--- title: Leadfwd Reviews meta\_title: 'Leadfwd Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 56 reviews by the users' company size, role or industry to find out how Leadfwd works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 56 scale: '5' date\_modified: '2026-08-08' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leadfwd Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Leadfwd but has limited features. Are you part of the Leadfwd team? [Upgrade your plan](https://my.g2.com/leadfwd-leadfwd/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform. * * * Seller [LeadFWD](https://www.g2.com/sellers/leadfwd) Discussions [Leadfwd Community](https://www.g2.com/products/leadfwd-leadfwd/discuss) Languages Supported English Solution Type All-in-One Overview by Kevin Lawrie Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/leadfwd-leadfwd/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ ![Constant Contact Advanced Automation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Constant Contact Advanced Automation") Constant Contact Advanced Automation 4.4/5(960) ](https://www.g2.com/products/constant-contact-advanced-automation/reviews) [ View All Alternatives ](https://www.g2.com/products/leadfwd-leadfwd/competitors/alternatives) ## User Insights Average based on 56 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![David I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David I.") DI David I. Marketing Specialist / Graphic & Web Designer Printing Mid-Market (51-1000 emp.) 9/23/2016 "Excellent marketing automation platform for suiteCRM" 4.5/5 What do you like best about Leadfwd? INBOX25 is great, first of all, the integration with CRM is excellent and painless. Second of all, the UX and UI of the platform allows the user to have a very intuitive and pleasant experience while working with it. Third of all, The platform has so many features that allows the user to create the perfect e-marketing campaign in the easiest way possible - In just a few clicks I’m able to have an email campaign ready to send to all my target lists with the ability to analyze their activity and see which emails are influencing leads and revenue in real-time. Automating an e-marketing campaign has never been so easy - building robust automated marketing workflows is simple and very straight forward, the Automation feature allows me to connect landing pages, forms and email campaigns with our CRM data in a linear workflow with the ability to have as many actions and conditions as I want between them, this Automation feature makes the task of syncing the marketing department with the sales department more manageable and less painful with a greater potential to grow our business. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? The interface takes some time to load but it’s understandable since it’s always syncing with our CRM. I can’t think of anything else. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We were looking for an email marketing solution platform but we end up with so much more! INBOX25 offers better ways to stay engaged and understand our customers’ behaviors. We have been able to easily implement automated workflows and email campaigns while also managing day-to-day email activity. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Darrel H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Darrel H.") DH Darrel H. Manager of Business Intelligence Computer Hardware Mid-Market (51-1000 emp.) 6/15/2016 "Complex yet easy. Excellent integration." 5/5 What do you like best about Leadfwd? So many features for an excellent value. Seamless integration with CRM. The Inbox25 team is very easy to work with, helpful, knowledgeable. We're still growing our use of the system and exploring the latest updates that will take some work off our plates, like marketing to entire accounts instead of by users. The workflows are thorough and with plenty of options. The design interface is good, while our marketing designer can also use whatever he wants to assemble emails and Inbox25 can use his work. The analytics are insightful too. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Can't think of anything. There's definitely a learning curve to a product with so many features, but the Inbox25 team makes it painless. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Definitely worth a try. Do spend time asking questions of their team, who know their product very well and can help you realize the best ways to use it. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We can do more with it than our last system, for automations and visitor tracking, plus some custom code. We have more visibility to customer activity, and better ways to stay engaged and reach out. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Christopher M. W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christopher M. W.") CW Christopher M. W. Marketing Director Computer Software Mid-Market (51-1000 emp.) 10/21/2016 "InBOX25 + Sugar = Sweet!" 4/5 What do you like best about Leadfwd? Flexibility. Once you understand the relationship between InBOX25 and Sugar there are any number of possible workflows, segmentations, and automations. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? At first it was a challenge for me to understand how InBOX25 and Sugar CE integrated and functioned together. James at InBOX helped me connect the dots here. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: If your CRM is Sugar or Sugar CE, InBOX25 really is the only marketing automation application to consider. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? The ability to feature email in our multi channel content marketing strategy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 9/16/2016 "Excellent marketing automation for SuiteCRM" 4/5 What do you like best about Leadfwd? The ease of creating complex workflows that mean I can click a button and the system does all the hard work for me! The system has saved me so much time whilst allowing a much more effective email marketing strategy to be delivered. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? At first, getting used to the different types of lists was a little challenging. As with anything though, this became clear with practice and the syncing tools are pretty efficient. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We have been able to deliver a better email communications startegy thanks to Inbox25. The automated workflows allow leads to be nurtured effectively without multiple manual interventions, which is a dream for a marketer with an intricate email marketing plan to deliver! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Stacey C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stacey C.") SC Stacey C. Digital Marketing Consultant Marketing and Advertising Small-Business (50 or fewer emp.) 7/6/2016 "Exceptional support / Native integration with SugarCRM / Easy to use" 4.5/5 What do you like best about Leadfwd? What I appreciate most is the never-failing knowledgeable support that Inbox25 provides. From evaluating the system and integrating it with SugarCRM to creating automated campaigns -- all of this was accomplished quickly and easily with the constant friendly help from the Inbox25 team. I highly recommend taking advantage of Inbox25's Kickstarter packages. The package included multiple training sessions for myself, other members of my team at our marketing agency, and members of my client's team. Each session was customized for our different roles and needs. Furthermore, the sessions were recorded and shared with all attendees. Additionally, the package included setup of nearly all our automated campaigns, including help with creation of landing pages, forms, and email messages, as well as testing and troubleshooting prior to launch. All my questions and any issues encountered were quickly addressed by the Inbox25 team. I can't recall when I've ever had such great service from a vendor. They helped our agency meet all our marketing objectives and deliver a stress-free, seamless experience to our client, who also is very happy with the system. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? If I had to choose something it would be small aspects of the interface that are a little clunky. But these are outweighed by the fact the interface is intuitive and simple to use. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: If you have SugarCRM, you can't go wrong integrating it with Inbox25. I've worked with other marketing automation platforms, and Inbox25 is one of the easiest and straightforward I've used. There is a learning curve, as others have noted, but it is a small one, especially with the help you receive from the Inbox25 team. No waiting in long phone or chat queues. I call or email my account rep directly, and he is always there to help. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? I am a digital strategist with a marketing agency, and my role was to help select, onboard, and implement several campaigns in a marketing automation platform that integrated with a B2B client's SugarCRM and website. I recommended Inbox25 to my client because it is native to SugarCRM and met all our project requirements, but the tipping point was how exceptionally helpful and capable the staff is. They feel like a member of my own team, and I know I can depend on them. I also was pleasantly surprised how quickly the integration between Inbox25 and the CRM was accomplished and how easily we can sync data between the two. I also appreciate the smart features of the system like the ability to create content streams for newsletters. The ease with which you can drop code for forms into a website and push data through Inbox25 to send automated responses and then into the CRM is so effortless. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Stephanie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie S.") SS Stephanie S. Contract Marketing Specialist E-Learning Mid-Market (51-1000 emp.) 6/30/2016 "Incredible customer service and easy integration with Sugar" 5/5 What do you like best about Leadfwd? Inbox 25 makes it easy to send emails to my target lists in Sugar. The integration is great - in Sugar I can see who was sent what mailing, if they opened it or if it bounced. I've never had a problem with Inbox sending to the right list - it's pretty straightforward. If you want to send to a list that you import that isn't in Sugar, you can do that, too. I like that flexibility. But really, one of the best things about Inbox 25 is their customer service. We've been working with them for a number of years - at least 4-5. The whole time, I've been able to reach someone to help me either instantaneously or within an hour or so. This kind of rapid response time makes all the difference to me when I'm on deadline. They've been a life saver a couple of times when a really important mailer needed to go out. The staff are all friendly and knowledgeable about their product. I actually enjoy chatting with them! Review collected by and hosted on G2.com. What do you dislike about Leadfwd? I wish there was a way to have Inbox recognize the bounceback and non-deliverables and automatically erase them from the list. This is a scrubbing function that is difficult to do in Sugar. When I go to email, it requires me to have about 10K more credits than I need. Sometimes I have enough credits, but my list just isn't scrubbed. If somehow Inbox 25 could recognize the actual viable emails in the list based on the last emailing, that would save me incredible amounts of time and sometimes get the mailing out on time so I don't have to wait for more credits. However, as I mentioned, the customer service is amazing and they have been able to help me so my emailings are never late. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: If you have Sugar CRM, take a look at Inbox25! Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? My role as Marketing Manager at CTL requires me to communicate frequently with our customers. I am in charge of several email newsletters and I need to send them efficiently and on time, with trackable results. And my email program has to integrate with Sugar. Inbox 25 meets all of the criteria needed to solve my email marketing objectives. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Joe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe B.") JB Joe B. Webmaster Accounting Small-Business (50 or fewer emp.) 10/7/2016 "Great Service and Sugar integration" 4/5 What do you like best about Leadfwd? The 'kickstarter' program that inbox25 has with new customers is the best I've ever seen. You sign up and then get specific help to implement the service within your organization. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? The learning curve required when implementing a new CRM within the business. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Lead automation is excellent, much time is saved when we no longer have to route leads or manage the lead lists. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ian H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ian H.") IH Ian H. Director of Marketing Construction Mid-Market (51-1000 emp.) 5/23/2016 "Inbox25 Has Definitely Improved Our Value Proposition" 4.5/5 What do you like best about Leadfwd? I like the ability to create landing pages/forms for clients to download white papers. It notifies you immediately when a white paper is downloaded and gives the person's email address, name, etc. This has helped us determine who some of our most engaged people are. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? I like everything about it. Very difficult to say, as it is easy to use and the support is very dependable. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Use the Automated Campaign manager to create content streams that you can just "set and forget". It is pretty awesome. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? The analytics piece that comes with Inbox25 has removed the "wall" so we now know the exact people who are opening emails, clicking on links, etc. This has revealed true traffic numbers to the website and blog, etc, and shows where work is needed. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Richard A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Richard A.") RA Richard A. Vice President Consumer Goods Small-Business (50 or fewer emp.) 7/8/2016 "inBox25 implementation and marketing" 5/5 What do you like best about Leadfwd? Very responsive to questions. Know the business, how it can be implemented and the technology behind it. Allows our company to focus on our core competancies Review collected by and hosted on G2.com. What do you dislike about Leadfwd? nothing to dislike .. there is more there that the system can do, don't feel we have challenged it enough Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: You talk to one person on their team that will become intimately familiar with your needs and not trying to fit a cookie cutter solution across a variety of industries. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? ensuring a path where customers are comfortable to continue receiving information from our company and not marketing to them products and/or services they are not interested Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Breinilen G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Breinilen G.") BG Breinilen G. Associate MetaExpert - GLOBAL Management Consulting Small-Business (50 or fewer emp.) 3/21/2016 "Best Solution to Creating Complex Email Automations" 5/5 What do you like best about Leadfwd? There are a couple of things I like best about InBOX25. First, the product itself is outstanding. Since we got InBOX25 to integrate with SuiteCRM, I have been able to dramatically save time an effort in sending out timely emails and having data tracked in our CRM. Secondly, I must commend the InBOX25 Team who are great to work with. They have been very accommodating and prompt to answer all my questions. I'm not much of a techie so their approach to teaching me about the system was easy to understand. Although the team can create automations for you, I have been empowered to learn the system and eventually have the confidence to create customized automations with less supervision. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? At first attempt, creating a complex email campaign can be intimidating, but that's just part of the learning curve. It does take practice and testing to get it right. The possibilities with InBOX25 seems endless. I only wish I have the time and need to utilize this to its full potential. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: I have worked with other automated systems in the past and this is by far the best one out there in terms of product and service. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? I manage automations for recruiting purposes. Initially we needed to address a complex and systematic email communication process between myself, a recruiting administrator and the candidates. InBOX25 went above our expectations. Not only did they provide us with the solution, but it integrates very nicely with our CRM. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Leadfwd? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Leadfwd ](https://www.g2.com/products/leadfwd-leadfwd/discussions/new) GU Guest User • Last activity over 1 year ago What is Leadfwd used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-leadfwd-used-for) [ View all Discussions ](https://www.g2.com/products/leadfwd-leadfwd/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/leadfwd-leadfwd/pricing) Leadfwd Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-leadfwd-leadfwd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-leadfwd-leadfwd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0156ccd5cdb4b4fefa4e1254d45ab7fc/constant-contact-advanced-automation.png "Product Avatar Image") Constant Contact Advanced... 4.4/5(960) [ Compare Now ](https://www.g2.com/compare/constant-contact-advanced-automation-vs-leadfwd-leadfwd) ##### ##### Leadfwd Features Platform Workflow Capability User, Role, and Access Management Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Mobile Optimized Lead Management Marketing Lead Database Segmentation Lead Nurturing [ View More Features ](https://www.g2.com/products/leadfwd-leadfwd/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which automotive digital retailing platforms keep sales reps actively using the system past initial rollout without requiring ongoing retraining?](https://www.g2.com/discussions/which-automotive-digital-retailing-platforms-keep-sales-reps-actively-using-the-system-past-initial-rollout-without-requiring-ongoing-retraining)[What are the best payment analytics tools for SaaS companies that need to understand customer payment behavior and subscription trends?](https://www.g2.com/discussions/what-are-the-best-payment-analytics-tools-for-saas-companies-that-need-to-understand-customer-payment-behavior-and-subscription-trends)[Recommended data monitoring service for startups](https://www.g2.com/discussions/recommended-data-monitoring-service-for-startups) [Which influencer marketing platforms work best for DTC or ecommerce brands running a high volume of micro-influencer campaigns at once?](https://www.g2.com/discussions/which-influencer-marketing-platforms-work-best-for-dtc-or-ecommerce-brands-running-a-high-volume-of-micro-influencer-campaigns-at-once)[Which all-in-one sales gamification and incentive tracking software works best for a distributed sales team that is spread across multiple offices and time zones?](https://www.g2.com/discussions/sales-gamification-which-all-in-one-sales-gamification-and-incentive-tracking-software-works-best-for-a-distributed-sale)[Pros and Cons Details](https://www.g2.com/products/leadfwd-leadfwd/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)