Lee W.
LW
Lee W.
Mid-Market (51-1000 emp.)
"Full-funnel clarity for our marketing teams"
4.5/5
What do you like best about InfiniGrow?

With InfiniGrow, we were able to manage complicated CRM data, structure and align it into coherent funnels. As the point of contact for the entire marketing organization, I'm responsible for providing different teams with tailored insights and reports. By using InfiniGrow, we can create reports with different types of analysis, ensuring that each team gets the relevant information in the right format Review collected by and hosted on G2.com.

What do you dislike about InfiniGrow?

It takes some effort to understand the platform's data structure and functionality, but the benefits it offers are substantial Review collected by and hosted on G2.com.

Gigi H.
GH
Gigi H.
Mid-Market (51-1000 emp.)
"Great customer service and evolving platform"
4/5
What do you like best about InfiniGrow?

I really like Infinigrow's customer service, specially Oded is always there to help whenever we need support! They are always ready to help and make the improvements to the reporting and insights based on our specific needs. Platform also gives us helpful insights on understanding the granular impact on our campaigns from top to the bottom which will help with our future planning process. Review collected by and hosted on G2.com.

What do you dislike about InfiniGrow?

It can be a bit challenging to grasp the full scope of the product, particularly the customer journey aspect. It takes some education and regular usage to get comfortable with the product and making sure you are able to read the insights correctly. Review collected by and hosted on G2.com.

SB
Sriram B.
Mid-Market (51-1000 emp.)
"Finally, an attribution platform with data I can trust"
5/5
What do you like best about InfiniGrow?

InfiniGrow is our go-to tool for full funnel analysis and reporting. The account journey view is, hands down, one of the best parts of the platform. We use it in our sales <> marketing sync meeting to ensure alignment. The data operations flows are a game changer, without them, our data would be next to useless.

And they're always rolling out new features, which means I keep getting more from InfiniGrow. Review collected by and hosted on G2.com.

What do you dislike about InfiniGrow?

They are performing exceptionally well, and I have no complaints or concerns. However, there might be room for improvement in terms of reducing the time taken for feature delivery. Review collected by and hosted on G2.com.

SZ
Shani Z.
Mid-Market (51-1000 emp.)
"A full funnel impact of any marketing activity without the hassle"
5/5
What do you like best about InfiniGrow?

Using InfiniGrow, I can finally see the full impact of my campaigns, understand what is driving the pipeline and revenue, and optimize my campaign based on it, not just on leads.

Using the filters and different attribution models, I can easily build reports that compare the impact of my campaigns - first touch vs multitouch, campaign combinations - and save a lot of time doing so.

The team is truly amazing, always answering any questions we may have, and constantly adding new features to ensure we get the value we need. Review collected by and hosted on G2.com.

What do you dislike about InfiniGrow?

Learning and adjusting the platform to your needs and use cases takes time, but the CSM team is always available to help and add features to suit your needs. Review collected by and hosted on G2.com.

Ranny B.
RB
Ranny B.
Mid-Market (51-1000 emp.)
"Our go to solution for attribution analysis and reporting"
5/5
What do you like best about InfiniGrow?

InfiniGrow centralizes all our marketing data. I can view our spending across all of our campaigns and channels in one place. I can easily see if we’re utilizing the entire budget and understand marketing’s overall impact on each funnel stage. With InfiniGrow, we can analyze trends in our data, draw connections between various efforts from different channels, and understand how everything is connected and help us bring in new customers. Review collected by and hosted on G2.com.

What do you dislike about InfiniGrow?

Nothing, they have made some serious advancements recently Review collected by and hosted on G2.com.

Verified User in Oil & Energy
UO
Verified User in Oil & Energy
Mid-Market (51-1000 emp.)
"Great reporting and attribution"
4.5/5
What do you like best about InfiniGrow?

My experience with InfiniGrow has been nothing short of eye-opening. InfiniGrow offers a clear and intuitive interface that allows me to dive into data analysis and reporting with ease. Our CSM has become an extension of our team and is constantly finding new ways to analyze our data and come up with meaningful insights. Review collected by and hosted on G2.com.

What do you dislike about InfiniGrow?

At times it is difficult to scroll down when navigating through filters, not entirely sure if that’s a laptop problem, but this is about the only thing that brought inconvenience whilst using Infinigrow. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Everything you need for multi-touch attribution reporting and analysis"
4/5
What do you like best about InfiniGrow?

InfiniGrow is showing us the full funnel contribution of our marketing efforts. Our custom reports and dashboards make it easy to understand what is working and what’s not, where we should invest our time and budget to increase marketing efficiency and marketing’s impact on revenue.

The CS team is just the best, always available for any questions and assistance. The product itself is constantly evolving, adding new features and capabilities almost every other week. Review collected by and hosted on G2.com.

What do you dislike about InfiniGrow?

I still need to rely a bit on our CSM to navigate around it. Review collected by and hosted on G2.com.

JR
Jason R.
Mid-Market (51-1000 emp.)
"Data driven inights to make better business decisions"
5/5
What do you like best about InfiniGrow?

Utilzing data to make informed business decision enabes us to maximize our spend within Marketing channels. And we can then realign our spending to maximize our ROAS.

I also like the visual representation to help identify opportunities for eacg specific channel. Review collected by and hosted on G2.com.

What do you dislike about InfiniGrow?

Under the overview tab, there is the information symbol on 4 tiles. It is not intuitive to put data behind the symbol. I would sugest adding it directly within ech tile (cost per lead, cost per MQL, cost per opps created and cost per closed won).

Under Analyze/channels: put the 2 charts on separate rows to remove the horizontal scrolling (apply this feedback throughout the site). Review collected by and hosted on G2.com.

Maria K.
MK
Maria K.
Digital Marketing &amp; Operations Lead
Mid-Market (51-1000 emp.)
"Multi-touch lead journey analysis is now available at one or two clicks and we love it"
5/5
What do you like best about InfiniGrow?

Multi-touch lead journey analysis is now available at one or two clicks and we love it. Now it's possible to see what campaigns, events, webinars, content pieces etc. are performing best which makes our budget-wise decision process faster, smoother and more effective as we exactly know where to focus. And all this analysis we can have by regions, periods, etc. which is helpful when reporting to specific region leaders. Review collected by and hosted on G2.com.

What do you dislike about InfiniGrow?

Hardly anything. The instalation process took some time and adaptiations to our needs but if you want to have a reliable multi-touch analysis you just need to spend this time anyway to make it perfect for the future. Review collected by and hosted on G2.com.

KA
Karina A.
Mid-Market (51-1000 emp.)
"Great way of seeing overview of marketing activities and their ROI"
4.5/5
What do you like best about InfiniGrow?

InfiniGrow gives us a great way to follow the customer journey and see what is working and what isn't. This allows us to make better and more educated business decisions regarding marketing activities, from events we attend to content syndication and creation. Review collected by and hosted on G2.com.

What do you dislike about InfiniGrow?

There have been times when the integration gets disrupted and causes some inconsistencies in data. However, the InfiniGrow team is always available and is always right there to fix whatever issues we are running into immediately. Outside of this minor thing, there is nothing we dislike about the product. Review collected by and hosted on G2.com.