dynamic, adding new features regularly, good presentation of data Review collected by and hosted on G2.com.

long ramp up, customization and study of how to use Review collected by and hosted on G2.com.

InfiniGrow enables us to have a more holistic approach to our marketing activities while also offering in-depth analyses of KPIs such as CAC and ROI. We can see which channels, campaigns and content drive revenue, so we know where to put our focus and how to allocate our budget.

The team: Seriously the most skilled and friendly people (Oded, Liel and Dan). They are always available on Slack and respond quickly. Also, the team is very transparent about the roadmap and very open to feature requests.

Onboarding: We had the best onboarding: structured and very well organised. The team worked hard to make sure that our data was correct and that we felt comfortable using the tool.

Integration to HubSpot: Worked perfectly.

I HIGHLY recommend InfiniGrow to every marketer! Review collected by and hosted on G2.com.

I wouldn't say dislike, but since the product is fairly 'young' there are a few UI/label errors here and there, but that is expected. Also, the team is very quick at reporting such errors to the developers and they are fixed very quickly.

If you are 'new' to attribution marketing, it can take some time to understand and get used to how InfiniGrow works. It's not a thing I dislike about InfiniGrow, it's more for you to be aware that starting simple may be a good idea although I understand that you might get excited about all the data InfiniGrow provides ;) Review collected by and hosted on G2.com.

You can see the impact that marketing campaigns have on ROI and sales. This allows you to make data-based decisions and really see what marketing activity works and what doesn't! The tool is intuitive and easy to use. Also great support from the Infinigrow team! Review collected by and hosted on G2.com.

Having a variety of analysis options can sometimes feel overwhelming, particularly for those new to the attribution model. Loading times are sometimes a bit long, also you always need to be cautious about the selected filters. Review collected by and hosted on G2.com.

Infinigrow provides multi-touch attribution reporting that ties back all of our trackable marketing touches on our opportunities across multiple channels and campaigns. ROI and cost per lead/opportunity are automatically calculated because Infinigrow integrates with and automatically pulls our spend on Google Ads and Linkedin ads. For field channels like tradeshows I can just enter the cost into the Salesforce campaign and it will sync over.

Infinigrow can easily switch between attribution models, i.e. assumptions about how the data is correlated. This gives you the ability to answer different questions about how to spend your next marketing dollar. For example I can easily change the attribution model from their full journey (AI-based proprietary) to an even-spread Linear model without any weighting.

Finally, I feel like customer support at Infinigrow is very good. None of this ‘I never hear from support until it’s time for renewal’ stuff. I meet with our customer service manager Oded fortnightly and it feels like he is more an extension of our team and capabilities within Infinigrow. I rarely need to create a support ticket, I can just slack Oded and he can answer the question or accomplish the task. Review collected by and hosted on G2.com.

To be honest, the implementation was one of the most difficult and behind schedule I’ve ever worked on.

The platform when we initially purchased was very buggy and frankly did not meet our needs in many ways. Everytime I tried to accomplish a task, I would be frustrated to find new discrepancies and bugs.

But Infinigrow has listened to its customers and has evolved significantly in the past year and a half. Bugs have been fixed and new features have been added that solve problems. For example, the ability to save reports means that I don’t have to expect leadership to remember filter criteria.

Documentation could be more thorough and have more examples of real-life scenarios.

Finally there are common misperceptions about attribution software in general to be aware of:

1) Infinigrow (or any other attribution tool) won’t solve your company’s messy data problems. Attribution software will not fix your data for you folks! If you don’t have structure to your marketing data, a tool like this may help you figure out how to structure it in a way so that it can be analysed.

2) Attribution tools only measure what’s digitally trackable, and that’s never going to be a complete picture of what’s working in marketing. Don’t fall into the attribution trap of assuming what’s easier to quantitatively measure is the full picture! Review collected by and hosted on G2.com.

We had no real idea what value most of our marketing efforts produced before using Infinigrow because our Hubspot reports only showed first-touch and last-touch attribution... You have to pay for an enterprise plan to get multi-touch - and despite Hubspot being easier to use than Salesforce it's still a steep learning curve to configure and produce usable reports.

The Infinigrow team are excellent to work with - they helped us configure our data within Hubspot, map connections into Infinigrow and produce usable reports that showed the full funnel, with complete multi-touch attribution quickly.

This is now the go-to dashboard for Marketing and in a recessionary environment, being able to show the value of mid-funnel activities that accelerate pipeline but don't necessarily create new leads or close sales is critical in making a case to Leadership teams for why budget should not be re-allocated elsewhere.

I'd consider this a must-have capability for B2B marketers who have long sales cycles, multiple personas impacting a sale and content/event/inbound led marketing teams.... But don't have the budget for typical enterprise marketing platforms nor an inhouse revops team to figure out how to make the software work. Review collected by and hosted on G2.com.

Nothing - actually every negative experience that happened during this integration was because the Infinigrow team shed a light on how badly configured our Hubspot and Salesforce were. This led to us sunsetting Salesforce (thank God), and reconfiguring Hubspot so that it now works better too. Review collected by and hosted on G2.com.

The customer journeys are our favorite part of the platform, with them we can better understand leads journeys. The breakdown of channels, campaigns and content helps us focus our efforts and allocate budget to the ones that actually drive revenue. Having a visualization of our funnel and the cohort conversion rates right next to it, helps us understand if we are on the right track.

The team is great, open to new feature requests and changes in our configuration to make sure the platform fits our needs. Review collected by and hosted on G2.com.

It cannot provide visibility and analysis to 100% of our leads. Review collected by and hosted on G2.com.

It provides me a true and complete funnel visibility from a paid campaign to a closed won deal through all the ftouchpoints.

Trying to build this level of granularity by ourself is almost impossible and would mean to invest tons of BI capacity. Review collected by and hosted on G2.com.

Because the system provides so much value, it takes a toll from the Ops team to adjust it to the company needs. Review collected by and hosted on G2.com.

Every day I can login and know where we are against our KPIs, and which activities, content + channels drive the most impact.

I've never worked with a platform that has given so much clarity on the top level performance, beforehand I did it all manually, or with hubspot / GA reports that only showed part of the picture.

Support is great, our CSM is always available to help with every need or change we want to do in our account in no time. Review collected by and hosted on G2.com.

It's a very in-depth tool and I don't feel like I get the most out of it especially when diving down into the data. I wish more of the data was clickable to find out more (like in Hubspot) - e.g. if a campaign drove 5 accounts to SQL, I want to click on and see which accounts. Review collected by and hosted on G2.com.

InfiniGrow is an exceptional AI-driven revenue marketing platform that has transformed our B2B marketing efforts. With its unified attribution, forecasting, and planning solution, we can easily uncover the business impact of our marketing activities. I would suggest everyone go for InginiGrow. Review collected by and hosted on G2.com.

InfiniGrow has greatly improved our marketing efforts, which is why I have no major dislike about it. InfiniGrow's automatic consolidation and analysis of data provide valuable insight to enhance our B2B2 and SaaS marketing strategies. Review collected by and hosted on G2.com.

With infingrow you can finally start to see the bigger picture. From a holistic view to super in depth analysis, almost all questions you may have had will be answered. It is great to show to managment and have them understand where marketing helps, as well as look at what works from your channels and efforts and what needs improvement or is simply a waste. Review collected by and hosted on G2.com.

Nothing really. The platform is growing consitently which is great to see. Anything data, budget related always takes a little time and needs constant adaptation and that is to be expected. Review collected by and hosted on G2.com.