ad58c12654429197178aaf1a48a6f389&format=llm_user) ## Influential Features **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Influential Alternatives - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (457 reviews)