--- title: Leadfwd Reviews meta\_title: 'Leadfwd Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 56 reviews by the users' company size, role or industry to find out how Leadfwd works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 56 scale: '5' date\_modified: '2026-08-08' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leadfwd Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Leadfwd but has limited features. Are you part of the Leadfwd team? [Upgrade your plan](https://my.g2.com/leadfwd-leadfwd/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform. * * * Seller [LeadFWD](https://www.g2.com/sellers/leadfwd) Discussions [Leadfwd Community](https://www.g2.com/products/leadfwd-leadfwd/discuss) Languages Supported English Solution Type All-in-One Overview by Kevin Lawrie Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/leadfwd-leadfwd/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Act-On](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Act-On") Act-On 4.1/5(1,071) ](https://www.g2.com/products/act-on/reviews) [ ![Constant Contact Advanced Automation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Constant Contact Advanced Automation") Constant Contact Advanced Automation 4.4/5(960) ](https://www.g2.com/products/constant-contact-advanced-automation/reviews) [ View All Alternatives ](https://www.g2.com/products/leadfwd-leadfwd/competitors/alternatives) ## User Insights Average based on 56 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Katelyn F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katelyn F.") KF Katelyn F. Sales And Marketing Specialist Small-Business (50 or fewer emp.) 7/17/2023 "Best b2b sales prospecting tool" 5/5 What do you like best about Leadfwd? Best for automation and helping in scale businesses Review collected by and hosted on G2.com. What do you dislike about Leadfwd? i didn't found anything yet, i will keep using it. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Best to scale any business and helps in lead prospecting and automation Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/18/2022 "Lots of potential" 4/5 What do you like best about Leadfwd? They are trying to work on the platform and have new ideas. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? I believe having phone numbers would help. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We wanted to attain contacts. Review collected by and hosted on G2.com. Show More 5/22/2022 Validated ReviewerSource: Organic ![Sarah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah P.") SP Sarah P. Marketing Manager Mid-Market (51-1000 emp.) 5/25/2021 "A must have for top of funnel campaigns" 5/5 What do you like best about Leadfwd? Emails get delivered for cold marketing campaigns. Most top of funnel services (cold email marketing) either lock your account if you have a couple bounces or nothing gets into the inbox. They also have great functions for automating and some really cool built-in data, allowing awesome segmentation. I know they also do much more, but this is what I'm using. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? I wish I could copy list segments so I didn't have to enter all the criteria again. Also would be nice if campaign report lists could be exported as one file with 1 status for each record. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Emails in inboxes/deliverability, campaign automation, time saved. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 6/24/2020 "OK SMB Marketing Automation tool-wrought with issues" 1.5/5 What do you like best about Leadfwd? Some of the functionality is easy to use, sometimes support/account mgt team is responsive. They're trying to get more innovative & release better functionality. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Most of the platform has bugs/issues, that don't seem to get resolved quickly and sometimes reoccur. Support & account management is mediocre at best, they lack a good manual or support materials. Data accuracy is very poor, bot analytics inaccurately show email campaign data. And, tying a lead to its actual source is impossible. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: There are other small business marketing automation tools out there, definitely consider them first. INBOX25's API is not open, making it difficult to integrate or push/pull data from. It's not the most user friendly either and is wrought with bugs. The reporting has been awful, bot analytics aren't filtered out of reports & show inaccurate email campaign data and being able to tie a lead to it's actual source is impossible. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Our basic marketing automation needs are met and the integration with our CRM is good, that's about it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") AB Verified User in Banking Small-Business (50 or fewer emp.) 7/27/2020 "Easy to use Email Marketing Platform" 5/5 What do you like best about Leadfwd? Its fairly easy to use, Once you understand it. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? It does not have detailed reporting. You need to use the CRM coupled with Inbox to make meaningful reports. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Do not expect this to have detailed reporting. The plug into Sugar was very simple. Its awesome to have the two talking to each other and creating a history log. The system is simple to learn. Looking forward to future enhancements like Lead Forward. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We now have the ability to do target marketing to specific groups, do remarketing based on engagement. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 3/5/2019 "Very pleased" 4.5/5 What do you like best about Leadfwd? We were looking for an all-in-one marketing solution that would allow us to build landing pages and email all of our clients. Because of data structure, integrating with a marketing platform presents a significant challenge. Thankfully the team at inBOX25 took the reigns and made the integration and transition almost seamlessly. Their hands on support, specifically Alex Borack, and their on-boarding process is the best I have dealt with and couldn't recommend them more for this fact alone. The software works as advertised. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? There's not much to dislike. My only complaint would be that landing pages must capture an email address. We're not always looking to capture leads through landing pages and sometimes use them for informational purposes. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: If it meets your needs then it's the right choice. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Email marketing, web page monitoring, tracking, SMS messaging. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") CI Verified User in Internet Enterprise (\> 1000 emp.) 6/29/2019 "the most easy marketing auyomation y very easy and very usefrendly" 4.5/5 What do you like best about Leadfwd? is a complete platform fast to learn and deploy, this platform have a lot features that can help to start a new business with low investment Review collected by and hosted on G2.com. What do you dislike about Leadfwd? unfortunately the platform doesn't have surveys but is possible connecta with other services like SugarCRM Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: to be in contact with a partner Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? i have resolved a complex operations or complex campaigns, this platform have a big capacity to connect with drip nurturing and complex process to touch an email Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") AH Verified User in Hospitality Small-Business (50 or fewer emp.) 7/30/2018 "Great experience with Inbox25 a hugely useful tool with consistent support" 4.5/5 What do you like best about Leadfwd? The logic behind Inbox25 is sensible. The action it performs perfectly suits our application of the platform. It's seamless integration with our SugarCRM has been important and something that went very smoothly. The platform has allowed us to be more accurate marketers and ultimately provide a better service for our customers. The consistent support we have had has been immensely helpful, knowing we can call or email at any point and resolve any issues promptly is a great reassurance. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? I wouldn't say it is a dislike. But it does take a little bit of time to get used to the navigation. But once this is understood it is fine. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Inbox25 is a great all round system. The support you will receive is second-to-none, solutions and recommendations are always put forward to ensure that you are consistently moving forward with the platform. The integration with CRM was seamless and a painless process/ Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We have become smarter marketers. We are more aware of our customers through targeting marketing. We mainly use the automation and email marketing side, but as we start to gain more data will be implementing lead scoring. The segmenting tool is hugely helpful and has allowed us to create tailored content. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![James M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James M.") JM James M. Product Marketing Manager Small-Business (50 or fewer emp.) 1/29/2018 "Incredible Value for the Price" 4.5/5 What do you like best about Leadfwd? Deep integration with SugarCRM and low overall cost were the primary reasons we chose Inbox25 over the competition. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? Minimal documentation available. Had to rely heavily on their consulting team but once you get the hang of it you can do some amazing things with the software. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: If you're using SugarCRM you need to seriously look at inbox25. If you're using Salesforce.com you should also consider the product. It's about half the cost of competitors and it works really well. You just need to make sure that you really work well with the consultant during the implementation as there is not much in the way of documentation. Otherwise, it's a great product and is doing everything for us that the more expensive products promised they could do. Less complex companies could implement this in a matter of weeks. Our implementation took longer as we have three distinct parts of our business that forced us to rethink how we implemented the software. While we've only used the ProMarketer product (marketing automation) for about a year - we have used Inbox25 as an email platform for nearly 10 years and rely on them every day to help us get our messaging out to clients and prospects alike. We are very close to fully utilizing the entire system including integration with Gotowebinar, LiveChat, and bringing all of our sales reps on board to view marketing information from Inbox25 from within Sugar CRM. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? Nurture email marketing and lead scoring. We are now able to easily segment our CRM database, setup and manage drip marketing campaigns, and understand which contacts are better prospects based on their activity - website and email interactions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Erica B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica B.") EB Erica B. Marketing Communications Specialist Mid-Market (51-1000 emp.) 1/24/2018 "Easy Transition to InBox" 3.5/5 What do you like best about Leadfwd? The training and onboarding sessions provided were extremely helpful when learning the new platform. Alex and the team were always quick to respond and walk us through any questions we had. Since we were switching from a different automation platform, it took some getting used to the new platform, but overall it was pretty easy to use and take advantage of the features offered. Review collected by and hosted on G2.com. What do you dislike about Leadfwd? There are some more advanced automation features that we would like to take advantage of, however, we've struggled finding a simple way to implement these in Inbox. Some of those features include time base lead scoring, complex automation (branching), and custom task assignments (users and custom start/due dates). While these have made a few things more difficult, Alex has been very receptive to considering some of these for future releases and updates. Review collected by and hosted on G2.com. Recommendations to others considering Leadfwd: Try it out and look through the different features to make sure it works for your goals. Review collected by and hosted on G2.com. What problems is Leadfwd solving and how is that benefiting you? We're able to continue setting up automation campaigns and send out our email communications to customers pretty easily. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Leadfwd? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Leadfwd ](https://www.g2.com/products/leadfwd-leadfwd/discussions/new) GU Guest User • Last activity over 1 year ago What is Leadfwd used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-leadfwd-used-for) [ View all Discussions ](https://www.g2.com/products/leadfwd-leadfwd/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/leadfwd-leadfwd/pricing) Leadfwd Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-leadfwd-leadfwd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-leadfwd-leadfwd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0156ccd5cdb4b4fefa4e1254d45ab7fc/constant-contact-advanced-automation.png "Product Avatar Image") Constant Contact Advanced... 4.4/5(960) [ Compare Now ](https://www.g2.com/compare/constant-contact-advanced-automation-vs-leadfwd-leadfwd) ##### ##### Leadfwd Features Platform Workflow Capability User, Role, and Access Management Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Mobile Optimized Lead Management Marketing Lead Database Segmentation Lead Nurturing [ View More Features ](https://www.g2.com/products/leadfwd-leadfwd/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which automotive digital retailing platforms keep sales reps actively using the system past initial rollout without requiring ongoing retraining?](https://www.g2.com/discussions/which-automotive-digital-retailing-platforms-keep-sales-reps-actively-using-the-system-past-initial-rollout-without-requiring-ongoing-retraining)[What are the best payment analytics tools for SaaS companies that need to understand customer payment behavior and subscription trends?](https://www.g2.com/discussions/what-are-the-best-payment-analytics-tools-for-saas-companies-that-need-to-understand-customer-payment-behavior-and-subscription-trends)[Recommended data monitoring service for startups](https://www.g2.com/discussions/recommended-data-monitoring-service-for-startups) [Which influencer marketing platforms work best for DTC or ecommerce brands running a high volume of micro-influencer campaigns at once?](https://www.g2.com/discussions/which-influencer-marketing-platforms-work-best-for-dtc-or-ecommerce-brands-running-a-high-volume-of-micro-influencer-campaigns-at-once)[Which all-in-one sales gamification and incentive tracking software works best for a distributed sales team that is spread across multiple offices and time zones?](https://www.g2.com/discussions/sales-gamification-which-all-in-one-sales-gamification-and-incentive-tracking-software-works-best-for-a-distributed-sale)[Pros and Cons Details](https://www.g2.com/products/leadfwd-leadfwd/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)