It's integration with Google Analytics & tracking of a channel not usually included in marketing MMM. If you are a brand with a dedicated Customer call centre & number, Infinity is a must. Review collected by and hosted on G2.com.

Not much, it's best in class. Maybe just limited to Call tracking Review collected by and hosted on G2.com.

Great industry leading call tracking solution. Always at the cutting edge of the industry. Would recommend to anyone. Review collected by and hosted on G2.com.

Nothing negative springs to mind. Great tech and team is all you can ask for. Review collected by and hosted on G2.com.

Useful information for attribution and general marketing analytics and a good interface with call recordings all in one place. Especially handy for PPC and drilling down on the user journey of someone who's clicked and enquired through a PPC ad Review collected by and hosted on G2.com.

The setup is the key to providing accurate data, and if you change your website you have to start all over again. Review collected by and hosted on G2.com.

I like the functionality, and the customer service is always great. Review collected by and hosted on G2.com.

We have struggled sometimes with accurate categorisation but we are working to resolve this. Review collected by and hosted on G2.com.

Infinity allows us to utilise data from our calls that we would have missed out on without the product Review collected by and hosted on G2.com.

It requires training to understand the platform Review collected by and hosted on G2.com.

Excellent call tracking software that integrates CRM sales data into Google Ads and GA4 for complete visibility of profitability and ROI. Review collected by and hosted on G2.com.

Nothing to dislike, it's the best call tracking software Review collected by and hosted on G2.com.

Dynamic call tracking, attributed to key marketing channels to help us track acquisition and make decisions. Review collected by and hosted on G2.com.

System can sometimes be slow and take it's time to load. Review collected by and hosted on G2.com.

Ease of reporting and call attributions which is quite hard without infinity call tracking Review collected by and hosted on G2.com.

a bit technical and would require training or guidance to start and setup Review collected by and hosted on G2.com.

Infinity has been brilliant for our clients, enabling a real change in monitoring what works and importantly what doesn't. It is easy to integrate, and the team are really helpful in getting it implemented. Review collected by and hosted on G2.com.

Can't see many downsides when using Infinity Call Tracking.. Review collected by and hosted on G2.com.

Creating your own numbers is a breeze, and if you ever do get stuck, the support is fast, efficient and professional while also treating you like a person and not just an account. Review collected by and hosted on G2.com.

The ability to self create Irish numbers would be welcomed, but they can be ordered via support when needed. Review collected by and hosted on G2.com.