--- title: Leadfwd Reviews meta\_title: 'Leadfwd Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 56 reviews by the users' company size, role or industry to find out how Leadfwd works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 56 scale: '5' date\_modified: '2026-08-08' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leadfwd Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Leadfwd but has limited features. Are you part of the Leadfwd team? [Upgrade your plan](https://my.g2.com/leadfwd-leadfwd/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform. * * * Seller [LeadFWD](https://www.g2.com/sellers/leadfwd) Discussions [Leadfwd Community](https://www.g2.com/products/leadfwd-leadfwd/discuss) Languages Supported English Solution Type All-in-One Overview by Kevin Lawrie Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/leadfwd-leadfwd/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ ![Constant Contact Advanced Automation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Constant Contact Advanced Automation") Constant Contact Advanced Automation 4.4/5(960) ](https://www.g2.com/products/constant-contact-advanced-automation/reviews) [ View All Alternatives ](https://www.g2.com/products/leadfwd-leadfwd/competitors/alternatives) ## User Insights Average based on 56 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Matt G. K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt G. K.") MK Matt G. K. Builder Services Div. Real Estate Mid-Market (51-1000 emp.) 3/30/2016 "Marketing Automation Strategy" 4.5/5 What do you like best about Leadfwd? Once we engaged their professional services team, our assigned representative has been extremely helpful and engaged with understanding our business and assisting with strategy and implementation. Open to our business model and willing to offer suggestions and alternative views to improve. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? It took too long for us as the client and them as the supplier to understand each other and determine that professional services was required for us to succeed with Marketing Automation. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: For your first experience with a marketing automation software, Inbox25 should be a consideration. If you are a small business and don't have marketing automation personnel, I would highly suggest enlisting in Inbox25's professional service package to receive personalized attention and setup to get going. They have a good support team once that package is engaged. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We are improving our overall customer touchpoints and integrated our communications more effectively. We are segmenting, organizing, and providing relevant content to our customer base more consistently. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jeff D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff D.") JD Jeff D. Digital Marketing Manager Mid-Market (51-1000 emp.) 3/23/2016 "High value marketing automation solution" 5/5 What do you like best about Leadfwd? The inbox25 team have a deep knowledge of SugarCRM and real world experience in implementing practical automation solutions. Amazing support team who are always on hand to assist us with set up, implementation and on-going development. Dedicated account manager to assist our team with any aspect of implementation. Very patient with on-boarding knowledge to our team. Nothing is too much trouble. The real time metrics are incredibly useful and provide added insights. Constant improvements being added to the system. Flexible payment model. Easy to use WSYWG creator for developing marketing automation workflows Availability of third party integration modules Lead pages, SMS and Live chat integration Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Initial integration took a little longer than expected to set up due to the complexity of our CRM set up but once it was up and running everything worked perfectly. Inability to customize alert emails for our specific requirements (although we have been advised that this feature is on the product road map). Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? How to increase member sign up rates through use of a consistent set of marketing automation workflows (has resulted in a direct positive impact on revenue). We are developing a much more detailed understanding of our customer’s purchase behavior and decision making process. Initial implementation of marketing automation workflows is opening up new opportunities to implement new processes to increase member yield and retention. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![John L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John L.") JL John L. Software Development Manager Financial Services Mid-Market (51-1000 emp.) 3/17/2016 "Our best SugarCRM Integration" 5/5 What do you like best about Leadfwd? 1. It just works. Inbox 25 sends emails when they need to go out, and it tracks the data changes that happen in our system. Because Inbox25 runs on its own server, it doesn't rely upon the available processing power of SugarCRM to execute tasks. Thus, it can dependably sync 300,000+ leads and send out 40,000+ emails because it has a stable amount of dedicated computing resources. This is an enterprise-level production. 2. Inbox25 Support = Helpful Engineers. Filing a support ticket puts you in touch with an engineer, and I was able to work directly with them to code logic hook augmentations to customize how SugarCRM sent their system data. Support is also on the ball and responds quickly. My ticket was answered at 9PM EST, fifteen minutes after I filed it. 3. This vendor has it together. Everyone knows how to use their product effectively and how it works. They follow up on emails and check in on support tickets. They remember deadlines and they help you meet them. Inbox25 is a well-run company. 4. Twilio Integration. Inbox25 has the best out-of-the-box Twilio integration for SugarCRM, and it is outstanding. Automating and tracking the returns of our SMS efforts has been a snap, and messages go out when they need to go out every single time. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Cannot yet specify time windows for SMS send as we can with email campaigns. However, I have been told thas feature is in development, and I believe it. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: If you need a system that can process hundreds of thousands of leads, this is it. If you're tired of traveling from vendor to vendor with a string of broken promises about data sync, welcome home. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Email and SMS Automation: We're still exploring all the ways we can add to the business logic we've already implemented for marketing. Reliable Automatic Data Processing: Inbox25's SymSync feature is robust enough that we can perform lead routing, status changes, and task assignment in the Inbox25 portal, and it works every time. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Sreyas D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sreyas D.") SD Sreyas D. VP - Client Operations Information Technology and Services Small-Business (50 or fewer emp.) 10/19/2015 "The best direct integration marketing automation for SugarCRM" 5/5 What do you like best about Leadfwd? Great team of people deploying a solution that cleanly integrates with Sugar/SuiteCRM, we're especially thrilled about inbound lead management for content campaigns + outbound email management for sales teams, it's a clean way to keep SugarCRM as the center focal point of our CRM efforts while still making up for some of the deficiencies of that system. Future steps in the system are features to be used so there is a lot of room for us to grow in using it. We especially like: -Ability to run automated marketing/sales campaigns -Super friendly sales + implementation team, make sure you're never left behind -A huge suite of features, it's like constantly discovering new things -Direct integration with SugarCRM/live sync -Newsletter/outbound marketing features -Livechat integration -Complex scoring & campaigns Review collected by and hosted on G2.com. What do you dislike about Leadfwd? -Interfaces a little clunky (getting better update by update) -Email performance can get a big convoluted if you constantly iterate -Lack of 1 to 1 email sending monitoring, templating or deployment Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Do IT! You won't regret it, even if you move on to another platform you'll learn a lot about marketing automation in a relatively risk free way. I highly suggest it. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Outbound sales campaign automation, Sugarcrm integration for email campaign automation and call cadence automation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Helen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Helen D.") HD Helen D. Marketing & Business Development Information Technology and Services Small-Business (50 or fewer emp.) 10/1/2015 "The Many Benefits of Marketing Automation thanks to INBOX25" 5/5 What do you like best about Leadfwd? INBOX25 is an all inclusive marketing automation software suite. We can use it to accomplish a single task or to facilitate an integrated marketing campaign. The Integration with SugarCRM is of significant benefit to us and from our perspective it's been seamless since the 1st day we started using INBOX25. We use SiteMonitor, the Automated Campaigns and the email creation tool the most but we recognize that there is so much more we can do with INBOX25. I love being able to monitor the success of our various automated campaigns with the reporting capabilities. It's very beneficial to have the real time dashboard showing the results of our campaigns as they are running. The staff at INBOX25 provided us very practical and targeted training on the features we felt would benefit us the best. Once our training ended, the INBOX25 support team has addressed every question and provided above excellent support. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? There's so many capabilities! I'd like to have more time to devote to using INBOX25 to drive automated marketing campaigns but as a small marketing organization we are pulled in many directions. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Go for it! INBOX25 is a great platform for all your marketing automation needs. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We started out looking for an Email Marketing solution but found so much more! INBOX25 does give us a great toolset for building awesome emails but the other features of the platform are equally as impressive. Site Monitor allows us to monitor the activity on our website and provides great insight on our web traffic. The reporting tools provide a booth a visual and analytic perspective on the success of our campaigns. The Automated Campaign features allows us to selectively target our campaigns for the specific prospects we are interested in reaching. The integration with SugarCRM is what really makes INBOX25 so beneficial to us! I couldn't imagine having SugarCRM and not having INBOX25. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") AH Verified User in Human Resources Mid-Market (51-1000 emp.) 9/30/2015 "Accelerate Sales and Generating New Deals Seamlessly with Inbox25" 5/5 What do you like best about Leadfwd? We had a wonderful experience with Inbox25 and our customer support representative, Alex. From his attitude and enthusiasm to his knowledge and experience with the program, Alex proved to be the perfect support representative. Whenever we would send him a message or request his insight, he would always respond in a very timely matter and have an easy solution for us. Even if some functionality in Inbox25 was missing for what we were aiming to do, Alex always found a solution or a work-around that would be successful for us. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Platform sometimes takes some time to load, but it's understandable since Inbox25 is constantly communicating with our CRM and storing so much information, including data that is constantly being updated. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Definitely reach out to your representative at Inbox25 and leverage their outstanding support! It's there for a reason and they have an incredible support team that follows up quickly with helpful responses and resources, so take advantage! It definitely made everything easier and more efficient for us. Best support we've ever had! Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? As a whole, Inbox25 allowed us to take a deep dive into marketing automation and fill the holes in our CRM. Once we integrated Inbox25 with our CRM, we were able to seamlessly and efficiently send professional looking emails to customers based on unique characteristics (e.g. their location and product needs), manage and track lead activity, update records in our CRM based certain conditions, receive real-time alerts, send a series of follow up and lead nurturing emails based on lead activity, view real-time opportunities created by our automations, generate reports and much much more. I think the feature of Inbox25 that our company benefited from the most was having the ability to identify hot prospects and know when to reach out to them at precisely the right time. Once we implemented Inbox25, we noticed a huge increase in opportunities created from our lead nurturing campaigns, as well as in sales as a whole. Our customers continue to comment on how professional and informative our emails are, and how responsive we are to each of their inquiries (little do they know, thanks to Inbox, majority of these responses are all automated!). As a whole, Inbox25 greatly simplified our sales process and helped to drive revenue for our company. This was definitely a great investment and we will continue using Inbox25 to accelerate our sales and generate new deals without breaking a sweat. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Paulino R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paulino R.") PR Paulino R. Head of Operations Marketing and Advertising Small-Business (50 or fewer emp.) 10/9/2015 "Simply powerful" 5/5 What do you like best about Leadfwd? It's great having the flexibility to create different automations, each one tailored for the specific type of communication you want to have with a user, account or prospect. Allows you to identify and reach out to the people you really need to engage with at the right time. Great tool and great service, always prompt to respond when you need any help. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Landing page builder is ok, but could be a lot better. Sometimes we end up using a different platform for building our landing pages. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Read the FAQs and reach out to support when you need help, they are always there in case you need them. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We are using it to manage our free trial workflow. Allows us to keep users engaged during the free trial and identify those who have higher potential of converting into paying customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Associate Capital Markets Small-Business (50 or fewer emp.) 10/21/2015 "A Product that Allows Meaningful SugarCRM Interactions" 4/5 What do you like best about Leadfwd? Knowledgeable and intelligent staff not only about Inbox25, but SugarCRM and CRMs/coding/html in general Availability of staff to help you complete tasks on a consistent ongoing basis until you know how to do it yourself, for no extra charge - the willingness to help and patience also make a difference! Partakes in brainstorm and configuring new systems Real time metrics of campaigns (not static). Flexibility with payments Online chat is useful and always available Updates to the system - constant improvements In NYC - same time zone Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Little non-working items on formatting dashboard - kinks of things not being the appropriate sizes or the same sizes as the boxes below (nothing major). Campaign metrics are campaign specific only - do not go across multiple campaigns (to my knowledge) to give you a company wide marketing analysis. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Solving... How to reach potential customers/clients See the spread and depth of our reach - analytics Benefits Ease of communicating and tracking emails to a large number of people (1000s) Site monitor - allows you to see in real time who is active on your site and keeps a history Creating forms/landing pages for users to fill in, which pushes data to SugarCRM to complete profiles Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kim C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kim C.") KC Kim C. President, Owner Management Consulting Small-Business (50 or fewer emp.) 10/15/2015 "Easy and Affordable" 5/5 What do you like best about Leadfwd? Inbox has amazing features that other platforms do not - particularly in their price range. I really appreciate the integration and workflows with SugarCRM and SuiteCRM. We were using Act-on and decided to look for something more affordable and in doing so found Inbox25 which is so much more robust than Act-on in the way it integrates with Sugar. Act-on has a big selling feature of how great their support staff is - and yes it is - but Inbox25 will actually do the set up for you. That was a real selling point for me because I didn't have time to rebuild our sequences in a new platform. I'm sure that holds back others from switching. My recommendation - don't let the fact you have to rebuild stop you from upgrading your marketing automation, Inbox25 has great people to support you and actually do the work. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Actually I haven't found much I dislike. If I have to pick something - I'd say it is a lack of folders in the email list - it can get a little overwhelming. I'll figure out a way to keep track of it though because the system is great. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Check it out - I think you'll be please with the features and ease of use. One of the best parts of Inbox25 - you don't have to leave SugarCRM or SuiteCRM to use it - the dashboard is built in. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We needed to automate a messaging string that had a number of complex if this, then that conditions. Inbox handles this beautifully and it also will update sugar fields based on responses in the email. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Sid H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sid H.") SH Sid H. Vice President of Business Development Marketing and Advertising Small-Business (50 or fewer emp.) 10/22/2015 "Strong E-Mail and Marketing Automation Platform with SugarCRM Integration" 3.5/5 What do you like best about Leadfwd? Inbox25 offers a nice, modern e-mail marketing interface with strong SugarCRM integration and valuable marketing automation capabilities. It has some excellent features. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? The system can be a bit buggy and live support is really not available. Support tickets are acted on and issues resolved but response could be faster. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: SugarCRM integration is strong and works well. Social media tools are a bit weak and there are better solutions for this. Inbox has other good integrations such as GoToWebinar which are useful features for our business as well. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Ability to send beautiful e-mails to contacts and leads in SugarCRM with actionable data being returned to the CRM plaform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Leadfwd? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Leadfwd ](https://www.g2.com/products/leadfwd-leadfwd/discussions/new) GU Guest User • Last activity over 1 year ago What is Leadfwd used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-leadfwd-used-for) [ View all Discussions ](https://www.g2.com/products/leadfwd-leadfwd/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/leadfwd-leadfwd/pricing) Leadfwd Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-leadfwd-leadfwd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-leadfwd-leadfwd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0156ccd5cdb4b4fefa4e1254d45ab7fc/constant-contact-advanced-automation.png "Product Avatar Image") Constant Contact Advanced... 4.4/5(960) [ Compare Now ](https://www.g2.com/compare/constant-contact-advanced-automation-vs-leadfwd-leadfwd) ##### ##### Leadfwd Features Platform Workflow Capability User, Role, and Access Management Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Mobile Optimized Lead Management Marketing Lead Database Segmentation Lead Nurturing [ View More Features ](https://www.g2.com/products/leadfwd-leadfwd/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which automotive digital retailing platforms keep sales reps actively using the system past initial rollout without requiring ongoing retraining?](https://www.g2.com/discussions/which-automotive-digital-retailing-platforms-keep-sales-reps-actively-using-the-system-past-initial-rollout-without-requiring-ongoing-retraining)[What are the best payment analytics tools for SaaS companies that need to understand customer payment behavior and subscription trends?](https://www.g2.com/discussions/what-are-the-best-payment-analytics-tools-for-saas-companies-that-need-to-understand-customer-payment-behavior-and-subscription-trends)[Recommended data monitoring service for startups](https://www.g2.com/discussions/recommended-data-monitoring-service-for-startups) [Which influencer marketing platforms work best for DTC or ecommerce brands running a high volume of micro-influencer campaigns at once?](https://www.g2.com/discussions/which-influencer-marketing-platforms-work-best-for-dtc-or-ecommerce-brands-running-a-high-volume-of-micro-influencer-campaigns-at-once)[Which all-in-one sales gamification and incentive tracking software works best for a distributed sales team that is spread across multiple offices and time zones?](https://www.g2.com/discussions/sales-gamification-which-all-in-one-sales-gamification-and-incentive-tracking-software-works-best-for-a-distributed-sale)[Pros and Cons Details](https://www.g2.com/products/leadfwd-leadfwd/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)