KT

Katherine T.

Associate Professor of Sociology

10/8/2021

"Fantastic research app"

5/5

What do you like best about Indeemo?

We found Indeemo to be very user friendly for researchers & participants. We could collect data from multiple participants in one go, which was really efficient. The participants enjoyed it too and were able to maintain engagement over a long period of time. Review collected by and hosted on G2.com.

What do you dislike about Indeemo?

would be good to have the option for participants to upload audio Review collected by and hosted on G2.com.

What problems is Indeemo solving and how is that benefiting you?

We conducted a relatively large study (around 60 participants) over a long period of time (one year). Indeemo allowed us to collect data in an innovative and efficient way. The staff at Indeemo were also really helpful in guiding us through the best way to use Indeemo for our particular research questions. We wanted in-depth ethnographic data which we could collect in real time, but in a covid-safe way. But even after the pandemic I will use Indeemo again, as it has many advantages as a mode of data collection. It is both responsive (ie you can request that your participants respond instantaneously to events) and reflexive (as you and the participant have time to reflect and discuss their accounts). Review collected by and hosted on G2.com.

AG

Angus G.

U.S. News Researcher

Mid-Market (51-1000 emp.)

6/25/2021

"Keeping ethnography relevant during a pandemic"

5/5

What do you like best about Indeemo?

Using Indeemo was my first experience of a virtual ethnography platform, and I was amazed by how user-friendly and ergonomic both the participant app and the researcher online platform were. Eugene provided clear guidance on how to effectively utilise the program, and the ease of use meant no further instructions were needed. The researcher platform brings together the diverse forms of data in a rich and visually coherent manner, meaning analysis (which is never easy), becomes slightly more manageable. Review collected by and hosted on G2.com.

What do you dislike about Indeemo?

The only negative aspect of the app was specifically linked to the research project I was working on: an autoethnographic study on food during the pandemic. Conducting 'autoethnography' meant using the participant/user app to also collect textual data on my thoughts and experiences in specific moments. I feel a bit more space for writing notes on the user-app would have been useful here, but like I said, this specifically links to the nature of the autoethnography project. If I was using the web-platform to send tasks to participants, they would have no need to write extensive notes as the photographs and video diaries would provide more than enough rich data. Furthermore, the web-platform provides a huge amount of space for the researcher to write memos and notes, thereby overcoming this small issue. Review collected by and hosted on G2.com.

Recommendations to others considering Indeemo:

If you are looking to carry out virtual ethnographic fieldwork during the pandemic, Indeemo should be your first port-of-call. It is user-friendly, well-designed and faciliates the collection of rich data. For those who are sceptical about virtual ethnography, give Indeemo a try before you judge! Review collected by and hosted on G2.com.

What problems is Indeemo solving and how is that benefiting you?

Pandemic restrictions have prevented in-person ethnography, both from a legal and ethical/safety perspective. Indeemo overcomes this issue by providing the tools to conduct high-quality virtual ethnography, gathering rich data from a range of sources (photographs, videos, memos) to faciliate rich analysis of the studied phenomenon. The ability to set tasks and send reminders also connects the researcher and the participants in a novel manner. Review collected by and hosted on G2.com.

ME

Marc E.

Founder & President

Small-Business (50 or fewer emp.)

6/10/2021

"Easy for participants, valuable for researchers and their clients"

5/5

What do you like best about Indeemo?

An intuitive way for participants to share photos, videos, and comments from the comfort of their phones. Easy for researchers to access rich information. I loved having AI transcripts, which made it easy to search across all the videos. Easy to take notes on the videos, too. One of the most compelling reasons to use Indeemo is the genuinely outstanding customer service every step of the way! Using Indeemo added tremendous value to the project, which made our clients happy. Review collected by and hosted on G2.com.

What do you dislike about Indeemo?

There were a couple of minor issues with ease of searching, but they were mere inconveniences rather than anything major. It would have been nice to be able to download my notes along with photos and videos. I would also love to have been able to download the rich media files to Dropbox or Box, as the files were huge. But, I greatly appreciated that our contacts were open to hearing our concerns and seemed 100% dedicated to addressing these issues in future iterations of the platform. Review collected by and hosted on G2.com.

What problems is Indeemo solving and how is that benefiting you?

A great way to learn about a larger number of consumers than I would have been able to interview...provided a lot of insight into their attitudes and behaviors on which I could follow up in small group discussions. The fact that it was so easy for participants to use meant that they readily shared photos and videos, which were a crucial component of our project. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/2/2021

"User friendly solution for UX and app research"

3.5/5

What do you like best about Indeemo?

I like that Indeemo makes it easy for users to record their screen while using the app, as well as record themselves answering research prompts within the app itself. Review collected by and hosted on G2.com.

What do you dislike about Indeemo?

The set up process is a little tedious. It can also be a little challenging if you are conducting research with individuals who speak different languages. Review collected by and hosted on G2.com.

What problems is Indeemo solving and how is that benefiting you?

We are an advertising agency with a consulting practice. On occasion, we help clients of ours test new digital experiences, like apps, and this allows us to gather consumer insights easily. I have relized one benefit is the ability to give clients viewing access to see the research and dig through the findings. Review collected by and hosted on G2.com.

DW

Deirdre W.

Partner

Small-Business (50 or fewer emp.)

6/20/2021

"Research collaboration at its best"

4.5/5

What do you like best about Indeemo?

Exemplary account management, speedy responses, collaborative and helpful working style Review collected by and hosted on G2.com.

What do you dislike about Indeemo?

Not much to dislike

Sometimes I get logged out of the system and the password reset kicks me out

Usually fixed with a quick email to the support team but annoying when it happens as it takes 20-30 minutes to sort and usually need to be able to find a reponse quickly Review collected by and hosted on G2.com.

What problems is Indeemo solving and how is that benefiting you?

We like to use the video uploads as you can see respondents in their natural environments. They tell us more than they would in a written / verbal survey and there is more emotional content which is hugely useful when seeking unmet needs that are often unarticulated. Respondents can also upload projective imagery content which is super helpful. And the final dashboard is highly searchable which saves significant analysis time at the back end. Review collected by and hosted on G2.com.

RO

Rebecca O.

Reader in the Sociology of Food and Families

Enterprise (> 1000 emp.)

6/23/2021

"Indeemo enabled our ethnographic learning and teaching during the pandemic"

5/5

What do you like best about Indeemo?

From my perspective as a researcher and module tutor, the best things about Indeemo are: 1) the team behind the technology who could not be more helpful or supportive 2) the highly intuitive interface for participants that works on most devices 3) the variety of ways in which projects can be set up and range of media with which participants can engage with tasks. Review collected by and hosted on G2.com.

What do you dislike about Indeemo?

There were no downsides for us. I think voice memos are being added and will be a really helpful feature for capturing participants' reflections on life as it unfolds. Review collected by and hosted on G2.com.

BS

Bob S.

Managing Partner

Mid-Market (51-1000 emp.)

6/28/2021

"Easy to Use Diary Study Software! Outstanding Support!"

4.5/5

What do you like best about Indeemo?

- Over 20 languages ideal for research in various markets

- Sleek interface - intuitive for participants

- Participant flexibility - use your own

- Appealing commercials - ideal for ad hoc projects

- Additional support included as part of the service

- Long-form video

- Control video playback Review collected by and hosted on G2.com.

What do you dislike about Indeemo?

It's not a dislike, but Indeemo needs to add a few survey-like questions. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/11/2021

"Indeemo is an intuitive, innovative platform that greatly helped us with our research."

4/5

What do you like best about Indeemo?

The platform was generally clear and easy to use. The images and videos were great quality. Data export worked well. The onboarding process was easy and support from the Indeemo team throughout was exceptional. Review collected by and hosted on G2.com.

What do you dislike about Indeemo?

The video transcript was inaccurate, which made it harder to analyse the data and use the word search function. Segmenting the task dropdown box by target group could be longwinded. Review collected by and hosted on G2.com.

CM

Verified User in Market Research

Small-Business (50 or fewer emp.)

5/31/2021

"Great online ethnographic tool with fantastic support team"

5/5

What do you like best about Indeemo?

The interface is easy & intuitive for both researchers & respondents given the high similarity to Instagram. This is augmented by the super supportive customer service team (project managers, support staff) who are fast, proactive and very helpful in their responses. Love the auto-transcribing feature! Review collected by and hosted on G2.com.

What do you dislike about Indeemo?

Wish we could use colours or bold/italics text to better highlight & demarcate key points in multi-questions tasks. Review collected by and hosted on G2.com.

What problems is Indeemo solving and how is that benefiting you?

Having easy access to daily consumer behaviour of interest via multiple media formats (text, photos, videos)

Ability to do rich in-depth qualitative research during Covid times when travel is restricted

Being able to have short conversation threads with diary respondents in real time to probe on interesting points raised. Review collected by and hosted on G2.com.

AM

Verified User in Market Research

Small-Business (50 or fewer emp.)

6/4/2021

"Great platform and amazing team!"

5/5

What do you like best about Indeemo?

Everything about Indeemo is easy, from submitting your project to setting up/editing your task list and interacting with respondents. Being able to add recruiters is also extremely helpful, especially on big projects. The Indeemo team is very accommodating, reactive and always go the extra mile to make sure everything goes to plan! Review collected by and hosted on G2.com.

What do you dislike about Indeemo?

The only thing that is slightly less convenient is when it comes to exporting data - it would be great to have an easier, more straightforward way to download media content (without having to click on every single link) Review collected by and hosted on G2.com.