--- title: Leadfwd Reviews meta\_title: 'Leadfwd Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 56 reviews by the users' company size, role or industry to find out how Leadfwd works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 56 scale: '5' date\_modified: '2026-08-08' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leadfwd Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Leadfwd but has limited features. Are you part of the Leadfwd team? [Upgrade your plan](https://my.g2.com/leadfwd-leadfwd/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform. * * * Seller [LeadFWD](https://www.g2.com/sellers/leadfwd) Discussions [Leadfwd Community](https://www.g2.com/products/leadfwd-leadfwd/discuss) Languages Supported English Solution Type All-in-One Overview by Kevin Lawrie Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/leadfwd-leadfwd/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,916) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ ![Constant Contact Advanced Automation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Constant Contact Advanced Automation") Constant Contact Advanced Automation 4.4/5(960) ](https://www.g2.com/products/constant-contact-advanced-automation/reviews) [ View All Alternatives ](https://www.g2.com/products/leadfwd-leadfwd/competitors/alternatives) ## User Insights Average based on 56 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Jenny C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny C.") JC Jenny C. Vice President of Marketing Machinery Mid-Market (51-1000 emp.) 9/30/2015 "Transforming Lead Gen" 5/5 What do you like best about Leadfwd? We love leads! And we like to know where they come from and if they are converting into real business. Inbox25 helps us generate leads using email marketing, automated campaigns and landing pages. Then it helps connect the dots from a campaign, to a lead, contact or account, and ultimately trace it to an opportunity. If you're a Sugar user, Inbox25 has a great integration with the opportunities module that shows you what you're getting from your digital marketing. The Sugar integration just keeps getting better and better. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? There's not enough time in a day to do everything I want to do with Inbox25. The only aspect of Inbox25 that is a little confusing is how the counts are generated by the system. However, it's never pre-empted me from doing any desired activity to any list or any type. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Think strategically, not tactically, when you evaluate the platform. Some competitors may have a slicker, easier user interface, but don't have the reporting and integration capabilities that allow you to truly evaluate your return on marketing. If you're using SugarCRM, this is the best platform to consider. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Our product category isn't growing by leaps and bounds, so we're very focused on using Inbox25 to take market share, generate new customers, and nurture existing customers so they buy more. We also use it to have more frequent communication with our distribution channels (and can see who is engaged and who isn't). We also send all of our press releases to media contacts using Inbox25. It's also a great vehicle for launching and introducing new products and generating sales leads for them. Perhaps the biggest change since we started using Inbox25 is we no longer send out our quarterly newsletter in hard copy. It's entirely sent using Target Lists and Marketing Lists in Inbox25. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 4/12/2016 "My team for an event used it extensively and thought it was helpful" 3.5/5 What do you like best about Leadfwd? Great support for generating potential leads and helping convert future clients by their visits on the website. Reduces data redundancy and saves time. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Even though it has phenomenal features, it has a steep learning curve and takes a while to get accustomed to. This may be problematic for beginners. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Big learning curve, but an excellent software otherwise Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Adding more customers and increasing sales. Review collected by and hosted on G2.com. Show More 4/15/2016 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Small-Business (50 or fewer emp.) 3/21/2016 "Great system for everyday use" 4/5 What do you like best about Leadfwd? The system is easy to use and comes with loads of great features which make marketing automation extremely easy. The reporting features also allow for detailed feedback on your email campaigns. The service provided by the Inbox25 team is also fantastic Review collected by and hosted on G2.com. What do you dislike about Leadfwd? The system can occasionally run slightly slower then I would like. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Have been able to easily implement customer workflows and introductory email campaigns while also managing day-to-day email activity. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Small-Business (50 or fewer emp.) 9/28/2015 "Good for basic emailing" 1.5/5 What do you like best about Leadfwd? I like that I can send basic emails to different target lists of people, and my account manager can usually answer our questions within 2-3 days. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? We'd appreciate more features, e.g. ability to send videos, template colors, responsiveness, automation fields, etc. It is good software for sending basic, mass emails, but beyond that it could be much stronger. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: The software is a much cheaper option than many others, but you get what you pay for. If you're looking for basic email capability, use MailChimp [or another software] for great designs, responsiveness, countless templates, and great analytics. If you're looking for more in-depth automation, consider spending a little bit more and get what you really need. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? It's a good replacement for having an outside vendor create and send basic emails. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Dallas K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dallas K.") DK Dallas K. VP Marketing Small-Business (50 or fewer emp.) 8/4/2015 "Integrated with Sugar CRM for marketing automation" 5/5 What do you like best about Leadfwd? Great, powerful Marketo-like automation features, at a fraction of the price. Elegant integration with SugarCRM, with easy technical setup. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Relatively difficult learning curve. Very powerful feature set, but found it hard to grok key concepts quickly. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Use the system for lead capture from our website, drip marketing, lead scoring and periodic mailings to our mail list. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite LM Lisa M. 4/4/2014 "Inbox25 is beyond my expectations! " 5/5 What do you like best about Leadfwd? I love that customer support is always on top of their game. I can't begin to count how many times I've needed help with a process, or figuring out how to achieve a goal and turned to their AMAZING customer support team. No matter how big or small, they help me work through the process. I love that they are proactive too. When I come up with a question or problem that doesn't have a simple solution, they not only help me fix it- they teach me how to do it better, faster, and more accurately next time. They're the best! Review collected by and hosted on G2.com. What do you dislike about Leadfwd? I dislike that I can't come up with a reason for talking with them more. It's great that they've helped me work through all my hurdles. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Most email marketing platforms have generally the same capabilities- when evaluating which company to go with I suggest finding ways that a really great company sets themselves apart. Inbox25 sets themselves apart by providing the absolute best customer service I've experienced in any industry, and the easiest way to work through issues with tech support. There is no downloading other programs in order to get them to interface with your process, or waiting on hold for 20 minutes while they try to find someone who can "better assist you". Their team is fast, and knowledgeable. When the idea is to get the biggest bang for your buck, these guys make it happen. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Our company is trying to solve this problem: How can we better reach potential customers in the fastest, most adaptive way possible. Inbox25 has helped us devise strategies and create process flows that allow us to make more contact with potential clients, and truly tailor our responses to their activity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Leadfwd? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Leadfwd ](https://www.g2.com/products/leadfwd-leadfwd/discussions/new) GU Guest User • Last activity over 1 year ago What is Leadfwd used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-leadfwd-used-for) [ View all Discussions ](https://www.g2.com/products/leadfwd-leadfwd/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/leadfwd-leadfwd/pricing) Leadfwd Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-leadfwd-leadfwd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-leadfwd-leadfwd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0156ccd5cdb4b4fefa4e1254d45ab7fc/constant-contact-advanced-automation.png "Product Avatar Image") Constant Contact Advanced... 4.4/5(960) [ Compare Now ](https://www.g2.com/compare/constant-contact-advanced-automation-vs-leadfwd-leadfwd) ##### ##### Leadfwd Features Platform Workflow Capability User, Role, and Access Management Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Mobile Optimized Lead Management Marketing Lead Database Segmentation Lead Nurturing [ View More Features ](https://www.g2.com/products/leadfwd-leadfwd/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best cloud-based automated testing solutions](https://www.g2.com/discussions/best-cloud-based-automated-testing-solutions)[What exit interview management tools work best for collecting honest departure insights at mid-size companies without survey fatigue?](https://www.g2.com/discussions/what-exit-interview-management-tools-work-best-for-collecting-honest-departure-insights-at-mid-size-companies-without-survey-fatigue)[Awardco vs Holisticly vs JOON for an employer-funded lifestyle spending account platform: which do benefits administrators find easiest to manage without it becoming a part-time job?](https://www.g2.com/discussions/awardco-vs-holisticly-vs-joon-for-an-employer-funded-lifestyle-spending-account-platform-which-do-benefits-administrators-find-easiest-to-manage-without-it-becoming-a-part-time-job) [Top tools for visualizing big data](https://www.g2.com/discussions/what-are-the-top-tools-for-visualizing-big-data)[Most recommended business travel management software](https://www.g2.com/discussions/most-recommended-business-travel-management-software)[Pros and Cons Details](https://www.g2.com/products/leadfwd-leadfwd/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)