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Marissa M.

Marketing Specialist

Enterprise (> 1000 emp.)

7/29/2025

"Easy To Use & Huge Impacts!"

5/5

What do you like best about Influ2?

The most helpful aspect of Influ2 would certainly be working with Alexa! She is always happy to help and is always able to find a solution to our questions. I love the contact level data that we are able to receive as well as the level of creative data that is presented to us. Additionally, the ease of integration with a new CRM to V2 was beautiful... Mapping Fields was simple and building cohorts was pretty easy too! Review collected by and hosted on G2.com.

What do you dislike about Influ2?

The biggest downside would be a roadblock of our own that we are trying to figure out; our tech stack. We are still working on trying to figure out a process that best fits our needs. Review collected by and hosted on G2.com.

Response from Kayla Melkonian of Influ2

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Thank you so much for the fantastic review, Marissa! We're happy to hear that Influ2 has made a real impact on your display ad strategy and helped create stronger alignment with your sales team. It’s great to know the contact-level and creative data have been so valuable for your efforts.

A big shoutout to Alexa! We’re glad she’s been such a helpful and solutions-oriented partner in your journey. Also, it’s wonderful to hear the transition & integration went smoothly. That’s exactly the kind of experience we aim to deliver. We appreciate you sharing the challenge around your tech stack as well. We know every team’s setup is unique, and we’re here to help however we can as you continue optimizing.

Thanks again for being part of the Influ2 community!

SS

Sahil S.

Market Research Analyst

Mid-Market (51-1000 emp.)

7/25/2025

"One of the Best Marketing Platforms I’ve Ever Used"

4.5/5

What do you like best about Influ2?

There’s a lot I appreciate about Influ2. One of the standout features is the simplified user journey in their Version 2, it makes navigating and managing campaigns much easier. I also love how well the notifications integrate with Microsoft Teams, and the email digests are super helpful for staying on top of campaign updates.

Uploading Excel files is quick and easy, and that’s a big plus when managing larger lists. Overall, Influ2 is a very well-designed platform that can work for organizations of any size.

Another key highlight is their Customer Success team. They are always supportive, responsive, and ready to help. This kind of service really makes a difference and sets them apart. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

There are a few areas that could be improved, but I believe Influ2 is actively working to enhance the experience. Here are my suggestions:

1. It would be great to receive separate notifications in different channels based on the cohort, that would make tracking more efficient.

2. Currently, if we want to add new journey flows to an existing (live) cohort, we need to create an entirely new journey and cohort. It would be much more flexible if we could simply add new flows to the existing setup.

3. When re-uploading an Excel file with updates, Influ2 renames the file (e.g., ABC - ABC (1)), which can be confusing. Ideally, it should overwrite or update the existing file without changing the name.

Despite these minor issues, I still consider Influ2 a top-tier platform and highly recommend it! Review collected by and hosted on G2.com.

What problems is Influ2 solving and how is that benefiting you?

Our main use case for Influ2 is to influence and engage prospects — especially those our sales team can’t immediately reach. Influ2 helps us stay top of mind by showing targeted ads directly to decision-makers.

This visibility makes a big difference. When people see meaningful, relevant content from your brand on social media, they’re more likely to remember and engage with you. For us, it’s helped boost awareness, support the sales process, and even reduce churn by keeping clients engaged. Review collected by and hosted on G2.com.

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Roman G.

Senior ABM & Marketing Channels Lead

Enterprise (> 1000 emp.)

7/30/2025

"Great ABM tool for aligning sales and marketing priorities on tactical level"

4/5

What do you like best about Influ2?

Accurate person-level engagement tracking, quick set up and integration, easy to use reports. Great onboarding & support support (thanks, Helen!). Few months in we are still on track to see the outcomes due to long and complex sales cycle, but the initial results are impressive. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

Depending on the type of business, might require a very detailed mapping of the target accounts and sophisticated GTM strategy (not a downside of the product itself though).

Ad formats and channels are a bit limited, but still work well. Review collected by and hosted on G2.com.

What problems is Influ2 solving and how is that benefiting you?

We’re using Influ2 to improve our ABM and paid media strategy by targeting specific personas within strategic accounts. It’s helped us with visibility on engagement details and enable sales with insights into who is warming up — long before a form fill. Currently using it alongside the normal advertising in the channels and looking forward for the long-term outcomes. Review collected by and hosted on G2.com.

Response from Kayla Melkonian of Influ2

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Hi Roman, thanks for the detailed and thoughtful review!

We're happy to hear that Influ2 is helping you improve alignment between sales and marketing through accurate, person-level engagement and easy-to-use reporting. We’re especially glad the early results are looking strong!

A big thank you for recognizing Helen as well. She’s a dedicated partner and it’s wonderful to know her support has made a difference during onboarding and beyond.

We appreciate your notes on the need for detailed mapping and ad format variety. It’s helpful to hear about your experience across different GTM strategies.

Thanks again for sharing your experience. We’re excited to keep supporting your success and can’t wait to see what long-term outcomes your team achieves with Influ2!

EP

Elena P.

Marketing Director

Mid-Market (51-1000 emp.)

7/29/2025

"Great Platform + Amazing Onboarding and Support"

5/5

What do you like best about Influ2?

Influ2 is fast fast-evolving tool with good reporting and in general, it is a great fit for our outbound efforts. What really stands out is the level of support you get - from the start, Helen made the onboarding and implementation smooth and efficient, helping us get to value quickly. Natalia from Customer Success has been very responsive and ready to jump in and help with ideas, optimizations, and reporting. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

Nothing major so far. The platform evolves quickly, and there are the occasional small UX quirks, but the team is open to feedback and continuously improving. Review collected by and hosted on G2.com.

What problems is Influ2 solving and how is that benefiting you?

We use Influ2 to run highly targeted ads that align with our outbound strategy. It helps us reach key decision-makers, track engagement on a person-level, and warm up accounts before sales outreach. It has improved alignment between marketing and sales and added real value to our account-based motions. Review collected by and hosted on G2.com.

Response from Kayla Melkonian of Influ2

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Thank you so much for the thoughtful review, Elena! Happy to hear that Influ2 has been a strong fit for your outbound strategy and that the person-level engagement is helping drive better alignment between marketing and sales.

It's especially great to hear your kind words about Helen and Natalia. We're proud of our team and the level of support they provide, so knowing that they've helped make your experience smooth and impactful means a lot.

We also appreciate your feedback on the platform. As you noted, we're evolving quickly and always looking for ways to improve, and it's great to know the pace of innovation is matching your needs.

Thanks again for your support and for being part of the Influ2 community!

AS

Anda S.

Marketing Manager

Mid-Market (51-1000 emp.)

7/29/2025

"Incredibly valuable contact-based ad targeting...especially for ABM."

5/5

What do you like best about Influ2?

It's such a reliable way to run high-performing ads for a B2B startup. Running LinkedIn, Meta, and Google ads on our own did not yield anywhere near the same results. If your team has already built a strong CAPDB, Influ2 can get your ads in front of all the right people–and it works wonders for ABM! Review collected by and hosted on G2.com.

What do you dislike about Influ2?

Perhaps just that I need to contact my CSM in order to make ad content changes. This hasn't proven to be much of an obstacle in the year I've used Influ2 though. Review collected by and hosted on G2.com.

Response from Kayla Melkonian of Influ2

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Thank you for the amazing review, Anda! We're so glad to hear that Influ2 has been a reliable and impactful part of your ABM strategy, especially as a B2B startup. Knowing that you're seeing stronger results compared to traditional platforms is exactly the kind of outcome we aim for. It's great to hear that contact-level targeting and visibility into engagement have been game changers for your team. Being able to see exactly where your ad dollars are going is a huge advantage, and we’re proud to help deliver that level of clarity.

We also appreciate your note about ad content changes. While we’re glad it hasn’t been a major hurdle, feedback like this helps us think about how to improve the user experience over time.

Thanks again for sharing your experience and for being part of the Influ2 community. We’re excited to keep supporting your success!

VP

Vinh P.

Sr Revenue Marketing Manager

Mid-Market (51-1000 emp.)

9/10/2025

"The only contact based marketing platform that works"

5/5

What do you like best about Influ2?

The integration was surprisingly simple—it took us less than an hour to connect our data.

The onboarding process was outstanding and tailored specifically to our company’s goals and KPIs, which set us up for success from day one. A special shout-out to Helen, our implementation manager, who guided us step by step through everything from integration to campaign setup and reporting. Val, our AE, also went above and beyond by helping us identify strategic gaps we hadn’t considered.

On top of that, the platform’s UI is intuitive and user-friendly—it makes launching and customizing campaigns incredibly easy, even for teams without deep technical expertise. Overall, the people and the platform together make Influ2 a powerful partner for our marketing. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

Not much for now, will update if something comes up. Review collected by and hosted on G2.com.

Response from Kayla Melkonian of Influ2

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Thank you for such a thoughtful review, Vinh! We’re thrilled to hear the integration was seamless and that Helen and Val made such an impact early on. We’ll be sure to pass along the shout-outs!

So glad the platform feels intuitive and is helping you pinpoint and engage your buying committees. Excited to see what you launch next!

MC

Margot C.

Marketing Manager

Enterprise (> 1000 emp.)

7/31/2025

"Powerful tool, actionable insights, excellent support team"

5/5

What do you like best about Influ2?

The best thing about Influ2 is how it gives our sales team real visibility into who’s actually engaging with our ads, not just the companies, but the actual people and demographic behind the interest. This kind of detail helps us focus our outreach and have more relevant conversations. Valerie has been an incredible partner and has made a huge difference in making sure every campaign runs smoothly and delivers results. She’s proactive, responsive, and genuinely interested in the success of all of our campaigns. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

As with any platform, learning the tool and integrating with our existing tech stack has been our only challenge, but the team has supported us in navigating through onboarding and implementation so there has been no roadblocks there. Review collected by and hosted on G2.com.

Response from Kayla Melkonian of Influ2

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Thank you for the fantastic review, Margot!

We’re so glad to hear that Influ2 has helped your sales team gain meaningful visibility into who’s engaging with your ads at the individual level, where it really counts. That kind of insight is exactly what we aim to provide to drive smarter, more focused outreach.

A huge thank you for the kind words about Valerie. She’s a true partner to our customers, and it’s wonderful to know her support has made such a positive impact on your campaigns.

We appreciate your note on the learning curve. We’re glad our team has been able to guide you through onboarding and integration without any major roadblocks.Thanks again for sharing your experience!

AI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

7/31/2025

"Visibility into contact-level ad engagement helps take ABM to the next level"

4.5/5

What do you like best about Influ2?

-Getting contact-level ad engagement insights, and providing that visibility to sales so they can take action immediately

-Being able to build ABM ad journeys based on contact-level engagement rather than account-level engagement

-Onboarding to the platform was tailored to our needs. There was a lot of handholding to ensure we were set up for success

-Product strategy; some of the new betas are exciting Review collected by and hosted on G2.com.

What do you dislike about Influ2?

-Report-building isn't self-serve

-Limitations in # of content pieces we can advertise at once (not really an Influ2 issue, but apparently a Meta one)

-Product updates sometimes happen without us being notified Review collected by and hosted on G2.com.

What problems is Influ2 solving and how is that benefiting you?

Before we had Influ2, we had no visibility into who was clicking on our ads unless they filled out a form or were a known contact in our database and cookied. Now with Influ2, we can provide sales with this extra visibility so they can follow up on the exact people that are engaging with our ads with tailored messaging. Review collected by and hosted on G2.com.

Response from Kayla Melkonian of Influ2

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Thanks so much for the thoughtful review!

It’s great to hear that Influ2 has helped unlock contact-level visibility and made a real difference in how your sales team can follow up with precision. Being able to build journeys based on actual engagement at the individual level, rather than just accounts, is a major shift, and we’re glad to see it driving value for your team.

We're also happy to hear that onboarding felt personalized and supportive. Our goal is always to set customers up for success from day one.

Appreciate your feedback on reporting, content limits, and product updates as well. Your input helps us improve! Thanks again for sharing your experience!

HS

Hudson S.

Senior Marketing Manager

Mid-Market (51-1000 emp.)

7/29/2025

"Powerful, highly-targeted advertising tool for marketing and sales teams"

4.5/5

What do you like best about Influ2?

Influ2 enables me to test different of product messaging and different content types (e.g. guide vs case study) with specific segments of my target audience that I KNOW are relevant (since they come from our CRM). Comparing engagement from these tests helps inform future ads, website copy, landing page copy, content prioritization, etc. which is very powerful. Additionally, it's also so easy to integrate with HubSpot for reporting, analytics, and notifications which is great. Lastly, the implementation and customer success support is fantastic - they're very responsive and look out for our best interests. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

I think a great opportunity for improvement (from the marketing perspective) would be automated flagging of content that is performing well above, or well below, average. I know I can find this info by digging into reporting, but this would really help streamline ad optimization. Review collected by and hosted on G2.com.

What problems is Influ2 solving and how is that benefiting you?

Ability to know, with 100% certainty, that everyone my ads are reaching are sales influencers, decision-makers, or champions. This enables me to trust that the trends I see in my analytics (whether related to different product messaging, content type engagement, etc) are reflective of our actual buying group (and not a bigger pool of people that may or may not be truly relevant). Review collected by and hosted on G2.com.

Response from Kayla Melkonian of Influ2

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Hi Hudson, thank you for the thoughtful review! It’s great to hear how Influ2 is helping you test messaging and content with confidence, knowing you're reaching the right audience. That kind of insight is exactly what we hope to enable.

We’re also glad the HubSpot integration and support from our Customer Success team have been valuable to your experience.

We'll share your suggestion around automated performance alerts with our team! Thanks again for sharing your feedback. We’re excited to keep supporting your success!

CF

Courtney F.

Marketing Strategist

Mid-Market (51-1000 emp.)

7/29/2025

"Influ2 Is a Great for PBM—and Their Team Makes It Even Better"

5/5

What do you like best about Influ2?

Influ2 gives our marketing and sales teams visibility we’ve never had before. Being able to target individuals and then see exactly how they’re engaging with our ads across multiple platforms has completely transformed how we approach PBM. The platform is intuitive, powerful, and flexible—but what really sets it apart is the people. Our CSM, Vita, is an absolute joy to work with. She's knowledgeable, incredibly helpful, and always goes the extra mile to support our strategy and success. Review collected by and hosted on G2.com.

What do you dislike about Influ2?

There is a bit of a learning curve in the beginning, especially when setting up ad journeys and interpreting some of the engagement data. But once you get the hang of it—and especially with support from their team—it’s easy to see the value. Review collected by and hosted on G2.com.

What problems is Influ2 solving and how is that benefiting you?

Before Influ2, we lacked visibility into how key contacts at target accounts were engaging with our brand. Now, we can see individual-level engagement across ad platforms, which helps us prioritize outreach, personalize follow-ups, and better attribute marketing influence on pipeline. It’s bridging the gap between marketing and sales and making our outreach much more intentional and effective. Review collected by and hosted on G2.com.

Response from Kayla Melkonian of Influ2

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Thank you for the fantastic review, Courtney! We're so glad to hear that Influ2 has brought new visibility and precision to your PBM strategy. Knowing it’s helping you better understand individual engagement, prioritize outreach, and strengthen alignment between marketing and sales is exactly the kind of impact we aim for.

We also really appreciate your shoutout to Vita. She’s a valued member of our team, and it’s wonderful to hear how much her partnership has supported your success.

Thanks again for taking the time to share your experience!