--- title: Influ2 Reviews meta_title: 'Influ2 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 158 reviews by the users' company size, role or industry to find out how Influ2 works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 158 scale: '5' date_modified: '2026-07-21' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Influ2 Reviews **Vendor:** Influ2 **Category:** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) **Average Rating:** 4.6/5.0 **Total Reviews:** 158 ## About Influ2 People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue. ## Influ2 Pros & Cons **What users like:** - Users praise the **responsive customer support** of Influ2, which enhances their campaign creation and analysis experience. (20 reviews) - Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign effectiveness. (18 reviews) - Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding process. (17 reviews) - Users praise Influ2 for its **personalized audience targeting** , enhancing ABM campaigns through precise decision-maker engagement. (15 reviews) - Users value the **hyper-personalized engagement** of Influ2, enhancing targeting and effectiveness in reaching key decision-makers. (14 reviews) - Users value the **timely lead notifications** from Influ2, enhancing opportunities for their sales teams significantly. (13 reviews) - Users value the **customer engagement insights** from Influ2, enhancing alignment between marketing and sales for effective campaigns. (12 reviews) - Implementation Ease (12 reviews) - Intuitive (12 reviews) - Ad Management (11 reviews) **What users dislike:** - Users find the **ad approval process confusing** and face challenges benchmarking performance across different platforms. (5 reviews) - Users find the **limited reporting** structure of Influ2 insufficient, hindering campaign planning and performance tracking. (4 reviews) - Users find the **complex setup** of Influ2 time-consuming, but appreciate the support during onboarding and implementation. (3 reviews) - Users find the **limited ad group space** and match rate issues reduce overall efficiency and effectiveness of Influ2. (2 reviews) - Users face **ad management issues** due to limited ad group numbers and inadequate match rate insights. (2 reviews) - Budget Management (2 reviews) - Difficult Setup (2 reviews) - Email Integration (2 reviews) - Email Issues (2 reviews) - Expensive (2 reviews) ## Influ2 Reviews ### 1. Really useful tool for advanced ABM **Rating:** 4.5/5.0 stars **Reviewed by:** Nadav Y. | User Acquisition Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Influ2?** It really helps you to take a deep dive to the world of ABM, it's very easy to understand and utilize. There are many options and best cases for targeting, creatives etc. **What do you dislike about Influ2?** * Can't target users on other platforms than LinkedIn and Google (FB not relevant for us) * It takes a short time to set up a campaign but to really make the most out of it you need to invest a lot of time. **What problems is Influ2 solving and how is that benefiting you?** Getting to specific prospects at the right time with the right message. Being able to help our SDRs with specific targeting. ### 2. Can you fall in love with a vendor? **Rating:** 5.0/5.0 stars **Reviewed by:** Adir B. | Director of Growth, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Influ2?** I don't think I ever felt this way toward a vendor, and I shit you not. There are great products and solutions in the market with great value, but Influ2 has that unique composition of a great and unique product, a remarkable attitude towards prospects and customers, and very smart and commited people. The entire customer journey with Influ2 is outstanding. It is the kind of stuff you teach in business schools, but honestly, I never thought a company could deliver the whole thing without any compromises. It really started from the very first interaction with the SDR, and later with the AE. I am a growth person, looking after both marketing and sales areas, and I value professionalism very much. From the sales process perspective, the entire process was handled so professionally that I could record the sessions and use them as training sessions for my team. At no point have I felt pushed, and the customer success planning started far before we even signed the contract. Speaking of sales, the pricing and the sales' attitude are so fair and affordable, particularly in light of the value you get, that it made the decision a no-brainer. When the contract got finally signed, the handover to implementation and customer success was so smooth and diligently handled, as if it is taken from the customer success textbooks (are there such?!). The team at Influ2 doesn't leave things to chance- during the implemetation they take care of everything - from the integration, the reporting, the interaction with the ad platforms. Even the internal processes are taken care of. And again, the guys there are smart, I'm telling you. and I haven't said anything about the product yet- I think it is enough to mention this is a growth marketer's dream capability. To conclude - grow, succeed, but please - don't ever change:) **What do you dislike about Influ2?** There is really not much to dislike about Influ2. They aren't around for so many years, and what they built so far is extra-ordinary. And it only keeps getting better. **What problems is Influ2 solving and how is that benefiting you?** We use influ2 mainly to support outbound SDR/BDR outreach. Any prospect actively being pursued by SDRs/BDRs is assigned to a respective audience and campaign on influ2/ **Official Response from Anna Tsymbalist:** > Thank you for this amazing review, Adir. We are thrilled to see that your outbound team sees the benefits of person-based advertising with Influ2. It’s all about alignment! ### 3. This tool is magic for marketers! **Rating:** 4.0/5.0 stars **Reviewed by:** Or M. | Global ABM Lead, Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Influ2?** 1. The ability to target individuals with a specific message and then pass all these insights to sales so they can follow up with them. 2. I also like the level of customer success we're getting. They really do what they can to make you succeed. 3. Lastly, we also use the tool for data enrichment which is very important for us. **What do you dislike about Influ2?** 1. There are a few bugs with how the Audiences are being created via the platform, which is annoying that you must rely on other people to validate the information. 2. You can see a breakdown of the performance sorted into channels. 3. They can do better when it comes to audience creation. Templates can save a lot of manual work that you must do each time you build an audience. **What problems is Influ2 solving and how is that benefiting you?** 1. Mainly to push highly/timely-relevant intent signals to our salespeople and capture all of that on SFDC. 2. Get better control over who sees our ads including the narrative we show them. ### 4. Influ2 is a game-changer for B2B marketing, especially in the realm of personalized campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Swati T. | Account Based Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Influ2?** It's been almost a year, since I started using Influ2 for my marketing efforts and I must say, I am thoroughly impressed with its performance. The tool is specifically designed for person-based marketing. But what sets Influ2 apart is their exceptional customer success team, led by Nataly. Her expertise in crafting strategic plans has been instrumental in helping us maximize the impact of Influ2. Nataly helped us set up regular meetings, build reports, and has been a constant source of guidance and support. With the added bonus of seamless integration with our CRM, the sky's the limit for what we can achieve with this tool. This would make it easier for us to manage our leads and customers. Overall, Influ2 has been a great tool for us, and I would highly recommend it to anyone looking for a comprehensive B2B marketing solution. **What do you dislike about Influ2?** One thing that I and my sales team have faced is the lack of separate filters for different account owners. All the people in the same campaign are clubbed together, making it difficult to track their progress individually. I hope the developers at Influ2 will address this issue soon. **What problems is Influ2 solving and how is that benefiting you?** The platform's ability to track the specific prospect journey is invaluable and provides deep insights into the effectiveness of our marketing efforts. **Official Response from Anna Tsymbalist:** > Swati, thank you for taking the time to share your positive feedback with the G2 community. We’re excited to share that we’ll soon be launching a new version of the product that will include this feature! ### 5. Ultimate no-limit B2B Marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Tarik R. | Ads Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Influ2?** INFLU2's account-based marketing software takes things to the next level. It ensures we connect with key decision-makers across various platforms, expanding our reach significantly. But what truly sets this agency apart is the people. Their remarkable team shows genuine care for our success and an unwavering commitment to excellence. Working with them feels like a partnership. **What do you dislike about Influ2?** I would suggest some minor interface & reporting improvements. Everything else is perfect. **What problems is Influ2 solving and how is that benefiting you?** Influ2 lets us know which specific individuals clicked on our ads, giving SDRs a great advantage. It also helps a ton in building brand awareness. ### 6. Best personalization advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Dor C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Influ2?** We’ve been working with influ2 for a few years and have reached great results by improving the funnel and getting the right personas. One thing that sets Influ2 apart from other marketing platforms is its ability to target specific people with highly personalized ads and messages. This allows us to connect with our target audience on a deeper level and increase engagement, all while reducing the amount we spend on advertising. Using advanced targeting algorithms and artificial intelligence, Influ2 helps us reach the right people at the right time, ensuring that our campaigns are as effective as possible. But not just the targeting capabilities that make Influ2 such a great platform. The customer success team is also a significant asset, working closely with us to help us achieve our goals and reach new heights. Whenever we needed to optimize the campaigns or troubleshoot any issues, the customer success team guided us every step of the way. **What do you dislike about Influ2?** The option to duplicate campaigns is still unavailable. The reporting needs to improve. You don't control where you advertise. Sometimes the buying group in too narrow. **What problems is Influ2 solving and how is that benefiting you?** better market targeting and personal advertising ### 7. Excellent platform to supercharge ABM initiatives **Rating:** 5.0/5.0 stars **Reviewed by:** Sujith T. | Sales Development Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Influ2?** - Outbound process is becoming tougher day by day. Platforms like Influ2 help warm up the target ICP contacts with relevant messaging, which in turn helps in starting meaningful conversations. - Support from Influ2 to find relevant contacts for the target accounts. - Super supportive CSM Naama, definitely the best CSM I have worked with, who is committed to ensuring we drive the right outcomes by adopting the best practices. She conducts weekly reviews on progress and discusses optimisations needed. - We tried multiple approaches with Influ2 - we started by using Influ2 to nurture old leads in the CRM, top of the funnel leads, dead opportunities etc. But what gave us success was identifying the right accounts to target, then getting the relevant contacts with enrichment tools and Influ2, and then getting the outbound reps to select the contacts they want to speak to and use only that list to target. **What do you dislike about Influ2?** There is nothing to dislike at this point about Influ2. A lot depends on how you invest your internal resources and time to make this successful. - Something that we have struggled is to assign the intent signals seamlessly to the right rep based on sub-regions as we have different softwares for Marketing and Sales teams. But the notifications on Slack are useful to initiate action. - Measuring the ROI of the Influ2 campaigns on the CRM as the same contacts are engaged through multiple channels other than Influ2. - Having the right ad content and refreshing it periodically is important to prevent ad fatigue. **What problems is Influ2 solving and how is that benefiting you?** Influ2 is helping to nurture target ICP contacts with relevant messaging. This helps build awareness about our products and services before the reps reach out through email and phone. We can gauge the level of intent the contacts show and explore conversations based on that. ### 8. Self-Service Persona Based Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Michael A. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about Influ2?** Influ2 gives our team the tools to serve ads on a much more targeted level than before. We previously leveraged an agency to do similar targeting and have now been able to migrate that work in-house. **What do you dislike about Influ2?** Influ2 has a precise methodology they recommend for integrating their platform into your marketing and sales workflow based on their expertise and what they've seen work with other clients. It's best to ensure this strategy works for your organization before moving forward. **What problems is Influ2 solving and how is that benefiting you?** Persona-based ad targeting to get in front of buying groups ### 9. Senior Growth Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Sivan C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2023 **What do you like best about Influ2?** 1 - Gives us visibility into our brand activity. 2 - Prioritizing our outreach according to the Influ2 activity 3 - Level of customer service **What do you dislike about Influ2?** It takes time to see the impact, as it's more of a Sales support activity **What problems is Influ2 solving and how is that benefiting you?** We are now able to see the level of activity on a user level and navigate it to improve our Sales activity ### 10. Excellent results **Rating:** 4.0/5.0 stars **Reviewed by:** Ashwani S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Influ2?** Influ2 has become one of the most reliable platform for us recently to advertise b2b clients. Starting with some very good quality leads with a little high CPL, eventually the CPL has dropped significantly under the guidance of the Influ2 team. I would recommend Influ2 as an advertising partner for b2b & b2c clients. Influ2 provides multiple touchpoints for higher & continuous engagement with the targeted audience from a single platform Excellent support team **What do you dislike about Influ2?** The limitation that we can not see the real time cost in the dashboard **What problems is Influ2 solving and how is that benefiting you?** It provides the opportunity to engage the targeted audience on different networks through a single platform ### 11. Mix of both account based and specific person based marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ajith Singh A. | Senior Manager - Website and Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Influ2?** • Helps us manage multichannel and all ads (image and video ads) from one interface (LinkedIn, Google, Facebook etc.), reducing time and effort. • We get better visibility into who clicks and engages with our content. • Excellent service and availability. **What do you dislike about Influ2?** • Even though we can see the customers interacting with our Ads, we are not sure about the source. • Can’t use Influ2 to target customers from Twitter & Instagram. **What problems is Influ2 solving and how is that benefiting you?** Reaching the right audiences in our target list is the main plus point. Also, it is one touchpoint for main platform ads, saving a lot of time and effort. I would say it is a mix of account-based and specific person-based marketing platforms. **Official Response from Anna Tsymbalist:** > We cherish your feedback and wanted to let you know that our platform does reach customers on Instagram. And while we don't reveal the platforms where your prospects engage with the ads, you can trust our algorithm to serve ads on platforms that maximize engagement for your target audience. Thank you for your review, Ajith - we truly appreciate it! ### 12. Powerful and user-friendly platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Influ2?** One of the standout features of Influ2 is the precise targeting capabilities it offers **What do you dislike about Influ2?** Platform-specific details of ad performance are not provided **What problems is Influ2 solving and how is that benefiting you?** Using this software, we can identify and target our target audience with pinpoint accuracy. We can customize our campaign messages to reach specific audiences, no matter their size, ensuring the message is delivered to the right people. ### 13. Anticipating Our Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Dan W. | Senior Vice President Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2023 **What do you like best about Influ2?** Influ2 has done an incredible job of anticipating the information that my marketing team needs to deliver to revenue operations and sales for them to effectively follow-up on the activity we're generating. This makes it really easy to justify and route marketing dollars. **What do you dislike about Influ2?** There are a lot of technologies that overlap with Influ2 and it was a long time (and not cheap) to narrow our solution stack down to this one. So, I would suggest a more thorough review of our marketing stack could have made this process faster. **What problems is Influ2 solving and how is that benefiting you?** Account based marketing engagement and 1:1 contact activity that we can easily dashboard for sales and connect to workflows in our marketing automation tool. ### 14. Probably the most accurate ABM targeting tool in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Influ2?** Their ability to target specific people is unmatched. Also, their custmer success is superb, they are are attentive, available, knowledgeable and very nice **What do you dislike about Influ2?** The cost per click might be too expensive for some, and they can't target some leads (but if you target enough people from the same account, the solid match rate will make sure you get some of the target people into your audience) **What problems is Influ2 solving and how is that benefiting you?** The only tool I've seen that tells you which specific person clicked on your ads. It gives the SDR a great advantage as they know what the user is interested in ### 15. Upleveling Account Based Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Fina T. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2023 **What do you like best about Influ2?** - Allowing us to ensure super relevant reach and engagement among a specified target audience that our sales team care about. - The tool allow us to see person-based engagement level (e.g. impression and clicks on an individual level) -- so we can optimize the spend with surgical precision. - All-in-one platform that helps us manage all ads across different channels and minimize individual channel's manual work. - Powerful integration with Marketo - so we can create lead-scoring models aligned with marketing goals. - Amazing customer service and onboarding experience. Vita and Valerie went above and beyond in ensuring our campaign's success. **What do you dislike about Influ2?** I just want to note that there are no actual downside so far! **What problems is Influ2 solving and how is that benefiting you?** Properly attributing display/social ads impact toward sales opportunities ### 16. Steady service delivery with good customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Anna T. | Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Influ2?** We can show content to our targets and see how they interact with it. We can track our target people's engagement and know when best to approach them. Influ2 synchronises with our CRM so the whole organisation can benefit from the data we obtain from Influ2. **What do you dislike about Influ2?** Influ2 is still a startup; many things aren't visible through an interface. You have to check with customer support for many questions that you have. But the good thing is that their customer support is excellent, which significantly helps. **What problems is Influ2 solving and how is that benefiting you?** We use it to help us grow our business. **Official Response from Anna Tsymbalist:** > Thank you for taking the time to leave a review of Influ2, Anna. We’re excited to share that a new version of Influ2 will soon be available to all our customers. The updated version will include new reporting capabilities and is designed to add more transparency and freedom for users. ### 17. Powerful tool with some UX/UI issues **Rating:** 4.0/5.0 stars **Reviewed by:** Vipul A. | Assistant Manager, Corporate Marketing , Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Influ2?** The ease of use is great. Setting up campaigns, creating ads, adding audiences, getting info/reports, all this works simply and intuitively. Targeting options are plentiful. **What do you dislike about Influ2?** The UI needs a rethink. It is not exactly bad but is a bit quirky, especially the part where different size creatives are to be added for a campaign. **What problems is Influ2 solving and how is that benefiting you?** We launched our ABM efforts in 2021 and Influ2 has been an integral part of it. It is the platform/tool we used for hyper-targeting our audience - both companies and individuals. ### 18. Sales & Marketing Alignment and Brand Awareness **Rating:** 4.5/5.0 stars **Reviewed by:** Kirsten L. | Digital Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Influ2?** Our team has used Influ2 for almost two years to target Middle of Funnel prospects. We like that it has helped align our Sales and Marketing team and customize follow-up messaging for each contact. We recently exhibited at a conference and used Influ2 to target the list of attendees beforehand. We had a few people come up to us at our booth and say they hadn't relly heard of our company but saw our ads. We liked that this built brand awareness to people that could be potential customers, since the conference was filled with customers and potential customers. We also love how hands-on the Influ2 team is. Influ2 is always in contact with us and genuinely wants to see our team succeed! They offer strategic advice and help guide us through the platform whenever questions arise. **What do you dislike about Influ2?** No dislikes - Influ2 has been working well for us. We continue to learn more about the platform and adjust our strategy with the metrics as we go. **What problems is Influ2 solving and how is that benefiting you?** We love that Influ2 is aligning our Sales & Marketing team - it has helped us talk more and create more targeted messaging. We also love that we are building brand awareness through Influ2. ### 19. There are no limits to what you can do with this tool's capabilities if you know your ideal buyer. **Rating:** 4.0/5.0 stars **Reviewed by:** Anna S. | Event Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2023 **What do you like best about Influ2?** We used Influ2 for approaching enterprise accounts where the typical sales cycle is about 6-8 months, and multiple stakeholders participate in the decision. Other ABM tools target only on an account level, but within the enterprise, there can be thousands of employees, and it doesn't help our sales to know that someone from XYZ company has visited our website. Influ2 allowed us to target precisely those people who were responsible for buying our service in the desired accounts. We created custom content for each buying group and, sometimes, for each role to educate them about our product and basically create a demand for it. Influ2 tracks all engagement signals, and it gives our sales team intelligence on who is the best person to approach in this account to start the sales conversation. There are no limits to what you can do with this tool's capabilities if you know your ideal buyer. Here are some things we did: - targeting buying committee of the accounts which had already started sales conversations with us to support our sales team and speed up deal closure. - targeting executive leadership of desired accounts with thought leadership materials, executive summaries and strategic key notes to promote our brand's awareness - targeting former customers lost during the pandemic with customised offers to win their business back. A word of advice: - be prepared to create a lot of content in different modalities - articles, how-to guides, videos, and have a team on standby, ready to customise messages for each account. - invest time in building a high-quality list of people to target through influ2 campaigns. Ensure that those you include in the campaigns still work in that company and have their position. The quality of the list is the foundation of the success of Influ2 campaigns. **What do you dislike about Influ2?** There is no unified dashboard to see how many slots have been used and what is the remaining balance. Also, it would be nice if somewhere there was written when the subscription started and when the month period is going to end. Each time I had to calculate it myself or ask the account manager to do it. **What problems is Influ2 solving and how is that benefiting you?** Shorten the sales cycle for enterprises Support outbound sales by providing immediate intelligence on who is ready to talk within the targeted account Promote brand awareness among executive leadership ### 20. Superb support and implementation make ABM a breeze! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about Influ2?** The incredible support and implementation team at Influ2 makes implementation and management easy no matter your team size. **What do you dislike about Influ2?** Best results require substantial budget, like any tool of this kind. **What problems is Influ2 solving and how is that benefiting you?** Targeting enterprise-level prospects with thought leadership content ### 21. Next level ABM software **Rating:** 5.0/5.0 stars **Reviewed by:** Christoffer P. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Influ2?** The upsides of Influ2, in my opinion: - Allows us to ensure reach and engagement with otherwise "difficult to reach" decision-makers (best tool on the market for this) - Helps us manage all ads (image ads and video ads) from one interface, thus reducing manual work (LinkedIn, Google, Facebook etc.) - Useful integration with HubSpot, allowing us to create a state-of-the-art lead-scoring model using workflows - Excellent service and availability **What do you dislike about Influ2?** Given our reasons for using it (person-based advertising to important decision-makers), there are no major downsides. Influ2 is the cutting edge. Perhaps room for feature improvements, such as: - Support for more ad platforms (such as Youtube ads and Twitter ads) - More granular video analytics (e.g., who viewed 75% of my videos) - Ability to duplicate ad campaigns in the UI (to save time) - User-friendly guide on setting up Zapier webhooks **What problems is Influ2 solving and how is that benefiting you?** - Ensuring we reach key stakeholders in the companies we sell to - across multiple ad platforms - Faster aggregation of ad analytics based on "buying groups", "accounts", and "people" - needed to ensure marketing ROI and sales/marketing orchestration ### 22. The Best Tool for Niche B2B Audience Targets **Rating:** 5.0/5.0 stars **Reviewed by:** Amy G. | Senior Vice President of Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Influ2?** We are an agency that has run over 20 clients on Influ2 over the past few years and find it one of the best ABM tools on the market for a few simple reasons: 1. You can target exactly who you need to surround buying teams at priority accounts accurately. 2. You can see engagement from those individuals by name and function and flag to sales for direct follow-up 3. You don't have to waste ad spend spraying and praying that you are reaching the right people 4. You don't have to rely on form fills to know who is engaging 5. You are hitting them multi-channel through one tool - display, social, video, etc. 6. Great for reactivating a stale database no longer engaging with your emails 7. The support team - in particular, Alexa - is amazing and almost like an extension of our team. We Slack and email multiple times per week. 8. And maybe the most important - so many of our clients have very niche, narrow audience targets, and no other tool on the market will be able to run to an audience of a few thousand individuals. Allows you to get extremely surgical with your marketing strategy and know you are hitting the right targets. **What do you dislike about Influ2?** With any platform, there are a few drawbacks: 1. We don't get direct leads - it is not a lead-driving platform but really an awareness surround platform. Don't rely on Influ2 to hit your inbound lead goals in place of direct social platforms or SEM. 2. Since you are going after a narrow audience, you need to refresh creative often - ideally every two weeks. Teams often struggle to keep creative fresh enough; if you don't keep it fresh, performance will suffer. 3. Facebook ad slot issues can be a pain 4. Match rates hover around 30% of all the people you want to target. **What problems is Influ2 solving and how is that benefiting you?** Mainly the ability to target niche targets and not waste ad spend hoping you are reaching your intended targets. It's also super useful to see how targets are engaging with you by name and being able to share that back with sales teams. **Official Response from Kyler Wagner:** > Hi there. Thank you for your detailed review of why you enjoy using Influ2 as your Person-Based Advertising platform. We're glad you can serve your clients effectively through us! Saving your money on ad spend, having a great CSM like Alexa help your team, and allowing you to target narrow audiences are some of the key reasons why we love doing what we do. Updating creative frequently and having issues with lower match rates are some issues that can be worked through by reading and implementing the best practices in our Knowledge Base. We recommend looking through some of our FAQs and following the guidelines to try and get the best results possible. Thanks for taking the time to leave your great review. -Influ2 Team ### 23. Much smarter use of media spend, and saving us $1000s month in waste. **Rating:** 4.5/5.0 stars **Reviewed by:** Caitlin W. | Senior Director Of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Influ2?** Targeting capabilities. Tools to track engagement. Easy building of campaigns and syncing audiences. **What do you dislike about Influ2?** Nothing yet, we're just about 3 months into our journey! **What problems is Influ2 solving and how is that benefiting you?** We are now serving people, vs personas. We have way more visibility into WHO is interested in us and a lot stronger insight into maybe WHY they're intersted, based on the ads they're clicking. ### 24. Highly Recommend for Person-based Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Eugene S. | Director, Marketing, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2022 **What do you like best about Influ2?** Influ2 does exactly what it says it does. It takes account-based marketing to an entirely new level, allows you to specific individuals, and the reporting is great! **What do you dislike about Influ2?** The company is young, but it continues developing new features/functionality. And they're always open to suggestions. **What problems is Influ2 solving and how is that benefiting you?** Influ2 allows us to know who interacts with our ads and when. The data and reports are actionable, which was a gap that we had with other ABM solutions. ### 25. The only tool to target on a surgical level! **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa M. | Project manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Influ2?** Influ2 is the only tool I've seen that can target people on this surgical level, where it's easy to modify, change, and optimize content for a niched group of people. In complex b2b deals, it's not one size fits all, and with Influ2 I think they have made it simple for marketers and salespeople to target the ecosystem with exactly what you want to communicate. In the tool, you can see important data on who clicked and engaged with your content, as well as see what creative is making better results. **What do you dislike about Influ2?** As with all marketers tools on the market, there is some challenges. With influ2 the challenge is to be very active on the campaigns, where you need to update the content and always increase the audience group. I would also like to see more on the results page, where the people interacted etc. **What problems is Influ2 solving and how is that benefiting you?** Influ2 is solving the problem to niche content to a smaller audience. In all deals, we don't want to say the same to all. We want to move the stakeholders accordingly to the sales cycle, and therefore changing the content and adding/removing stakeholders from the ecosystem. ### 26. The most efficient ABM tool in the Market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Influ2?** - The ability to target our ABM list in different channels and get feedback on clicks and site visits on the contact level. - Influ2 is a great next-level upgrade for the existing ABM strategy with another ABM tool, I would even recommend prioritizing Influ2 as the insights you can provide the sales team are more accurate, instead of notifying them on account activities, you can notify them on the contact level, so your SDRs / AEs team will get the following information: John Smith from ACMA clicked this ad and visited our site for x mins, please reach out to him in the next 24 hours. . **What do you dislike about Influ2?** It's not scalable on Linkedin as it's on Facebook **What problems is Influ2 solving and how is that benefiting you?** Targeting the right audiences in our target list, and getting feedback on who took actions from that list, such as clicks and site visits. It's the combination of Account based marketing with person based marketing Providing our sales team with actionable insights and not just insights. ### 27. Awesome Advertising Platform for B2B **Rating:** 5.0/5.0 stars **Reviewed by:** Sharon C. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2022 **What do you like best about Influ2?** I market to a very specific, niche market. Our traditional digital media buys and search ads weren't reaching the right people, so we went with Influ2 to try a different approach. It's a very easy-to-use platform, which allowed me to manage our ads internally without needing to rely on an agency. Also, our business now has full visibility into the exact people and accounts that are seeing and engaging with our ads. The ability to share this information with our sales team has allowed them to create new opportunities and made their follow-up more effective. Our account team, Vita and Paul, are very collaborative and I feel like they are truly dedicated to my success in using the platform and my campaigns. **What do you dislike about Influ2?** You have to be ready to refresh your creative on a monthly basis—or just have a massive library of content/creative. Since you are targeting a smaller audience, the decay in your clicks will rise quickly as they are served your ads over and over again. I would also like to see more functionality from Influ2 on how audiences are managed. It would be great to see contacts automatically moved from one campaign to another based on their engagement. It can be a manual process uploading audiences into the campaigns now. **Recommendations to others considering Influ2:** If you're running a digital media buy for your B2B company, I recommend taking a portion of your budget and trying Influ2! The ad reporting and results we are getting from Influ2 are more valuable to our company than the "millions" of anonymous impressions we were generating from traditional SEM. I'd definitely recommend trying it out. **What problems is Influ2 solving and how is that benefiting you?** I'm no longer wasting my ad spend on contacts not relevant to our business. I can show my ads to specific people and accounts, and get to see their 1:1 engagement. I also love this for our tradeshow marketing—being able to upload an attendee list and directly target/track their engagement is awesome. **Official Response from Kyler Wagner:** > Hi there, Thank you for providing a very detailed view of the reasons why you and your team enjoy the Influ2 platform. We're happy that Vita and Paul have shown how dedicated they are to your business' success. Your note about being prepared to refresh creative is accurate! While Influ2 doesn't supply creative for ad campaigns, Influ2 does provides an open Knowledge Base for others to understand and prepare for creative guidelines, examples, and best practices. Regarding audience management, we have many significant updates coming to the Influ2 platform soon, so be sure to ask your CSM about our roadmap for updates that may be specific to you. Thanks for your continued support, Influ2 team ### 28. Pivotal Partner for ABM & Brand Awareness Efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Megan F. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Influ2?** Influ2 is a pivotal partner of ours in our person & account-based marketing and overall lead generation efforts. They’ve also helped us increase brand awareness in the North American market. The level of excellence that we receive via customer success is unparalleled. **What do you dislike about Influ2?** It would be great for simpler dashboarding & running reports by accounts/individuals, as well as passing intent signals seamlessly through other platforms and tools that we utilize. **What problems is Influ2 solving and how is that benefiting you?** Influ2 is helping us bridge the gap between different stages of the sales funnel and providing that additional ‘air coverage.’ They’re also critical in targeting the buying group committee and raising brand awareness to key decision makers at specific accounts. ### 29. Wholly Unique Targeting Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Josh P. | Director of Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2022 **What do you like best about Influ2?** I've yet to find another platform that can target the way Influ2 can. Most of the time, the most granular a platform can get is 'Persona A' at 'XXX Company', and many can't even report back at that level of granularity. Influ2 allows you to not only target specific individuals, but report back out on them as far as engagement, clicks, etc. As people continue to have a lower and lower propensity to give out their information or fill out forms, Influ2 offers a very unique way of being able to observe user activity at the individual level. **What do you dislike about Influ2?** Match rates are often good for larger campaigns or for those where you have multiple accounts or persona groups, but highly segmented or account based 1:1 campaigns can run into issues if the target lists are too small and the platform can't match names as effectively. This would be a great next step in the process to maximize match rates to the point where highly targeted and segmented campaigns can reach a significant portion of a limited audience. **What problems is Influ2 solving and how is that benefiting you?** Ability to report out on specific user behavior. Reporting on individual data based simply on a click essentially allows you to circumvent the information gathering process associated with form fills. It also allows for much more meaningful feedback on awareness campaigns. **Official Response from Kyler Wagner:** > Thank you for highlighting our strong use case of Person-Based Advertising instead of simply Account-Based targeting. We're happy that your team is finding success targeting the buying group. We appreciate your feedback regarding the match rates of 1:1 campaigns and will continue to work toward increasing the effectiveness when targeting those smaller list sizes. -Influ2 Team ### 30. Amazing PBM Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Sonal P. | Senior Digital Marketing Executive , Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2022 **What do you like best about Influ2?** I have been working with Influ2 from past 1 year now. It has turned out to be very helpful with the lead scoring. Also the detailed prospect journey seems quite amazing. Also the team is very much supportive with all the marketing requirements. I have been working closely with Alexa. She is very compassionate, understanding, respectful and exhibits a professional work ethic. **What do you dislike about Influ2?** There is nothing to be disliked about the platform. It is an amazing platform. Only thing missing here is the ad preview. It would be great to have ad previews. It will provide more visibility. **What problems is Influ2 solving and how is that benefiting you?** Influ2 is helping us with the lead scoring. It is also helping us know the intent of the prospect through the detailed journey. The reports surely helps us withe approach while reaching out to the prospect. **Official Response from Kyler Wagner:** > We appreciate your continued use of our platform and love hearing how it's benefiting you and your team. Alexa is a great team member, and we are glad to hear she is going above and beyond for you. Lead scoring is a huge factor that can affect when your team outreaches your targets. We're glad that Influ2 is helping drive those insights for better conversions and conversations. About your suggestion of an ad preview, this is a good idea that will be brought to our development team as we continue to work on our platform and improve it for our Influ2encers. -Influ2 Team ### 31. Influ2 - a great tool for ABM **Rating:** 4.0/5.0 stars **Reviewed by:** Nofit V. | PPC Campaign manager , Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2022 **What do you like best about Influ2?** I like that we gave our account manager feedback and ways to improve and they actually made the changes to improve our experience with influ2. I felt like they really cared about the customer experience. **What do you dislike about Influ2?** we saw some traffic coming from other websites that weren't good, but the team took care of it immediately. **What problems is Influ2 solving and how is that benefiting you?** Influ2 helps us reach our customers as individuals and helps our company with the ABM campaigns. ### 32. User friendly system and excellent customer service! Less suitable for our needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Influ2?** With Influ2, we are able to target based on our CRM data (SalesForce, HubSpot). Easy to use and super efficient at finding the right contacts. Excellent customer service! **What do you dislike about Influ2?** Initially, we tried generating leads, but it didn't work, so we're switching to brand awareness, hoping it will work better for us. **What problems is Influ2 solving and how is that benefiting you?** Influ2 enables us to tailor campaigns precisely to contacts, which is not possible with campaigns that address a large group of people at once ### 33. Transform your GTM strategy by connecting and building traction with your exact buyer group **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2023 **What do you like best about Influ2?** Precise outreach to proximity influencers **What do you dislike about Influ2?** Which channel of GTM offers best traction **What problems is Influ2 solving and how is that benefiting you?** Move away from the concept of chasing X number of impressions coming in a GTM exercise and be just be able to close the buying gap with sales quickly. ### 34. Great tool for increasing inbound leads **Rating:** 5.0/5.0 stars **Reviewed by:** Stefani R. | Director of Marketing , Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2022 **What do you like best about Influ2?** Influ2 has been a fantastic tool to help our sales team get in front of target customers. Customizing a message for different stages in the sales cycle is remarkable. In addition to the software, the customer support is the best I have seen. **What do you dislike about Influ2?** I don't have any dislikes, but I would like to see Influ2 extend the platforms the ads are posted on. **What problems is Influ2 solving and how is that benefiting you?** Influ2 is allowing us to get our brand in front of people we have not been able to through traditional sales attempts. ### 35. Incredible Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2022 **What do you like best about Influ2?** Using Influ2 for our ABM campaigns has not only contributed to leads for our businesses, but the support we receive from our account manager Valerie is unmatched. Each question we have is met with a prompt and helpful reply. **What do you dislike about Influ2?** We are given a lot of information when pulling reports that allow us to create a story with our ads and see who is clicking on them, I would love to see more ad-specific information when pulling reports instead of overall campaign. **What problems is Influ2 solving and how is that benefiting you?** Influ2 is benefiting our business by making our ABM campaigns extremely user-friendly. Reporting for each campaign can be done in minutes and comes with very useful data on how we can increase leads among different businesses. **Official Response from Kyler Wagner:** > We're elated to hear that your business is benefiting from Influ2's Person-Based Advertising campaigns and your amazing CSM, Valerie! Helping your business grow is what we strive for, so thank you for sharing this win. Our backend team works around the clock to ensure that the platform is as useful to your team as possible. Updating the level of detail our reports show is one of our biggest upcoming updates. If you'd like to learn more about our product roadmap, please contact your CSM for more detail. ### 36. Influ2 is a game changer. All about tracking and personalization. **Rating:** 4.5/5.0 stars **Reviewed by:** Shalev S. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2022 **What do you like best about Influ2?** The ability to build campaigns around really small and relevant segments has been tremendous to us. Their customer support is OUT OF THIS WORLD, always want to help and brainstorm ideas. **What do you dislike about Influ2?** Reach could be better, but if you take into consideration new privacy policies in social media, it's not that bad **What problems is Influ2 solving and how is that benefiting you?** Influ2 allows us to be one step ahead of the curve with our marketing campaigns. **Official Response from Kyler Wagner:** > Thanks for your great review! We take pride in our customer support/success team. They are the backbone of our business and the thought leader in all things Influ2 for yours. Don’t be afraid to lean on them when you need extra support with your Influ2 campaigns. Continue staying one step ahead of the curve! -Influ2 Team ### 37. Great ABM Product! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Influ2?** This is an incredible platform that allows us to target our sale's most wanted contacts. **What do you dislike about Influ2?** Nothing currently, the platform is getting more and more sophisticated. **What problems is Influ2 solving and how is that benefiting you?** We want to spend ad dollars but don't want to do a broad tactic and want to target our prospects. With influ2, we're able to get our ads in front of our prospects. ### 38. Amazing Platform for 1:1 Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Influ2?** Influ2 delivers targeted results that generate real leads for our clients. The platform is intuitive to navigate, and the results are clear and detailed. I love checking campaigns and delivering reports on my own timeline. **What do you dislike about Influ2?** In some verticals, the match rate can be tight, limiting the campaign's ability to perform well. Also, it can take about a month to ramp up, making it challenging to calm antsy clients looking for quick results. **What problems is Influ2 solving and how is that benefiting you?** Influ2 helps our clients reach hyper-targeted audiences that other vendors can't uncover. ### 39. Highly recommended Martech Solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Johan H. | M, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Influ2?** Great platform and solution! Overall we have had a very positive experience working with Influ2 and I can't praise our customer success manager Alexa highly enough for her professional and friendly approach. She is very knowledgeable and caring and always seems to do her very best to find a solution to our requests, usually impressively quickly. I have only good things to say! And our impression is the whole team seems to keep a very high standard. Therefore I can warmly recommend using Influ2! **What do you dislike about Influ2?** In a few markets the hit-rate (reach) leaves a bit to be desired. And I wish we could have a little bit more data on exactly where we reach the reached individuals. Apart from that, nothing comes to mind. We are very satisfied.👍 **What problems is Influ2 solving and how is that benefiting you?** At Megadeals we have worked extensively with Influ2 over the last few years on a large number of international marketing campaigns, both for ourselves and our clients. It's been a part of our martech stack alongside platforms such as LinkedIn, Adroll (retargeting), Google ads, Facebook, Instagram, Twitter, Tik-Tok, Inzynk (IP-targeting), and others. Influ2's person-based targeting solution, which offers the possibility to reach specific individuals, adds a LOT of value. A particularly interesting use-case is when the targeted individuals work for very large companies, which would be very expensive to go after in their entirety with other platforms such as IP and LI. ### 40. Best platform ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Maya S. | Marketing opération manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Influ2?** Love how easy to use it is and all the different features ! **What do you dislike about Influ2?** Nothing really, its a great platform overall **What problems is Influ2 solving and how is that benefiting you?** Allows me to target decision makers on my accounts directly which makes my job much easier ### 41. Intuitive Person-Based Marketing at Scale **Rating:** 5.0/5.0 stars **Reviewed by:** Evan L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2022 **What do you like best about Influ2?** I like the interface. It is not the fanciest from a design standpoint, but once we as an agency became comfortable with it we can operate fast and without issue. **What do you dislike about Influ2?** I am not a fan of the color purple, otherwise this platform is great! **Recommendations to others considering Influ2:** The support and sales process is excellent to get started and the ability to tailor campaigns with custom ad sets means the advertising can be as granular as necessary. **What problems is Influ2 solving and how is that benefiting you?** Influ2 helps us target the unique customers our clients need to reach. **Official Response from Kyler Wagner:** > Purple is the best color!... But in all seriousness, thank you for the great review. We're very happy to hear that your team is finding Influ2 to be a great addition to your tech stack and helps you target exactly who you want. ### 42. Great platform for your B2B marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Pritam G. | Marketing Lead, Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2022 **What do you like best about Influ2?** Person based targeting feature of this platform gives added advantage to running paid campaigns in this cut-throat market. Detailed analysis of your campaign performance helps gauge the interest for certain offerings from certain accounts. The support team is great. **What do you dislike about Influ2?** The user interface can be better. The number of ads slots can be increased. **What problems is Influ2 solving and how is that benefiting you?** Influ2 helps target a small number of audiences which is required many a time while you are running an ABM campaign. Person-based reporting metrics help identify the top priority audience. ### 43. The Must-Have Platform for B2B! **Rating:** 5.0/5.0 stars **Reviewed by:** Ron S. | Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2022 **What do you like best about Influ2?** Cost-effective, great reach and results and the account managers / customer success are very helpful. **What do you dislike about Influ2?** Not knowing from which specific traffic source the lead was generated since Influ2 are running via all kinds of traffic sources. **Recommendations to others considering Influ2:** Don't hesitate, it is the best solution for personalized messaging for specific individuals within desired accounts. **What problems is Influ2 solving and how is that benefiting you?** They generate a reliable and cost-effective source for mid-market leads ### 44. Retargeting that's simple and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Influ2?** Load a salesforce campaign and Influ2 takes care of the rest **What do you dislike about Influ2?** Can be difficult to verify some clickers, but we receive evidence that it's working **What problems is Influ2 solving and how is that benefiting you?** Brand awareness and influencing decision makers **Official Response from Kyler Wagner:** > Hi, Thanks for the quick review! Brand awareness campaigns and helping push decision-makers through the buyer journey are two great ways to use Influ2. You note that verifying clickers can be difficult. We'd love to understand more about this issue. Please reach out to your dedicated CSM about this concern, and we can figure it out together. Thanks for your continued support, Influ2 team ### 45. Excellent B2B Target Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2022 **What do you like best about Influ2?** Functionality: I love that Influ2 enables me to show ads to exactly the individuals I am targeting. It then provides information back regarding who clicked which ads enabling me to act on clear intent signals. Service: The account team is so helpful and wonderful to work with. **What do you dislike about Influ2?** The solution would be even better if we were able to see activity real time. **What problems is Influ2 solving and how is that benefiting you?** With Influ2 I no longer waste ad spend on non-targets. I can show my ads to specific individuals across platforms. Plus I can see results even if the target does not complete a form. ### 46. Great for reactivation campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Nataliia B. | Junior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Influ2?** You can simply take the list of the stalled leads from your CRM and bring them back to life with Influ2. We started by boosting our current pipeline and saw the first results in 2 months, which is really fast for our industry. It’s super-helpful to see ad engagements individually so that once a person gets a sales-ready behavior score, our sales reps get immediate notifications inside the CRM system. We're now planning to extend our efforts by reaching out to completely new audiences. **What do you dislike about Influ2?** You cannot start with a small budget to give it a try, but it's the same with all the ABM vendors. **Recommendations to others considering Influ2:** It's truly helpful in activating leads that stopped responding to sales, would definitely recommend using it for this purpose. **What problems is Influ2 solving and how is that benefiting you?** We had a bunch of leads, who stopped responding to any emails. Influ2 was super-helpful activating them. ### 47. A great solution for ABM campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Michal L. | Growth Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Influ2?** Influ2 provides not only a platform but also a designated success manager which works on the platform, makes sure everything is running well and provides insights, tips and best practices to succeed. I find this combination optimal. **What do you dislike about Influ2?** I would prefer to get more insights regarding my audience and creatives. What works best and what does not work from past experience of the team and learnings that the Influ2 team has already gained. **What problems is Influ2 solving and how is that benefiting you?** I use Influ2 as part of my ABM strategy. I run campaigns through the Influ2 platform and serve ads on a personal level. This is great because I can target specific titles within an organization instead of targeting a company level, whereas I would target irrelevant contacts. ### 48. Great PBM Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Influ2?** Influ2 is excellent for getting in front of big clients, as well as keeping us at the top of mind for people who may be evaluating multiple tools. Its so easy to measure the effectiveness of a specific campaign and optimize if performance is not where it should be. **What do you dislike about Influ2?** There is a new functionality (ICP Builder) that allows you to create audiences without manually importing or sync with CRM. I thought that this would be a big help for me to launch things quickly but discovered that it pulls all contacts from your database, which isn't helpful if we've closed deals with the people we a majority of the people in our instance. **What problems is Influ2 solving and how is that benefiting you?** We are getting into the big companies that we have trouble connecting with anywhere else. We have seen some success in converting those big accounts into customers. ### 49. Please do not do business with them - you will regret it **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2021 **What do you like best about Influ2?** Nothing - the product did not deliver any value to our workflows. **What do you dislike about Influ2?** Everything about their company. They will do everything they can to squeeze dollars out of you. The product didn't work at all - we had a 3-month exit clause if the product didn't work. However, they forced us to pay 66% of the total yearly contract value of the first year. It was a miserable experience. They ignore common sense arguments and are not customer-first at all. You are not going to get good service - please stay away. **What problems is Influ2 solving and how is that benefiting you?** No benefits were realized. **Official Response from Margo Sakova:** > We’re sorry that you are not satisfied with the services provided. We honor the terms of the contract and always do our best to deliver what we promise. Influ2 is more than just a platform. From the support perspective, each client has a dedicated customer success manager, to help set up a person-based marketing approach, share best practices and achieve target goals. If we don’t deliver on what was agreed, we take responsibility based on the results and terms of the contract. We understand that at times circumstances can change, and we work to find the best outcome for our customers and Influ2. We’d love the opportunity to discuss this matter further and help you. Please reach out to us at your earliest convenience. ### 50. A must have tool for ABM marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2021 **What do you like best about Influ2?** 1 - You can show hyper-personalized ads to your audience as you know each and every person who you are going to be showing the ad using this tool. 2 - Person and Account-based reporting. **What do you dislike about Influ2?** 1 - It sometimes takes a lot of time for the ad to get checked from their end. **What problems is Influ2 solving and how is that benefiting you?** Engaging our audience with personalized ads and a narrow reach. ## Influ2 Discussions - [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for) - [View Influ2 pricing details and edition comparison](https://www.g2.com/products/influ2/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+11%3A45%3A44+-0500&secure%5Bsession_id%5D=e49f5e44-355d-4fa8-a30d-4186279c6d45&secure%5Btoken%5D=c4d88434e3152790f8711a5a3a6cd47f8558608a1f2e8ea3452042200bc1de16&format=llm_user) ## Influ2 Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Influ2 Features **Channel Functionality** - Display Functionality **Lead Intelligence** - Account-level Insights - Lead Analysis **Platform Basics** - Retargeting **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Account Identification **Platform Data** - Campaign Measurement - Attribution **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Customization **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts - Email Campaigns **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Campaign Management** - Campaign Dashboard - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - In-App Ads **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Notifications ## Top Influ2 Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,430 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (293 reviews)