I love that I can get all the information I need to be able to work. It has literally made what I do more efficient, as I have everything in one place and I get it instantly.

I love using it and it also makes me feel more professional. Review collected by and hosted on G2.com.

I think there's really nothing. If we could complain about something, it would be about the loading times sometimes, or that it just "freezes" and doesn't provide any analysis and you have to refresh, but other than that, everything is excellent honestly. Review collected by and hosted on G2.com.

The ease with which one can navigate through the various tools offered by the platform, the way to send emails to many influencers at the same time, and all the available influencer results. Review collected by and hosted on G2.com.

Sometimes the results in the search for influencers yield too many results even when filters are applied, and many of those profiles do not match the target sought. Review collected by and hosted on G2.com.

The automatic tracking of the contents. Also, it then allows you to download them. Review collected by and hosted on G2.com.

Unable to connect influencers' networks to obtain real statistics Review collected by and hosted on G2.com.

I have been working with influencers for 8 years, and thanks to this tool that I have been using for almost 2 years, I have been able to make better decisions. I have been able to provide a much more comprehensive service to my brands than before, and they appreciate it. It took me time to choose a platform after trying several, and I really recommend this one for all the services they offer and also because it has a very user-friendly usability. Review collected by and hosted on G2.com.

They used to have more articles on topics related to the world of marketing on their blog. I think it would be very good to start uploading interesting and relevant content related to digital marketing, artificial intelligence, all the topics that are in vogue and that involve all of us and any market. Review collected by and hosted on G2.com.

The UX (User Experience) Review collected by and hosted on G2.com.

At the moment, I think there is nothing that we dislike as a team. Review collected by and hosted on G2.com.

Influencity really stands out as a complete platform for influencer campaign management — with strong features for discovery, analysis, and execution.

Strengths

Large influencer database & advanced filtering

Makes it easy to search and find creators who truly align with the brand’s strategy.

Reliable analytics

Delivers solid data to spot profiles with genuine engagement, audience overlap insights, and its own scoring system.

Real-time reports & actionable insights

Visual dashboards give up-to-date engagement, reach, and other key metrics, plus side-by-side campaign comparisons to help optimize results and guide strategic decisions.

Intuitive interface

User-friendly dashboards, clear information, and responsive customer support. Review collected by and hosted on G2.com.

Things to keep in mind

You still need to manually add influencer post URLs, which makes tracking more time-consuming and less real-time. The platform also doesn’t automatically track Instagram Stories, so you’ll need to rely on screenshots or external records for full analysis.

Sometimes the platform can be a bit slow to load, with small bugs or navigation hiccups here and there. Review collected by and hosted on G2.com.

It is a comprehensive platform for the entire influencer marketing process: it allows everything from searching and analyzing profiles on various social platforms to contacting creators and measuring the ROI of campaigns.

Wide variety of analysis tools: provides detailed metrics that help make informed decisions about collaborations with influencers.

Accessible entry price: ideal for organizations that are starting to invest in influencer marketing tools and want to scale progressively.

Good commercial advice: the sales team provides clear information and personalized support to help choose the most suitable plan according to the needs of each organization.

Excellent customer service: the support team is agile, approachable, and highly willing to resolve doubts or requirements.

Well-structured onboarding process: they take care of training the team so they can make the most of the tool.

Ease of use: The tool is easy to understand for teams working with social media platforms.

Good reporting delivery: It has a variety of ways to generate result reports.

Delivery of social media management tools: Works with partner platforms to provide a more comprehensive offer in the use of social media marketing.

Focus on optimizing and advising on the use of the platform according to the needs of each organization. Review collected by and hosted on G2.com.

Differences between internal data and creators' media kits: some platform metrics do not match the information provided directly by influencers, so it would be useful to know more precisely which variables are being measured.

Manual upload of stories: currently, it is not possible to enter stories automatically, which requires more manual work to complete campaign tracking (although this is probably due to limitations of social platforms and not Influencity). Review collected by and hosted on G2.com.

The data that Influencity provides is really helpful. It's great to see the CPM and earned media metrics. It's also great that everything can be customized to be exactly what you want it to look like! Review collected by and hosted on G2.com.

The only thing that was slightly a problem for us is that they are not a US based company so if we had a problem in real time, we would have to wait until late at night or early the next day for an update. Review collected by and hosted on G2.com.

All of the data we can look into when we're searching for new influencers. Review collected by and hosted on G2.com.

The filters that may not exclude all of the people who has bots on their instagram accounts and are not real influencers. Review collected by and hosted on G2.com.

We've been using Influencity for double checking influencer follower/engagement claims and for finding new potential influencers for collabs. Before this, finding the right influencers was such a a lot more work, and it means we can confirm that they are the real deal before doing a collaboration.

The filters work well and you can narrow things down by where their audience is from, engagement rates, or whatever niche you're targeting. No more wasting time on creators who don't fit what we're looking for.

The whole interface is clean too, simple to use and intuitive. If you're trying to do influencer marketing and not just throwing money at whoever has the most followers, definitely worth checking out. Review collected by and hosted on G2.com.

Pricing could be more transparent.

There are so many features and options that I spent quite a bit of time trying to understand how everything works.

For smaller influencers, the data can sometimes be limited compared to what you get for bigger accounts.

One downside is that you can't actually contact influencers directly through the platform. It would be convenient to have that messaging capability built right in. Review collected by and hosted on G2.com.