--- title: Influ2 Reviews meta\_title: 'Influ2 Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 158 reviews by the users' company size, role or industry to find out how Influ2 works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 158 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### Influ2 Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise the **responsive customer support** of Influ2, which enhances their campaign creation and analysis experience. [(20 mentions)](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1274178&qs=pros-and-cons#reviews) Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign effectiveness. [(18 mentions)](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1269178&qs=pros-and-cons#reviews) Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding process. [(17 mentions)](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1272106&qs=pros-and-cons#reviews) Users praise Influ2 for its **personalized audience targeting** , enhancing ABM campaigns through precise decision-maker engagement. [(15 mentions)](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1273531&qs=pros-and-cons#reviews) Users value the **hyper-personalized engagement** of Influ2, enhancing targeting and effectiveness in reaching key decision-makers. [(14 mentions)](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1273295&qs=pros-and-cons#reviews) Users find the **ad approval process confusing** and face challenges benchmarking performance across different platforms. [(5 mentions)](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1274936&qs=pros-and-cons#reviews) Users find the **limited reporting** structure of Influ2 insufficient, hindering campaign planning and performance tracking. [(4 mentions)](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=2065581&qs=pros-and-cons#reviews) Users find the **complex setup** of Influ2 time-consuming, but appreciate the support during onboarding and implementation. [(3 mentions)](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1272751&qs=pros-and-cons#reviews) Users find the **limited ad group space** and match rate issues reduce overall efficiency and effectiveness of Influ2. [(2 mentions)](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1272369&qs=pros-and-cons#reviews) Users face **ad management issues** due to limited ad group numbers and inadequate match rate insights. [(2 mentions)](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1272658&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Influ2 ##### 1. Customer Support Users praise the **responsive customer support** of Influ2, which enhances their campaign creation and analysis experience. [ See 20 mentions ](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1274178&qs=pros-and-cons#reviews) See Related User Reviews ![Mahir D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahir D.") MD Mahir D. Mid-Market (51-1000 emp.) 4.5/5 "Unlocks Personalization for Targeted Campaigns" What do you like about Influ2? I really like the contact level targeting and actionable engagement signals of Influ2, as they help our sales team prioritize follow-ups and bridge th ![Caroline T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caroline T.") CT Caroline T. 5.0/5 "Seamless ABM Strategy with Stellar UX" What do you like about Influ2? I’ve been genuinely impressed with how seamless the Influ2 setup process was. It was almost shockingly easy — the platform’s intuitive design and user ##### 2. Targeting Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign effectiveness. [ See 18 mentions ](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1269178&qs=pros-and-cons#reviews) See Related User Reviews ![Mahir D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahir D.") MD Mahir D. Mid-Market (51-1000 emp.) 4.5/5 "Unlocks Personalization for Targeted Campaigns" What do you like about Influ2? I really like the contact level targeting and actionable engagement signals of Influ2, as they help our sales team prioritize follow-ups and bridge th ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Influ2 Delivers Precision Targeting and Exceptional Onboarding Support" What do you like about Influ2? Influ2 has completely elevated how we approach account-based marketing. The precision of its targeting capabilities is impressive — we’re now able to ##### 3. Ease of Use Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding process. [ See 17 mentions ](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1272106&qs=pros-and-cons#reviews) See Related User Reviews ![Mahir D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahir D.") MD Mahir D. Mid-Market (51-1000 emp.) 4.5/5 "Unlocks Personalization for Targeted Campaigns" What do you like about Influ2? I really like the contact level targeting and actionable engagement signals of Influ2, as they help our sales team prioritize follow-ups and bridge th ![Caroline T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caroline T.") CT Caroline T. 5.0/5 "Seamless ABM Strategy with Stellar UX" What do you like about Influ2? I’ve been genuinely impressed with how seamless the Influ2 setup process was. It was almost shockingly easy — the platform’s intuitive design and user ##### 4. Audience Targeting Users praise Influ2 for its **personalized audience targeting** , enhancing ABM campaigns through precise decision-maker engagement. [ See 15 mentions ](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1273531&qs=pros-and-cons#reviews) See Related User Reviews ![Mahir D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahir D.") MD Mahir D. Mid-Market (51-1000 emp.) 4.5/5 "Unlocks Personalization for Targeted Campaigns" What do you like about Influ2? I really like the contact level targeting and actionable engagement signals of Influ2, as they help our sales team prioritize follow-ups and bridge th ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Influ2 Delivers Precision Targeting and Exceptional Onboarding Support" What do you like about Influ2? Influ2 has completely elevated how we approach account-based marketing. The precision of its targeting capabilities is impressive — we’re now able to ##### 5. Engagement Users value the **hyper-personalized engagement** of Influ2, enhancing targeting and effectiveness in reaching key decision-makers. [ See 14 mentions ](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1273295&qs=pros-and-cons#reviews) See Related User Reviews ![Mahir D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahir D.") MD Mahir D. Mid-Market (51-1000 emp.) 4.5/5 "Unlocks Personalization for Targeted Campaigns" What do you like about Influ2? I really like the contact level targeting and actionable engagement signals of Influ2, as they help our sales team prioritize follow-ups and bridge th ![Katie J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie J.") KJ Katie J. Mid-Market (51-1000 emp.) 4.5/5 "Hyper-Personalized Data Revolutionized Our B2B Ads" What do you like about Influ2? I really appreciate Influ2's ability to provide hyper-personalized data at a person level rather than just a company level, which is crucial for targe ### 5 Cons or Disadvantages of Influ2 ##### 1. Ad Issues Users find the **ad approval process confusing** and face challenges benchmarking performance across different platforms. [ See 5 mentions ](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1274936&qs=pros-and-cons#reviews) See Related User Reviews ![Katie J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie J.") KJ Katie J. Mid-Market (51-1000 emp.) 4.5/5 "Hyper-Personalized Data Revolutionized Our B2B Ads" What do you dislike about Influ2? Ad approval process is sometimes confusing, and there’s no easy way to benchmark ad performance against other platforms (LinkedIn, Google) in one view ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Visibility into contact-level ad engagement helps take ABM to the next level" What do you dislike about Influ2? -Report-building isn't self-serve -Limitations in # of content pieces we can advertise at once (not really an Influ2 issue, but apparently a Meta one ##### 2. Limited Reporting Users find the **limited reporting** structure of Influ2 insufficient, hindering campaign planning and performance tracking. [ See 4 mentions ](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=2065581&qs=pros-and-cons#reviews) See Related User Reviews ![Mahir D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahir D.") MD Mahir D. Mid-Market (51-1000 emp.) 4.5/5 "Unlocks Personalization for Targeted Campaigns" What do you dislike about Influ2? I find the reporting structure lacking and wish there were deeper attribution layers. Workflow automation could be improved as well. It requires stron ![Katie J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie J.") KJ Katie J. Mid-Market (51-1000 emp.) 4.5/5 "Hyper-Personalized Data Revolutionized Our B2B Ads" What do you dislike about Influ2? Ad approval process is sometimes confusing, and there’s no easy way to benchmark ad performance against other platforms (LinkedIn, Google) in one view ##### 3. Complex Setup Users find the **complex setup** of Influ2 time-consuming, but appreciate the support during onboarding and implementation. [ See 3 mentions ](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1272751&qs=pros-and-cons#reviews) See Related User Reviews MC Margot C. Enterprise (\> 1000 emp.) 5.0/5 "Powerful tool, actionable insights, excellent support team" What do you dislike about Influ2? As with any platform, learning the tool and integrating with our existing tech stack has been our only challenge, but the team has supported us in nav ![Jeffrey W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeffrey W.") JW Jeffrey W. Mid-Market (51-1000 emp.) 5.0/5 "Delivers what is promised and then some" What do you dislike about Influ2? Did take some time to get set up and started, though part of this was based on our creative. ##### 4. Ad Management Users find the **limited ad group space** and match rate issues reduce overall efficiency and effectiveness of Influ2. [ See 2 mentions ](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1272369&qs=pros-and-cons#reviews) See Related User Reviews ![Emma Rose M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emma Rose M.") EM Emma Rose M. Small-Business (50 or fewer emp.) 5.0/5 "Used Influ2 at two different companies, could not recommend enough" What do you dislike about Influ2? The only issue we have run into is not having enough space in terms of numbers of ad groups. ![Manik R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manik R.") MR Manik R. Mid-Market (51-1000 emp.) 4.5/5 "An Effective Tool for Your GTM Strategy" What do you dislike about Influ2? The match rate could be a bit better. Also, knowing the platform where the ad engagement came from would be good to know. Other than these, the tool i ##### 5. Ad Management Issues Users face **ad management issues** due to limited ad group numbers and inadequate match rate insights. [ See 2 mentions ](https://www.g2.com/products/influ2/reviews?filters%5Bsentiment_snippet%5D=1272658&qs=pros-and-cons#reviews) See Related User Reviews ![Emma Rose M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emma Rose M.") EM Emma Rose M. Small-Business (50 or fewer emp.) 5.0/5 "Used Influ2 at two different companies, could not recommend enough" What do you dislike about Influ2? The only issue we have run into is not having enough space in terms of numbers of ad groups. ![Manik R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manik R.") MR Manik R. Mid-Market (51-1000 emp.) 4.5/5 "An Effective Tool for Your GTM Strategy" What do you dislike about Influ2? The match rate could be a bit better. Also, knowing the platform where the ad engagement came from would be good to know. Other than these, the tool i ![Verified User in Aviation & Aerospace](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Aviation & Aerospace") EA Verified User in Aviation & Aerospace Small-Business (50 or fewer emp.) 7/29/2025 "The most effective ABM platform I've used" 5/5 What do you like best about Influ2? Influ2 is a key component of our account-based GTM. The ability to target at the contact level is huge for us, it lets us get super specific about who sees our messaging, which has made our campaigns way more relevant and timely. The transparency around reach and interactions is also a big win. We can actually see which individuals are engaging, not just the account as a whole, and that gives Sales a major leg up to determine who to reach out to when accounts are very large. The Slack notifications are simple and effective, and keep our GTM teams in the loop without overwhelming them. Reporting on the sales and marketing handoff has also been a big help in tracking top of funnel performance and making sure nothing slips through the cracks. The customer success team is great. They’re not just responsive, they’re proactive. They’ve helped us build custom reports, integrate our data and tech stack, to ensure we're getting the most. Review collected by and hosted on G2.com. What do you dislike about Influ2? Deal influence could be more granular and like any new platform, the interface has a bit of a learning curve when you’re first getting started. Review collected by and hosted on G2.com. What problems is Influ2 solving and how is that benefiting you? For us, Influ2 is solving the challenge of contact-level targeting. Instead of hoping we reach the right people inside an account, we know exactly who we’re reaching. That clarity is a great. It’s also given GTM teams better visibility into activity and engagement. When they see someone has engaged with a specific ad, they can tailor their outreach accordingly. That’s helped us warm up leads more effectively. Review collected by and hosted on G2.com. Show More Response from Kayla Melkonian of Influ2 [Editedit](https://www.g2.com/survey_responses/influ2-review-11449746/official_response/edit) Thank you for the glowing review! It’s clear your team is using Influ2 exactly as it’s meant to be used...bringing precision, clarity, and coordination to your efforts. We’re especially happy to hear how valuable contact-level targeting and engagement insights have been for your GTM strategy. Giving sales a clear view into who’s interacting, not just which accounts, is a huge unlock for outreach and alignment. It’s also great to know the Slack notifications and reporting features are keeping your teams connected without adding noise. Your shoutout to the Customer Success team means a lot! Helping customers get the most from their data and tech stack is a big part of what we do, and we’re glad to see that effort making a difference. Appreciate the note on deal influence and onboarding.Your feedback helps guide us and we strive to continually improve! Thanks again for taking the time to share your experience! Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 7/29/2025 "Excellent Platform, Lead sourcing, and Customer Support" 5/5 What do you like best about Influ2? A few things stand out - Our CSM has been an amazing partner. She is super quick to respond to requests and questions and provides strategic recommendations and insight into what other customers are doing/seeing success with. Another great thing about Influ2 is the ability to have full visibility into who we are reaching and who is engaging with our ads. This allows us to build trust with sales to showcase the value of targeted marketing and our ability to reach decision makers. Review collected by and hosted on G2.com. What do you dislike about Influ2? We are excited to adopt the next version of the platform that is more intuitive and will allow us to build customer journeys but our tech stack and Influ2s limitations are making this not possible. Looking forward to the day when we can migrate to V2. Review collected by and hosted on G2.com. What problems is Influ2 solving and how is that benefiting you? Influ2 allows us to be highly targeted in our digital marketing campaigns which is important in ABM marketing when specific accounts or personas care about different things. Unlike other platforms Influ2 also does not have any minimums, so you can launch a highly targeted campaign to (try to) reach a very specific buying group. Review collected by and hosted on G2.com. Show More Response from Kayla Melkonian of Influ2 [Editedit](https://www.g2.com/survey_responses/influ2-review-11098690/official_response/edit) Thank you for the thoughtful and detailed review! We're so glad to hear that you're finding value in Influ2’s ability to deliver visibility and precision, especially in support of your ABM efforts and sales alignment. It’s great to know that our contact-level insights are helping you build trust with your team and demonstrate the impact of targeted marketing. We also really appreciate your kind words about your CSM. Strategic partnership and responsiveness are top priorities for us, so it’s great to hear that reflected in your experience. Thanks as well for your feedback on the limitations and your interest in migrating. We’re excited about what’s ahead and look forward to supporting you through that transition when the timing is right. We appreciate your continued partnership and are glad to have you in the Influ2 community. Current UserValidated ReviewerSource: Organic Review from Pop Up ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/24/2025 "Influ2 Delivers the Contact-Level Insights We Needed" 5/5 What do you like best about Influ2? Influ2 has completely leveled up how we approach account-based marketing. What sets it apart is the ability to see not just which accounts are engaging with our content, but which specific individuals are taking action. That level of visibility has been incredibly valuable for our sales team. Instead of chasing cold leads, they can focus their outreach on the right people at the right time—armed with insights that actually mean something. It’s also helped us deliver much more relevant messaging. We’re no longer casting a wide net—we’re reaching real decision-makers with tailored content that aligns with where they are in the journey. The platform makes it easy to connect marketing efforts to real sales outcomes, and the contact-level data gives us a clear line of sight into what’s working. On top of all that, everyone I’ve worked with at Influ2 has been intelligent, supportive, and just really great to work with. They genuinely care about our success, and it shows. Review collected by and hosted on G2.com. What do you dislike about Influ2? If I had to call out one con, it’s that there’s a bit of a learning curve when it comes to building journeys and getting familiar with the platform’s full capabilities. It takes a little time to get everything dialed in. That said, the Influ2 team has been incredibly supportive and always available to guide us through it—so we never feel stuck. Review collected by and hosted on G2.com. What problems is Influ2 solving and how is that benefiting you? Influ2 empowers my sales team with the insights they need to deliver the right message to the right contact at the right time. Review collected by and hosted on G2.com. Show More Response from Kayla Melkonian of Influ2 [Editedit](https://www.g2.com/survey_responses/influ2-review-11429351/official_response/edit) Thank you so much for this thoughtful and detailed review. We're thrilled to hear that Influ2 has helped elevate your ABM strategy and bring greater alignment between your marketing and sales efforts. Contact-level insights are at the heart of what we do, so it's incredibly rewarding to hear how they're helping your team focus on the right people with the right message. We're also glad to know the visibility and personalization have made a real impact, not just in your outreach, but in your ability to connect campaigns to meaningful outcomes. That’s exactly the kind of value we strive to deliver. We appreciate your note about the learning curve as well. We're continuously working to improve, and it's great to hear that our team has been able to support you along the way. Knowing you feel cared for and guided means a lot to us. Thanks again for your feedback and for being such an engaged part of the Influ2 community. We’re excited to keep supporting your success. Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") EC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/30/2025 "Great onboarding and Intuitive Platform" 5/5 What do you like best about Influ2? Influ2 is very user friendly platform to upload creatives, build cohorts and see who has seen and clicked on your ads. The sales priorities feature helps to flag which contacts have clicked your ads for the sales team to do their followup- and the Slack and Salesforce integration make it really useful and timely. Onboarding was great and very thorough from our onboarding rep and our customer success rep is also very good at keeping us on track and helping with questions and anything we need. Review collected by and hosted on G2.com. What do you dislike about Influ2? We are still in early phases so can't speak to pipeline/ROI from using Influ2 at this stage. I don't think it offers carousel ads. Review collected by and hosted on G2.com. What problems is Influ2 solving and how is that benefiting you? Influ2 allows us to get our ads seen by exactly who we want to see them, something that is challenging to do using native platforms and with a small team. Review collected by and hosted on G2.com. Show More Response from Kayla Melkonian of Influ2 [Editedit](https://www.g2.com/survey_responses/influ2-review-11457290/official_response/edit) Thank you for the 5-star review! We’re so glad to hear that Influ2 has been intuitive and easy to use, especially when it comes to uploading creatives, building cohorts, and tracking engagement at the contact level. It’s great that the features & integrations, are helping your team act quickly and stay aligned. It’s also wonderful to hear your onboarding experience stood out. We’re proud of our support teams and happy to know they’ve been helpful and responsive every step of the way. Thanks for pointing out where you'd like to see more, especially on ad formats. We appreciate the feedback and look forward to supporting you as your programs continue to evolve! Current UserValidated ReviewerSource: Organic ![Justin L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Justin L.") JL Justin L. ABM Manager Enterprise (\> 1000 emp.) 4/23/2025 "Game-changer for 1:1 ABM Strategy" 5/5 What do you like best about Influ2? The ability to only spend money on decision makers at target accounts is something revolutionary in the Martech space. Most other ABM platforms only allow you to target departments or seniority levels at accounts (i.e. companies). To have this level of sophistication in targeting capabilities makes the world of a difference in our approach to outbounding. Influ2 enables our sales team to prioritize outreach to those who engage with our marketing ads, as opposed to taking a spray-and-pray approach. Review collected by and hosted on G2.com. What do you dislike about Influ2? In 6 months of using Influ2, I haven't come across anything I strongly dislike. Knowing the platform where the ad engagement came from would be good to know but other than that I feel I am getting my money's worth. Review collected by and hosted on G2.com. What problems is Influ2 solving and how is that benefiting you? Reaching and engaging our target audience cost effectively. Being able to measure engagement from target accounts so Sales can prioritize their outreach. Personalizing messaging to match buyer persona and journey stage. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Vikash P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vikash P.") VP Vikash P. Marketing Manager Marketing and Advertising Enterprise (\> 1000 emp.) 9/30/2024 "A Game-Changer for Targeted Advertising" 5/5 What do you like best about Influ2? Influ2 has revolutionized our advertising strategy at LTTS by allowing us to hone in on the exact decision-makers within our target accounts almost every time. The platform's person-based approach is incredibly effective, allowing us to tailor our messaging and make our ads a crucial part of the marketing and sales conversation. I particularly appreciate the detailed contact-level intent data, which has empowered us with the insights needed to engage and close valuable accounts. The ease of integration with our existing systems has been seamless, and the user-friendly interface ensures that our team can navigate and utilize the platform efficiently from day one. Additionally, the customer support team is extremely responsive and helpful in helping us create campaigns and give analysis in a timely manner. Even though there is a gap in timezones for us, I have never faced any challenge in getting support from the team. It is a great tool for us, which we can't live without for our marketing efforts. We have been using it for every campaign in our marketing pipeline. Review collected by and hosted on G2.com. What do you dislike about Influ2? While Influ2 offers robust features, the platform could benefit from enhanced reporting capabilities. More customizable reporting options would help us better analyze campaign performance and ROI. Despite these minor setbacks, the platform remains a vital tool in our advertising arsenal. Review collected by and hosted on G2.com. What problems is Influ2 solving and how is that benefiting you? Influ2 effectively tackles the challenge of engaging specific decision-makers within target accounts by utilizing its person-based advertising platform. This precision targeting enhances our marketing and sales conversations by equipping us with crucial insights through contact-level intent tracking. For LTTS, this means improved targeting accuracy, leading to higher conversion rates and more efficient use of advertising budgets. The platform strengthens sales alignment, ensuring that marketing and sales teams are well-coordinated in their approach, ultimately resulting in a more impactful and successful marketing strategy. Review collected by and hosted on G2.com. Show More 4/23/2025 Current UserValidated ReviewerSource: Organic ![Seth C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seth C.") SC Seth C. Sr Dir of Growth Initiatives Mid-Market (51-1000 emp.) 7/29/2025 "Great team to partner with for granular targeting and insights" 4/5 What do you like best about Influ2? Influ2 makes it incredibly easy to target accounts and individuals with precision. The insights we get from campaigns are detailed, helping us understand engagement at a very granular level. The team is extremely supportive and proactive, offering best practices and guidance that make the platform even more effective. Review collected by and hosted on G2.com. What do you dislike about Influ2? The platform works well overall, but the reporting interface could be a bit more intuitive for quickly slicing and dicing data. The contact model is interesting to navigate and understand what actual reach is being done or not. Review collected by and hosted on G2.com. What problems is Influ2 solving and how is that benefiting you? Influ2 helps coordinate efforts across multiple teams by providing clear visibility into early-funnel engagement. The platform allows us to share actionable insights with sales and marketing, ensuring alignment on target accounts and campaign impact. It also enables multi-channel targeting without the need for daily management, saving time and driving more efficient outreach. Review collected by and hosted on G2.com. Show More Response from Kayla Melkonian of Influ2 [Editedit](https://www.g2.com/survey_responses/influ2-review-11449393/official_response/edit) Thank you for the thoughtful review, Seth! We're glad to hear that Influ2 is helping your team drive precision targeting. It’s great to know Influ2 is supporting stronger alignment across sales and marketing! We really appreciate your kind words about the team as well. Providing proactive support and strategic guidance is something we take pride in, so it means a lot to hear that it’s made a difference in your experience. Thanks also for your feedback on reporting and reach clarity. We’ll be sure to share that with the team as we continue working to make the platform even more intuitive and impactful. We appreciate your partnership! Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/18/2025 "Very helpful team and useful software for b2b Marketers" 4.5/5 What do you like best about Influ2? The ability to see engagement data on the contact-level is awesome. There's less guessing and more time to focus on crafting tailored, valuable content. Their success and implementation team will take the time to ensure you're set up for success, and they are always available through Slack. Helen and Susannah are both continuously supportive. I've appreciated their patience and taking the time to understand our internal processes so that they align with the platform. Review collected by and hosted on G2.com. What do you dislike about Influ2? There's a lot of room for the platform to grow and become complex, but not much to dislike. Review collected by and hosted on G2.com. What problems is Influ2 solving and how is that benefiting you? Getting engagement data on the contact-level. Review collected by and hosted on G2.com. Show More Response from Kayla Melkonian of Influ2 [Editedit](https://www.g2.com/survey_responses/influ2-review-11700921/official_response/edit) Thank you for your thoughtful review! We love hearing that contact-level engagement data is helping you create more tailored content. Helen and Susannah will be so happy to hear your shoutout. We appreciate you taking the time to share your experience with Influ2! Current UserValidated ReviewerSource: Organic ![amit d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "amit d.") AD amit d. Account Executive- Salesforce/Pega/Appian Enterprise (\> 1000 emp.) 7/25/2025 "Contact Level ABM platform" 2.5/5 What do you like best about Influ2? unlike traditional ABM platforms, it lets target contacts across the target accounts who engage with the ads. Review collected by and hosted on G2.com. What do you dislike about Influ2? The pricing per reach is too high. be it impressions or clicks, Influ2 charges $5 for each contact engaged called a credit. Plus, our experience has not been very good with the platform as the target contacts don't recall our brand post clicking on an ad. Review collected by and hosted on G2.com. What problems is Influ2 solving and how is that benefiting you? Contact level intent by publishing ad copies on social media platforms, along with Native and display ads. Review collected by and hosted on G2.com. Show More Response from Kayla Melkonian of Influ2 [Editedit](https://www.g2.com/survey_responses/influ2-review-11433508/official_response/edit) Thanks for sharing your experience, Amit. We're glad to hear that contact-level targeting has been a valuable part of your ABM approach. We also appreciate your candid feedback around pricing and engagement quality. We're always looking for ways to improve and will pass your input along to the team. Since we've already been in touch, you know where to find us! Please don’t hesitate to reach out if there’s anything more we can do to support you. Thanks again for taking the time to leave a review. 7/28/2025 Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 7/25/2025 "Powerful Person-Based Targeting for ABM" 4/5 What do you like best about Influ2? Influ2 has changed the ABM game with its account-based marketing by allowing marketers to target individual decision-makers by name and title, not just accounts. This helps us gets insights at company and person level to understand what kind of titles are engaging with our ads and helps us align with Sales team for passing them quality leads based on real engagement signals. It integrates with CRM systems like Salesforce making it easy to trigger workflows and enrich lead profiles. It provides granular reporting on who interacted with what, helping validate ROI more accurately than account-level reporting. The customer support is also great.Our CSM helps us with creating different dashboards that we need. Review collected by and hosted on G2.com. What do you dislike about Influ2? It would be better if we could get platform level data, as in what's our impression share on different platforms. where's most of our audience located. The match rate with our audience could also be better. Review collected by and hosted on G2.com. What problems is Influ2 solving and how is that benefiting you? Influ2 is helping us in getting in front of our audience and then also understanding how're the specific people interacting with our ads. Review collected by and hosted on G2.com. Show More Response from Kayla Melkonian of Influ2 [Editedit](https://www.g2.com/survey_responses/influ2-review-11433298/official_response/edit) Thank you for the detailed review and for sharing your experience! We're glad to hear that Influ2 is helping you reach the right decision-makers and align more closely with your sales team. It's great to know the contact-level insights, CRM integration, and reporting are making a real difference in how you validate ROI and build smarter workflows. We also appreciate the feedback on platform-level data and audience match rates. This kind of input is helpful as we continue to improve and expand. We'll be sure to pass it along to the right teams.
 It's wonderful to hear that your CSM has been a strong partner in your success. Thanks again for taking the time to leave a review and for being part of the Influ2 community. Validated ReviewerSource: Organic ## Top-Rated Alternatives [ ![6sense Revenue Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "6sense Revenue Marketing") 6sense Revenue Marketing 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ ![Metadata.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Metadata.io") Metadata.io 4.6/5(300) ](https://www.g2.com/products/metadata-io/reviews) [ View All Alternatives ](https://www.g2.com/products/influ2/competitors/alternatives) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Account Data Management](https://www.g2.com/categories/account-data-management)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Account Data Management](https://www.g2.com/categories/account-data-management)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics)[Display Advertising](https://www.g2.com/categories/display-advertising)[Account-Based Advertising](https://www.g2.com/categories/account-based-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is a dedicated in-app bidding mediation platform worth it for a small app publisher?](https://www.g2.com/discussions/is-a-dedicated-in-app-bidding-mediation-platform-worth-it-for-a-small-app-publisher)[Which enterprise service bus platforms have proven disaster recovery for mission-critical transaction volumes?](https://www.g2.com/discussions/which-enterprise-service-bus-platforms-have-proven-disaster-recovery-for-mission-critical-transaction-volumes)[Leading digital experience platforms for enterprise use](https://www.g2.com/discussions/leading-digital-experience-platforms-for-enterprise-use) [What are the best-rated payroll apps for accurate payments?](https://www.g2.com/discussions/what-are-the-best-rated-payroll-apps-for-accurate-payments)[Best Photo Editing Software](https://www.g2.com/articles/best-photo-editing-software)[Pros and Cons Details](https://www.g2.com/products/influ2/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)