One of the standout aspects of Influ2 is its ability to deliver highly personalized and targeted advertising at the individual level. The platform's focus on reaching decision-makers directly improves the precision and effectiveness of ABM campaigns. Additionally, the detailed analytics and insights provided make it easy to measure engagement and campaign performance, allowing for data-driven adjustments that drive results. Review collected by and hosted on G2.com.

Assigning content to different cohorts can occasionally feel somewhat repetitive; however, this is a very minor inconvenience within an otherwise seamless workflow. Review collected by and hosted on G2.com.

Influ2 has been an effective tool in our ABM toolkit, allowing us to deliver 1 to 1 messages to support sales in very specific motions. Person-based, unlike anything I've used before. Easily integrates to CRMs and is which to launch. Big fans of the implementation manager Helen, she has invested a lot of time and effort to ensure we are successful. Review collected by and hosted on G2.com.

Influ2 is still early in development, so some features aren't available that we get from other platforms. The platform can be a bit confusing to use, but the hand on training helps. It's also very expensive. Review collected by and hosted on G2.com.

Ease of useInflu2 stands out for its intuitive interface and ease of implementation. Getting started was straightforward, and the onboarding process was well-structured, which helped us see value quickly. The reporting features are robust and give us clear visibility into individual-level engagement, which is crucial for our ABM efforts. I also want to highlight the support team—they’re knowledgeable, responsive, and genuinely committed to helping us succeed. Review collected by and hosted on G2.com.

There’s always room for improvement in terms of integrations with tools in our tech stack, and flexibility of the platform (like all new platforms I guess) Review collected by and hosted on G2.com.

Ease of use - Influ2 is extremely fast to get setup and start presenting targeted ads to specific people. Review collected by and hosted on G2.com.

We conduct sales outreach from contacts that click on our ads, and have yet to see an email reply in the 5 months we have been using the tool. Review collected by and hosted on G2.com.

When it comes to ABM, if you have a very specific ICP, being able to target contacts vs entire companies is key. Review collected by and hosted on G2.com.

Occasionally I struggle with navigating in the platform between cohorts and journeys Review collected by and hosted on G2.com.

Their support rep is incredibly responsive and knowledgeable—She has guided us through setup and optimization every step of the way. Combined with their precise contact-level targeting, Influ2 makes running sophisticated contact-level ABM campaigns feel like a breeze Review collected by and hosted on G2.com.

We have limited reach on our license, yet there's no clear usage meter showing our remaining capacity. This blind spot makes it challenging to plan new campaigns with confidence Review collected by and hosted on G2.com.

We’ve been using Influ2 for a while now, and honestly, it’s been a game-changer for how we run our B2B ad campaigns. Unlike other platforms that just target accounts, Influ2 actually targets real people—decision-makers—so our ads don’t feel like they’re shouting into the void. Review collected by and hosted on G2.com.

The platform is in early stage so the metrics can be better cross integrated to improve reporting. Review collected by and hosted on G2.com.

Prior to Influ2 we weren’t able to easily target individual contacts at our ABM target accounts and definitely weren’t able to track engagement insights pre-form fill. With Influ2 we’re able to do just that which has opened up a new set of leads for our sales team to contact. Review collected by and hosted on G2.com.

It would be great if I had the ability to create my own custom reports vs. having the Influ2 team create them. Review collected by and hosted on G2.com.

The platform is really user-friendly, easy to navigate, and if I ever have a question or need something verified, our CSM Alexa is incredible. She has made my whole team feel like we're in the hands of experts and some of the opportunities created from leads received from Influ2 have been great. Review collected by and hosted on G2.com.

Honestly no real negatives that I've seen yet. Platform is super easy to use, we get really great new leads, and the customer support has not wavered since implementation. Review collected by and hosted on G2.com.

Influ2 is a unique media platform that targets and identifies the exact people you want to reach. It uncovers who watched or clicked your ads and reports this directly to your CRM in real time. Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user expirience is great, their reporitng is very inisghtful and the service we get from our CSM is amazing! Review collected by and hosted on G2.com.

their pricing is a bit complicated, it's not like a self-service media platfrom. But the personal CSM helps bridge this gap - and it's totally worth it. Review collected by and hosted on G2.com.