--- title: Infinity Call Tracking Reviews meta_title: 'Infinity Call Tracking Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 167 reviews by the users' company size, role or industry to find out how Infinity Call Tracking works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 167 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Infinity Call Tracking Reviews **Vendor:** Infinity Tracking **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.6/5.0 **Total Reviews:** 167 ## About Infinity Call Tracking Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the true impact of your work • Improve targeting with high-intent, first-party data • Cut waste to reduce cost-per-lead and drive down acquisition costs • Improve performance across PPC, SEO, and Paid Social • Create better customer experiences • Boost conversion rates at the top and bottom of your funnel Infinity’s granular visitor-level call tracking and conversation analytics are ISO 27001 and PCI DSS Certified. Handling millions of calls across 75 countries and industry-leading security makes sure the data from every single one of them stays secure. The Infinity platform has been built by a multi-award-winning development team with the support of major cloud partners like Google and AWS. Their collective expertise ensures market-leading reliability. Backed by a highly decorated customer success team that spans the UK, Europe, and the USA, users are fully supported as they strive to make smarter decisions and provide a better customer experience. An open API and a complete set of out-of-the-box integrations make it easy for users to send call data into key platforms, share customer journeys and insights that aid closing with call handling teams, and improve conversion rates throughout the funnel. Key results users have achieved include: • 79% increase in conversions for Flight Centre • 64% reduction in Customer Acquisition Costs (CAC) for Pendragon • 50% reduction in call centre costs for Access Self Storage ## Infinity Call Tracking Pros & Cons **What users like:** - Users commend the **responsive and helpful customer support** from Infinity Call Tracking, enhancing user experience and learning. (20 reviews) - Users appreciate the **ease of reporting and accurate attribution** with Infinity Call Tracking, enhancing campaign tracking efficiency. (17 reviews) - Users value the **detailed reporting** of Infinity Call Tracking, enhancing their ability to track performance and revenue accurately. (15 reviews) - Users appreciate the **responsive support** from Infinity Call Tracking, enhancing their experience and solving client issues effectively. (14 reviews) - Users value the **easy integrations** of Infinity Call Tracking, enhancing marketing strategies and boosting campaign performance. (12 reviews) - Users value the **accuracy in tracking** provided by Infinity Call Tracking, enhancing their ability to analyze call data effectively. (11 reviews) - Ease of Use (11 reviews) - Integrations (9 reviews) - Productivity Improvement (9 reviews) - Analytics (7 reviews) **What users dislike:** - Users find the **pricing high** for Infinity Call Tracking, particularly for boutique marketers considering its value. (5 reviews) - Users experience **inaccurate reporting** in data, often facing issues with setup and confusing help documentation. (4 reviews) - Users express concerns about the **inadequate reporting** features, facing difficulties with data discrepancies and confusing documentation. (4 reviews) - Users face **call limitations** due to local regulations, impacting their overall experience with Infinity Call Tracking. (3 reviews) - Users find the **learning curve steep** , with some features and report locations causing confusion and frustration. (3 reviews) - Users face a **steep learning curve** with Infinity Call Tracking, requiring training to navigate its complex features effectively. (3 reviews) - Complex Setup (2 reviews) - Difficult Reporting (2 reviews) - Difficult Setup (2 reviews) - Poor Customer Support (2 reviews) ## Infinity Call Tracking Reviews ### 1. Great Tool for optimising Digital activity **Rating:** 5.0/5.0 stars **Reviewed by:** Ben W. | Performance Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Infinity Call Tracking?** We use Infinity to track all bookings originating from our digital channels, giving us a clearer, more accurate view of our digital acquisition efforts. We then feed the resulting data and learnings back into GA4 to help optimise our campaigns and improve ongoing performance. We have also started using Infinity static numbers to ensure we get a complete picture of where our bookings are coming from. **What do you dislike about Infinity Call Tracking?** There is nothing I currently dislike about the platform **What problems is Infinity Call Tracking solving and how is that benefiting you?** Giving us a fuller picture of our digital acquisition efforts as well as enabling us to optimise towards our best performing campaigns - driving up RoI ### 2. Valuable Insights and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Demi F. | Paid Media Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Infinity Call Tracking?** It's given us valuable insights into call data and helped improve overall tracking capabilities. The hub is also very easy to use and navigate around. The team are always on hand (especially Matt) to help discuss the platform with new clients and keep things moving. **What do you dislike about Infinity Call Tracking?** There's not much I dislike about the platform. Sometimes we find that it can be difficult pulling data into Looker Studio Reports and discrepancies in the data when we do. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It gives our clients more insight into their call data and acts as another conversion point for us to track. Ultimately, this is another conversation we can have with clients to keep them engaged, compare paid performance to other channels and improve overall CPL. ### 3. Good data but UI needs an overhaul **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Infinity Call Tracking?** The core product of Infinity Core Tracking works well. It is able to tell us from which of our sources the call originated, so we can distinguish between Paid Search, Organic Traffic, and emails. This attribution is helpful for working out which channels have resulted in contacts. Customer support has always come through with an answer when we've had questions. **What do you dislike about Infinity Call Tracking?** The interface looks like it was last updated 10 years ago. The help documentation is confusing and poor in parts, and the integrations with third-party services are tricky to set up. More investment in the customer journey would be good. Customer support may be good, but the flipside is we've had to ask about a bunch of stuff that we'd expect to self-serve, because the docs are unclear or out of date. **What problems is Infinity Call Tracking solving and how is that benefiting you?** We use Infinity Call Tracking to bridge between our marketing and tracking sales in our CRM. Our customer demographic prefers to pick up the phone rather than fill in a web form, so we need to track which calls lead to sales in order to get full attribution back to our marketing efforts. ### 4. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Infinity Call Tracking?** Infinity Call Tracking provides accurate attribution for inbound calls, helping us understand which marketing channels drive conversions. The real-time reporting and detailed analytics make it easy to optimise campaigns and improve ROI. The platform is user-friendly, integrates well with other tools, and offers excellent support when needed. **What do you dislike about Infinity Call Tracking?** Some advanced features have a learning curve **What problems is Infinity Call Tracking solving and how is that benefiting you?** It gives clear insights into funnel performance and call patterns, helping us optimise campaigns and train teams to improve call handling skills ### 5. A solid call tracking platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Infinity Call Tracking?** We’ve been using Infinity Call Tracking for several years, and it’s proven to be a highly effective platform for our business. With their Smart Match add-on, we’re able to accurately track revenue and orders generated through phone calls. **What do you dislike about Infinity Call Tracking?** The platform meets our needs effectively, and we’ve had no major issues or concerns with its performance. **What problems is Infinity Call Tracking solving and how is that benefiting you?** With the Smart Match add-on, we can accurately track revenue and orders generated from phone calls. This has given us much-needed visibility into how our e-commerce website contributes to offline sales—something we couldn’t measure before. It also helps us understand and justify our marketing spend, guiding where best to allocate budget. Our PPC and SEO agency use the data regularly to inform and refine our wider marketing strategy. ### 6. Valuable tool, and we've seen improvements in understanding how different channels drive leads **Rating:** 5.0/5.0 stars **Reviewed by:** Deborah R. | Digital Optimisation Lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Infinity Call Tracking?** Accurate attribution: Dynamic number insertion works reliably, helping us trace calls back to specific campaigns and channels. User-friendly dashboard: Reporting is clear and accessible, making it easy for teams to extract insights quickly. Support: The team is responsive and helpful when we’ve had questions or needed customisation. **What do you dislike about Infinity Call Tracking?** Perhaps the ability to create custom attribution models or segment by funnel stages. **What problems is Infinity Call Tracking solving and how is that benefiting you?** The Infinity call tracking solution to support our marketing attribution and customer insight efforts. ### 7. Works well. Very rarely have any issues. **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel K. | Content Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Infinity Call Tracking?** I like that Infinity makes setting up new call campaigns with tracked numbers relatively simple. I like that you can see the full call log and even listen to call recordings. This makes checking for quality interactions pretty easy. Customer support have always been very responsive and quick to help. **What do you dislike about Infinity Call Tracking?** Some of the tools are a bit buried on the platform, and I often get confused as to where to go. For example, the usage report is inside Settings, not Reports. This is a relatively minor gripe though. **What problems is Infinity Call Tracking solving and how is that benefiting you?** It allows us to track incoming calls responsively by the traffic source and ad campaign. ### 8. Very well structured with a great support team **Rating:** 5.0/5.0 stars **Reviewed by:** Ivo V. | Marketing Graduate, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Infinity Call Tracking?** I am thoroughly impressed with Infinity's efficiency. The ability to track the performance of every single channel has significantly influenced our marketing decisions. Additionally, the helpfulness of the entire Infinity team is greatly appreciated **What do you dislike about Infinity Call Tracking?** Not a single thing, I can think of to dislike **What problems is Infinity Call Tracking solving and how is that benefiting you?** Infinity enhances our marketing campaigns by enabling us to accurately track the effectiveness of each campaign ### 9. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Infinity Call Tracking?** We've used Infinity call tracking for a number of years and would certainly recommend. **What do you dislike about Infinity Call Tracking?** The reports are in settings and not the report tab. Can be confusing. **What problems is Infinity Call Tracking solving and how is that benefiting you?** This allows us to track calls from Google ads. ### 10. Good service and very few issues **Rating:** 4.0/5.0 stars **Reviewed by:** Jon P. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Infinity Call Tracking?** That we have had very few issues using Infinity (Previously Response Tap) over the last decade. It has worked well for our referrer tracking, even as we have migrated to different CRM's and phone software's. **What do you dislike about Infinity Call Tracking?** Not knowing who our current Account Manager is. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Helping us track multiple referral channels so we can understand marketing performance. ### 11. Infinity has better tracking then Google **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2025 **What do you like best about Infinity Call Tracking?** Infinity can help track calls better than google. Google still shows numbers as Spam **What do you dislike about Infinity Call Tracking?** Pricing his high for marketers. There should also be entry level pricing for Boutique marketers **What problems is Infinity Call Tracking solving and how is that benefiting you?** Initial implementation to Google Ads ### 12. Fantastic Technology and Great Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Infinity Call Tracking?** Great industry leading call tracking solution. Always at the cutting edge of the industry. Would recommend to anyone. **What do you dislike about Infinity Call Tracking?** Nothing negative springs to mind. Great tech and team is all you can ask for. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Tracks calls down to channel and keyword level, as well as tracking key call outcomes. ### 13. Been a backbone of our marketing analytics for many years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2025 **What do you like best about Infinity Call Tracking?** Useful information for attribution and general marketing analytics and a good interface with call recordings all in one place. Especially handy for PPC and drilling down on the user journey of someone who's clicked and enquired through a PPC ad **What do you dislike about Infinity Call Tracking?** The setup is the key to providing accurate data, and if you change your website you have to start all over again. **What problems is Infinity Call Tracking solving and how is that benefiting you?** PPC spend. Detailed user journeys on our enquiries. ### 14. Excellent call tracking software **Rating:** 5.0/5.0 stars **Reviewed by:** Peter S. | Deputy Head of PPC, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Infinity Call Tracking?** Excellent call tracking software that integrates CRM sales data into Google Ads and GA4 for complete visibility of profitability and ROI. **What do you dislike about Infinity Call Tracking?** Nothing to dislike, it's the best call tracking software **What problems is Infinity Call Tracking solving and how is that benefiting you?** measure campaign ROI ### 15. Reliable call tracking for marketing teams **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism **Reviewed Date:** May 22, 2025 **What do you like best about Infinity Call Tracking?** Dynamic call tracking, attributed to key marketing channels to help us track acquisition and make decisions. **What do you dislike about Infinity Call Tracking?** System can sometimes be slow and take it's time to load. **What problems is Infinity Call Tracking solving and how is that benefiting you?** Understanding call volumes, and which marketing channels are driving the most and best quality calls. Call listening also gives us a unique insight into our customer service and sales techniques. ### 16. Reliable Call Tracking Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Infinity Call Tracking?** Ease of reporting and call attributions which is quite hard without infinity call tracking **What do you dislike about Infinity Call Tracking?** a bit technical and would require training or guidance to start and setup **What problems is Infinity Call Tracking solving and how is that benefiting you?** Helps us accurately track inbound calls from multiple paid channels. so we get better visibility on campaign performance and allows us to optimise spend across channels more effectively. ### 17. Easy to create numbers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care **Reviewed Date:** May 22, 2025 **What do you like best about Infinity Call Tracking?** Easier to create numbers and track...... **What do you dislike about Infinity Call Tracking?** User interface could be a lot better.... **What problems is Infinity Call Tracking solving and how is that benefiting you?** easier to chat through a rep.................. ## Infinity Call Tracking Discussions - [Do you recommend Infinity Call Tracking for businesses looking to improve their call analytics?](https://www.g2.com/discussions/do-you-recommend-infinity-call-tracking-for-businesses-looking-to-improve-their-call-analytics) - 1 comment - [View Infinity Call Tracking pricing details and edition comparison](https://www.g2.com/products/infinity-call-tracking/reviews?filters%5Bsentiment_snippet%5D=1348559&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+16%3A30%3A50+-0500&secure%5Bsession_id%5D=65d64f01-1749-4f76-a682-169fb87d1692&secure%5Btoken%5D=1d19f9141549dc1bc5d1eb13498685178ed688a80edcd5e4e994ac1353f1d9dc&format=llm_user) ## Infinity Call Tracking Integrations - 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Automatic Call Distribution - Call Whispering - Callback Scheduling - CRM - Call Tagging - Dashboard - Call Recording - Alerts/Escalation - AI Copilot - Call Transcription - Queue Management - Manual Dialer - Call Tracking - Auto-Dialer - Call Monitoring - Activity Tracking - Multi-Channel Communication - Contact Management - Sentiment Analysis - Progressive Dialer - Voice Recognition - Reporting/Analytics - Monitoring - IVR - Call Logging - Chatbot - Third-Party Integrations - Outbound Call Center - Interaction Tracking - Voice Mail - Call Routing - Automated Responses - API - Call Transfer - AI Summarization - Call Center Management - Inbound Call Center - Surveys & Feedback - Chat/Messaging - Predictive Dialer - Blended Call Center - Caller ID - Generative AI - Performance Management - Computer Telephony Integration - Call Scripting **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification - Trend Analysis - Real-Time Data - AI/Machine Learning **Generative AI** - AI Text Summarization - Generative AI **Additional Functionality** - Live Chat - Call Transfer - Archiving & Retention - Call Center Management - Call Tagging - Call List Management - Real-Time Analytics - Queue Management - Real-Time Data - API - Real-Time Monitoring - CRM - Performance Metrics - Automatic Call Distribution - Activity Tracking - IVR - Event Triggered Actions - Third-Party Integrations - Scheduled Recording - Alerts/Notifications - Call Monitoring - File Transfer - Activity Dashboard - Call Reporting - Call Transcription - Campaign Management - Call Disposition - Computer Telephony Integration - Contact Management - Predictive Dialer - Voice Mail - Caller ID - Reporting & Statistics - Call Routing - Call Tracking - Recording - Auto-Dialer - Chat/Messaging - On-Demand Recording - Customizable Reports - Multi-Channel Communication - Conferencing - AI Copilot - Interaction Tracking - Predictive Analytics - Visual Analytics - Sales Trend Analysis - Audio Capture - Email Alerts - Tagging - Self-Service Search - Natural Language Processing - Surveys & Feedback - Automatic Transcription - Multi-Channel Management - Request Assignment - Speech-to-Text Analysis - Self Service Portal - Performance Management - Call Recording - Search/Filter - Sentiment Analysis - Compliance Management - Multi-Language - HIPAA Compliant - Data Security - Call Scripting - Customer Service Analytics - Quality Assurance - Customer Experience Management - Communication Management - Categorization/Grouping - Language Detection **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution - Activity Tracking - Conversion Tracking - ROI Tracking **Generative AI** - AI Text Summarization - Generative AI **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence - Real-Time Reporting **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Forecasting **Additional Functionality** - Performance Metrics - Keyword Filtering - Natural Language Processing - For Contact Centers - Reporting & Statistics - Call Tracking - Alerts/Notifications - AI Copilot - Automatic Transcription - Playbooks - Employee Coaching Tools - Text Mining - Trend/Problem Indicators - Notes Management - Retention Tracking - Feedback Management - Recommendations - Dashboard - Multi-Channel Communication - Access Controls/Permissions - Compliance Tracking - API - Rules-Based Workflow - Intent Recognition - Tagging - Collaboration Tools - Prioritization **Call Routing** - IVR - Call Scheduling - Geo-Routing - Call Routing **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Computer Telephony Integration **Additional Functionality** - Activity Dashboard - Campaign Analytics - Automatic Call Distribution - Lead Capture - Real-Time Analytics - API - CRM - Call List Management - Real-Time Monitoring - Campaign Management - Voice Mail - Call Scoring - Call Whispering - Data Import/Export - Generative AI - Multi-Campaign - Call Tracking Metrics - Monitoring - Lead Generation - AI Copilot - Call Transcription - Call Center Management - Predictive Dialer - Lead Management - Customizable Reports - Contact Management - Caller ID - Auto-Dialer - Call Disposition - Performance Management - Call Scripting - Lead Qualification - Call Transfer - Reporting & Statistics - Alerts/Notifications - Call Monitoring ## Top Infinity Call Tracking Alternatives - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews) - 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