Dominic M.
DM
Dominic M.
Insights and Analytics Director
Mid-Market (51-1000 emp.)
"Improvado has useful out-of-the box solutions for streamlining data aggregation and reporting!"
4.5/5
What do you like best about Improvado?

The interface, out-of-the-box Google Data Studio visualizations, and # of native API data connections are easily the best aspects of Improvado. The development credits that you can use to have them develop new API connections is also a nice touch and a key differentiator in their category of SaaS! Review collected by and hosted on G2.com.

What do you dislike about Improvado?

They have no mechanism for easily communicating about platform updates, including new native API connections. Sometimes communication with our account manager is also on a bit of a delay, perhaps because of time zone differences. Review collected by and hosted on G2.com.

Stephan L.
SL
Stephan L.
Head of Digital & Technology
Small-Business (50 or fewer emp.)
"Connecting all your data APIs in one place"
4/5
What do you like best about Improvado?

Improvado has a lot of out of the box API integrations that help us bring all our data together in 1 place. Adding a new data connection is simple and straight forward. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Blending data is not the easiest task with Improvado, but there are work arounds for it. My biggest dislike would be that you can't create a template from an existing report. Review collected by and hosted on G2.com.

Dwight E.
DE
Dwight E.
Director of Digital Marketing and Analytics
Mid-Market (51-1000 emp.)
"Marketing Analytics with Improvado"
5/5
What do you like best about Improvado?

It was a super easy, cost effective way to connect and collect our data. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

We really have experienced any issues in over 2 years. Review collected by and hosted on G2.com.

Steve S.
SS
Steve S.
Senior Director - Data and Insights
Small-Business (50 or fewer emp.)
"Easy set up and automation for large scale data flows."
3.5/5
What do you like best about Improvado?

Setting up Improvado has been a breeze. Once the destination is configured, adding new data sources is a pretty seamless process. It's also fully customizable when compared to other platforms. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Custom data loads and support projects beyond the off the shelf products have been lacking in quality and speed. Response times are not great for one-off requests and support. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Flexible, Accommodating and Seamless Integration"
5/5
What do you like best about Improvado?

Their willingness to explore options and to bring forth custom solutions in order to achieve success. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Parts of the internal UI could be improved. Review collected by and hosted on G2.com.

BB
Ben B.
VP, Digital Media
Small-Business (50 or fewer emp.)
"Excellent Offering & A Great Partner"
5/5
What do you like best about Improvado?

Improvado offers a great solution to unify marketing data that otherwise sits in silos. Viewing the metrics holistically allows advertisers to make more informed and data-driven decisions. Additionally, the team at Improvado is fantastic. I've worked with teams across the org and everyone is very competent and positive. Marat is an excellent AM and has done a great job bridging the gap from "vendor" to "partner" and is someone I now consider a friend. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

We're about to wrap the first year of our partnership and have no negatives to report yet! Review collected by and hosted on G2.com.

Alexander F.
AF
Alexander F.
Online Marketing Trainee
Mid-Market (51-1000 emp.)
"Alex's review"
4.5/5
What do you like best about Improvado?

Alex Tomenko proves to be an eager CSM since he always tried to answer our requests asap and proactively made sure the service continuously performs at maximum efficiency. On a personal level he also proved to be a very friendly and open minded person.

The rapid and easy integration of data into our visualisation platform is the main reason I use Improvado. Also, I really love the possibility to have the Improvado team generate custom data sets where more complex data unions are needed in order to display the necessary metrics & dimension on a dashboard. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

The report function that is integrated into the Improvado UI. It's not really an easy to use visualisation tool in terms of customisation and usability. I prefer using an external visualisation tool like Google Data Studio. I mainly use Improvado in order to bundle data sets and make them accessible through Google Big Query.

What sometimes makes communication difficult is the poor English that a few employees have. I can tell that all employees show extreme dilligence and professionality but some might require internal further training in English. Review collected by and hosted on G2.com.

Phuong T.
PT
Phuong T.
Adjunct Professor
Small-Business (50 or fewer emp.)
"Great data partner"
4.5/5
What do you like best about Improvado?

My company has worked with Improvado for more than two years and so far we have been very pleased with the quality of data connections and customer support. They have helped us efficiently consolidate and manage a huge volume of data coming from more than 20 platforms, including top-tier ones such as Facebook, Google Campaign Manager, YouTube, The Trade Desk. Improvado can activate API data within a day or two for standard reports from all common media platforms. When we want to bring in non-standard metrics or data sources, support team will immediately do research and get back to us within one to two weeks on the feasibility. If something is not feasible, they will give detailed explanation, often citing the sources; this is very helpful for us to come back to our clients with a reasonable No. Improvado also frequent updates their API connections capability; most recently, I was impressed by how quickly they were able to establish API connection to TikTok Ads. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Occasionally there was data discrepancy but it's often fixed within few hours. Review collected by and hosted on G2.com.

Wendy H.
WH
Wendy H.
Manager, Marketing Insights
Enterprise (> 1000 emp.)
"Great product and responsive customer support team"
4.5/5
What do you like best about Improvado?

The flexibility of the product that the team can build custom connectors to data sources not connected yet. The customer support team is responsible and supportive of business needs. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

The user experience especially the data prep tool needs to be improved. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Verified User in Online Media
Small-Business (50 or fewer emp.)
"Great APIs and Database solution from the onset, with kind and quality service!"
4/5
What do you like best about Improvado?

API code, friendly and willing service from David and his team. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Long waits for requests, data pipeline can improve, ie de-duping logic. Review collected by and hosted on G2.com.