--- title: Influ2 Reviews meta_title: 'Influ2 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 158 reviews by the users' company size, role or industry to find out how Influ2 works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 158 scale: '5' date_modified: '2026-07-23' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Influ2 Reviews **Vendor:** Influ2 **Category:** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) **Average Rating:** 4.6/5.0 **Total Reviews:** 158 ## About Influ2 People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue. ## Influ2 Pros & Cons **What users like:** - Users praise the **responsive customer support** of Influ2, which enhances their campaign creation and analysis experience. (20 reviews) - Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign effectiveness. (18 reviews) - Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding process. (17 reviews) - Users praise Influ2 for its **personalized audience targeting** , enhancing ABM campaigns through precise decision-maker engagement. (15 reviews) - Users value the **hyper-personalized engagement** of Influ2, enhancing targeting and effectiveness in reaching key decision-makers. (14 reviews) - Users value the **timely lead notifications** from Influ2, enhancing opportunities for their sales teams significantly. (13 reviews) - Users value the **customer engagement insights** from Influ2, enhancing alignment between marketing and sales for effective campaigns. (12 reviews) - Implementation Ease (12 reviews) - Intuitive (12 reviews) - Ad Management (11 reviews) **What users dislike:** - Users find the **ad approval process confusing** and face challenges benchmarking performance across different platforms. (5 reviews) - Users find the **limited reporting** structure of Influ2 insufficient, hindering campaign planning and performance tracking. (4 reviews) - Users find the **complex setup** of Influ2 time-consuming, but appreciate the support during onboarding and implementation. (3 reviews) - Users find the **limited ad group space** and match rate issues reduce overall efficiency and effectiveness of Influ2. (2 reviews) - Users face **ad management issues** due to limited ad group numbers and inadequate match rate insights. (2 reviews) - Budget Management (2 reviews) - Difficult Setup (2 reviews) - Email Integration (2 reviews) - Email Issues (2 reviews) - Expensive (2 reviews) ## Influ2 Reviews ### 1. Great tool and very nice customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2020 **What do you like best about Influ2?** I like the ease of use of the tool. Being able to see success of our ads and campaigns itself is great too. You can easily see which of our creatives are low performing or best performing. I really appreciate how Influ2 team is always willing to help me with my requests and needs. They keep updating features that are really cool. Slack real-time notifications are gold. **What do you dislike about Influ2?** Generating reports itself is not so user friendly. Good thing about it is that Influ2 team is available to assist you with it. When I am setting campaigns, it is too much clicks to set banner ads. I'd appreciate it more simpler (drag&drop). **Recommendations to others considering Influ2:** Try it **What problems is Influ2 solving and how is that benefiting you?** We are running ABM campaigns. This is a great retargeting tool. We can see engagement with our ads. Influ2 helps our sales team to better communicate with our potential customers. ### 2. Perfect way to reach enterprise clients! **Rating:** 5.0/5.0 stars **Reviewed by:** Marie S. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Influ2?** Simplicity. It is very easy to set up a campaign with this tool. We already had a list of accounts we wanted to show our ads to, we just expanded it to titles we wanted to target, then uploaded banners and installed the code. We've arranged everything in under one week, which is awesome. **What do you dislike about Influ2?** Missing reporting at the account level, there are just reports for each person actiivty and sometimes we need account level reporting for internal reporting. **Recommendations to others considering Influ2:** A must if you want to make your ABM effective **What problems is Influ2 solving and how is that benefiting you?** We wanted to get on the radar of some of the bigger clients and we were looking for a way to get in front of them despite emails and LI. So, we tried personalized ads and it helped, we already in touch with some of the key accounts we were pursuing. We are looking in to some other ways we can harvest this tool now. ### 3. Smart ads that help us reach big clients **Rating:** 5.0/5.0 stars **Reviewed by:** Stanislav S. | Digital Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Influ2?** Very straight forward tool if you know who you want as your client. It was our first attempt at ABM campaign, so we don't have anything to compare it to, but we do like the results! In our first person-based ad campaign we were able to get in touch with agencies that were previously out of our reach. Also very good customer support. **What do you dislike about Influ2?** Would be good to see a benchmark of some sort across our industry in the dashboard. **Recommendations to others considering Influ2:** It is a great tool if you need to reach bigger accounts. **What problems is Influ2 solving and how is that benefiting you?** We are basically using it to promote our Agency plan pricing, since it requires more effort to close such accounts. However for our free and pro plan users we are not setting up campaigns with Influ2, the cost seems unjustified. ### 4. Extremely helpful for increasing sales productivity! **Rating:** 5.0/5.0 stars **Reviewed by:** Elena D. | Country Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2019 **What do you like best about Influ2?** Hot deals reporting - it is very easy to see which prospect is most likely to respond right now, Influ2 highlights those people, who have just clicked your ad and spent the most time on your landing page. It is a perfect way to identify buying intent signals. It helped our sales team to prioritise prospects. **What do you dislike about Influ2?** I would like to have more pre-set target lists to compose my audience from. **What problems is Influ2 solving and how is that benefiting you?** It definitely was the right way to approach bigger accounts, we managed to sell more of our enterprise subscriptions. ### 5. Amazing! Ads get us more sales calls! **Rating:** 5.0/5.0 stars **Reviewed by:** Zhanna T. | Marketing And Public Relations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2019 **What do you like best about Influ2?** It is a fantastic found! We actually managed to get more calls booked for our sales team with very impressive accounts. Person-based ad turned out to be an amazing reinforcement to our account-based marketing tactics. **What do you dislike about Influ2?** We didn't realize that 1-year subscription would actually be a more cost-saving option and we did the quarter plan first, it would have been better to have that information stated more explicitly somewhere **Recommendations to others considering Influ2:** Definately worth the investment! **What problems is Influ2 solving and how is that benefiting you?** It is a great help to our sales team. We can really see the difference. Thank you! ### 6. Reliable ABM tool **Rating:** 4.5/5.0 stars **Reviewed by:** Lena K. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2019 **What do you like best about Influ2?** I liked how easy it was to measure our campaign effectiveness. The dashboard is very comprehansive and you can see data for every person, which makes it easy to tell who is interested in our product the most. **What do you dislike about Influ2?** Their pricing is on the high end, at least for our company. **Recommendations to others considering Influ2:** Check your capacity before going after ABM **What problems is Influ2 solving and how is that benefiting you?** We wanted to get more qualified leads for our enterprise account, which we did and we are currently working on closing them. However it does seem like we got more leads than we have a capacity to process right now, so we had to stop with the campaigns for a bit. ### 7. Very smart ABM tool **Rating:** 5.0/5.0 stars **Reviewed by:** Vad S. | Marketing Director (A.I.), Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2019 **What do you like best about Influ2?** Definately person-based reporting! You could see who saw your ad, when they clicked on it, how much time they spent on your landing. This is really helpful when you are writing a follow up email. **What do you dislike about Influ2?** Things have been going very well for us, I just hope they can add templates for campaigns. We are planning on creating more campaigns. **Recommendations to others considering Influ2:** Definately give it a try if you are relying on your outbound sales! **What problems is Influ2 solving and how is that benefiting you?** Very helpful when you are doing outbound outreach! ### 8. Great insights on person-based ads! **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie T. | Linkbuilder, Outreach, and Public Relations Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Influ2?** It is easy to use and to understand. It really lets you concentrate on clients by segments, rather than trying to approach an entire industry. It is a great approach to account-based marketing. **What do you dislike about Influ2?** The pricing is a little stiff if your target audience is small **Recommendations to others considering Influ2:** Effective for your account-based marketing! **What problems is Influ2 solving and how is that benefiting you?** We managed to run two very successful campaigns, which helped us generate more leads and didn't require much training on how to use it ## Influ2 Discussions - [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for) - [View Influ2 pricing details and edition comparison](https://www.g2.com/products/influ2/reviews?page=4&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-28+13%3A17%3A23+-0500&secure%5Bsession_id%5D=ef688c75-0cf8-41ab-a968-a8afa03b9020&secure%5Btoken%5D=2803a2cac1fe8da0c410690e1e394d127d54735a1d135d51cef942c12210b08c&format=llm_user) ## Influ2 Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) ## Influ2 Features **Channel Functionality** - Display Functionality **Lead Intelligence** - Account-level Insights - Lead Analysis **Platform Basics** - Retargeting **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Account Identification **Platform Data** - Campaign Measurement - Attribution **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Customization **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts - Email Campaigns **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Campaign Management** - Campaign Dashboard - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - In-App Ads **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Notifications ## Top Influ2 Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,444 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (293 reviews)