DN
Delaney N.
Marketing Specialist
Small-Business (50 or fewer emp.)
"Data, Simplified and In One Spot"
4/5
What do you like best about Improvado?

Instead of having to check dozens of dashboard, I can easily go to Improvado and see the data that matters to our company. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

The set-up takes quite a long time, but once all the sources are added, it becomes much more manageable and less time-intensive. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Thank you for your review, Delaney! It's music to our ears hearing that Improvado is helping you track the ROI of your marketing efforts.

Verified User in Medical Practice
UM
Verified User in Medical Practice
Mid-Market (51-1000 emp.)
"Marketing Data Analyst"
5/5
What do you like best about Improvado?

The ease of use and constant communication was the best part of Improvado. Throughout the entire process we were very happy with the look of our dashboard and the metrics that it was able to pull. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

We enjoyed using Improvado but wish we could've kept the same customer support manager the entire time. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Thank you so much for your 5-star review and kind words! It's great to know that the dashboard's appearance and the metrics it provided met your expectations.

Sowjanya G.
SG
Sowjanya G.
Digital Education Student Ambassador
Small-Business (50 or fewer emp.)
"Exceptional services"
4/5
What do you like best about Improvado?

The flexibility of their team and the ability to customize solutions to fit our needs. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Aligning data and adjusting widgets can be a bit challenging at times. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Thank you for your review, Sowjanya! Could you share a bit more details on your challenges with aligning data and adjusting widgets? I'd be happy to forward it to our Product team for consideration in our upcoming platform improvements.

Reanna C.
RC
Reanna C.
Mid-Market (51-1000 emp.)
"Leveraging our data in one place"
4.5/5
What do you like best about Improvado?

After partnering with Improvado, they have become very responsive to our needs and are working with us to create a custom solution for our unique company profile. The MCDM dashboards they provided gave us quick access to detailed budget spend data that was combersome to compile for our small marketing team. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

We have had some trouble with our account reps. The sales rep we started with was very knowledgeable, well spoken and followed through well. The account reps have not been as easy to work with or as knowledgeable which has made some progress go slower than expected. At times our needs have been communicated and not understood and follow up meetings have been a wasted. This has been getting better with our partnership but can still be a struggle at times. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Hi Reanna! We appreciate your candid feedback and are delighted that Improvado is helping you gain better cross-channel insights for your team.

Your feedback about the account management has been noted, and we'll use this to improve our team's consistency and knowledge transfer.

Tegan J.
TJ
Tegan J.
Senior Data Analyst
Small-Business (50 or fewer emp.)
"Steep Learning Curve, but Possibilities are Limitless"
3.5/5
What do you like best about Improvado?

I like how the use of Improvado really opens up the possibilities of what we can do with our data. When you collect the data directly from the API and can manipulate it within Improvado, you can do data transformations and manipulations that were out of the question when using direct data connectors like SuperMetrics. It also allows us to combine data across platforms--which is something we would only be able to do through manual exporting and reporting. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

There is a steep learning curve, and if you aren't familiar with databases, Excel, and data transformations, this could be a really tough software to implement. I'm having this issue myself, where I am currently the only person who knows how to use Improvado within my team, and getting my teammates onboarded is a lot of work. The Improvado rep can only be so helpful, because a lot of the work within the platform is specific to each client, and to how our company wants to present the data. There is a lot of nuance, detail, and subtly to the data manipulation that happens within Improvado, which makes it very hard to bring in outside users to help with the workload. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great customer service and support team"
4.5/5
What do you like best about Improvado?

The customer service is fantastic. I always receive timely updates from the support team and they work endlessly to resolve issues. Once you get a hang of it, it is very easy to use. I also love the extensive list of APIs they have available. They are also willing to build out other APIs that they don't currently have. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

The documentation could be better and easier to navigate. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Thank you for your wonderful review! I noticed your comment about documentation. What particular aspects of the documentation did you find challenging? Any insights you could share would help us improve in this area.

Sonali C.
SC
Sonali C.
Data engineer
Small-Business (50 or fewer emp.)
"Great product!"
5/5
What do you like best about Improvado?

It's a great product, I like how it was easy to understand and use. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

Nothing whatsoever, it was easy to understand and use. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Sonali, thank you so much for your positive review and kind words. Creating an intuitive user experience is one of our top priorities, so your feedback is particularly meaningful to us.

Verified User in Hospital & Health Care
AH
Verified User in Hospital & Health Care
Enterprise (> 1000 emp.)
"Responsive and flexible"
4/5
What do you like best about Improvado?

The team that was put together to implement our solution was knowledgeable and responsive. I liked some of the creative solutions they came up with to some of our requirements.

Easy to set up and monitor the API connectors.

Flexibility around data sources that do not include API connections

Simple user interface

Option to do-it-yourself or use their technical/professional services to create data transformations and visualizations Review collected by and hosted on G2.com.

What do you dislike about Improvado?

User administration; I would like to be able to partition responsibilities for data pipeline; but I haven't found an intuitive way of doing it yet.

Status reporting: Would be nice to have an intuitive way of examining the data pipeline and see when it was last active by data source or by account id and so on Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Thank you for your detailed review of Improvado!

Have you had a chance to review our recent update on Transformation statuses? This new feature might address some of your feedback about pipeline status visibility. I'll attach the documentation link below.

See how Improvado improved
AG
Alexander G.
Global Group Data and Analytics Manager
Marketing and Advertising
Enterprise (> 1000 emp.)
"Efficient/Quick with optional great flexibility and customization"
4.5/5
What do you like best about Improvado?

We have 100's of ad accounts across our channels, which in some platforms can be a nightmare to create pipelines for,. But improvado makes it easy to bulk-create pipelines from templates that are ready to go or build fully customisable schemas. Setting up new integrations is super easy, and we have new pipelines to be created very frequenty so its especially important for it to be quick to do as we're using it all the time. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

The rows based pricing model is great for us because of our data needs, but if you had lots of high frequency event level datasets it could become a limitation of the business model, but its relatively cheap to get high amounts of row capacity if needed. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"Highly customizable and valuable product for marketing analytics"
4.5/5
What do you like best about Improvado?

Improvado can be a powerful analytics tool for a variety of marketing channels (we chose 2 email providers, Google Analytics, organic and paid social for 5 platforms). Improvado onboarding support is robust and their people are very knowledgeable about their product. Review collected by and hosted on G2.com.

What do you dislike about Improvado?

There are edge cases where the available APIs or data connections might not have what you're looking for in their native form available to Improvado. But, Improvado staff are creative and happy to help with possible workarounds. Review collected by and hosted on G2.com.

Response from Olga Kokoulina of Improvado

Thank you again for taking the time to share your experience. We're committed to continuing to enhance our platform to serve your marketing analytics needs even better!