--- title: Leadfwd Reviews meta\_title: 'Leadfwd Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 56 reviews by the users' company size, role or industry to find out how Leadfwd works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 56 scale: '5' date\_modified: '2026-08-08' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leadfwd Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Leadfwd but has limited features. Are you part of the Leadfwd team? [Upgrade your plan](https://my.g2.com/leadfwd-leadfwd/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform. * * * Seller [LeadFWD](https://www.g2.com/sellers/leadfwd) Discussions [Leadfwd Community](https://www.g2.com/products/leadfwd-leadfwd/discuss) Languages Supported English Solution Type All-in-One Overview by Kevin Lawrie Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/leadfwd-leadfwd/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ ![Constant Contact Advanced Automation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Constant Contact Advanced Automation") Constant Contact Advanced Automation 4.4/5(960) ](https://www.g2.com/products/constant-contact-advanced-automation/reviews) [ View All Alternatives ](https://www.g2.com/products/leadfwd-leadfwd/competitors/alternatives) ## User Insights Average based on 56 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Jennifer C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer C.") JC Jennifer C. Strategic Marketing Manager Financial Services Mid-Market (51-1000 emp.) 7/11/2017 "SMB using Salesforce in need of an affordable email/marketing automation solution? PROBLEM SOLVED!" 5/5 What do you like best about Leadfwd? I have to admit I was a skeptic after using Marketo at a larger company and having a painful experience trying to use inbox25 with SugarCRM, but since we've switched to Salesforce for our CRM , and the recent Saleforce integration enhancements have been made, I am sold. But that's not even the best part. What has really sold it for me is the support. Wow! I just have two words for you -- Alex and Brandon. They are tech rockstars!! Review collected by and hosted on G2.com. What do you dislike about Leadfwd? The only real issue I've had is not being contacted about recent changes, but when I followed up to find out more, the team rose to the occasion. I'm sure they will adjust their product roll-out strategy to inform their customers about changes in advance, in the future. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We have cut the time it takes to create an email campaign from ~ 2 hours down to less than 15 minutes. This is a huge game change for us, because we are a small company, and email campaigns are just one part of my job. We are looking forward to leveraging more of the features to be able to do triggered (e.g., automated) email campaigns based on events in Salesforce to improve the customer journey for our customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ryan F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan F.") RF Ryan F. Sales Director Building Materials Small-Business (50 or fewer emp.) 1/3/2018 "Exactly what we needed, integrates with sugar seamlessly. " 5/5 What do you like best about Leadfwd? This program made all of our automation dreams come true, and the training process made the learning curve so fast and easy. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? I do not have a single dislike about the program or the training. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We now have automated emails that sync up with our landing page conversions. We have made several sales off of old leads in our database by creating email campaigns around the. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kylie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kylie H.") KH Kylie H. Communications Manager Information Technology and Services Small-Business (50 or fewer emp.) 8/28/2017 "Alex was amazing" 4/5 What do you like best about Leadfwd? Alex. Full stop. He was fantastic and such a huge support for us when it came to implementation and then a live experience. He really went above and beyond for us. The thing that really helped was also being able to play back the training sessions in our own time. We were learning while also launching a webinar so it was trial by fire but a great way to learn. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? It would be more around the landing pages (inflexibility). Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We are able to use InBOX25 with GoToWebinar and our SugarCRM which is great. Having systems talk to each other and give us analytics is incredibly important for us to understand how we are tracking and the success (or failure) of our activity. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/22/2017 "Marketing Automation without the Headaches" 4.5/5 What do you like best about Leadfwd? Intuitive workflow building, simple WYSIWYG interfaces, outstanding analytics. Alex and the team are outstanding! Review collected by and hosted on G2.com. What do you dislike about Leadfwd? This is a powerful tool and the learning curve is challenging. The training is thorough and comprehensive. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Having experience with Pardot and Marketo, I was looking for a simplified yet robust marketing automation platform that integrated with Sugar CRM. If that sounds familiar, Inbox 25 should garner your closest consideration. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Prospect engagement and nurturing, lead scoring, and customer/partner communications. Review collected by and hosted on G2.com. Show More 11/2/2017 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Adam S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam S.") AS Adam S. Chief Strategy Officer Small-Business (50 or fewer emp.) 2/13/2017 "Excellent Automation Platform for SugarCRM" 5/5 What do you like best about Leadfwd? INBOX25 doesn't just work natively with SugarCRM – it actively expands on that system's already impressive functionality. We use it exclusively within SugarCRM itself; as far as we're concerned, it's simply part of that system. There are no awkward handoff points or touchy integrations ... it just works. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? The purely aesthetic elements of the UI – fonts, colors, icons – lag a bit behind other enterprise automation platforms we've used. User permissions are a bit awkward to set up. Slicker integrations with Gravity Forms and Contact Form 7 would be a plus for a WordPress shop. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We use INBOX25 for traditional marketing automation processes – lead scoring, nurture flows, drip emails, etc. – but we also use it as a BPM engine. It's great for automating just about any task dealing with SugarCRM leads. Being able to keep everything in one system is a tremendous time- and effort-saver. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Denise P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Denise P.") DP Denise P. Marketing Manager Financial Services Small-Business (50 or fewer emp.) 6/11/2017 "Highly recommend Alex and the team!" 4.5/5 What do you like best about Leadfwd? It's been great working with our account manager Alex, who has given top-notch support and advised on how to maximize usage of the platform. Despite data problems at our end, Alex has been very helpful in finding solutions that ensure we can still deliver initiatives, as well as providing extensive training. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? We are a B2B business and we've had some issues with the platform in addressing different records using the same IP. Also because we are not US-based, a few of the standards do not fit with international (e.g. address and date display) Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Inbox25 is the company's first try into marketing automation. It was chosen because of its close integration with Sugar CRM. We are able to set up smarter campaigns and track marketing metrics. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic AP Abril P. Business Operations Specialist Logistics and Supply Chain Enterprise (\> 1000 emp.) 10/19/2016 "Great integration and easy to use. " 5/5 What do you like best about Leadfwd? Its so easy to learn & use! This is my first time using a tool of this caliber and its been a pleasure working through and learning the functionalities. The integration into SugarCRM makes its super helpful to have everything in one spot. The customization and automations are easy to set up and use. We've been able to save money, by doing campaigns in house with the easy to use templates, rather than paying a designer. I appreciate all the support we've received from James and truly feel like he cares to make this work in the best ways for us as a company, rather than to provide general support. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? So far I haven't found anything to dislike. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Simply, just use it. I've used other CRM integrations and my overall experience is just excellent. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We have created automations in Inbox25 via our website that has saved us time and embarrassment. Prior to Inbox25 our auto responses lacked content, important information for follow up and simply customization. We've also been able to start a Marketing e-mail program that communicates with our CRM database. It has saved us money on designing and hosting of data. Everything is in one spot now. The features and reports have created excitement within our sales staff too because they see it working and driving business. I'm excited for what else Inbox25, together with Sugar CRM, will do to help create a more automated world for us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Partner Ecosystem Champion Small-Business (50 or fewer emp.) 10/5/2016 " System functionality and service 2nd to none " 5/5 What do you like best about Leadfwd? I really love the integration with our sugar CRM system. Another significant advantage of in box 25 is there kickstart program and their commitment to us as a customer/partner. Strong integration an outstanding service make a difference. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? I found the learning curve to be a bit long, however; this is offset with the kickstart program and the ongoing follow up with the service team. Our account representative/service representative is very knowledgeable of the sales process and marketing automation. I really have no complaints. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Very strong sugar CRM integration. I am unfamiliar with other CRM systems, however; my experience with inbox 25 has been outstanding! Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Our company is used old fashion manual data entry marketing techniques for 34 years. With automation from inbox 25 we can now streamline processes speed up the cell cycle and provide a better customer experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 7/26/2017 "We used inBox25 with SugarCRM" 4.5/5 What do you like best about Leadfwd? Native integration with SugarCRM. Great customer service. Platform was very stable and had an easy to use interface. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Nothing. It did everything we needed it to do. One concern was how long it took to stand up. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Works best with Sugar CRM Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Manage email. Nurture leads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Adam S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam S.") AS Adam S. Website Developer Internet Small-Business (50 or fewer emp.) 10/5/2016 "Great Software" 4.5/5 What do you like best about Leadfwd? My favorite thing as a developer is that they give us a codebase to work with, but I am able to customize it to do what I want with it. For example. If I choose to redirect the user after a submission, I can do that. Or if I want an Ajax loaded message to appear on the page, I can do that. I'm not bound by options that are set, I can make my own, and I very much appreciate that from a lead catching software. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Sometimes the Page Builder gives me trouble. Hovering over the menu's by accident, many times I have accidentally clicked out of a form page I was working on. A "Did you mean to leave" alert or something would be awesome in there. Just a feature request, definitely not a deal breaker at all! Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: It's a great piece of software that you'll be happy you started using! Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We're able to track who is looking at the page, and do they convert. If we aren't getting people to the page, that's an issue as a Digital Agency. If we're getting people to the page, but they are not converting, we might need to look at the design, or how many questions we're asking them, or what about the form seems too hard to track. We're able to pretty much see all of that as reports, and be able to better update our code so that the user is most likely to follow through, and then we can catch their email, and market to them more effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Leadfwd? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Leadfwd ](https://www.g2.com/products/leadfwd-leadfwd/discussions/new) GU Guest User • Last activity over 1 year ago What is Leadfwd used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-leadfwd-used-for) [ View all Discussions ](https://www.g2.com/products/leadfwd-leadfwd/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/leadfwd-leadfwd/pricing) Leadfwd Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-leadfwd-leadfwd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-leadfwd-leadfwd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0156ccd5cdb4b4fefa4e1254d45ab7fc/constant-contact-advanced-automation.png "Product Avatar Image") Constant Contact Advanced... 4.4/5(960) [ Compare Now ](https://www.g2.com/compare/constant-contact-advanced-automation-vs-leadfwd-leadfwd) ##### ##### Leadfwd Features Platform Workflow Capability User, Role, and Access Management Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Mobile Optimized Lead Management Marketing Lead Database Segmentation Lead Nurturing [ View More Features ](https://www.g2.com/products/leadfwd-leadfwd/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which automotive digital retailing platforms keep sales reps actively using the system past initial rollout without requiring ongoing retraining?](https://www.g2.com/discussions/which-automotive-digital-retailing-platforms-keep-sales-reps-actively-using-the-system-past-initial-rollout-without-requiring-ongoing-retraining)[What are the best payment analytics tools for SaaS companies that need to understand customer payment behavior and subscription trends?](https://www.g2.com/discussions/what-are-the-best-payment-analytics-tools-for-saas-companies-that-need-to-understand-customer-payment-behavior-and-subscription-trends)[Recommended data monitoring service for startups](https://www.g2.com/discussions/recommended-data-monitoring-service-for-startups) [Which influencer marketing platforms work best for DTC or ecommerce brands running a high volume of micro-influencer campaigns at once?](https://www.g2.com/discussions/which-influencer-marketing-platforms-work-best-for-dtc-or-ecommerce-brands-running-a-high-volume-of-micro-influencer-campaigns-at-once)[Which all-in-one sales gamification and incentive tracking software works best for a distributed sales team that is spread across multiple offices and time zones?](https://www.g2.com/discussions/sales-gamification-which-all-in-one-sales-gamification-and-incentive-tracking-software-works-best-for-a-distributed-sale)[Pros and Cons Details](https://www.g2.com/products/leadfwd-leadfwd/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)