Helps understand how marketing contributes to the pipeline in great detail. Highly customisable with the help of the Infinigrow team: they are always here to help and welcome suggestions. Review collected by and hosted on G2.com.

Not an easy integration; lots of fine-tuning in the first months, but the team helped a lot! The data can't be exported to csv yet, which sometimes makes further analysis difficult. Review collected by and hosted on G2.com.

From focusing on the first touch, we are now able to measure our efforts based on multi-touch attribution and gather insights we could not get before. Review collected by and hosted on G2.com.

A young company, with all the pros and cons, but growing fast and willing to listen Review collected by and hosted on G2.com.

InfiniGrow helps me understand what's working and how we are doing for plan versus actual. I like that I can see marketing touched and attributed meetings, pipeline, and closed-won ARR. I can see marketing ROI overall, by the budget bucket (as I've chosen to define it), and by the campaign. The filtering capabilities provide a lot of flexibility and I like being able to report on all journeys that, for example, DON'T have 'sales prospecting' or 'customer referral' in their journey because I rather not take marketing credit for those meetings, deals, etc. InfiniGrow allows me to define my funnel as I want it and then see conversion rates from one step to the other. It automatically pulls in campaign names and cost/performance data from Salesforce as well as data from Facebook, LinkedIn, Google Ads, etc. The support has been stellar. Daniel, Dor, and Sharon are really committed to my success and have a "whatever it takes" attitude to make us successful. I've used things like Bizible in the past and this is light years ahead of that (although I admit it's been several years since I've used Bizible). Time-to-value is much faster than implementing a full-blown BI tool like Tableau. Review collected by and hosted on G2.com.

I'd like to be able to compose my own dashboard like I can in Salesforce, but I think this is on their road map. Some of the labels are quirky and take some getting used to, but I guess that could be the case with any new product that you are learning. Review collected by and hosted on G2.com.

In a couple of weeks, our entire team transformed into a revenue-driven marketing team. Instead of the usual marketing mumbo jumbo (clicks, leads, MQLs, etc) each and every marketing campaign, asset, or touchpoint is now measured, discussed, and reported in pipeline and revenue.

Moreover, InfiniGrow doesn't only help us in combining all of our data and aattributing our marketing efforts and understand what works. It proactively analyzes our marketing and helps us readjust our budget across all marketing activities (including paid, content, PR, offline, webinars, etc) towards the marketing plan that's most likely to reach our business objectives (revenue goal).

The combination of attribution, forecasting, and planning is really unique and has a very noticeable impact on the way we do marketing. We became more agile, more focused, and much more result-oriented.

Also, the journey analysis feature is one of the coolest I've ever seen. We can analyze the entire journey of every customer, including EVERY touchpoint, and tell a story about how our customers became customers. Review collected by and hosted on G2.com.

Extend the capabilities to more teams.

Currently, we use InfiniGrow to see both Sales and Marketing revenue contribution, but it would be cool to expand the entire offering to the revenue org as a whole. I work with Sales and CS a lot, and both could benefit heavily from InfiniGrow. Review collected by and hosted on G2.com.

Connects to our systems and accurately analyzes our customer journeys to allow us an easy understanding of the impact our channels and content have created on pipeline and revenue.

Really awesome support and guidance from the team, they've been super helpful in helping us customize the tool and perfectly adapt it to our needs! Review collected by and hosted on G2.com.

We've experienced some platform stability issues, but it's good to mention that the support team has been super helpful in troubleshooting and fixing them.

Would be awesome to have better export capabilities on attributed data, in order to do additional analysis. Review collected by and hosted on G2.com.

As a growing marketer this solution helps me understand why and where we invest to drive the best leads at the lowest cost.

This tool provides a holistic view of an ABM account to see how many touches are coming from Marketing, website visits, which assets are successful and which personas are common across deals completed.

InfiniGrow is a great alternative to all of the reports and dashboards we were creating in our CRM tool. This helped Marketing resolve our leadership's need for transparency into the Marketing spend and ROI.

The insights provided by InfinGrow help me decide whether we should move forward with certain field requests based on the transparency I have historically of ROI for similar campaigns.

Running Marketing Ops this tool provides me with the opportunity to see which combination of campaigns will show a projected positive impact on the funnel while optimizing our investment.

After an hour of training, I am able to work within the entire solution to find the data that the team needs to be successful and efficient.

The on-boarding process actually helped our our team clean our data and adjust our processes for a better SFDC hygiene and clear data coming from Marketo.

The team is great and very responsive to our requests. They answer all of our questions within 24 hours and even take any key feature requests and implement them into the solution. Review collected by and hosted on G2.com.

Currently there is not a learning center or community where we can understand how other companies are leveraging this powerful tool.

Would like to be able to sign up for beta tests of new solution functionality.

Would like to be able to "share" journeys in order to show the true attribution - often activity is misrepresented. Review collected by and hosted on G2.com.

We can track the impact of everything we do, across teams, regions, individuals, and activities, to see how our work drives pipeline and revenue and whether we’re on pace to reach our goals.

We can drill down to every customer journey and see every interaction that helped them convert

InfiniGrow rebuilt our data structure from the ground up which made everything data-related extremely easy - from analysis to reporting, we always know we’re looking at accurate data.

InfiniGrow integrated with our marketing stack, making the onboarding process relatively quick and painless.

InfiniGrow’s team is super responsive to requests and questions and is ALWAYS there to help us learn more about the platform and how it can be leveraged further. Review collected by and hosted on G2.com.

I used to come across several bugs with Infinigrow along the way. All got fixed, though, and this got really improved, over time too. Review collected by and hosted on G2.com.

No longer flying in the dark - understanding what’s working and where are we going to

Even with all the available tools (SFDC, Marketo, etc.), running a B2B marketing org is tough. With IG, CMO’s can lead with the confidence they’re on the right track.

Aligning marketing with sales and finance

Budget planning outside of all the spreadsheet “fun”

Simple, intuitive interface, however, very flexible

Clear visibility into customer journeys through all touchpoints, across all SFDC objects

Uncovering the marketing/sales truth - no more shadow pipeline

With all the attribution promise, finally, a solution that actually works

Even the onboarding provides a lot of value with cleaning the data and aligning operation processes

Their team is *always* there when we need, and super proactive (to help with the unknown unknowns)

Best customer service I ever got from a vendor! Very proactive and helping with the unknown unknowns Review collected by and hosted on G2.com.

It's not a magic wand -- if you have bad data it will take time to correct. But that's also a good thing as it shows where you have bad data and overtime helps not only correct the data but creates a sea change in the culture for sales, marketing, and finance.

Addictive. Once you learn how to explore prospect and customer journeys--you cannot stop exploring the data.

Can hurt feelings: "we need to do that show, we need to invest in that industry, or we need to "you name it" by removing the gut from the FOMO within sales and marketing -- by seeing how those investments actually moved prospects through your funnel -- it's easier to say yes and no to the push and pull on your marketing budget. Review collected by and hosted on G2.com.

We get a clear view of every interaction and outcome that happened in every prospect or customer journey, so we know the true story behind it

Infi generates a normalized data structure so we get our metrics and reporting accurately

Seamless integrations with our Hubspot CRM and marketing channels

Though I know it’s not the case, it feels like we’re Infi’s biggest customer because of the amazing level of support - a very proactive and responsive team!

As a CEO, having a unified view of our marketing costs and business performance (and their correlations) is a game-changer. Review collected by and hosted on G2.com.

Most issues are handled in a timely manner Review collected by and hosted on G2.com.

For us, the best thing about InfiniGrow is that we’re finally getting good visibility into the ROI that our campaigns and channels have on the business. It’s great how the platform shows us the overall impact that our marketing has had, which was very difficult to determine before because of our sales-driven processes.

InfiniGrow also does a great job of showing us our customer journeys and all the touchpoints they had along the way.

Seamlessly connects with our Hubspot account Review collected by and hosted on G2.com.

You'll need to invest time in getting it working. But definitely worth it Review collected by and hosted on G2.com.