With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts. As a Vendor, I'm impressed with their evolution and product updates. Review collected by and hosted on G2.com.

Nothing much I'm not sure how they do it; I guess part of their secret sauce. So I wonder why other ABM tools are not offering a similar solution. Review collected by and hosted on G2.com.

It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person is fantastic. Review collected by and hosted on G2.com.

Did take some time to get set up and started, though part of this was based on our creative. Review collected by and hosted on G2.com.

We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used! The platform is pretty user friendly, they are really quick in response time for issues, and it was a smooth integration to learn how to use the platform. They are especially helpful in guiding you through best practices and helpful pointers to make your campaigns succeed. Review collected by and hosted on G2.com.

The biggest thing that we've experienced is that the platform setup is not as efficient as it could be, but they do a good job of working on updates. And because of this, it could take a bit of time to adjust to the tool. But besides that, there is nothing super major that we dislike about Influ2! Review collected by and hosted on G2.com.

Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that can allows avertising targeting at a very granular level. The tool is fairly easy to use, UI is very clean, and has impressive reporting capabilities. The customer success team is amazing - they're on top of ongoing campaigns and genuinely care for campaign success. Very happy with the partnership! Review collected by and hosted on G2.com.

The match rate could be a bit better. Also, knowing the platform where the ad engagement came from would be good to know. Other than these, the tool is great. Review collected by and hosted on G2.com.

The only platform that allows you to target at a persona level and generate insights out of the interactions. Very easy to use and onboard. Review collected by and hosted on G2.com.

Nothing special. The uncover rate could be a hiccup sometimes, but no platform has the ability to uncover 100% of the data Review collected by and hosted on G2.com.

The infinite options you have for targeting, 1 to many or 1 to 1. You can do it all. Review collected by and hosted on G2.com.

Amount of ads available is a bit limiting.

Learning curve is tough. Review collected by and hosted on G2.com.

Knowing exactly who engaged with an ad is very helpful in executing an ABM strategy. It helps us be smarter about when and how we reach out to contacts within our ICP. Also, being able to show which members of a buying group have seen and engaged with our ads helps marketing show its impact on influencing open opportunities. Lastly, the customer success team at Influ2 is incredible. They're always helping us optimize our campaigns and actually understand our account and campaign data at a deep level - great partnership. Review collected by and hosted on G2.com.

The match rate for certain audiences has been a bit low. Our buying group includes some hard to reach audiences - e.g. healthcare providers - and Influ2's match rate has been lower than we had hoped on those contacts. Review collected by and hosted on G2.com.

What I like most about INFLU2 is how intuitive and easy it is to use. The platform makes it easy to target specific decision-makers with personalized ads. The real-time insights and engagement tracking are helpful for aligning marketing with sales efforts. Review collected by and hosted on G2.com.

The platform could benefit from deeper analytics - hopefully that is coming soon! Review collected by and hosted on G2.com.

Persona wise targeting

Targeting across multiple platforms

persona wise ad engagement

Ease of Use

Customer Support really good Review collected by and hosted on G2.com.

No clarity on spends, impression and clicks for ads shown across multiple platforms Review collected by and hosted on G2.com.

Influ2 has allowed us to expand our contact-level targeting ad approach so we can target the write stakeholders at the right time. Our account manager is also readily available to answer all our questions. Review collected by and hosted on G2.com.

We are fairly new with Influ2 so no cons at this time Review collected by and hosted on G2.com.